Social Media
Ep 304 | Grow and Scale Authentically with Deirdre Tshien
Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the...
Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business...
Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric
Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key...
Ep 283 | Creating your Social Media Team
Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being...
Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits
In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies - both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real...
Ep 281 | Collaborating with Influencers on Social Media
In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful...
Ep 276 | Creating your 2025 Marketing Plan
It's that time of year again - planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital...
Ep 226 | Building Community in Preparation for your Year End Giving Campaign with Paul Gowder
Community is something that is critical when it comes to returning donors. When they feel connected to you they are more likely to come back for more. So how do you build that community? There are many different ways you can create the feel of community - no matter...
Ep 219 | Leveraging Social Media for Better Connections with Amanda Kohal
There are so many ways that social media, specifically TikTok and Instagram, can suport your business. It can also be a big mess trying to figure. outwhat to post on different platforms. People search for you on social media but that doesn't mean you have to have...
Ep 218 | Celebrating on Social Media
Celebrating is such a great way to have content on social media that isn't asking, educating or growing your audience. It's just about shouting out those surrounding you that are doing cool things that you want to call out. This could be people in your organization,...
Ep 217 | Using Collaborations to Reach New People on Social Media with Brian Davidson
When you're building trust online, a great way to do that is by collaborating with people that are aligned with your cause. This gives you visibility with an audience that already trusts the brand or person you're partnering with. This episode will give you ideas for...
Ep 216 | Marketing to Gen Z on Social Media with Emanuel Rose
How comfortable are you in marketing to Gen Z? Is it even on your radar? Gen Z is an incredible generation that is giving and thrives on community. They are also a fully tech generation and love video and social media. Learn ways you can target and connect with Gen Z...
Ep 215 | Create Your Social Media Publishing Schedule
Do you get frustrated trying to figure out what to post each day? Putting together a quick and easy template can help you get more consistent and connect with your audience. Grab the quick and easy template to come up with what to post on social media whether you're...
Ep 206 | Creating Short Form Content for Social Media with Ben Hendricks
Short form video content isn't going away. If it isn't a part of your strategy, what are you waiting for? Short form video is a great way for you to connect more with your audience and build trust. It is also the preferred way more and more people want to engage with...
EP 202 | Your Content Repurposing Roadmap
Creating content helps you with the rest of your marketing efforts. Make sure you're getting as many eyeballs on what you create by repurposing it and sharing it on a wide variety of places. What you'll learn: → where content can be repurposed.→ where to share your...
Ep 201 | How to Market your Monthly Giving Program
How do you get monthly donors to join you? There are several ways you can marketing your monthly giving program and we're sharing a few here on this episode. Getting people to join is an ongoing job. With each new donor you're increasing your monthly gifts and that...
Ep 193 | Marketing Hasn’t Changed At All
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Ep 190 | Building a Marketing Strategy that Works with Erin Marcus
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Ep 187 | Getting Started with LinkedIn with Jen Corcoran
Is LinkedIn a platform you're utilizing for your business? There are so many different ways you can take advantage of the platform. It's perfect for connecting and building relationships, even if you aren't creating original content. What you'll learn: → why being...
Ep 179 | How to Begin with Marketing Your Organization Online with Thomas Gibbons
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
Ep 155 | Tasks You Can Batch For More Efficiency
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
Ep 120 | What to Consider When Hiring a VA with The Savvy Tasker
A lot of times people feel, like saying like, you just have to do it yourself if you want it done right. But that actually backfires. A lot of times, there's only so many hours in a day. And so I always tell people, if you develop SOPs "standard operating procedures,"...
Ep 103 | How Pinterest can Grow your NonProfit with Cara Chace
Pinterest is an amazing tool and a great way for people to find you over and over again. Cara Chace is here to share some basics about Pinterest and how it can give you more visibility in your organization. In this episode you'll learn: → why Pinterest isn't a social...
Ep 100 | My Favorite 9 Episodes From the Last 100
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
Ep 92 | Storytelling with Kari Anderson
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. In this...
Ep 86 | 5 Ways to get More Visibility for your Organization Online
Visibility is so important in the overall growth of your organization. But how do you go about doing that in the online space? I'm giving you five ways to think about getting visibility that is long term and authentic to your audience and donors. In this episode...
Ep 74 | How to Promote your Events
Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...
Ep 68 | Use your Existing Audience to Promote for You
I look at a promo kit is that there are sort of two tracks that you can go down, you can have one overarching promo kit that I recommend everybody has. And that's just about your organization. That's the bread and butter of what you do, how you do it, why you do it,...
Ep 66 | Using Social Media Fundraising Tools
Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an...
Ep 63 | Time to Jump Into LinkedIn
My favorite feature on LinkedIn has got to be their lead forms that they have. So a lot of our campaigns use the lead forms, they're very similar to the Facebook lead forms. But you know, the value of LinkedIn is that everyone has their company name and job title...
