Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris

Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability.

What you'll learn:

→ The importance of documenting your marketing plan and sharing it with your team
→ How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads)
→ Leveraging the $10,000 monthly Google Ad grant for nonprofits
→ Creating content that can be repurposed across multiple channels
→ The value of focusing on quality over quantity in your marketing efforts

Evaluating Your Marketing Efforts

Corey shares his insights on how often you should review your marketing activities:

• For ongoing campaigns: Evaluate at least quarterly, potentially monthly for high-volume efforts
• For specific events or initiatives: Conduct a retrospective after each occurrence
• Consider setting aside 5-10% of your budget for testing new ideas

“It's not about doing three blog posts a month and seven social media posts a week just because somebody said you should. It's about doing things with conviction and purpose.” – Corey Morris

This episode provides practical advice for nonprofit leaders looking to refine their digital marketing approach. You'll learn how to make data-driven decisions, adapt to changes in your organization and industry, and ensure your marketing efforts align with your overall goals.

Ready to take your nonprofit's digital marketing to the next level? Listen to the full episode for more valuable insights and strategies you can implement today.

Want to skip ahead? Here are key takeaways:

05:46 Evaluating Marketing Strategies and Balancing Channels Having data behind your marketing strategies helps you understand what you keep doing and where you pivot. Creating a balance between long-term and more agile strategies can help you balance what you need now while working towards longer term projects. 
13:27 Leveraging Google Ad Grants and Content Strategy When utilizing Google Ad Grants, create versatile content that can be used across multiple channels. Understand where your audience is and focus on quality over quantity in marketing efforts.
22:01 Adapting Marketing Strategies to Organizational Changes Adapt marketing strategies to align with changing organizational goals. The START framework emphasizes the need for strategy before tactics. Don't forget about the importance of connecting marketing efforts to organizational outcomes and preparing for unexpected “trigger events.”
30:07 Evaluating Marketing Efforts and Frequency of Review Review your marketing activities quarterly at a minimum, with more frequent reviews for high-volume campaigns. Balance consistent strategies with the flexibility to adapt to new opportunities or challenges.

Full Transcript

Sami Bedell-Mulhern
So having a marketing plan is great, but doesn't mean that it's going to stay the same through the whole year. So how do you know what to start? How do you know to stop? How do you know when to pivot? And all of the things, and that is the topic that we are tackling in today's episode, because it can be really confusing. Something doesn't work right away. Do you stop doing it, or do you need to give it a little bit more time because it's a longer term strategy? What are your short term strategies? Your long term strategies? How do you know how to manage it all and understand the data? So today, I have Corey Morris here to join us to talk about this specific topic. Corey is an experienced industry speaker, Best Selling Author and owner, leader of voltage digital marketing agency. His new book, The digital marketing success plan, is available on Amazon, and details why companies need a documented, objective and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry, he provides the context for why having a plan is important real stories and how to content for creating and implementing a plan, leveraging his five step start planning process. So I think you're getting a lot of great tips in this episode for how to really think about your marketing strategy overall, and how to kind of plan for when you might need to make some adjustments, or when to just keep on going. Things aren't always going to go super smoothly, but you can at least know and feel comfortable in some of the adjustments that you're making. So give this episode a listen and let me know what your biggest takeaway is, before we get into it, I wanted to bring to you a new opportunity with do good university. This is founded by my BFF partner in crime, Patrick Kirby, so we started a nonprofit boot camp together a few years ago. We've now merged with his existing platform called do good university, which is the go to platform for nonprofit organizations to get access to on demand and in person, live, sorry, virtual live, Q and A's every single week, there's trainings on board, governance, on grant writing, on marketing from yours truly. There's also Dei, there's also HR. I mean, there's so many different resources and trainings in here geared specifically towards you as a non profit leader and a non profit fundraiser. We also go live every single week, Patrick and myself to answer your questions and to help you keep moving forward. So I would love for you to come check out the community with two weeks free, and come to some live Q and A's and kind of see what it's all about. Check out the back end and see what's there. It's only $50 a month after that. Now go to thefirstclick.net/d, g, the letter u so D as in dog, G as in goofy, U as an umbrella, I don't know, but thefirstclick.net/dgu, you'll be able to check out all the information about do good university and check it out with your free two week trial. I hope to see you on an upcoming workshop. For now, let's get into the episode.

Intro
You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

Sami Bedell-Mulhern
Hey, friends, join me in welcoming Corey Morris to the podcast. Corey, thanks for being here today.

