Digital Marketing Therapy Podcast
Ep 223 | Writing Content Your Audience Craves with Alison Ver Halen
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
Ep 222 | What are you Famous For? with Craig Alexander
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
Ep 221 | Creating a Language Guide
A language guide is a part of your branding materials that helps ensure your entire organization is speaking the same way and your copy is consistent. Putting together a word doc that allows you to keep the terms and phrases you us as well as your ideal customer makes...
Ep 219 | Leveraging Social Media for Better Connections with Amanda Kohal
There are so many ways that social media, specifically TikTok and Instagram, can suport your business. It can also be a big mess trying to figure. outwhat to post on different platforms. People search for you on social media but that doesn't mean you have to have...
Ep 218 | Celebrating on Social Media
Celebrating is such a great way to have content on social media that isn't asking, educating or growing your audience. It's just about shouting out those surrounding you that are doing cool things that you want to call out. This could be people in your organization,...
August Bonus Episodes
Bonus Episode 1Bonus Episode 2Â Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about showing up confidently on video. Its about the environment you set up to make you feel confident and ready to go. Whether it's trainings, Zoom meetings,...
Ep 217 | Using Collaborations to Reach New People on Social Media with Brian Davidson
When you're building trust online, a great way to do that is by collaborating with people that are aligned with your cause. This gives you visibility with an audience that already trusts the brand or person you're partnering with. This episode will give you ideas for...
Ep 216 | Marketing to Gen Z on Social Media with Emanuel Rose
How comfortable are you in marketing to Gen Z? Is it even on your radar? Gen Z is an incredible generation that is giving and thrives on community. They are also a fully tech generation and love video and social media. Learn ways you can target and connect with Gen Z...
Ep 215 | Create Your Social Media Publishing Schedule
Do you get frustrated trying to figure out what to post each day? Putting together a quick and easy template can help you get more consistent and connect with your audience. Grab the quick and easy template to come up with what to post on social media whether you're...
Ep 214 | Strategies for Growing Your Email List
Building your email list helps you stay top of mind, engaged and building trust with more potential donors. It also allows you to nurture and encourage your existing donors to give again! There are several ways to grow your email list and this podcast episode shares...
Ep 213 | My New Newsletter Strategy
Recently, I made a big change when it comes to my email newsletter. A complete 180 to be fair. It's in its testing phase but I still wanted to share it with you. The reason being, things are fluid in the marketing space. If you truly know your audience then you can...
July Bonus Episodes
Bonus Episode 1Bonus Episode 2Â Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about creating your dream personal and professional life. It's critical to build in time for yourself. As leaders in our organizations, that means setting the...
Ep 212 | Repurposing Content into Emails with Sarah Noel Block
Creating blog posts or long form content is important. But what's the point of creating it if no one sees it. One great way to share your content is to your email list. Grab some strategies on how to nurture your email subscribers and stay top of mind, while also...
Ep 211 | 5 Email Automations To Help you Raise More Money
Email automation can save you time and increase your revenue...how cool is that! There are so many different ways you can use automations at all stages of the donor journey. Here are five automations you can implement to help you grow your list, nurture your audience...
Ep 210 | Keeping More of Your Donations with Jen Nielesky
Credit card processing is a cost of doing business, it's something we all accept. Did you know that you can negotiate rates and that not everyone pays the same rates for the processing? Understanding what your contract is is crucial. Working with consultant who can...
Ep 209 | Data Driven Donation Page Best Practices with Matt Bitzegaio
Getting donations is important - but it's not something that should be left up to luck! Paying attention to how your donation page is set up is a great first step. Using data from those donations and your analytics can help you make decisions to improve your donor...
Ep 208 | Designing Your Donation Page For Conversions with Eric Ressler
Your donation page is critical, but it's only part of the experience your donors should have with you. Setting up your donation page for conversions is great and then it's all important to ensure they are building continued trust with you. This helps with better...
Ep 207 | Donation Page Layout and Features
What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips What you'll learn: → making it easy to get employer matching...
Ep 206 | Creating Short Form Content for Social Media with Ben Hendricks
Short form video content isn't going away. If it isn't a part of your strategy, what are you waiting for? Short form video is a great way for you to connect more with your audience and build trust. It is also the preferred way more and more people want to engage with...
Ep 205 | Using AI to Create Content with Scott Bywater
Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is...
Want to be a guest or have a topic idea for the Digital Marketing Therapy?Â
Once a month we feature small business owners and entrepreneurs and help them work through a strategy they may be stuck on. And we'd love that person to be you!
Fill out the form below and we'll follow up with you if your topic is chosen.
