Ep 254 | Getting More Visibility On Your Videos with Atiba de Souza

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A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving forward.

What you'll learn:

→ how video helps build trust.
→ why viral videos aren't the goal.
→ paying attention to metrics that matter.
→ ways to set up your calls-to-action.
→ creating content to speak to your donors motivations.
→ Atiba's challenge to you!

Want to skip ahead? Here are key takeaways:

[8:33] It's more about authenticity versus perfection. You aren't producing a movie for the big screen. Your customers want to see you being a human, that's how they connect to you. The only comparison you need to make with your videos is if this video you just published is a little better than the last one you created.
[10:42] We all want to go viral, but they don't necessarily drive more money. Yes, you feel good because you have a lot of views. What's more important is how many people take action on that video. Start with understanding the true size of your audience and the goals for your video. 
[16:01] Repurpose and reshare you content. Send the videos out to your email list. Cut it up and share it on your social media channels. Ensure you pay attention to how platforms utilize content and format it for that audience. Share videos you've created in the past again, if they're stil relavent.
[19:31] Take your audience on a journey. There are three categories, why, how, and what. 70% of your videos should be why, 15% how, and 15 % what. Some of these videos should be polarizing. That allows you to help your viewers select if you're the right fit for them or not.
[26:18] Different donors have different motivations, create videos that speak to those. For one campaign, you might create 3-5 videos that talk to different people. They'll connect and align with you and get a quick win for something they care about.
[31:24] Get the first 10 videos out of the way. The first ten videos are going to be the hardes, and the worst, that you create. Get them done and out of the way immediately so you can get into a rhythm and start to feel comfortable.

Atiba de Souza

Atiba de Souza

CEO & Superman, Client Attraction Pros

Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.

Learn more at https://clientattractionpros.com/

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Full Transcript

Sami Bedell-Mulhern Today we're talking all about getting video going getting it started getting out of your own way and optimizing video for social media platforms and YouTube. It's a wonderful conversation that really spans a wide variety of video topics and how to approach the way that you create video. I know that you're going to find this episode so helpful because ativa who is my guest today is just an incredible wealth of knowledge on this topic. I learned a lot from this episode, and I know that you will too. And I really hope that you give it a listen. Even if you're not in a place where you're ready to start creating video. This is going to give you the framework for how to get things set up, how to get started, what to pay attention to, and how to make the most of the content that you're creating.

So Atiba de Souza is the video content superman who was killing search engine optimization, SEO before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years. He has ranked regional and national brands in the US on page one of Google ativa is an award winning marketer who has been featured on many renowned platforms including Traffic and Conversion Summit, affiliate meets market founders board, Digital Marketer, box and USA Today, as well as talk to your podcast like marketing Inc podcast by Ali Boyd Ali Boyd, Digital Marketer Podcast and chasing insights by Vince Warnock when he's not geeking out on the latest SEO principles and AI trends. ativa is a man of God, husband, father, and iG food influencer in the Washington DC area, I am telling you, you are going to want to listen to this episode. It's a fantastic just strategy planning. And I just really think it's going to resonate and get you going when it comes to your marketing with video and content creation in general.

So before we get excuse me, before we get into this episode, it is brought to you by our April freebie this month is all about video. And so our freebie is as well. So if you want more ideas for how to create video content to steward your donors and build deeper relationships with them once they've already given the new want to grab this guide, it gives you 10 video ideas to stay connected with your donor some that are pre recorded, some that are live some that are groups, some that are one on one, but I really think that you'll find it valuable when it comes to creating video content to engage with your existing donors so they keep coming back. You can grab this freebie at thefirstclick.net/resources. So again, thefirstclick.net/resources If you have any other freebies that you want to grab, you can also snag them there we have all sorts of topics that we're covering every single month has a new freebie. For now. Let's get into the episode.

Intro You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

Sami Bedell-Mulhern Hey friends so today I have a special guest today and this is not the first time that we have recorded this podcast episode. But you know we love to do these on video. We had some hiccups last time like I pronounced his name incorrectly. My guest a Teva D'Souza, I called him Sauza. We learned that a Tebow doesn't know how to count to three with his fingers. He can only or he can't count to two, he can only counts to three. Yeah, and the biggest mistake of it all is that I never actually hit record. So we are doing this again. I'm so grateful for his patience. But I would love to welcome a TiVo to the show. Atiba, thank you for being here again.