Corey Morris
Yeah, thanks for having me.

Sami Bedell-Mulhern
So we're talking all things digital marketing today, which, of course, is, you know, my jam, and I love it, so I'm excited for this conversation, but before we jump into some strategies, kind of, why? Why do you love digital marketing so much, and why do you think it's such an important tool in our marketing strategy

Corey Morris
toolbox? Yeah, that's a great question. I could give you the winding story of my career, but I'll hold on to that for now. But a lot of where we are today is the product of the constant being change in the digital marketing industry. Even going back to before digital became the term, when we were talking about internet and online marketing, I was excited about it early in my career, didn't go to school for it. I ended up in a ad agency, in a project management role in the digital department of a traditional agency that eventually spun off on its own. And what I learned right away was the exciting avenues we had to track and measure and get instant feedback on what we were doing compared to some of the traditional channels. And so had no idea at that time where that would take me and the wild ride of all the emerging technology and all the changes, but I would not, wouldn't necessarily change. It might change a few decisions along the way, but that was a lot of what drove me into it and has kept me into it today.

Sami Bedell-Mulhern
I love that. Similarly, I do not have a degree in marketing either, so we have that in common, but love it all the same. So let's just kind of jump into we're as this episode is being launched. We are nearing the end of q1 so hopefully you have been consistent with some strategies that you said you were going to do this year, but kind of where and why would we want to start maybe looking in, looking at what we've been doing and seeing what's working like, what you know? What Is there a place that you'd like to start first, as far as evaluating the effectiveness of your online and digital marketing strategies.

Corey Morris
Yeah, so, yeah. As this year's flying by, we you know whether it's it's having an annual plan that's based on a calendar year, or having one that you know at the right time you've set up or whatever it is, no matter how static your plan is or how agile your methodologies are, it's always important to have built in and intentional touch points for evaluating performance and pivoting balance is probably the key word there, because if you don't have a well documented plan, and you're too agile and you're changing your strategy midstream, it's hard to know if you stuck with something long enough to see the effectiveness of it, or if you've changed in tactics too many times and you didn't You're two or three months in at this point, but are you going to get to six months in or nine months in on maybe a one year plan or budget or investment and realize that you don't have ROI to show for it? And the opposite is, we don't have those checkpoints built in, and we're just blindly running the plan. Is it as effective as it could be? Are we fully really taking advantage of optimizing and being mindful of all the disruptions in tech or in our in our competitors, or even in changes in our audience and consumer behavior, let alone the ones that we might have in our organizations, from new products or updates to brand strategy or sales goals and initiatives and whatnot. So balance is a keyword. So if you feel like you're running around and you haven't really anchored to something, then it's probably time to find some focus and put some measurables down that in a plan that you can track against or vice versa. If you haven't taken time to take a breath and come up for air and evaluate your performance as you round out the quarter, that's a perfect time to take a step back and look at things. Yeah, well,

Sami Bedell-Mulhern
because I love what you said. You know, marketing, the online space, is changing constantly. And also there's we can get more real time information, and we also can't control certain things, like we can't control social media algorithms. We can't control Google algorithms. So there's, like, this kind of give and take, but I feel like in nonprofits, we tend to make decisions based off of a person's feeling or a person's feedback versus the data. And so I love that you're you're saying, like, pay attention to what that is and where you can move quickly and where you can't. And I think maybe the one place that this could be a really great example for people would be, for example, a long term SEO organic strategy versus a Google Ads strategy, where you might need to be more nimble, where they're both very intricately. That was a hard word to say, connected, but the strategy behind them is very different. So maybe, how might we want to look at if that's an example like where we might not want to pivot as quickly in SEO, but we might want to pivot more quickly in an ad strategy,

