Ep 309 | AI Misconceptions with Aarti Anand

Are you feeling overwhelmed by the buzz around AI and wondering how it fits into your nonprofit's digital strategy? In this episode, I sit down with Arti Anand, an AI automation expert, to demystify the role of artificial intelligence in personalizing donor engagement and streamlining operations.

Embracing AI Without Losing the Human Touch

• How AI can enhance, not replace, genuine connections with donors
• Strategies for maintaining authenticity while leveraging automation
• The importance of transparency when implementing AI tools

Practical Applications for Nonprofits

• Using AI for efficient proposal generation and follow-ups
• Implementing AI voice agents for improved donor communication
• Leveraging ChatGPT for problem-solving and strategic planning

Overcoming Implementation Challenges

• Start small and iterate your AI strategy
• Train AI tools effectively using your organization's unique data
• Balance automation with human oversight for optimal results

Addressing Common Concerns

• Maintaining personalization in automated communications
• Ensuring AI aligns with your nonprofit's values and mission
• Communicating the benefits of AI to donors and stakeholders

Whether you're AI-curious or skeptical, this conversation offers valuable insights to help you navigate the evolving landscape of nonprofit technology. Discover how embracing AI can free up your team to focus on what matters most – making a meaningful impact in your community.

Want to Skip Ahead? Here are Some Key Takeaways:

03:31 AI as a Tool for Personal and Business Growth It is important to identify what brings joy and generates income, then using AI and automation to handle necessary tasks that don't fall into those categories. This approach allows for better time management and increased productivity.

11:05 Balancing Automation and Personalization There are concerns about AI and automation leading to depersonalization. Start with what works manually, then automate 80% of it. This approach saves time and increases productivity while still maintaining quality through human supervision. Pay attention to the iterative nature of implementing AI solutions in business.

18:20 Understanding AI Agents and Their Applications There are different types of automations, including linear, AI-powered, and AI agents. AI agents can be used in businesses, such as replacing receptionists for appointment booking. It's important to have proper training and data input for effective AI implementation.

24:26 Transparency and Practical Implementation of AI Transparency is so important when using AI in organizations. Communicate the use of AI to stakeholders, emphasizing its benefits. Attach AI implementation to specific outcomes that solve pain points for users.

28:10 Getting Started with AI in Business Start by describing the problem and desired outcome to ChatGPT, then consulting with multiple vendors. The importance of asking the right questions and starting with a proof of concept is important.

Don't miss this opportunity to gain practical knowledge on harnessing AI to enhance your nonprofit's efficiency and donor engagement. Tune in for a conversation that could transform your approach to digital strategy and fundraising.

Full Transcript

[00:00:00 – 00:03:28]So excited to be here with another AI conversation because we all know this is the name of the game these days and how can we make the most of it? But there's a lot of misconceptions around AI and specifically how it can be personalized. How can we not just keep ourselves out of the loop? We're going to lose people because they're going to think we're not connecting with them or they're going to understand they're talking to AI. I'm really excited for this conversation with my guest Aarti Anand today as we talk through kind of what AI really is and how can we use it more effectively in our businesses to not leave money on the table and free ourselves up to be able to bring in more money for our organization. After years of building SaaS products, RT saw businesses wasting time on outdated manual prospecting and thought this is broken. With AI on the rise, she knew the answer wasn't more outreach, it was smarter automation. Now RT is on a mission to help businesses ditch the grind and scale faster. No more chasing leads that go nowhere, just an AI driven system that works while you sleep. And now I know that's going to make you nervous, but just go with me here. You're going to really enjoy this episode and the way that she brings thoughtful conversation around AI and how you're approaching your donors and your customers to make sure that you are being authentic, that you are being real, that you are being genuine, that you are. AI is just helping you run more of it in the background. So I hope you stick around for this episode. It is brought to you by Oh My Hi. Oh My Hi is an amazing website platform that can help you build the website of your dreams in minutes and you have the training and the support behind you of live Q and A calls, website reviews, all of the things to help you build the website that you need with ease. Now you might be wondering, why am I promoting Oh My Hi? Well, listen, this is a great platform for you if you're building out your first or second version of your website. If you're kind of getting started and you know you need to do something but you're not a designer. Or if you've got a website that's been built in the early 2000s and really needs a revamp but you don't have the tech skills or budget to do so. Check out my bonus episode with founder Becky Launder thefirstclick.net/ohmyhi Oh My Hi. And listen to kind of how we talk about What a website should be and how to make the most of it. Their plan start at just $20 a month, and their template was coordinated by me. And they kind of took their design elements and made it amazing. So you can check it out there, easily embed any donation platform that you utilize and have a website that's going to help you convert and get in front of more donors. So again, go listen to that bonus episode and check out more information at thefirstclick.net/ohmyhi let's get into the episode.

