Website
Calls to Action for Nonprofit Websites: The Psychology Behind Getting People to Click
7 min readHere's something that trips up almost every nonprofit I work with: they spend a lot of time thinking about what to say on their website, and almost no time thinking about what they want visitors to do. And those are two very different things. Your website...
Mobile-First Design: Why your Nonprofit Website Needs to Work on a Phone First
6 min readHere's a question I ask every nonprofit I work with: when did you last fill out your own donation form on your phone? Not pull it up to check the layout. Actually fill it out. Type in your name, scroll through the fields, tap the submit button. If you're...
Donation Page Design: How to Stop Losing Donors Before they Give
6 min readLet me paint you a picture. Someone hears about your organization, gets inspired, clicks over to your website, finds the donate button — and then lands on a form that asks for their name, address, phone number, employer, how they heard about you, and whether...
Nonprofit Website Mistakes: Why your Mobile Donors are Leaving (and how to win them back)
6 min readSo the other day I was looking at a client's website on my phone, the way most of her donors actually see it. And I had to pinch and zoom just to read her mission statement. Her donate button? I found it eventually, tucked way down at the bottom of the page,...
Ep 321 | The Most Common Mistake I See on Websites
Is your website failing to convert visitors into donors, volunteers, or supporters? In this solo episode, I share the single most critical mistake I see nonprofits making on their websites - and it's costing them valuable connections with potential supporters. After...
Ep 314 | Connecting with Your Website Visitors with Abby James
Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data...
Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is...
Ep 304 | Grow and Scale Authentically with Deirdre Tshien
Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the...
Best Website Builder for Non-Techy People with Becky Launder
Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey....
Ep 296 | Using ChatGPT Correctly with Steven Lewis
Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to...
Ep 276 | Creating your 2025 Marketing Plan
It's that time of year again - planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital...
Ep 272 | SEO for 2024
Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this...
Ep 271 | Turning Existing Content into Blog Posts
You're already creating a lot of incredible content - so reuse it! You do. not need to create brand new for your blog posts. Simply repurpose things that already exist and turn them into blog posts! Once you listen to this episode, you'll start to come up with ideas...
Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence
Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search. Jon Clemence is here to...
Ep 269 | Content 101
Let's go on a journey through the essentials of blogging and content creation. If you're at the starting line or aiming to refine your current process, there's something valuable here for you. You'll learn why content is so important, why your whole team should be...
Ep 259 | Setting Up Your Website to Maximize the Google Ad Grant
In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website...
Ep 258 | Do You Need to Refresh Your Website? with David Pisarek
Building a website is big and can be super stressful. Once it's done, the unfortunate thing is that it's not done! As your business grows and evolves, your website should do the same alongside it. Sometimes its quick and simple changes, sometimes its a big overhaul....
Ep 257 | Why Website Accessibility is Important with Max Ivey
Website accessibility is not something we commonly think about, but is really important. It matters because you want your users to have a great experience, search engines care, and it's a legal requirement. So how do you know if your website is accessible? We start to...
Ep 256 | Organizing the Content on Your Website
Content on your website is how you connect with your visitors. Ensuring they get what the need in the right way takes some finessing. As your organization grows and evolves, your website needs to do the same. With regular updating and reflection it is easy and doesn't...
Ep 223 | Writing Content Your Audience Craves with Alison Ver Halen
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
Ep 222 | What are you Famous For? with Craig Alexander
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
Ep 209 | Data Driven Donation Page Best Practices with Matt Bitzegaio
Getting donations is important - but it's not something that should be left up to luck! Paying attention to how your donation page is set up is a great first step. Using data from those donations and your analytics can help you make decisions to improve your donor...
Ep 208 | Designing Your Donation Page For Conversions with Eric Ressler
Your donation page is critical, but it's only part of the experience your donors should have with you. Setting up your donation page for conversions is great and then it's all important to ensure they are building continued trust with you. This helps with better...
Ep 207 | Donation Page Layout and Features
What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips What you'll learn: → making it easy to get employer matching...
Ep 197 | Creative Ways to Feature Sponsors on Your Website
Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming...
Ep 196 | 6 Ways Your Website May be Hurting Your Organization with Dani MacGregor
Are you making these mistakes on your website? Your website is a great tool. Are you making the most of it or just putting it up there and hoping people convert? Dani MacGregor is here to share some common mistakes people make on their websites and how you can fix...
Ep 195 | Copy and Your Website with Kara Duncan
The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....
Ep 194 | 7 Ways to Maximize Calls to Action on Your Website
Calls to action (CTAs) are critical to guiding people where to go for the next step with your organization. Are you utilizing them to the best of your ability? Here are seven ways to encourage your visitors to take the right action at the right time on your website....
Ep 193 | Marketing Hasn’t Changed At All
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Ep 190 | Building a Marketing Strategy that Works with Erin Marcus
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