Atiba de Souza You know what, thank you. And it's, it's beautiful to be here with you. Again, we get to do this all again, we get to clean up the mistakes that we made the first time, and we get to make new mistakes this time. And I gotta tell you, for everyone who's listening about the integrity here, because we did make mistakes, and we could have just kind of laughed it off and never talked about it, but just started to show with it. And I love it.

Sami Bedell-Mulhern Well, I mean, I think for me, that's the biggest hurdle, you just got to get going and get started. And you know, even professionals make mistakes. And I think I know I always feel better. In a good way. When I see people a farther ahead of me making mistakes, it makes me feel more open and willing to kind of jump right in. So we're gonna be real, we're gonna be real.

Atiba de Souza But that's also that's a huge, huge point to make, too for everyone who's listening. And if you're listening to us right now and you're terrified of content, content in any form, okay, whether that's writing a simple social post or jumping on video and creating a webinar, and anything in between or standing on a stage. You know, if you're afraid of content because you're afraid You have what if I make mistake in the judgment that someone will have because of it understand to error is human. And if someone can't forgive you for your error, you don't want them in your world. Yes,

Sami Bedell-Mulhern I love that. And I agree 1,000% I agree. Um, but we're talking video content today. And I'm so excited you are the ideo expert. So before we kind of jump into some of your strategies, and tools and ways to kind of continue this conversation about just getting out there and getting started, I would love for you to just kind of share why video is something we can't avoid, like, why is now just something that needs to be part of our marketing efforts.

Atiba de Souza Yeah, so a lot has changed in the last seven years. Okay. Especially here in the US, but really worldwide. We've gone through interesting political campaigns, doesn't matter what side of the fence you're on. Okay, we've gone through a pandemic, doesn't matter what side of the fence you're on, everyone is upset. And everyone is upset because everyone has felt like someone lied to me. Somewhere, I got misinformation, I got bad information, or someone is watching, we also have all of the privacy stuff going on, all the data breach stuff going on people using your information in nefarious ways. Okay. And we've all gotten to a place where we're a little bit hesitant about Big Brother, and big companies that we don't know, and what are they really doing, which has led us to a place where we want to connect with people more. That's one side. The other side is what happened in the pandemic, we were always stuck at home. And while we were stuck at home, we all turn to our phones. We pulled them all out. And we started watching more and more video that has created now what is Sami the perfect storm for us as small business owners to recognize that the best way to connect with our ideal customer because this is what they want, they want to connect with you and they want to know you before they buy from you is through video, there is no medium that allows you to connect one on one with someone live video. I mean, listen, you're listening to me watching me right now. If you were just reading the words that I'm saying, you couldn't hear my inflections you couldn't hear the passion, you couldn't feel the energy, it would just be words on the page. But getting it over video takes you to a whole new level of connection that you cannot achieve in any other way other than being in person with someone. That's

Sami Bedell-Mulhern such a good explanation. And I think not a way that I've kind of heard that framed before, which I think is great. But also to kind of add on to that is the beauty of this is how we can emotionally connect with people. And technology has made it so much easier for anybody to create videos. So the kind of it's not as expensive as it used to be, you don't have a have to have a crazy setup. You don't have to have perfect everything. That connection piece is different. So you know if we're nervous about getting started, you know, kind of where would you encourage people to start? Like, how good do our videos need to look out? Perfect? Be?

Atiba de Souza Yeah, so really great question. And it's one of the real barriers that people have to enter in. And you're probably listening to a saying, yeah, yeah, yeah. Because I go to the movie theater, and I watch stuff on the silver screen. Or I see the newscasters on the news at night, or I watch late night TV or I watch, you know, sitcoms or whatever. Okay, yeah. That's not what your customers are looking for. Okay, your customers aren't coming to you to be entertained. And that's one type of production that exists. The silver screen, it's about entertainment. Yes. If you actually saw what they created, there was a lot of screw ups in order to get to what was actually put out. But what your customer wants, is you the authentic you. If you stutter, they want to know that. If you have perfect diction, they want to know that. If you take long, awkward pauses like I do, they want to know that okay? Because they want to know you. They want to know you. And that's one of the biggest hurdles in your mind to get over is that you cannot compare yourself to what's out there. The only thing that you can ever compare yourself to when you're creating content is who you were yesterday. Am I creating content better today than I was yesterday? The only comparison that matters? The only one?