You're listening to the Digital Marketing Therapy podcast. I'm your host, Sami Bedell Mulhern. Each month, we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online, reach your organizational goals.

Hey, friends, Please join me in welcoming Aarti Anand to the podcast. Aarti, thank you for being here today.

[00:03:29 – 00:03:31]Thank you, Sami. I'm very excited.

[00:03:31 – 00:03:42]Well, we're talking about the hot topic of today. Of. I mean, I feel like everybody's talking about it, which is AI. Why is this a topic that you're so interested and passionate about?

[00:03:43 – 00:05:29]Ooh, that's a good start. So I've been building software products for 15 years. And then I got into this phase in my life where it just doesn't seem right. Why? Because I'm a mama of three kids, all under the age of 12. And I have dogs, I have parents who are aging. At some point in life, everybody gets to a point where they start to question how they are living by default. And I think that was my. That was the. The point where I started really brainstorming what am I doing in a 9 to 5? Is this how the rest of the life gonna be? And as I just question it more and more and more, I got to a point where I felt like I can design it the way I want. And that was the motivation on what I really wanted to figure out. So what that. What does that ideal Saturday, ideal Wednesday, Thursday look like? Right? So I quit my nine to five, which is, I understand, is not for everybody. I just cold. I really went cold turkey in and I started to figure out, well, what do I want to do? So there's a LinkedIn post which is coming out tomorrow. It's your moat is where the mess is. So think about where.

[00:05:32 – 00:05:32]I love it.

[00:05:32 – 00:05:33]Sorry.

[00:05:33 – 00:05:35]No, you're totally fine. I love it.

[00:05:36 – 00:05:45]Can you ask daddy? Thank you, Nora. Can you ask daddy? Can you ask Daddy? I am so sorry, Sami.

[00:05:45 – 00:05:48]Please do not apologize. I totally get it.

[00:05:51 – 00:07:08]Yeah. So the idea was, how do you design it the way you want? So, like I said, There is a LinkedIn post coming out tomor, and I really put my heart into it. Your moat is where your mess is, and that's what makes you different than everybody else. The thing that you've been struggling to figure out. And once you do, that's the message you want to put out in the world. Right? And my messy part of how I was living by default was I wasn't controlling my time. I didn't have the freedom of time, money, and that was, you know, and location, and that was just really important to me as a mom. And that's what I wanted to figure out. And as soon as I learned about AI automations, I mean, I'd been building software products forever, so I knew how to create a system. I just needed a vehicle which would help me get to the outcome faster than anybody else. And that's why I got so passionate about AI building systems in place, which is the foundation before you try to automate anything. And that just became my jam. And that's when I started my company. And we're not looking back.

[00:07:09 – 00:08:38]Yeah, I love it. Okay, well, I just, just as a kind of anecdote, because your daughter kind of came in and I, right before we recorded this, I went downstairs and told my son, you know, hey, I'm recording a podcast. We're talking about AI. So, like, stay downstairs until I'm done. Right? And he's like, well, AI is going to take your job away. Like, he, he literally, like, immediately, that was the thing. He, are you worried that AI is going to take your job? And I was like, no, no, no, I'm not. And so I'm excited to kind of talk about that here in a second. But also then a few weeks ago, so my son is 14, my daughter is 16, and a few weeks ago, I couldn't figure out what I wanted to make dinner. So I used chatGPT to help me figure out what I wanted to make for dinner. And my daughter was so annoyed, and she's 16 and a theater major, and she's like, AI is taking away our creativity. So it's really interesting even in our home, like, as we talk to our kids about AI who are Gen Z, like, their feelings and thoughts on it. And so that's why I'm really excited to have this conversation with you because I think there is such a great place for it. But at the same time requires that human element in order to work well and get you the best results. So I would love to hear, like, as you kind of decided to go through this and like, say, okay, well, I know this is a place that I feel comfortable in. I want to play with it. Like, what parts of AI do you feel most excited about and how it helps people streamline and grow their businesses. Like, where do you see the biggest area of opportunity?

