Are you spending time spinning your wheels trying to generate more leads and make more sales?

Don't forget about the biggest asset you already have, your website!

Maximizing conversions and driving traffic to the right pages can help you streamline your marketing efforts and turn your website into a selling machine.

Let me show you how!

Join Me in the Website Laboratory!

Sign Up Now!

We commit to you for all 12 months. When you sign up, we expect you are committing to us for all 12 months as well. We are in this together! As a result of us holding space for you for all 12 months, we do not offer refunds and we expect you to commit for the full time frame when you join us.

As soon as your payment is received, you'll receive a confirmation email with instructions to schedule a 30 min onboarding call.

This is unlike anything you've ever experienced. We will set you up for success this year!

“As a comedian, I know how to make people laugh. But that hasn’t always translated well into my marketing strategy. The Website Laboratory has helped me understand the business side of the entertainment business. I’m learning how to reach more potential audience members with a message that puts the right butts in the seats. It’s convenient. It’s up to date. The Website Laboratory is transforming how I market myself and my comedy shows.

Headshot of Katy Ipock

Katy Ipock Ipockolyptic Productions

Sami’s classes are top notch – she takes the world of marketing and tech and breaks it down into manageable steps to make it seem less scary. She is knowledgeable in everything from web development, to SEO, to email marketing and social media. Questions are always answered in a timely manner and in terms that I can understand. The First Click has quickly become my one stop shop for advice, education and tips on how to better market our organization.”.

headshot of andrea perry

Andrea Perry The Guardian Group

Here's the bottom line:

Learn the marketing skills you need to propel your business forward.

Make more MONEY in your business doing the marketing tactics that make the most sense for your target audience.

Network with other businesses facing the same struggles you’re having.

Get individualized coaching to help you get unstuck.

Analyze your efforts so you know you’re making an impact on your business

End the overwhelm, struggle and fear that you’re not doing the right thing.

What will I learn?

Each month has it's own topic and will provide training on one element of website marketing!  This is a sampling of what we'll cover, but please not that specific Masterclass topics are subject to change.  We don't duplicate anything throughout the year and each element, while you might not use it right now, you'll definitely need at some point in your growing business.  This is why our program is an annual program, instead of a month-to-month program.

Expand your Audience with Email Marketing

October: Expand your Audience with Email Marketing

Using your website to grow your email list can be extremely impactful.  And once they're on your list, getting them to open your emails is equally important.

Masterclass #1 – Creating an effective lead magnet
Masterclass #2 – Writing effective subject lines

 

Expand your User Experience with Technology

November: Expand your User Experience with Technology

Technology is always changing and can be overwhelming.  But understanding what the common issues are can help you combat them immediately and without stress.

Masterclass #1 – Common website tech issues
Masterclass #2 – How to keep your website and business secure

The way we see it you have 2 options!

Hire a consultant and spend thousands of dollars over the year:

  • Website maintenance – $500/month
  • Social Media Consultant – $1,000/month
  • Email Marketing Strategist – $500/month
  • CopyWriter – $250/month
  • SEO Strategist – $1,000/month
  • PR Agency – $2,500/month

For a grand total of $69,000!!!

AND if they aren't all talking and working together, you might not achieve the best results.

Spend 1 year in the Website Laboratory at $39/month:

  • Website maintenance training – included
  • Social Media Training -included
  • Email Marketing Training -included
  • CopyWriting Training -included
  • SEO Training -included
  • PR training – included

For a grand total of $468 (or $390 if you purchase annually)!!!

Plus, you KNOW things are working because you're in control and understand what to look for and how to monitor your success.

Expand your Sales, 2019 Goal Setting

December: Expand your Sales, 2019 Goal Setting

It's that time of year!  What are your goals for 2019 and how are you going to achieve them?

Masterclass #1 – Setting your 2019 goals, and lining out your next 90 days of execution
Masterclass #2 – Putting together a marketing strategy for 2019

Expand your Visibility with SEO

January: Expand your Visibility with SEO

SEO (Search Engine Optimization) doesn't have to be scary or technical.  By mastering a few basics you can increase the visibility of your website in search.

Masterclass #1 – SEO 101
Masterclass #2 – How to use Google My Business

Expand your Design

February: Expand your Design

Design is ever-evolving.  So this month we want to make sure you're looking outside the box and creating features on your website you might not have thought of before.