Sami Bedell-Mulhern Yeah, cuz I think especially with short form content tick tock and YouTube shorts and all that stuff. I think at least for me, a lot of times I've watching those and I have a hard time thinking about how am I going to turn this into? Like, how am I going to duplicate this, replicate this and try to make it go viral? Like, I think, to your point, like getting out of that mindset, and just when something strikes, you go for it, make it your own. But you know, also the trends became trends, because somebody put themselves out there as themselves and connected emotionally with people.

Atiba de Souza Yeah. So let's deal with that term, that V word that you use just now. Okay. Listen, y'all, truthfully. So I have a friend of mine, and she's actually an expert at helping people go viral. Okay. That's her entire business, is she helps you create viral content. And she's very, very, very good at it, one of the best I've ever seen. And I remember talking to her about it, we sat down, we were talking about this whole concept of viral and she said, listen, the thing that people have to understand is, I am an expert at helping brands go viral. And at best, one out of every 50 posts I create will go viral. Yeah. And she's one of the best in the world. going viral. What's the point? Okay, yes, I know, you get a dopamine hit, and it feels great. And everybody loves me. But guess what? Did the cash register ring? Did it because if it didn't, it was worthless. I have a I have a client we put out. She's been working with us for about 12 months. And one of the first videos we did for her. We weren't trying to. But one of the first videos we did for her went viral got over 52,000 views like that. Right? And she was all excited. The rest of her videos are averaging about 2500. And she's freaking out. Why can't all of them be like, that's not the way it works. And then when we track the metrics, that one day got 52,000 views yielded her $0. So why do you want to duplicate that?

Sami Bedell-Mulhern Yeah, it's such, it's so true. And I think it comes from tracking the data, like you said, and understanding and understanding the end result, the episode we just launched about video. Also, you know, that was his tip to like, when you're starting to create new content, start with the end in mind, what is the end goal that we want to achieve? What are we trying to do? Because otherwise, it's vanity metrics. So I love that. So let's take this a step further than if we are now we're creating content. We're in the mix. We're excited. We're having fun with it. We're tracking our data, we're kind of growing, how can we then continue to uplevel? And continue to make the most of our video? Like, how do we optimize to get the most amount of views possible? While we're also tracking that the content is resonating with our, with our audience in kind of driving those results? Yeah,

Atiba de Souza so one of the first things to understand is the size of your addressable market. Okay. So for example, if you're a coffee shop in a town, and that town has 30,000 people, or 30,000 of those people don't drink coffee. Yeah, all 30,000 of 1000 of those people may not even drink your type of coffee, you may be an upscale coffee shop, and there's 711 drinkers. So in that 30,000, you may only be reaching 4000 people as your addressable market. Okay. And so it's under first is understanding that. So you have realistic expectations of what you're trying to achieve and attain, again, who you're trying to reach. The next thing is, and this is one, one of the places that I find that people mess with video, especially, is if we're talking YouTube, and you've got a YouTube channel and you're sending out emails, why don't you have a link to your email and your email to your YouTube channel? Simple thing that you can do that that will help increase. Why aren't you looking at you spent the time to create this video, you're sending emails? Why aren't you talking about the video that you just created in the email that you're sending out? Okay, everyone wants to think oh, I need to repurpose it. I need to cut it up and I need to put it on all the socials. Yeah, that's all true. That is all all true. But you've got some really basic fundamental things like email that you're ignoring today, that will get you really, really great results. And if you're sitting here and listening to me and saying, but I don't send emails, well guess what, I just gave you the perfect stuff to send emails about. Okay, send emails about those videos that you just did,

Sami Bedell-Mulhern or what you're talking about. And even if you're not creating a ton of new content now, like, if you have, I think, if you have video content that's evergreen, like even repurposing and re sharing that content, you know, if every time at the same time of year, you know, it's National Adoption Month, or whatever, and you have this great video on adoption, like reshare it so like you can do this without actually having to do any extra work. I think we tend to forget that people haven't watched it, or they didn't watch the whole thing, or every time you hear it, if you hear or watch this podcast, again, you're gonna hear something different than what you heard last time you listen to it.