[00:08:39 – 00:11:04]So I think starts with the foundation. So whether you're in, in a 9 to 5 or you're running your own business, but what is the ideal life that you want? Let's start there. What does that ideal week look like? What are you doing on that day? You backtrack from there and you reverse engineer. What's stopping you from getting there? And you make a list of all the things that you end up on a daily basis you do not enjoy. And at the end of the day, if you wake up but you don't have fun with what you do, who you do it with, and how you get that thing done, then, I mean, what's the point? And I just, I keep going back and that's how I figured out my North Star. That's how I figured what I want to keep to myself and do it because it lights me up and also prints me money. But if it doesn't light me up, but it has to get done, then I need to delegate it. I just need to find someone else who would love to do it, and that's what they find joy in. And it'll also bring in cash so we can get keep the business running. Because that's the ultimate idea. If I'm not bringing in business, then bringing in cash into the business, then it's sort of a disservice to my family where I'm putting my time in. But it's not generating the roi, right? So you figure out what you want to do on a daily basis that lights you up and also prints you money. That's where you spend your time. And for some people, it's getting on sales call. For some people, it's writing content. For some people, getting on a podcast. For some people, they just want to sit and fulfill and that's okay. And anything that you don't want to do, but it's necessary because it brings in cash, you figure out someone who wants to do it, or you build an automation because there is a process in place. If someone were to sit down and follow the process manually, step 1, 2, 3, and they can get to a predictable outcome. And now let's put, put AI and automations on top of it and get it run 100x faster.

[00:11:05 – 00:11:51]Yeah, I think that's so good. And I, I, it goes back to. I will link this up in the show notes. We did a podcast a couple of years ago. I think maybe by now that was all about automation. It had nothing to do with AI at the time, but it's like the things that you're repeating over and over and over again that you're like sending the same email over and over again or you're doing the same process. Like if you do something more than two or three times, automate it. And AI just lets you kind of take that to the next level. And so I think this feeling of, I'd like you to talk a little bit about like this feeling of, okay, well if I automate, that's one thing. If I take, put AI in it, I'm losing that personal touch. Like how do we kind of remove ourselves from AI and automation means depersonalization, Because I don't think those are the same thing.

[00:11:52 – 00:14:04]Yeah, that's a great question, by the way. The way I want people to think about is you take what's working already manually and then you automate it. And then think about it. It may not. In the age of tech we are today, it may not be hundred percent automated without any supervision, but start with the mindset of 80% done by someone else is way better than 100% done by you. A because it gives you 80% back on your calendar and then you multiply that by your hourly rate. That's the amount of money you're losing every day from your business. You're taking that cash away from your business by sitting and doing it manually. That's one. And second, even if it gets you 80% your time back, but it also gives you productivity, which is ten times or hundred x. That's second. And third, putting in human there to supervise it. It's now you're using their time for something higher leverage and something that is important for you. So your brand, your identity, the way you want things to work, it would still have the same type of quality without spending hundred hours on it. Right? So that's number three. And in this process, you'll also learn a lot. Plus in months to come, tech will get that better. And at some point you may be able to automate a hundred percent of it, which we do have some workflows that are 100% automated, but we do have some which are either 50 or 60 or 70%. And if you. Those hours add up, and that's the place I want everybody to start with. Everyone thinks they have to wake up tomorrow and go run a marathon, but guess what? It starts with running a mile at a time.

[00:14:04 – 00:15:00]Yep. Okay, so let's start with that. Running a mile at a time. Because I think the other thing is we don't. AI doesn't have to be automated, and AI doesn't have to just be generative creating content. It can just be a tool that you use because you don't have a huge team. Maybe you only have two or three on your team, or you have a hole, you're missing a certain area of expertise and you need support. And so I think maybe even starting with using AI as a tool to just help you, I use it because we're a small team to brainstorm and just go back and forth and figure out, okay, well, is this a good idea? And how do I want to flush this out? And things like that. So, so what are some ways that maybe you've seen people use AI creatively that's not necessarily generative content, but can still help you save time in your business, Save time in the work that you're doing, even if you're not using it to communicate directly with your audience.

