Digital Marketing Therapy Podcast
Ep 196 | 6 Ways Your Website May be Hurting Your Organization with Dani MacGregor
Are you making these mistakes on your website? Your website is a great tool. Are you making the most of it or just putting it up there and hoping people convert? Dani MacGregor is here to share some common mistakes people make on their websites and how you can fix...
Ep 195 | Copy and Your Website with Kara Duncan
The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....
Ep 194 | 7 Ways to Maximize Calls to Action on Your Website
Calls to action (CTAs) are critical to guiding people where to go for the next step with your organization. Are you utilizing them to the best of your ability? Here are seven ways to encourage your visitors to take the right action at the right time on your website....
Ep 193 | Marketing Hasn't Changed At All
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Ep 192 | How Listening Can Help You With Your Marketing
What can we learn when we listen? When we show up to conversations it is so tempting to talk all about ourselves and the incredible things we do. That might not get us the results we want because we aren't learning about how our organization could benefit the person...
Ep 191 | Marketing Activities for Your Off-Season with Jordana Merkin
When you're in a quieter time of the year, what do you do? Do you relax and just stop doing everything because you're so burnt out? Or do you spend time nuturing your audience and continuing to spread awareness of your organization? The off-season is a great time to...
Ep 190 | Building a Marketing Strategy that Works with Erin Marcus
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Ep 189 | Targeting Gen Z with your Fundraising Efforts
Targeting Gen Z might feel a little crazy. The oldest is only 25 years old after all. The sooner you create some conversations with your gen Z audience the better your long term success. Gen Z is creating new ways to earn money, build success and share causes that are...
Ep 188 | How to Build Data Tracking Into Your Marketing with Mickey Anderson
There are so many great marketing strategies out there. Are you struggling to figure out what to do and what to pass on? The best place to start is by looking at your data, or maybe even starting to collect data. That data tells you where things are working, and where...
Ep 187 | Getting Started with LinkedIn with Jen Corcoran
Is LinkedIn a platform you're utilizing for your business? There are so many different ways you can take advantage of the platform. It's perfect for connecting and building relationships, even if you aren't creating original content. What you'll learn: → why being...
Ep 186 | New Year Pep Talk
2023 is going to be the best year yet! No excuses! You're going to achieve everything you want for your organization, your life and your family, I just know it. Thank you for letting me walk alongside you on your journey. What you'll learn: → why January is all about...
Ep 185 | Take Back Your time in 2023 with Chelsey Newmyer
It's a new year. You might be thinking about resolutions and changes you want to make in your personal and professional life. One thing I'm always working on improving is my productivity. I love my job and the work I do, but finding success doesn't mean spinning my...
Ep 184 | Getting Back to Basics with My Marketing in 2023
2023 is all about getting back to basics. When the foundation of your business is strong, your business will grow. We tend to get sidetracked by all the pretty new things. I'm pushing them to the side and focusing on the things that I know will help me reach my goals....
Ep 183 | Finding the Right Employees with Rachel Carey-McElwaney
Workforce issues are still here and figuring out the right people to have on your team is critical. In our last episode we talked with Karin Davis about how to build creativity into your team and how that relates to retention and collaboration and finding the right...
Ep 182 | Building Creativity into your Organization for More Growth with Karin Davis
Creativity isn't just about arts and crafts and singing and dancing. It's about how you think about the problems you're solving and creating new solutions. By doing this work, you'll have even more opportunities to make an impact on your community and the cause you're...
Ep 181 | How K-Pop Can Help You Build Community
Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have. How does this relate to...
Ep 180 | What Should You Do to Grow Your Organization?
So many people get stuck on what they should or shouldn't be doing when it comes to marketing in your business. The thing is, when you talk to different people they'll tell you something a little different, especially based on their specialty. So what do you do? I'm...
Ep 179 | How to Begin with Marketing Your Organization Online with Thomas Gibbons
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
Ep 178 | Creating More Mindfulness Around Technology with Rob Krecak
Do you have a healthy relationship with technology? This isn't something that people necessarily think about when it comes to tech and work. Afterall, you have to use it to get things done! Technology is critical in automating, our ability to communicate, setting up...
Ep 177 | Creating your 2023 Big Picture Strategy
I love to start my strategic planning by planting my big rocks and non negotiables. This is both personal and professional, because I want to have that healthy balance. I'm walking you through the simple steps I do each year to help me set big goals and figure out my...
Want to be a guest or have a topic idea for the Digital Marketing Therapy?Â
Once a month we feature small business owners and entrepreneurs and help them work through a strategy they may be stuck on. And we'd love that person to be you!
Fill out the form below and we'll follow up with you if your topic is chosen.