Atiba de Souza Absolutely. Without question. And that's not where we started getting in and looking at all of your different channels. So yeah, so we just talked about email, just use it on the other channels as well. Cut it up, put it out, talk about what you've done, and tell people hey, go go watch it. Now, it's very important that you understand the channel rules. Okay. So like LinkedIn and Facebook, don't put the link to the video in the post, put it in the first comment. Whereas Instagram, you can't put links on there no way. Right. And so it's very important that I love people. I love the people who put the link in their Instagram post, and it's not clickable, and it's this long, ridiculous link. And it's just like, what is someone supposed to do with that?

Sami Bedell-Mulhern Messy, and they're on their phone. So we're not going to like copy and paste it and put it in the browser.

Atiba de Souza Right? So understand the channel that you're on, in terms of how to share on there. But definitely you want to do those things. Heck, if you're out, if you have a brick and mortar, why don't why aren't you talking about your your YouTube channel, in your brick and mortar, put up a QR code in there as well. These are all ways that you can get the people that you actually want watching your video. And this is key, especially when we're talking about YouTube, you want the people who are actually going to buy from you to watch a video, here's why. See what YouTube does is if x number of people, this small group of people watch a video and watch the majority of your video or some percentage of your video, YouTube says those people liked it. Can I find more people like them? Okay, so let's find more people like them and show it to those people. And those people also watch it that way. Okay, now we know who watches this video. What happens though, when you try to go viral? Or do you buy one of those services that get you views on your videos? Sure, they get you views. So it feels good, and it looks good. But now you've got people who are watching the video who aren't your ideal audience. And then YouTube goes out and finds more people like them. And those that next set of people, they don't watch your video. And YouTube says, Oh, that was just an anomaly. Yeah. And you're actually hurting yourself more than you are actually helping yourself.

Sami Bedell-Mulhern Yeah, I think that authenticity is true. And I think going back to the same the vanity metrics that we were talking about earlier in the episode, like Yeah, it makes you feel really good to know that more people watched your video, but what is it actually doing for your business and making sure that that effort effort goes into it. So I think that's fantastic. And I guess, for me, the optimization around video to with the with the action we want people to take is being really clear about the call to action that you want them to do. So like for example, for our podcast, we have a new lead magnet that's out every single month, that is our call to action, we're kind of tracking, how many downloads, are we getting of that free lead magnet each month to kind of understand the content that we're creating and what our audience really cares about, right? So we can get physical, tangible data. So how important is that call to action? How many calls to action should be in a video and where in the video? Or how often should we kind of talk about that action to try to get people to do what we want them to do? Oh,

Atiba de Souza that's a beautiful question. Okay. Y'all aren't gonna like my answer. Go. And let me just start by saying that, because what I'm going to tell you right now is when you hear the word call to action, and you think about, I'm getting a lead or making money, and I'm going to tell you, that's wrong. Okay, so let me back up and let's talk content strategy for a moment. So this content strategy ties directly into your call to action, an understanding and content strategy that what you want to do is move people through a journey. Okay, there is a journey that everyone takes to becoming your customer. And your content needs to help them move through that journey. That being said, it should also spark in your mind that if it's a journey, that means that not at every point in this journey, are they ready to buy? Not at every point in this journey, are they ready to give you their email address? Yeah, it's just a fact. And so we break it out into three, three categories. We call it why how what? And so we bucket content into these three categories. And each category has its own type of CTA. Okay, so the why content, this is the bigger philosophical content that talks about values and what I value and what you value. Now, if you just create a podcast, we'll get to that one, and where that fits, and why what you're doing is right. With podcast land, we're not talking about video content on YouTube, or social content on any of the other platforms. Okay? So you're creating y content. And that y content is all philosophical values, I value this you value this, we value the same thing. This is why solving this problem is important. This is why it matters to the world. This is what it's going to change. This is what we believe on that content on your why content, you want people to react to it. You want people to like it. Yeah. Well, they comments. Yeah, they may you can even ask them questions to get them to comment. And their comments may be Yeah, or I'm in or, you know, little things like that. It may be five, six words, two words, short things. Okay. That's your y content. And if that's what you're getting there, and you're going to get most of your interaction on your y content. That's great. Your why content is also designed to divide your audience. Now, what do I mean by that? Well, your why content should be polarizing. So that people who believe like you say, Yeah, and I want to keep following you, people who don't believe like you say, You know what, I'm going to stop following you. Because that's what also what you want, you want them to go away if they're not your people. Tell them by okay. Right? What, let me give it break that down. Let's say you sold spaghetti red sauce, that was your business, you had a that all you did is build different forms of spaghetti. red sauce, tomato based sauce, right? A white piece of content would be white sauce, or red sauce, which is your favorite? Well, the people who respond to that and say, red sauce, that's your audience, the people who say white sauce, not your audience, you don't sell white sauce. Okay, so it can be that simple. It doesn't have to be super heavy. It can be fun. Okay, that's your why content CTAs again, are like it short comments. That's what you're measuring. Okay? When you're how content you're how content is really giving someone some steps to something. So maybe it's how to turn this particular red sauce that you make into make the turnout into the sauce for a lasagna. So maybe it's a recipe. Okay. Now with your how content fewer people are going to consume your how content and now you want to start to build engagement in your how content you want to ask them questions that then get them to give you two to three sentence answers. Okay, you want a little bit more engagement. They may or may may save your post, depending on the platform there are they may share the post depending on the platform they're on. Okay, so you give them a little bit more there. That's your how content then your what content. Your web content is when you start to ask the question, would you like my help with this? That's your true traditional CTA leave the platform Come give me my Your email address will come buy something from me. That's the CTA world that we built for our clients. And that's how we see the journey through because you see it In this journey when someone has said, Yeah, I'm a red saucer, and oh, man, you know what? Yeah, that's a good recipe for. For for that sauce. Yeah, that's, that's awesome. I can make some lasagna. And then you sell them the lasagna making kit? Yeah. Right, right. Yeah, then they're all bought in with you. But right now you're just trying to push a lasagna making kickin it and wondering why nobody's wanting to buy it. And everybody there loves Alfredo sauce. That's why, yeah.