[00:15:01 – 00:17:34]Absolutely. So you can start with, think about all the things that your business needs to get done and look at all the departments that you have. It could be as. It could start with an SMB owner, but it could also be a bigger business. So for a small business owner, you get on sales calls, they show interest, and you have to sell, you have to send the proposal. Typically when I talk to people, they're spending anywhere between one to three hours writing their proposal down. If you have a product that you're able to sell, shouldn't that proposal generation and sending be automated already? And that's if you start there. I personally am taking close to 30 sales calls every month, and I have a really good close rate. If people ask me to send a proposal, I don't want to spend two hours of my time, of the CEO's time, writing and sending those proposals. So I have it all automated. And the reason why it works is because it gives me easily 20 hours back. And that's a lot of time on my calendar. So that's where I would start. You could also figure out, and this is where the world is getting to. This is what we are also implementing in our business. Anything that people used to have departments, now you Think about replacing them as one person to supervise and to put the system in place. Plus an AI agent that now becomes your whole team. You can get a lot of things done with it. It could be one for content, it could be one for sales, it could be one for another part of your business. But don't. What I'm trying to say is don't stay stuck at the same level. You need to make sure you're making 1 to 2 or to 5% improvements in your systems every day. And it's always an iterative process. Going back to the same example, people think they need something so robust and so predictable from day one. No business was created like that. We all had to go through iterative processes. That's how you use AI tools as well. Just think about them as an intern that costs you close to 20, $30 a month.

[00:17:34 – 00:17:35]Yeah.

[00:17:35 – 00:18:20]And like that's a powerful age of tech to live in. And I don't understand why everybody's not jumping on it. The best use case I still see them doing is using it to write emails. Can do so much more. It cannot create AI agents for you. But that's not what everybody needs. Most of the businesses would either be 70, 80% better if they just has linear automations. Step 1, 2, 3. They have to be followed in a sequence. If you just had that, most of the businesses will be doing far better than they're doing today.

[00:18:20 – 00:18:35]Okay, so AI agents is a term that is, I mean, a little bit newer, ish to me. So I know that it's probably something that my audience and listeners aren't super familiar with. So could you explain what an AI agent is?

[00:18:36 – 00:18:37]Of course.

[00:18:37 – 00:18:38]So.

[00:18:40 – 00:21:12]In the term of automation and AI and the type of business I'm in, I talk about three types of automations. So one is, like I said, linear, which is also called traditional automations, which is someone filled a form and then a new row got attached to the Google sheet and then from there an email was drafted and then a new lead was added to your CRM. So that's a very linear. You go from left to right and it gives you an outcome and you don't have to sit. And that lead could come from a Facebook ad and then it saves you hours every month. So that's one second is when you put AI on top. When you need to personalize and you need to enrich your leads, that's where you plug in AI. So you, you use OpenAI or any other LLMs, you use them in a couple of times in your automation and that becomes an AI powered automation. The third is, which you said is the newer term, which is AI agent, where the whole workflow has to work in a way, it has to make decisions and it could be customer facing. So I'll give you an example. We install AI voice agents in businesses. Anybody who has a receptionist today, and we all know they could feel more valuable and useful in your business if they were doing higher leverage tasks. So we replace those help desk receptionists with AI agents where it could be a phone call. Someone calls in, they want an appointment, the AI agent picks up the call and it remembers the context of the conversation. It can also, we can also give it access to the tools, your CRM, so they could see the background, how many times you have served them in the past, or is it a new customer? And they can also access your calendar and then they can book an appointment. And so at that point, that workflow is automating a part of your business. And that piece of AI that you installed as a software is making autonomous decisions without a human in the loop. And that's when it becomes an agent. And at no point you have to be stuck with the agent. We can also configure a setting where we say, I just want to talk to a human. And at that point the agent will very politely route the call to a human agent and they can connect them directly.

[00:21:12 – 00:22:05]Yeah. And I know this is like really big and like something that everybody just immediately is like, like this kind of makes me nervous. I can't do this. But I think chatbots have been around for years and that is a kind of maybe like beginning stage of what you would consider now to be an AI agent. And we have all engaged with them, good, bad or ugly. And I think the thing here is not does the technology work and is it good? I think it's, I mean, I mean, this is my question to you. It's more about the data and the systems that we put in on the back end, the way that we kind of populate it, like the work we do as individuals, as humans, as business owners, to give the AI agents the information they need to support us in the way we need them to do. Right. Like if they're not doing what they need to do, that's not on them, that's on us. And how we're kind of collecting information.

[00:22:05 – 00:22:36]Right, Absolutely. And I love the way you touched it. So it goes back to the basics of entrepreneurship. You were doing sales calls in your business, at some point, you got tired of them because you Just wanted to do more things and you were growing and you were scaling, so you hired a sales agent. Right? They mess up, they make mistake, and you get mad at them. Well, the question I want to ask you is did you train them?

