Ep 252 | Creating Authentic Stories with Chris Miano

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Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is how we capture those stories, keep them for future use, and ensure you are sharing them ethically. 

What you'll learn:

→ the power of stories.
→ value of a story bank.
→ three step process for video.
→ importance of asking the right questions.
→ leading with positivity.
→ what role AI plays in video.

Want to skip ahead? Here are key takeaways:

[3:15] Stories have been a big part of our communication from the beginning of time. It is how we have communicated before there was a written language. How they make us feel is what we remember and what connects us to the brand or organization. It allows people to see themselves as part of your mission.
[8:51] Build a collection of stories. Create a process for how you'll collet, store, and manage consent around your videos. This allows you to be able to pull the right story out for the right donor to connect with their motivations.
[10:14] Three steps to start with video storytelling. Step 1 – start at the end – understand what the goal is and what you hope to accomplish with the content. Step 2 – determine the type of content. Is it a testimonial, is it for an event, do you need it for a grant proposal, etc? Step 3. – refine the call to action.
[13:51] Prep questions for better results. Get specific with the questions you ask. This preps the person to understand what they should be ready for and also helps guide the conversation towards the goals of the video.
[24:19] Lead with positivity. People want to be part of the solution. They want to see the good work you're doing. Focus on the results and impact, instead of the doom and gloom.
[26:56] Use AI tools for video very sparingly. People can see that they are AI and it can feel less personal. Especially when you're utilizing video for big grant proposals or larger sponsor asks. However, using AI to pull content out of your existing videos can be a great way to repurpose and save time.

Resources

Ethical Storytelling Report

Chris Miano

Chris Miano

Founder, Memory Fox

Chris Miano, the Founder & CEO of MemoryFox, has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots Community-Generated Content, the world can become a more inclusive and equitable place for everyone.

Chris was born and raised in Buffalo. He spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio-economic backgrounds.

Learn more at https://memoryfox.io 

10 Video Ideas to Connect with Your Donors PDF

Download our Guide

10 Video Ideas to Connect with Your Donors

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Full Transcript

Sami Bedell-Mulhern
Videos aren't great if they don't have a great story to go along with them. And so today we're talking about how to use storytelling, what things you might want to think about when collecting stories, and how to make sure that you're doing it in an ethical fashion. We want people to hear the incredible stories that we have, and hear them from the people that we're impacting the people that are involved in our organization, the people that are helping share our mission. And we want to do it in a way that connects with our donors, but also is authentic and real. So today to have this conversation with me, is Chris Miano.

Chris is the founder and CEO of memory Fox, and has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots community generated content, the world can become a more inclusive and equitable place for everyone. Chris was born and raised in Buffalo, he spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio economic backgrounds. This is a very wonderful conversation and something that we haven't talked about on this podcast, you know, how do we collect the information? How do we store it? How do we protect it? How do we have it in a place that makes it easy for us to continue to utilize it over and over again? How do we think about our stories and our videos in short and long form versions? So I think you're gonna get a lot out of this episode, and I really hope that you've enjoyed it.

But before we get into it, let's not forget about our April freebie. We are talking video this month. And so our freebie is all about how you can use video for donor retention and to steward those donors. How can you connect with them both in live and pre recorded content, to share your mission and continue to stay connected face to face in a one to many situation that feels personal, and allows you to stay in touch and connected with your donor. So it's 10 ideas for you that you can use video in your donor stewardship. So head on over to https://thefirstclick.net/resources, grab that guide. And don't forget to check out the ones we have from earlier this year as well. I'd love to hear or which of the resources is the most exciting for you. And as we keep developing new ones, we'd love your thoughts if you have things that would be super valuable and helpful for you. For now, let's get into the episode.

Intro You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

Sami Bedell-Mulhern Hey, friends, please join me in welcoming Chris Miano to the podcast. Chris, thanks for being here today.

Chris Miano Thank you so much for having me.

Sami Bedell-Mulhern Um, so we're talking video all month. And videos aren't videos without great stories. So I know today is going to be an awesome conversation. But before we kind of jump into some of that, why video for you? Why is that something that you see making a big impact for really any type of

Chris Miano applies to nonprofits, but also it goes for everybody as well, small medium businesses. You know, stories are the way humans have transferred the most valuable and timeless messages and information across generations, you know, cultures and socio economic statuses as well as how you connect with people on the most visceral and affecting level. You know, before people can even read, right, they were being told stories, and they were telling stories and handing down stories, whether it's Gilgamesh or could be Homer or Virgil. I'm a big nerd for stuff like that, the classics, but it's how our brains are wired when it comes to the important stuff in life. But on a practical level for fundraisers, and even for small medium businesses, there's a lot of data out there on why stories and storytelling is an ideal way to center your marketing and fundraising efforts. You know, so I'm also like a little bit of a stats nerd too.

