Website (re)Design Workbook
Stop Guessing What Your Website Acutally Needs
Building (or rebuilding) a website can feel like a giant, scary project with a hundred decisions you don’t know how to make. This workbook walks you through the exact strategy questions to answer before you touch a single template — so every decision after this one is easier.
We’ll also share our favorite tools to get it done, even if you’re not a designer or developer.
What’s inside?
- Why Your Website Matters – see your site as a 24/7 team member, not just a digital brochure
- Your Why & Core Values – get clear on the message everything else needs to support
- Branding – nail a brand voice so your site sounds like you, not a template
- Business Goals – make sure your website is actually working toward what your org needs
- Choosing your platform – cut through the noise and pick tech that fits your team, not someone else’s
- Language – write copy that speaks to donors and clients, not just insiders
- Creating Your Sitemap – map out exactly which pages you need (and which you don’t)
- Definitions – never nod along in a developer meeting again
This isn’t just a workbook
This is a guide to walk you step-by-step through the questions you need to ask yourself when evaluating if your website has the elements needed to turn your visitors into donors or utilize your services.
“This workbook was exactly what my family’s company needed to help craft our website before investing into big changes. As a craft company, we had to make sure our messaging reflected our family’s brand; this workbook really empowered us to do just that.”
– Lindsey Pate
It’s time to have a website you’re proud of.
Don’t cringe when people ask, “Do you have a website?” Be confident that you have all the information they’ll need at their fingertips. Having a website that converts saves you time AND money. Wake up in the morning to an inbox of donations, not questions.
Get it now for only $97!
For less than the cost of one hour with a web designer, get the roadmap that makes every future website decision easier — from the words on your homepage to the platform you build on.
Have the Website of your Dreams
REMEMBER YOUR WHY: what is the reason you started this non-profit or decided to work there. How many more people can you impact?
ADJUST TO THE TIMES: Fundraising isn’t the same anymore. Getting digital will help you grow your base and reach the financial goals you need to do your amazing work.
UNDERSTAND YOUR AUDIENCE: Growing your audience is important, but if you don’t know exactly who they are you’re not being as efficient as you could be.
SYNCHING YOUR WEBSITE WITH YOUR BUSINESS GOALS: having a website that supports your organizations goals will create synergy within your organization. All things moving in the same direction!
DETERMINING YOUR TECH: this can be overwhelming at times. We’ll walk you through simple questions to ask yourself so you know what you need, and more importantly, what you don’t!
This workbook walks you through these elements…and more! You’ll end up with a plan for your website that you can either take to a developer or build yourself.
Meet Sami Bedell-Mulhern
In 2017, I started my freelance business, H & E Marketing Solutions, helping small business owners, entrepreneurs and non-profits create and execute their digital strategies in Bend, OR.
While I enjoyed working with clients one-on-one, so many people came to me needing help, but they were in a place in their business where paying a consultant just wasn’t an option. So, I decided to create an education hub to give them access to FREE resources as well as courses and workbooks to dive a bit deeper. That’s how The First Click was born!
I believe in the business you’re trying to build, and the impact you can make in your community – so let’s do this!
“This workbook was exactly what my family’s company needed to help craft our website before investing into big changes. As a craft company, we had to make sure our messaging reflected our family’s brand; this workbook really empowered us to do just that.”
– Lindsey Pate