[00:22:36 – 00:22:36]Yeah.

[00:22:37 – 00:24:26]If yes, what does the training look like? Did they follow the script or was there no training in place? So it all boils down to, is it a systems problem or is it a people problem? That's the starting point. The same way when you try to train a software, which is AI in this case, to do that job. My question is, where is the training material? How are you training it? What do you want it to say? Does it know you want it to say? That's the knowledge base. Anybody who's a graduate today, they're all at the same level. And then someone goes and works for Deloitte, someone goes, works for Google, five years later, they're completely different human beings because they were part of different teams. That's how they were trained then. Right? And that's how I want you to think about installing an AI agent. The LLM is the brain. It's like a fresh graduate out of college. Everybody starts at the same baseline because everybody's using the same LLM. Now, from there, it needs a context, and that context is whatever they are talking about. But then where are they pulling that knowledge from? From? That's the knowledge base and that's all your training material. If you want it to replace you in a sales call, you need all the transcripts from the sales calls you have held before. Or you create a training, you create an sop, you feed it to it, and then go in a trial for 15 days, for 20 days, and then see what breaks. And then you make sure you prompt it and you feed those prompts. And based on those prompts, you have more content that's generated that makes sure that the agent knows how to handle those situations well.

[00:24:26 – 00:25:38]And I think, I mean, how important if we're getting started out, whether it's we're creating blog posts or we're writing emails or social media posts, or we're creating scripts for our board members to be able to reach out to people like that. Transparency, like even for organizations that are nervous about it, to just even say, hey, as a nonprofit, we're trying to make the most out of the dollars that are donated. So we are using AI to help us generate some of this content. We know it's not going to be perfect, we know we're going to make mistakes, but please know that, like, please Help us as we continue to work through this. Like that. Transparency can really go a long way in that. What's the word? Not generosity, but like patience from our donors or the people that we're communicating with for them to understand. Like we're on this lear. So please give us some grace. That's the word I'm looking for. Give us some grace as we work through this. But this is going to allow us to make the most of the dollars that you're giving to us because we're not going to have to invest so much into overhead and we can get more done with the money you give us. That can be a really impactful storytelling piece to this whole AI transition.

[00:25:39 – 00:27:00]Exactly. And contrary to the popular belief, when you tell someone that. And I'm going to use the voice agent as an example because people are really averse to talking to AI like phone to phone because they just want human to human connection. If it solves a pain point, that's what you want to attach that process to. If I'm installing an AI voice agent, say in a dental office, what does that buy the patients in? That also means that if someone had a root canal yesterday and then they wake up in the middle of the night with an excruciating pain and they call the dental office and the off and the staff is not there, AI can pick up the call and give them the next 7 o' clock appointment in the morning. And I don't think the patient would complain about it because they got their pain points solved. So I 100% agree where you're coming from. The point I'm trying to make is attach it to an outcome that would make a no brainer for them. With the use of AI, what are you trying to do and how does that connect the dots with where the donations are coming from and where you to take them?

[00:27:00 – 00:27:14]Like you might not. You wouldn't use AI for one on one outreach to your high level sponsors, but you might use AI agents to help you with ticket sales for an event that you have coming up to handle the calls for people coming in to just purchase tickets. Right? Like that's kind of the.

[00:27:15 – 00:28:10]Right. And then you and I both know, you know, I mean the, the follow ups. Excuse me, the follow ups is where the money's at, right. If you don't follow up, they may, I mean life gets in the way. They may got. They may have gotten busy with something else. If you put AI voice and SMS or text or an email marketing powered by AI, all three of them are in place, they're following up with someone who showed interest even five months ago. And then just make sure, when you are trying to give it a role, make sure the demographics that it's reaching out to, you're adjusting the tone based on is it reaching out to elderly, is it reaching out to senior citizens or young donors? It just, it makes that simple tweak makes so much of a difference.

[00:28:10 – 00:28:44]Okay, so as we wrap this up, if we're thinking like, okay, this is great, this all sounds wonderful. We are not tech savvy enough. We have no idea where to kind of go and start with this. How would we want to tackle, what would we want to tackle first and where do we go to kind of figure out what tools, systems, which AI platforms, like I always say, go to the existing CRM that you're already using and see what a AI systems they have in place there. But like what would you advise people as they're kind of dipping their toe in and starting to jump in? Where, where should they start?