So first, and most importantly, you know, you'll raise more funds and you'll make more money fundraising software company classy, and if everybody's heard of them, but they did a study and they found that that that fundraising campaigns then incorporated video stories about their mission and what they do receive 114% more funding than campaigns that didn't write and that totally makes sense. I think from from from our level. You know, video really gives you a window into the people and the mission, like nothing else like written word and things like that. could never do. But Second off, it's way more memorable. Stanford Business School did a study and they found that stories are remembered up to 22 times more More than just facts alone. And you'll notice big brands like Nike or things like that, like they're kind of telling you the story of how you're going to use it, or what you're going to do with it. They're not like this sneaker is made of this rubber like, No, you know what I mean? Nobody does that, right? It's about it's about the stories of, of how, how it comes about. And then the third, which is maybe the most important, although maybe the least exciting. It's what people want. Nowadays, right? Sprout Social did a study, and they found that 62% of users, there's tons of studies on this stuff. But they said that they'd become more interested in a brand after seeing video stories about the brand in short form video. And that sort of brings up a broader point that I'm always super interested in. I feel like a lot of nonprofits have been given an impossible task these days of standing out in this increasingly crowded attention economy, but it's only getting more and more difficult, especially with AI becoming a part of it. But my mantra and the way we talk about it with our community is authentic, grassroots video storytelling, you know, with community generated video, beautiful stories, that helps level the playing field, that's actually your secret power. And so that's why we not Reeboks we spend our energy on helping people, you know, take advantage of that, that special power in the video.

Sami Bedell-Mulhern Well, it's a much faster path to building trust, right? You said nonprofits have a hard time standing out, they also have a harder time earning trust from their potential donors or past donors or whomever. And so to be able to visually see the people that you're giving to connect, and in that way is, is just going to build trust a lot faster.

Chris Miano There's an even bigger thing that really emotionally resonates with me is that like, you know, I'm an Army veteran. So I, you know, despite how crazy things get, right, I love this country, right? I love the people here, and we're just in this crazy place right now, social media has made us nuts. And so like, but if we can, if we can leverage the technology, like social media for good, where we leverage it to connect really connect people not like the fake connect, that we do now. But like by sharing stuff, authentic stories, where people can see themselves in your mission, where they like, wow, that that could happen to me, or that could happen to a loved one, or, or whatever. Right. But or it could be, you know, an issue that is a hot button issue. But they find that people that that meet somebody who are transgender ought, inevitably have a renewed idea of of these abstract concepts and now become more favorable towards them. And that's just humans connecting. And that's nothing new, right, that's existed since the beginning of time, is that as Moses happens when people come together when their story is elevated? And so that's sort of our mission from from an emotional standpoint. Yeah,

Sami Bedell-Mulhern I love that. Well, I feel like we get stuck. So when we're when we think about stories in general, or if we're working on impact statements, you know, like, I feel we work in this kind of long form space, we write these big, long blog posts about impact statements, we have our big annual reports, we have maybe like longer three to five minute videos that we're creating for our big gala event. But that in some of the things that we're talking about today, and using on social media and things like that, we're actually talking about quick snippets, short, short stories that are like 30 to 60 seconds. I think sometimes it's like, we can't wrap our head around, how do we convert what we're trying to convey into a video? So do you have any tips for kind of how we even start to develop stories in a new way for video, especially, maybe short form?