Corey Morris
there's, there's a whole lot of wisdom in in the question here and the things that you just touched on, to be thinking about them. The first off, thinking about first you mentioned, you know, personal or, you know, plans. This is one of the things that drives me nuts, is when a marketing or digital marketing plan is one in one person's head, even if there's one person who's has the marketing role and wears all the hats, it's really dangerous for an organization to have it be in one person's head. You believe companies do you want to start over, especially if you're investing in some channels and content that take longer, or you have longer sales cycles to see it through and or it gets personal, if it gets questioned, I love to have plans that are documented and that are objective, and even if it's one person who wrote it, if you have sign off on that plan, then an opportunity. If it needs to change to say, Okay, time out. You mentioned this new initiative. Here's the plan. What does it change in terms of priority or expectations? And it's not just, you know, my work or my my thoughts or feelings about it versus someone else's, but getting into the your, your the other part of your question, or the actual question, yeah, having a view where you can see what the different channels are doing and contributing to each other is important. Now there are definitely challenges with attribution, and we're losing data, which is kind of funny, because attribution was a buzzword 1012, years ago, as we tried to get it, and then we got some cool things, so we could measure things in different ways. And now privacy laws and a lot of different things happening in the fragmentation there. We're losing some of them, but you just mentioned two channels, organic and paid search, that really drive traffic from the same same place, a search engine results page, yes, the ads are at the top, or sometimes at the bottom, or different types of ads woven in, whether you're shopping or whatever your type of business and intent is. But to get there, yeah, theoretically, you could pop up an ad account tomorrow and be or today and be advertising, while it might take a bit with an investment in content and your technical infrastructure and building up authority status to get there for more competitive terms, organically or through SEO, they're both in the same place. But what's really interesting is in many cases, I find that that companies or organizations have siloed, very siloed, either structure or views or both of different channels, and some of the glue, whether it's social media, whether it's search, and even if you're advertising, you need to Have an investment in content and quality content, and a lot of shortcuts have emerged with AI, and I love AI, and I love using it and how and the efficiencies I've gained from it, but I what I love even more is investing in something one place and be able to use it everywhere. And if we're connecting back to brand strategy and being consistent with our brand and sharing our unique aspects of our brand all the way through to a lead or conversion or a sale, then leaning into that and investing in content that's consistent and we're allowing those channels to support each other is great. Yeah, you may find that over time, you can dial back some of your ad spend if organic results are picking up, but at the same time, in many cases, the complexity of what you can find based on how well you can attribute all the traffic together, or how it's working, or your model, especially if you have a longer sales cycle or customer journey these and how those channels interact with each other, and the user behavior that comes through that. So you never want to be guessing or be six months into an effort where you're spending a lot of money, where Google or Facebook will take your money, whether it's working or not, and to have your you know, and answer a question about, is it working or not with I think when, in many cases, you have the power to know,

Sami Bedell-Mulhern
well, and I will say this until I'm blue in the face, we will say this over and over again on this podcast, because nonprofits still don't pay attention that you get $10,000 a month from Google through their Google Ad grant. So you know, yes, Corey is mentioning expense with with relations to ads, but you know, it doesn't mean you need to run it yourself. You might want to hire an agency to help you do that, but it's a great way also to quickly learn what people actually care about with regards to the content you're creating. And so I think that's really critical. But I love what you said about simplifying and investing in one channel to really create kind of this long form content piece and then disseminating it across, because you'll very quickly know my audience is here. They're not here. So why am I spending effort on here? Like, why am I spending effort on this social media channel? Because I'm getting way more comments and engagement on this because it's similar content that's being shared, similar messaging that's being shared. It can just help you with understanding conversions in a situation where we maybe are losing that that data due to privacy policies.

Corey Morris
Yeah, first off, Google Ad Grants, yes, I 100% agree. I've had for nonprofits and organizations we worked with where we've started with, you know, thought we wanted to be able to go do the full spectrum, a full feature of, you know, a paid account, but, but it's like, okay, that's fine. If we know we have a paid account or we're going to use it, let's at least make sure we're doing 10. Testing and learning as much as possible, and maxing out the free account alongside it, and not just taking that for granted. Yes, it's a little bit more restrictive, but why would you not take advantage of that? But when it comes to the different channels, what we're seeing and so full disclosure, my background earlier in my career was I was an SEO and came from the search side of things before getting into more broadly digital strategy and integrating all the different channels. But, yeah, yeah, social has been more fragmented from the start, with different networks and others have emerged, everything from Tiktok to others, and then it's like, well, which you know, and then you know, all of those have kind of disrupted, and it's been disrupted from the beginning as as a marketing channel, or digital marketing channel. Search was that way, or for a long time, but then Google became the behemoth, and now, you know, we can, we're seeing the trend of Google, you know, losing some, some, search market share. Now, yes, we're talking about single digit percentage points. It's not losing it overnight, but the emergence of AI search functions and other things are doing some similar things in terms of diversifying the sources of where people might find us, a term I've used a lot over the past couple years, is is be found, quote, unquote, and that's what we want, whether it's in social, whether it's in search, whether it's in you know, anything that's top of the funnel is that we want to be found. And even toward the bottom of the funnel, if they enter and they're ready to engage with you right away and convert in some way. That's, you know, we want to be there where our audience is. So there's a new level of going beyond just some traditional personas. Or, you know what we thought, you know, what we think today, or what we thought last year about who our audience is. We have to go further and really understand where they are and be on the lookout for for some of that evolving pretty rapidly in different niche down communities, different traffic sources and places they might be now that feels overwhelming at times that now it's like like a Facebook and Google or LinkedIn, all these different sources now you're telling me there's more, and it's getting even crazier. Yes, it is, but it also gives you an opportunity to focus on quality versus quantity and not necessarily cast as wide of a net. So it's going to really help us, because we're going to get forced to have more discipline around thinking about who we're talking to and why, and giving us a permission to be more one, one to one, and how we think about and communicate with audiences, versus feeling the pressure to be everything to everyone. Yeah,