[00:28:46 – 00:28:51]So I'm going to tell you something which is going to sound so silly, but it's going to be very useful.

[00:28:52 – 00:28:53]Love it.

[00:28:53 – 00:29:10]If you, if you have a two to five sentence description of your exact problem, where you are today, what is the outcome you're trying to get at? Just feed that into ChatGPT. Like really that simple? Start there.

[00:29:10 – 00:29:11]Yeah, I love that.

[00:29:11 – 00:31:00]If you're not ready to invest, then that's where you start. And second advice I always give when you have a problem, you're trying to solve it. You don't just go to a vendor and you just hire the first person you talk to. You go talk to five different people and then bring in the responses that you got from the LLM. You take it to them, jump on a 15 minute discovery call, see how many questions they ask you before they give you the prescription of what you need. The better questions they ask because they're trying to understand your business, your problem, your outcome, not the thing they have already baked in. And they're just trying to sell you that that's a good starting point. The better questions they ask, meaning they have helped other people and they also have the best interest in helping you get to the outcome. And that's where you start. And you start with a simple discussion of this is the CRM I'm using, this is the outcome I want. Give me the missing piece. And how many steps is it going to be? Is it going to be 100% automated or 80% automated? And then what type of training the human would need, who's supervising this system, and then how long before we can get the first version ready. And we just want to try v1 and see if we even want to build the whole thing. Just do a POC with them and then have them give you that thing for free, for trial for 15, 20 days. You go play with it. You go give it to your friends and families and other past clients you worked with. They'll give you the real feedback and you start.

[00:31:02 – 00:31:38]I love that. And what you said at the beginning, just, you know, ask ChatGPT what you need. I think the great thing about that is even just asking what questions you should ask potential vendors. Like, you know, it's such a huge opportunity for you to just play with and learn from as you continue to grow and expand. So I love that. Well, Artie, this has been an amazing conversation. I think we could probably talk about this for hours, because AI just is like the topic of the moment. But if people want to connect with you, learn more about what you do and learn from you, how can they do that?

[00:31:39 – 00:32:25]Absolutely. So we're all on all social platforms, but one we're really going after is we're connecting with our audience is on Instagram. So if you go follow me on IG, my handle is AartiAnand82. If you just go follow me there and tell me that you came from Sami's podcast, I would love to send you my playbook, which would be the AI readiness score. And that's under three minutes. I can literally give you the blueprint of where your business is suffering today. And just because you're not jumping on AI, what does that dollar amount look like in terms of their cost of inaction? And it could even be worth three dream family vacations for you if you just go and install that one system.

[00:32:26 – 00:32:46]Yeah, no, that's so good. I love the what is the cost of your inaction? Because I do think that that's incredibly important. And we will have all of the links so you can connect with Aarti in the show notes thefirstclick.net/309 so you can grab those there. Aarti, thank you so much for the conversation today and all of your amazing insights, and this was fantastic.

[00:32:47 – 00:32:54]Thank you, Sam. It was wonderful, and I hope your audience finds it value in it, and I would love to stay connected. Thank you for having me.

[00:32:55 – 00:34:43]So I want to thank Artie again for joining me today. Such a great conversation. There's still so many things that we could talk about and address with regards to misconceptions around AI. And I know there's a lot of technical terms that we talked about like LLMs, which is large language models, which is the platform that ChatGPT is built on, and a lot of the major AI platforms. But just remember, even if you're just getting started with AI, ask it. Ask it what types of tasks it could take off your plate. Ask it what steps you should take to start automating things. Ask it what platforms would be great for you to use for systems in your organization. It can be the great place to go to for conversations that you need to have with when you're feeling stuck or confused or just don't know which next steps to take with AI. I love using AI to brainstorm, to kind of be that employee that's sitting next to me in my office that I don't have access to because we're a small team. I love that it allows me to stay a small team so that we can still create high quality content and support you as small to medium sized nonprofits without having to increase our prices. But for now, make sure you check out the show notes at thefirstclick.net/309. You'll have all of the links to connect with Artie there. And make sure you subscribe wherever you listen. And while you're at it, head on over to YouTube @DigitalMarketingTherapy and drop us a comment on what your favorite key takeaway was from this episode. We're also going live once a month on Website Wednesday in our YouTube channel and on LinkedIn. Give you some strategies and support with your website, so make sure you check us out there. For now, thank you so much for listening. And again, check out the show notes at thefirstclick.net/309 and we'll see you in the next one.