Sami Bedell-Mulhern Such a great way to break it down. Because I think we tend to talk in technical terms, when we're talking the same strategy of that, you know, what's the problem you solve? And are they problem aware at all? So you might have heard the language around that. And I think that the way that you broke this down was was perfect. And so the last question, I'll ask you kind of about this. And I really love that you mentioned, like, let's allow people to select themselves away from us, because we're terrified about that, especially as nonprofits, we think every donor is a donor for us. So I think this, this process is great. But when we think about our overall video strategy, like how do we kind of determine how many videos we should be creating in each of those

Atiba de Souza categories? Yes. Okay. So I'm gonna work you backwards, okay. Especially in the nonprofit world, where you know, you gotta raise donations, you attempted to create lots of what videos because you want them to give money. And I'm going to tell you, not more than 15% of your content should be what 15% 15% should be how, and at least 70% and why. You see, especially in the nonprofit world, you have to align with this person's values, and why they want to give and why they want to be a part of it has to be bigger than just the transaction. Right now. It has to be bigger than just the Oh, it's like, I just saw this from another nonprofit that was advertising to me. And they were like, Yeah, we need 500 hours, and it's tax deductible. Like, I'm not in it for the tax deduction.

Sami Bedell-Mulhern You miss my value? Yeah, it my motivation.

Atiba de Souza Okay, like, yeah, that's not why I'm here. And so but now for some people it might be. But that's again, in your why content. So you would have created why content around why it's so important for us to get together and support. I'm just making this up this group of women who are doing this particular thing that we need to support or these children that need our help. And then there may have been one piece of content that you created into why to that hay, and it's also tax deductible. Cool,

Sami Bedell-Mulhern right, right. Right.

Atiba de Souza Right, so I'm not saying to ignore that. But understand. Now, when we and you talked about problem aware and solution aware, right? How many of us are problem aware that we need to support others? Like, that's a big thing. And so we're not problem aware. So in that case, we have to spend more time and educating on the why, and why and getting into you care about this thing. This thing is important to you. It's important to us to

Sami Bedell-Mulhern Well, I think when you talk about the self selection, like let's say you're you support people with cancer, that looks like a whole lot of different things. So we don't need to target everybody that cares about cancer, we want to target the people that care about the fact that we go in and create meals and feed the families and support the families that are going through treatment versus we're doing research versus we're providing transportation, right. So like that's helping with that self selection and helping to create the videos. And the other thing that just sparked for me, with what you just said also is when you create those shorter videos that are very specific to someone's motivation. Now a great way to repurpose those is those individual emails. It's like, hey, you know, I thank you so much for that great meeting we had, we created this video that I think would really show you about this part of the program that really works for you. So like you've put it out on social media, but then now you're creating also all these assets that you can utilize for further conversations in one on one situations.