Sami Bedell-Mulhern
that's so good well. And it leads me to kind of like, you know, we're a small company. We choose to be that way, and so part of that is I'm always kind of connecting with other people and getting creative and learning from other people. It's part of why I love doing this podcast, because while I'll have people on that are doing similar work, where some people might say, aren't that your competition? It's like, but no, but just the conversation sparks creativity in me and helps me kind of think outside the box and ways that we can support our clients and things like that. And so to your point earlier that you said, don't let the marketing plan live in the head of one person. I think also when you share that plan with your team and invest in that person communicating and networking with other marketing professionals like you, start to learn some of those creative ways that you can be more specific, so you can say, I'm going to show up in this way and do this thing on this one platform, and that's going to be good because we're doing things a little bit differently, having fun with it, instead of being everywhere to all people. So I kind of love that flip in your mindset of, you know, dare to be different, dare to do something different and make the most of the channels where your audience is, as opposed to just show up everywhere.

Corey Morris
Yeah, I'm big on not just doing things for the sake of doing things, you know, and so I love to challenge tactics, mindsets or tactics first activities, whether it's in social whether it's in search. I've written for, you know, I write for Search Engine Land and Search Engine Journal. And I can't think, I can't name, remember the number of times I mentioned, it's not about, you know, SEO is not about a checklist, and social not about your content calendar, but it's about the what and why behind it and what it produces on the back end of it, it's not, you know, do three posts, three blog posts a month, and, you know, seven social media posts a week, just because somebody said you should do that. It's about doing things with conviction and with purpose. So I had the opportunity to write my first book, The Digital Marketing Success Plan. It came out in July of 2024, and basically put together a five step framework that's That's an acronym. It's called start but intentionally, the first phase of that, or is strategy and tactics is second, and that is very intentional, and that seems like maybe a basic thing or a no brainer. But what I love is the beauty of going through challenging, you know what you've been doing, the what and why, and going through the exercise with all of the stakeholders together. So there's conviction around the decisions we make in the what and why and what's in the mix, and really getting out on the table what ROI means. You know, whether it's, you know, for profit or nonprofit, organizations have similar challenges when it's the number of stakeholders, and sometimes nonprofits can have even more where we have, you know, so many different things, from, you know, development to advocacy to whatever it might be for the cause or the purpose of the organization. And they're all worthwhile, and they all need fuel and to be funded or to have engagement. But it you know whether you're how you're solving, what your priorities are, or how you're connecting it to the organization or businesses outcomes, versus just being marketing. KPIs is what makes the difference in so many different plans. You know, it's one thing to say, Hey, look at all the engagement we got. But then, if you can't answer the question for whatever stakeholder might be in the room of how to move the needle for us, then you're missing the mark. Or if you're just tossing a report or a dashboard or some metrics over the fence and hoping somebody else is going to connect the dots, it's not going to be, you know, as effective as it would be if it was connected to those business or organizational outcomes. Yeah,

Sami Bedell-Mulhern
so good. And I think also what I love is giving yourself permission that your business is going to ebb and flow as far as the strategy goes. So don't just go into the year saying, Well, this is what we did last year, and it worked. Doesn't mean that's going to work this year, because you might be in, you know, maybe you're running a capital campaign and all of a sudden you have a very different funding process that you're going after, or maybe you're launching new programs, or maybe this year, you're just, you know, maintaining status quo, and you just want to kind of keep brand awareness like your goals are changing all the time, so your strategy should not stay the same. So I like that, that way of thinking and pushing your stakeholders, because, yes, in the nonprofit world, there are a lot of people that have a lot of opinions about how you are running your organization. So by doing what you're saying, you're giving yourself the backup to be able to say, No, this is why we're not doing this. Or yes, that's a great idea. That would really fit well, you know, maybe adding things, adding this social media platform, would fit in really well, because it seems to make sense. And we already have this content that we're, you know, like, it's easier to make those decisions.

