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Ep 179 | How to Begin with Marketing Your Organization Online with Thomas Gibbons
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
Ep 171 | Using Your Website to Maximize Giving Tuesday
Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...
Ep 168 | Crafting Engaging Website Headers
The header of your website grabs visitors attention and lets them know what's the most important action for them to take. It also shares the biggest pain point you are solving for them. What you'll learn: → how other larger nonprofits are maximizing their headers.→...
Ep 166 | 5 SEO Tips to Take You to the Next Level with Erin Ollila
SEO (search engine optimization) is all about getting organic (free) traffic to your website. You're probably doing some basic things but if you're ready for more this episode is for you. Erin Ollilia is here to share 5 steps to take what you're currently doing to the...
Ep 164 | Create a Better User Experience for All with Amber Hinds
Accessibility is an important element of your website. It ensures that all people can access the content on your website. It's not only the right thing to do, but there are also leagal requirements around it. Amber Hinds is here to share how to get started with...
Ep 163 | How to Consistently Bring in New Leads with Alex Oliveria
When you utilize your digital marketing to bring in new leads regularly it can help you with your long term fundraising strategies. You'll have a bigger pool to talk to as they donor history increases with you. Alex Oliveria is here to share some ways to think about...
Ep 162 | How To Craft a Perfect Blog Post
If you're putting in all the work to put up a new blog post then you want to make sure as many people as possible are seeing it. This isn't just getting traffic to the page, it's also how you set up the post. Its also important that people have a great next step to...
Ep 158 | Is SEO a Strategy you Should be Using with Eli Schwartz
There are so many different marketing tactics out there, and with a smaller (or nonexistent team) its impossible to do them all. SEO is a great option but is also one that takes time to get rolling. Eli Swartz talks in this episode about if SEO is the right strategy...
Ep 155 | Tasks You Can Batch For More Efficiency
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
Ep 152 | Building Your Brand Message with Ashlee Sang
Hopefully you've done the work to determine who you're talking to and how to find where they are so you can reach them. Now it's time to make sure that everything you putting out there matches up with who you have determined as your ideal donor and customer. It starts...
Ep 150 | Importance of Your Donor Persona with Stormie Andrews
I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...
Ep 149 | Website FAQ
Getting a website up and running for your business is no easy feat. You probably have more questions then answers and when you talk to potential developers they probably speak in a language you don't understand. I'm answering some of the most commonly asked questions...
Ep 146 | Where to Start with Marketing
Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...
Ep 142 | Making Marketing Decisions with Data with Mary Cate Spires
How do you make decisions when it comes to your marketing? I hope that it stems from some sort of data. Its time to start paying attention to what the data tells you so you can keep doing things that are working well for your organization and driving revenue and let...
Ep 137 | Earning Double the Donations on Your Website with Michael Buzinski
So websites are much like brick and mortar, you build it, they don't necessarily come. And there are billions of websites out there, and 1000s of them offering the same services that many of the nonprofits that you work with have, right. And so you're competing for...
Ep 132 | Mastering Local SEO with Wendall Jordan
Either way, you want to look at how quickly your site is loading. And you also want to make sure that you're understanding that the best way to do this, as silly as it sounds, is to give it to someone that, you know, give your URL to somebody that you know and ask...
Ep 111 | Where to Start With Tracking Data with Chris Mercer
Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...
Ep 100 | My Favorite 9 Episodes From the Last 100
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
Ep 92 | Storytelling with Kari Anderson
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. Â In this...
Ep 88 | Google Ad Grant and How to Maximize it
This is my favorite part of the whole conversation. So that's exactly the objection we hear, you know, this sounds great. But we do not have a budget for spending money on online advertising. And the cool thing is that Google has a program which many nonprofits, but...
Ep 86 | 5 Ways to get More Visibility for your Organization Online
Visibility is so important in the overall growth of your organization. But how do you go about doing that in the online space? I'm giving you five ways to think about getting visibility that is long term and authentic to your audience and donors. In this episode...
Ep 83 | Why you Shouldn't Use WordPress
WordPress is a great tool But it can be overwhelming if you don't understand what you're getting yourself into and how to maximize it. I'm sharing with you reasons why you may NOT want to use WordPress for your website. In this episode you'll learn: → the difference...
Ep 81 | How to Understand Website Contracts
Don't go into another contract around your website without listening to this episode. These questions will help you better understand what you're getting (and what you're not). In this episode you'll learn: → differences between designers and developers. → why...
Ep 75 | Maximizing your Donation Page with GiveWP
A youth center might need new computers and so there's a specific amount of money that they need to reach by a specific time period, and that's separate from their general fund, for example. So if you want to engage that way, you can create a second form on your site...
Ep 74 | How to Promote your Events
Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...
Ep 56 | 3 Rules When Creating Blog Posts
Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO. So in this episode, I'm sharing these quick tips you'll want to think about when putting...
Ep 51 | Online Courses with Debbie Hodge
Have you ever thought about creating an online course? Don't do a thing till you listen to this episode!!! Starting an online course is no easy task. So before you go down that road, learn what you need to consider before you start the process.What You'll Learn...
Ep 48 | ADA Compliance – Down and Dirty
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Time for the down and dirty of ADA compliance. What You'll Learn ADA stands for the Americans with Disabilities Act. Portions of this relate to websites as...
Ep 47 | Repurposing Content with Darcy Sullivan
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time. Repurpose the content you have! We'll share how. Content, content, content!!! Yes, it's important,...
Ep 44 | Monthly Website Maintenance
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done.  Maintaining your website is like maintaining your car. It should be done on a regular...