Chris Miano Yeah, and I'll precede that with another point that you just made me think of, the best thing you can do for yourself as a nonprofit is build a story bank, you know, and how you choose to do that, how you choose to keep it organized and manage consent. You know, that's what we built memory Fox for is to help you build a story bank, essentially. And then and then integrate it into all your, you know, fundraising processes, but you could totally do it on your own, but build that story bank so that you have that evergreen content, as they say. So you always have the right story for the right donor or the right event at the right time. Rather than like, oh, we have a gala in a month. We need a video for getting like get a hold of everybody. Because that's not very ethical to ask a permission. But there's so many benefits from your mission. Like, we have a gala in two weeks, and I need a story out of you. Like now you've put them in in a very precarious position. And so anyways, but But I think, you know, in a certain way, this is where people get locked up. Everyone knows they need to tell stories. I think we all were born storytellers, right. Whether you're introvert or extrovert is sort of who we are as humans. But we have to put have tried and true systems. So I'll just kind of get into it's very simple. It's meant to be accessible to everybody storytelling is not meant should not be difficult. It should just be part of what you do as an organization. So break it into steps. So step one, it's it's very time you start at the end, always start at the end. And then maybe there's broader comments about all the work you do start at the end and work your way back. But, but for this, it works perfect. So before you even go talk to anybody, and start collecting stories, or whatever, start at the end result. What are we trying to accomplish? Here? Is it for a social media campaign, a donor report for a grant for a gala write an impact piece of content that you're going to submit alongside a grant proposal will be vastly different from gala content? And so you want to start there? What? What type of content do we want? Is it going to be like a single video? Is it a snippet? is going to be Instagram Stories? Is it going to be whatever right started that step to walk your way backwards from that? So what type of content will satisfy the requirements for step one? Do we want testimonials? Do we want video of the mission and action? Do we want mission like people volunteers talking about why they volunteer? Or maybe it's even just thank yous from staff to a volunteer on their birthday? Like what a beautiful Have you just you just got a donor for life, if you do something like that, they're not used to that stuff. And right, because that tells the story of your organization as well as what we value is also your story and the story you're trying to convey. So those are first two steps. And then the third one, you know, now that you know what you want to accomplish, what are the questions that we want to ask? Because those are the vehicle that you're going to drive in to elicit those great responses. Great questions that elevate people lead to great answers. And poor questions are just going to cause people to lock up or not give you the story you need. And then they're just wasting everybody's time. So really, really think about those questions are these questions and we'll talk a little bit about how to craft those questions and how to do it ethically. But generally speaking, right, put a lot of time into those questions and how you craft them. So at a high level, really, it's just step one, what define what you want to accomplish? Step two, what type of content will help you accomplish that? And then three, what are the call to actions? What are the questions that will help you satisfy those previous requirements?

Sami Bedell-Mulhern Yeah, reverse engineering is my favorite favorite thing, when you start with the end goal in mind, it just makes it so much easier to get there. And I think it also makes it easier to remove some of the fluff that's unnecessary that you may be put in because you're like, oh, but we also do this. And we also do that, but like, well, that's not a part of this actual end goal. So let's do that in another video, or let's create a piece of content around that. But when you start the beginning, you can kind of meander in weird ways, because you don't really know where you're at where you're headed to. So I think that's all really, really great advice. Um, but yeah, let's jump into the way we create the questions too, because one of my most favorite things in my short stint in a corporate was our marketing content creator would always say, he'd come to staff meetings, and he'd say, I need more content, you guys are giving me enough content and the whole, the whole team just looks at him like, Well, what do you want? And he would never give specifics. He would never say, Well, it'd be great to have this piece, or could you grab this quote from a client like never that right? So I love that you brought up the framing of the questions to help you get the quality that that you need, and to also kind of drive the conversation again, towards that end goal of where you're going. So yeah, why don't you just kind of jump in?

Chris Miano I'm gonna take there's, it's hard to pin down exactly like methodology. It's really about Northstars, in terms of respecting and elevating the person that you're getting the stories from? And in terms of questions, you know, I kind of think about it, like how I asked my kids questions about how school went today. And I say, how school did you go? I don't remember. I don't know. But if you ask a more specific question, like, hey, you know, like, how was science class? Or how was this or how was the test? Or how was this? What was your favorite thing about today? You know, then they open up. And so it's the same thing when you're asking people for stories who are adults, right? Don't ask, like, what is the volunteer experience here? Like, like, you're just gonna like they're gonna go right? And now you're relying on their, their brain to give you something that you need or, or whatever it is, but if you tell them why did you first start volunteering here? What was your first day of volunteering? Like, what was your favorite day of volunteering like now? out, now they can put a picture in their head. And then they can describe that picture in the form of a story. And then now when you shift and you take that to, you know, a donor that helps them now they're visualizing it, too. If it's just some broad volunteer experience, well, you know, let me hit or miss. But everyone wants to hear everybody's favorite volunteering experience, you know, in with the questions like, there's a bigger piece, too, that we could talk all day about, which is the ethics of the way that you ask stories, and the language that you use. I know, we wanted to talk a little bit about, you know, how much is too much in regards to the information in a video and I feel like these two things kind of go together? Because the questions are what's going to guide the information that people give you? And so I kind of like to go into that if he's, I feel like the the questions go together? Because there's two parts. Yeah. Yeah. No,