Corey Morris
Yeah, when you have a defined plan, I kind of mentioned this a little bit earlier, but when you have a defined plan, I mean, I love going through this process, you know, it's strategy, tactics and then application, which is making sure you have the assets you need, which your website's the biggest one, that sometimes becomes an afterthought until you're already running a campaign, then you realize maybe it has some deficiencies or challenges review, which is so that's the R in the process that's making sure you can report on and properly track everything all the way to ROI, not just, you know, some KPIs on the marketing side of things. And then the transformation phase is a big, lofty term, because that's how it all comes together. And you have it documented, you lock in the resources you need, and you make sure that you don't put it on the shelf two months in because things got really busy and you wear a lot of hats or there was a distraction or disruption. But because those disruptions will come, and so I like to call those trigger events, sometimes they're internal. Because, to your point, a minute ago, you know, maybe a new program is launching, maybe a new new thing is happening in our industry, or an event, or we're going to host a new event that we didn't have in our plan at the beginning of the year, or something external changes, an opportunity comes our way, or a social media platform launches, or there's a big, newsworthy PR event that we couldn't have accounted for in our industry or in our in our sphere of influence. And so at this point, whether it's internal or external, that's a point where you say, time out, even if it's a five minute questioning of, okay, let's go back to the plan. It's on paper or on digital paper somewhere. How does this change it? Does it change priorities? Do we change how we allocated budget? Do we need to go research this audience or this topic or this event and factor it into the plan, versus letting us kind of flow? And go chase that for a minute, and then chase something else, and then the plan. You know, we did the plan for two months, and then we did some non documented version of a plan, and we're all over the place, and at the end of the year, it's really hard for us to quantify our efforts. Yeah, those things will happen, those distractions, changes, trigger events will happen all the time. That's the guarantee

Sami Bedell-Mulhern
there's a lot of great ideas out there. And throughout the year, a lot of great ideas will come to you from your board, from your staff, from your learning and and so I think, you know, we need to have somebody who's championing our marketing strategy that it doesn't just live within their head, that the whole team knows. But also, I think as leaders, we have to be very aware of these things take time, and consistency is the important piece, right? Because, like you just said, you can't track anything if you if you don't have consistency in the activities that you're doing. And so how do we kind of fight that urge? I know the steps, the steps, the steps in a little bit into mindset and away from digital marketing, but how do you, as you're building and growing your organization, kind of fight that urge to be like, Oh my gosh, I love this idea. I really want to do it. We literally have no capacity in our staff time or budget to be able to do this. But I, you know, like it's, it's, I feel like it's easier to add things in and be like, we're just going to do it because it's super cool and we'll figure it out. But it's harder to then say, but we need to let this thing, other thing go in order to make that work.

Corey Morris
Yeah, that's a great question that hits home when you're asking me personally, because I'm the worst at this. Well,

Sami Bedell-Mulhern
that's why you're the engineer of your company.

Corey Morris
Yeah? So, so over the years, I've moved more, much more from the operator and integrator to the visionary, and so I have to rein in my own ideas and thoughts and or check myself and go reread parts of things I've written to hold myself personally accountable. But um, chat GPT has become one of my best friends. And that's either sad or exciting, depending on how you look at that. But in areas where, two years ago, I was considering like a virtual assistant to do things for me and go do research or track things down or help me ideate, it's amazing what I can do now, again, varying opinions and people's experiences with it and where the world's going, but I've at least embraced it's here. I might as well use it, but that's one thing. When it comes to research, ideas, efficiency, I'm not there's a lot of trust, but verify there too. I'm not saying I just blindly trust it, and it does everything. And in fact, it doesn't write any of my content. I originate my content myself. But there's a lot to having intentional time to test and experiment built in. So even whether you're just trying to rein in yourself, like I am, or you have other stakeholders who you know are going to bring ideas to the table, some great ideas, some you might question, but you're kind of wading through, how do you quantify and validate some of those things, leaving yourself budget in room and or resources to test and permission to test is important. I'm not saying it needs to be like 50% of it, but if you've got five, 10% that you can carve out and hold on to for testing, then you don't have to say no to that and be to yourself or to others, and you can go validate things even further than just having your plan that's backing you up when it's documented, and you have the what and why not in your head and on on paper.

