Ep 6 | 4 Essential Homepage Copy Tips with Storybrand Certified Writer, Sarah Cook

Which of the 4 essentials that Sarah lines out are you going to take advantage of first?

Make sure to share it in the comments below.

listen on Amazon Music button
Google Play
Listen on iHeartRADIO button
Headshot of Sarah Cook

Today's guest expert is Sarah Cook of ND Pen.   She's going to be walking us through the 4 essential things you need to think about when it comes to copy and your homepage.

Sarah is a seasoned medical writer and a StoryBrand certified copywriter.  She creates websites and other marketing materials for doctors, wellness businesses, and other small business owners – with a focus on connecting with the people who need them the most and increasing their bottom line.

Even though Sarah works primarily with medical businesses, the copywriting strategies that she uses are relevant for any business.

I think you'll really enjoy the 4 essentials she lines out in today's episode.  I can't wait to hear your favorite parts!

Time Stamps

(2:37) Why is a website so important
(3:37) Why does copy matter?
(6:19) What copywriting resources are out there?
(9:50) Essential #1 – Your header
(16:30) Essential #2 – Define the problem you solve
(19:34) Essential #3 – Establish your authority
(27:34) Essential #4 – What's your call-to-action?
(30:33) My challenge to you
(4:00) Wrap Up


Marie Forleo – Copy Cure
Ray Edwards 

Find more about Sarah

ND Pen on Instagram 


Submit a Comment

We love creating the podcast. If you like what you learned here please give us a tip and help us offset our production costs.

When you leave a review it helps this podcast get in front of other nonprofits that could use the support. If you liked what you heard here, please leave us a review.

You're in! Check your email for more important information.

Your Starter Site

Get on the Waitlist!

You have Successfully Subscribed!

Show me the offers!

Check your inbox for the link to see the offers.

Download our Tech Checklist

Check your email to access your guide.

Download our Guide

Check your email to access your guide.

Download our Guide

You have Successfully Subscribed!

Download our Guide

Check your email for your download!

You have Successfully Subscribed!

You have Successfully Subscribed!

Share This