Sami Bedell-Mulhern I was just gonna say that. Because, yes, a perfect segue and what this brings up for me also, I would love your thoughts on kind of when we're doing these kinds of things, because I love this idea. But like, let's say we have just in our procedures at the six month mark, for these volunteers, we asked them to do this interview, we're collecting this information. I think we also tend to think we have to do some of this stuff in real time. So when we talk about how much is too much information, what questions are we asking like, you know, thinking about it from a global view of like, we're, like you said earlier, we're collecting this bank of content. And we might take this one interview with this volunteer and use it into, like, make a collage of our volunteers favorite, you know, experiences. And that's one video like, we don't have to do things and share them in real time.

Chris Miano No, but you do. And this this gets into the ethics of it is you do have to safeguard that content. It's not HIPAA. What if we're going to be a storytelling organization that cares about people's stories, the way we safeguard and manage that content is important as well, just as important in a way and think about, you know, I bet there's a lot of listeners who have come into a new nonprofit organization, and have gone through the shared drive, and are like, there's videos on there, there's pictures from like, 10 years ago, you may even have to put some of this together for like a 25th anniversary. And you're like, I don't know what any people are. I don't know if this is approved. I don't know if we're allowed to use it. I don't know who's in it. And so I can't use it. And because it would be unethical to use it because you can't you just can't do that. So I think, you know, the way we safeguard people's stories, a PR caretakers, and curators, that story, I think is is equally important part of the content process. So you've got the first part, which is, how do I get them to tell a story? How do I collect it ethically? Am I pull? am I forcing a victim of domestic violence to come in drive into the office, and now I'm going to put a bunch of cameras in front of them. And then I'm not going to tell them what the questions are beforehand, I'm not going to tell them where the piece of content is going to use, I'm not going to tell them any way that if like 10 years from now their former husband gets out of jail. And I want to get that piece of content pulled down because now it's a trigger. That could create a very dangerous situation. I'm not giving them any of that stuff. Well, now you're just creating a very unethical situation. So as a storytelling organization, you have to think, end to end. In terms. We are ethically curating the story of our organization from the way that we ask questions, and to the way we deliver the content. And that's something that we're obsessed with it we actually, Carly, you are our marketing manager, she created this beautiful ethical storytelling report that has a lot of these tips in there from a lot of thought leaders throughout the nonprofit industry or segment, however you want to call it and it's a really beautiful thing that she put together, you can find that on our website, all kinds of tips, you know, from how to deal with you if you're dealing with children, or you're dealing with people want to remain anonymous, all kinds of

Sami Bedell-Mulhern okay, so I cut you off when we were talking about how much so how do we kind of know that we're are tacking too much information into one video? Is there more call to action? All that good?

Chris Miano Yeah, there's two. There's two parts to this. The way I was thinking about it, is the first part is on. And this is the one that I'm obsessed with. Talking about is the ethics surrounding some sharing some storage and we've already talked about that a little bit. It's like not overstepping your bounds. But there's also the practical consideration is how much is too much in terms of what people will actually engage with on social media. Yeah, I think there's two sides to it right is is the ethics. But there's also the engagement side. Now on the ethics side, like, so we already talked about this a little bit. But overall, you really just want to, you want to let that storyteller driver in the car, you are the passenger, you're just providing them with the vehicle. You know, and like I said, it doesn't, there's, there's a driver for the eternity of that story. You know, 10 years from now, if you're going to use it for something, you really want to have a mechanism, especially if it's a difficult story, if it's not, to probably be a little bit looser, but if it's a very difficult story, you really should be reaching out to them to tell them you're going to be using this. And it says anything changed in your life, where this would no longer be appropriate, I bet I would challenge a lot of people to think about their processes, whether or not they have a process for that. You know, so So create those Maxim's in memory, Fox, it's my favorite features are the ones that do that, that allow someone to withdraw consent. But, but that not was standing on the practical side of things, you know, asset based language versus deficit based there, and if you ever had anybody on your podcast to talk about that, but that's another piece as well. When, when you are, when you're providing information, you know, how much influence too much information in that video, consider that methodology is like, you don't want to include any of that old school deficit based language as we lovingly call poverty born. People don't create that. And that may work short term, and it may work with some donors. And by all means, you know, you want the right story for the right person at the right time. But generally speaking, people move past that, because a tastes have changed. But be I think we've all learned that that has created a lot of unintended consequences to constantly pay painting, Mission beneficiaries, as these likes, core sad sacks that need help. And as a veteran, right, that's the thing that drives me, the most insane on the planet is like is stepping over is creating make turnovers and just constant, perpetual victims, instead of talking about the tremendous strength of veterans and how they contribute to their communities, and they're not just these, like ticking time bombs, you know, like, that's something that I'm obviously very passionate about. And so eliminate that stuff, pull that stuff out, nobody wants it anymore. Nobody cares anymore. So the information should be strength base. But also keep it short. And I think we all kind of are in agreement here is like everyone's attention spans have been crushed into, into dust. And they're used to figuring out whether something is valuable to watch in the first five seconds, you know, sometimes if that depending on the platform. So focus, you know, he was Maya Angelou, who said, you know, people will forget what you said, and people will forget what you did, but I'm making this totally get, they'll remember how you feel. Right? So focus on how you're going to make them feel? And what are the essential requirements to that, on folks that make them feel something that is based on content that is ethical, and uses asset based language on you know, what, I think you can't go wrong, that'll limit what you put in there. And then unlike me, it was very long winded. You know, for when you're trying to get content out there and you want people to watch it can't be like Chris Miano, you gotta be like, have it nice and tight. And,

