Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.
The Online Fundraising Virtual Summit is a 5-day event that will help non-profits build a monthly donor program that provides stability and helps turn repeat donors into major givers.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at firstname.lastname@example.org.
Quick Access Links
Let’s do a quick rundown of how the whole thing will work.
The event will run from October 24-28 with a combination of pre-recorded presentations and live Q&As running Monday – Friday. These presentations will include 25-30 minutes of content (with up to a 3-minute pitch) and a live chat. We'll make it easy to link your offer right in the page the videos are playing in to aid in conversions and quick action.
For the pre-recorded sessions, all speakers are open to attend their presentation time live to interact with attendees in the chatbox. There is no video component here, so attendance in pjs is recommended 😉
Along with the live presentations, there will be a community on Heartbeat for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to chat in message threads there to add value and futher connect with attendees.
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA or team members.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the Fundraisers Toolkit. This includes the replays, lifetime access to videos, bonuses from our amazing speakers, co-working time, and our non-profit essentials bundle. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!
1. BASIC INFORMATION
The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.
This information includes things like:
- Square headshot
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
2. PRESENTATION SLOT SCHEDULED
I'll follow up with you to schedule your presentation time. Since we are trying to put things in chronological order, we will request that your topic be on a specific day. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)
You'll have the opportunity to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air.
PRE RECORDED PRESENTATION
Next up is your presentation! This is a 20-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- No slides (just your gorgeous/handsome face)
- A mixture of the two
If you’d like to go with the interview style presentation, schedule a time with me to do that here. We'll handle the editing and take care of everything from there.
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to overcomplicate it
- Teaching section
- Specific action steps (with the goal of simplifying their existing process)
- Up to a 3-minute pitch
- Include questions for attendees to answer in the chat box throughout to boost engagement
Presentations are due by October 3
4. FUNDRAISERS TOOLKIT CONTRIBUTION
The Fundraisers Toolkit will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:
- Courses (big or small)
- 1-month memberships
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers. In our last summit our All Access Pass converted at 17%.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.
Information for these resources is due on October 3, 2022.
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on October 17th.
You’ll want to share using your affiliate link (which I'll send your way shortly) so you can get in on the 40% commission that will come from any Fundraisers Toolkit sales (50% if you've contributed a premium bonus).
You’ll find swipe copy and graphics in the Resource Vault below.
We'd also love to feature you on an episode of the Digital Marketing Therapy podcast. This can be leading up to the summit or at a future date when you're in a promo period. If you're interested let us know or sign up for a recording slot.
6. LIVE PARTICIPATION
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Heartbeat group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the Fundraisers Toolkit where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by November 10, 2022.
The commission structure is as follows:
- 40% for all speakers
- 50% for all speakers who include a premium bonus
The pricing for the toolkit will be:
- $47 for 30 minutes after initial registration
- $97 through October 23rd
- $197 from October 24 – November 4
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources I promised to make your life as easy as possible. Resources will be available and updated by October 10. Current documents in here are for our previous summit and will give you an idea of what you can expect.
- Summit branding information (in case you'd like to show off that you've been featured on your website)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
- Workbook template (you’re free to create your own branded workbook)
And in case you don't want to dig through a folder, here are direct links:
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation: October 3
- Fundraisers Toolkit contribution information: October 3
- Promotion period: October 17 – 24
- Summit dates: October 24-28
- Fundraisers Toolkit cart closes: November 4
- Affiliate payouts: by November 10