Masterclass #1 – Unique elements you can add to your website
Masterclass #2 – What your branding says about your product/service

Expand your Authority with Testimonials/Reviews

March: Expand your Authority with Testimonials/Reviews

Having people speak about your business is so impactful.  It helps to create trust with your brand and allows people to make decisions between competitors.

Masterclass #1 – How to get testimonials and where to use them.
Masterclass #2 – Where should your customers put reviews?

Expand your Audience with Social Media

April: Expand your Audience with Social Media

Social media can be powerful when done right!  But with all the changes it can seem a bit crazy.  This month we'll dive into some ways to utilize social media on your website to start to share the content you're creating.

Masterclass #1 – Utilizing Social Media on your Website
Masterclass #2 – Facebook Ads 101

Expand your User Experience with Plugins

May: Expand your User Experience with Plugins

The number of plugins on WordPress will make your head spin.  And they aren't all created equal.  This month we'll dive into our favorite premium (paid) plugins.  And we'll put a vote out there for the plugin you want us to do a deep dive into.

Masterclass #1 – Our favorite premium plugins.
Masterclass #2 – Member's Choice plugin training

Expand your Sales

June: Expand your Sales 

I can't wait for this month.  It's time to dive into sales funnels and other ways to generate income.  We'll look at various sales funnels for different goals as well as how to generate affiliate income for products you're recommending anyways.

Masterclass #1 – Simple Sales Funnels
Masterclass #2 – Affiliate Income – how to generate it!

Expand your Visibility with Content

July: Expand your Visibility with Content

AHHH the word content.  Yes it's overused, but yes it still matters.  We'll discuss best practices for creating content on your website.  We'll also create your strategy for putting that content out into the world.

Masterclass #1 – Content Best Practices.
Masterclass #2 – Create your broadcast strategy

 

Expand your Design

August: Expand your Design 

You don't have to be a graphic designer to have great design.  We are sharing our favorite tools to help you look like a pro when it comes to your website and social media.  We'll also give you some tips for creating great images on your phone. 

Masterclass #1 – Resources to create new projects
Masterclass #2 – Taking photos with your phone

Expand your Authority with Influencers

September: Expand your Authority with Influencers

What does it mean to be an influencer or a thought leader?  And how can it help you increase the authority of your business!  That's the topic of this months masterclasses.

Masterclass #1 – How to become a thought leader in your industry.
Masterclass #2 – What is influencer marketing and how can you leverage it in your business?

 

Sign Up Now!

We commit to you for all 12 months. When you sign up, we expect you are committing to us for all 12 months as well. We are in this together! As a result of us holding space for you for all 12 months, we do not offer refunds and we expect you to commit for the full time frame when you join us.

As soon as your payment is received, you'll receive a confirmation email with instructions to schedule a 30 min onboarding call.

This is unlike anything you've ever experienced. We will set you up for success this year!

FAQs

How long is the Website Laboratory?

The Website Laboratory runs unique content each month.  That's right, over the course of the entire year, you'll have brand new trainings to keep you moving and grooving in your digital marketing.

When does it start?

All the materials will be unlocked on October 1st. You'll get access to the Facebook Group immediately after your first payment is received.

You'll also be able to schedule your 30 min coaching call as soon as your payment is received.

How many people can be in the group?

We currently don't have a limit to the number of members.

Who are the One-on-One Coaching Calls with?

These are all with Sami, founder of The First Click. She is a wealth of knowledge, but also has a collection of experts that she has collaborated with and who are the instructors in this program. If you somehow stump her, she’ll reach out to her network and be sure to get you the answer that sets the right foundation and best practices for the industry you’re in.

What if I change my mind?

We commit to you for the full year – and we've worked hard to create content that you can execute quickly and see results!

That being said, if in the first 30 days you don't think we're the right fit, we'll gladly give you a refund.

Who is the Website Laboratory right for?

Anyone that is struggling with their digital marketing plans. Whether you’re a small business just starting out, or an established business that needs help taking it to the next level we are here to support you.

 Have additional questions? Feel free to send them to us at hello@handemarketingsolutions.com and we’ll respond within the next business day!

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