Sami Bedell-Mulhern ya know, that's so good. I, I love kind of the aspirational or the strength based conversation points. I'm glad you brought that up too. Because we want to feel like we're a part of the solution. Right? That we're because you know, that that things are moving forward, and we get to help kind of continue to drive that momentum. Versus like, everything's in the toilet. And they're, you know, I think sometimes people think, well, if things are that bad that what I give is not going to connect. I think that might be that flip in and how we're kind of emotionally attaching to these messages.

Chris Miano I think people can sniff it out nowadays, too. I mean, what where do you want to spend your time and your emotion, right? You're scrolling through Instagram or your whatever platform, right? Like negativity does sell. We all know, that goes without saying, but but everything is different when it comes to nonprofits. I think I think it's not like selling a product, right? When you're selling a product, you sell the trope, you sell the problem that people have. Right, but now for me, it's like a little bit different, right? You're selling you're selling a future. Right? You're selling a better world. You're not selling like God. You know, like the black and white picture where someone's like, fiddling was something like juice, it's all over them in the goes like info infomercials, right? Definitely.

Sami Bedell-Mulhern No, I want to make sure before we wrap this up that we touch on kind of the hot topic that is on everyone's mind, you can't open up an app or a program or a platform that you use these days without an AI attachment to it. Same is true in video. So you know, if we're getting used to creating video, we've kind of got some things on our belt, we're feeling pretty good about it. And now we kind of see this AI tool pop up to help us do things a little bit faster. You know, how can we still stay authentic, we are in this effort to kind of produce content at a rapid pace.