Atiba de Souza Yes. And so you just picked up on the big thing, thing thing, right? Because the reality there, it's a journey. It's a journey. And so, in that why how what, which also translates into know like and trust. Okay, let me just say this to you blog. Please, okay, for you who are listening right now, and I say this very, very bluntly. Okay? If you have a call with a potential donor, and you that call ends, and they did not donate, it's because you failed to build trust. Flat out, because no one will buy anything from someone they don't trust. So the fact that they didn't buy from you says, They didn't trust you. Now, that's not to make you feel bad. The point here is, is the recognition of it. That okay, you didn't trust me. Now, let me go back and listen to what you actually told me and figure out what it is that you care about. And where did I, where was the gap in the trust, I already have content that speaks to all of that, now I've got a follow up series for you. And that's the big thing, thing thing right there.

Sami Bedell-Mulhern That's beautiful. Um, I think that is a great, I mean, we could talk about this stuff forever and ever and ever, but we want you to take action, we want you to get excited about video, we want you to get motivated to start creating some things. You already just said a great piece of advice. But if there was something else that you maybe would want to leave listeners with, with regards to just getting going with video and making the most of it, what would you share?

Atiba de Souza Your first 10 videos are going to suck. Yes, real talk. So duel, get it out the way. Get it out the way as fast as possible. It's just reality for everyone. But you got to go through them in order to get to the place where you're producing great videos. And truthfully, you'll hit a rhythm around 30. So just know, I got to get through the first 10 who've got through the first 10. Now do 20 more, get through that first 30. And then the rhythm will start you'll have the muscle memory. And you'll you'll be able to see the incremental, you're getting better and better and better and better and better. But you got to get through it.

Sami Bedell-Mulhern And you got it. Post and videos even. Right. It's not just about doing 10 videos in the corner of your basement and saying okay, well now I've got the muscle building and I'm now I can start posting you got to start posting those videos. Yes,

Atiba de Souza yes. And I did neglect to say that. And Sami's right, isn't just about recording and keeping on your hard drive. You've got to do them and post them. I've been creating videos since 2007. I still don't watch my own videos.

Sami Bedell-Mulhern I don't listen to my podcast episodes.

Atiba de Souza create it? Yeah, hosts that don't want watch it. Don't worry about it.

Sami Bedell-Mulhern I love that. Well, Atiba if people want to learn more about you and connect with you, and kind of the way that you support clients. And folks, how can they do that? Yeah,

Atiba de Souza absolutely. So we've probably opened up a ton of questions for you today more than we actually answered. Right, especially in terms of marketing and video. And I want to answer those questions for you. So go to meetatiba.com that's meet AT I B as in boy A .com. That's going to take you directly to my LinkedIn. When you get to my LinkedIn, don't the Follow button, hit the connect button. Connect with me it will allow you to send me a message. Tell me you shall I'm going to clearly see if we can mess up to tell me you saw me on the show with with Sami, and asked me a question. I want to connect with you one on one and answer your questions. I love

Sami Bedell-Mulhern that. And we will have all of those linked up in the show notes at thefirstclick.net/254. So if you're out and about and you didn't grab that, you can definitely get that there. Well, Atiba again, thank you so much for your grace in my mistake in not hitting the right record button. Glad we got to make this work. It was a wonderful conversation, and I can't wait to just learn more from you.

Atiba de Souza Well, thank you and I can't wait till version three of this that we will report.

Sami Bedell-Mulhern Okay, so my brain is buzzing with so many ideas for breaking down content, how to create those content themes, and go back to our first episode of this month to kind of come up with some specific content ideas. We talked about some of that and then putting them into the buckets that a Tebow mentioned here in this episode. You could also go back to something other episodes and learn about storytelling and how we're going to create, create and craft those messages and the use of calls to action. So lots of good stuff to kind of all pull together when it comes to your video marketing strategy. So for now, I hope that you will check out the show notes for this episode at thefirstclick.net/254 You can grab all the links and resources that were mentioned. In today's episode, thank you so much for listening. Please make sure you subscribe where you listen or watch on YouTube. This is one you might want to watch on YouTube because it was pretty dynamic. But share with a friend that could use this as well. And thank you so much for taking the time to listen, I really do appreciate you and all of the work that you're doing for now. I'll see you in the next one.


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