Sami Bedell-Mulhern
That's so good. I love the having a little bit of your budget to be able to test, and I would add to that knowing, like, assuming it's going to fail, like, without, without stress of what the outcome might be, right? So that you know that I'm going to test some things, and if it works out great, that's awesome. And if it doesn't, that's okay, like we we need to figure out what's going to work for our company. Not so I love that, and I appreciate your honesty about your struggles with but I also appreciate your self awareness, because I think the hardest part is when you're dealing with a leader who is not self aware, to understand that about themselves, and continues to push and so I think if that's the situation you find you're in, then you're find yourself in. Then going back to what Corey was saying earlier about really making sure you could be intentional about your tracking to support yourself and having those conversations and what marketing activities you do. So as we wrap this up, we are almost done with q1 as this is going live. How often do you like to, kind of review your marketing activities to see what's working and what's not? Because we don't want to do it all. We want to stay on top of things, but, you know, we don't want to make decisions too often or change things too often, but we don't want to just let things run for too long, like you talked about it. Earlier. So how often are you and your company evaluating your efforts and kind of and talking through it as a team?

Corey Morris
Yeah, it really depends on the organization. So I'm not going to take the cheap way out here and say it depends and just leave it at that, but it really depends on your business marketers like to do. If you It depends on the seasons you operate on, and the campaigns and initiatives and timing of that. So if you have you know events or campaigns or different themes or topics that you're talking about, you could almost look at those as little projects or microcosms that you can do a retrospective on before you do the next either the next one during the year or the next year of that, if it's like an annual event or something, just like if there's a giving campaign or a Black Friday or year end, or whatever it might be, you can look at those after and look at them As almost little projects. But if you're evaluating ongoing efforts, like you've got evergreen types of campaigns that are running year round, I would definitely look at those. Wouldn't let them get more than quarterly. But if you're high volume in terms of traffic and conversions and different PR and news and activities and things happening like that all the time, you probably need to get to, potentially monthly. You don't want to be in a small sample size where you're looking at something daily or in a real time dashboard and you're just making quick trigger decisions based on that, but definitely quarterly at the longest interval, but maybe monthly if you're doing a ton of things, or you've got a lot of traffic and activity, and you don't, you know, a quarter is not soon enough in terms of the pace of how things might be changing or getting away from you.

Sami Bedell-Mulhern
So if you aren't doing this, at least start quarterly and then kind of wrap it up from there based off of the needs. I love that. Okay, well, Corey, such good insights today. Thank you so much for being here and sharing all of your words of wisdom we are. Yeah, it's so helpful to our nonprofit listeners. But if people want to check out your book, if they want to learn more about you, how can they do that?

Corey Morris
Yeah, so first, thank you for having me. I appreciate it. Enjoy the conversation. Yeah, to find any resources. The book is called the Digital Marketing Success Plan. That's that would be a long domain name. So the domain is the dmsp.com you'll find the framework there. We'll be adding, continuing to add resources there, and it links over to Amazon, where you can purchase the book. So feel free to reach out there for any free advice or consultation. There won't be any sales pitches attached to it. Or you can also find my agency, which is called voltage at voltage. Dot digital, if we can be helpful there.

Sami Bedell-Mulhern
Love it, and we will have all of that linked up in the show notes at thefirstclick.net/292, Corey, thank you so much for being here today.

Corey Morris
Yeah, thank you.

Sami Bedell-Mulhern
Okay, so what did you think? Are you ready to evaluate your nonprofit marketing strategies and really make sure that you're doing what you need to be doing, and working towards hitting those goals and knowing that the strategies that you're implementing are helping you get there again? Don't forget that you can find all the resources in show notes at thefirstclick.net/292, I can't believe we're getting so close to our 300th episode. We've been working hard on it. It's going to be a good one. But for now, please make sure you subscribe wherever you listen, so you don't miss out on a single episode. We've already had one bonus episode. Who knows if there's more coming, but if you want check out that bonus episode that I did with Patrick Kirby, and you can learn a lot more about why we think community is so important, and why do good university could be the place for you as you're starting to grow in your career, or just want more strategies for fundraising better and having better donor retention and just all the things that you're struggling with as a nonprofit fundraiser, we are here for you. We hear you, we get you. Enough said, so subscribe for every listen, and I can't wait to see you in the next episode.