Chris Miano This is my favorite thing is why spend all my time sticking back with my wife drink a little wine by fire. I love talking about you. I'm sure she probably doesn't like that much. But I love it. I love talking. I'm a bit old school and so it's very much like a love hate relationship. You know, sometimes I can tell for like in chapter one of the dystopian novel, like a futuristic now that we're like that was when things started to get crazy. But I think about like, right, so far has been created. But even like when it's really good, right? It's all it's all a bit performative, right? It's not authentic. And so it's by its own nature, performative. And I've yet to be moved by a piece of AI content, I don't know if you ever have, or if there are listeners out, but yeah, I've yet to be invited, because it's all it's just window dressing. But But I will say, obviously, AI can be very helpful in terms of, you know, the busy work that you do planning things, AI can schedule things, it can do all of those types of stuff. But I'm being honest, when it comes to nonprofits, they should almost never be using fake AI generated content, almost never the only year are the times where I think it is ethical to do it. It's it's really when the when the storyteller, or has to remain anonymous, you know, so let's say you do have a victim of domestic violence, and you want to create, and they don't want to show their face, maybe there's some audio, or maybe it's just written text or whatever, right? You may want to use like an image of, of, you know, someone holding a teddy bear or something like that. Or it could I guess, hypothetically be a video, or like a cartoon video in the future that kind of shows it and it lucid, Phyllis, you know, elicits a response. But like, it should not be most of the time there. Because I could imagine, right? Someone's trying to get me to donate, and they're like an AI generated video of someone like that just doesn't, it just doesn't really work. But for specific purposes, it can really work. But, but you cannot fake it with donations, like products, people can be tricked, but but donate like selling a used car, right? Like you can, you can be tricked into buying a used car. But like to become a persistent donor, he's going to try and get a one time donation here. You're trying to get a relationship for life. And then you want them when they when they die, they write it in their will, that they then give donate more ideally, right. And so if I one time got wind that they're creating AI videos of events that they have, or like constituents that they support, I would be livid. Right? On, they want real connection and real stories, the same stuff, 1000s of years. And like, if you're submitting to a foundation, the impact that a Grant had and you submit to the AI video, you will never get another dime from them as they find out. You're irrevocably sort of harming those relationships. But I think I'll maybe close on this is like I think moving forward. For nonprofits, authenticity is going to be a competitive advantage for them. Because everybody is going nuts about ai, ai, images, AI, video, AI tax, all this AI stuff. And if you remain true to the people part of your mission and the authenticity as a North Star for the way you tell people about your story and the way you handle your organization, I believe that that's going to set you apart and give you a competitive advantage and standing out on social media and with donors who everybody's competing for their dollars on the same playing field that they have, you know, Instagram. So lean into it. Lean into your authenticity be don't be afraid of arms and eyes and oh, is this person camera ready? Was this picture? It's a little bit off center. Like, who cares? It's it's beautiful. Grassroots content is what people crave and it's never going away. it. So it's like, Let's lean into it and define ourselves by our competitive advantage not trying to keep up with, you know the, for profits on social media and things like that.

Sami Bedell-Mulhern No, I love that you said, use it to kind of streamline some of your, your admin type stuff or your work or the processes or whatever. One other way that I love AI is like, let's say you do put a little bit more effort into some longer form videos. Maybe you have a YouTube channel or whatnot. Like you can use AI tools to help you pull like, hey, like which snippets should we pull out of this for short, short term short? Yo to repurpose, right? So you're using AI to help you repurpose your existing content versus create new, right, but it's still saving you time and effort, because now you don't have to comb through the transcripts in the video, right. So there's, I think, a lot of ways just in the end, like the ones that you mentioned, where it can be thoughtfully used with your own, already created content to help you get in, repurpose more of it out there. And

Chris Miano one of the features that I'm like obsessed with building, although we are just a small company right now, we don't have talented developers have, you know, Microsoft bought like a build an AI tool that will because people use memory flash, right? They're collecting 10s, hundreds 1000s of pieces of content from their community. And wouldn't it be cool if we can build an AI tool that they can be like, I want to build a video out of these nine videos. And it could sort of like pick the best snippets from each video and then mash them together and hack in the future, even throw in music, and then do the trans transcript. Somebody's probably already working on this, and maybe we'll just integrate with them. But like, but like, there's so much cool stuff that you can do. But like it's people, it's people first, we're in the business of people, it's never going away. for profit companies are trying forever to get out of the business of people. Like they just they want to be in the business of, of numbers of funnels of you know, what metrics, like that's where they live, but we are never going to get away from the business of people. That's what nonprofits do. And it's just so let's lean forward, let's lean into it, and double down on it.

Sami Bedell-Mulhern I love that. Well, that seems to me to be kind of a nice place to kind of wrap it up because I love that. Being people first human first and really showing up truly on video. As yourself, I think such great tips and information that you shared in here. We will definitely link up the tell me the name of your guide again.

Chris Miano Yes. Oh, thank you. Yes, she did such great work on it. Yeah.

Sami Bedell-Mulhern I love it. Well, Chris, if people want to connect with you, if they want to learn more about memory fox, how do they sure yeah.

Chris Miano So of course, you can always go to our website, memoryfox.io. Which is kind of interesting. But if the guy ever wants to sell me the.com We want they will get to that. But no, but feel free to reach out to me anytime on LinkedIn or social media, or email me chris@memoryfox.io I like to love to nerd out about storytelling, and just an AI and things like that. So if you're a nonprofit that just wants to talk shop about storytelling, just needs advice, or just wants to work through some issues, feel free to reach out anytime. I love this stuff. And it's the most important work in the world as far as I'm concerned.

Sami Bedell-Mulhern That's so good. The all the resources, all the links, all of the goodness will be at thefirstclick.net/ 252. Chris, thank you so much.

Chris Miano Thank you so much for having me.

Sami Bedell-Mulhern Thank you again to Chris, for joining me today. It was such a great conversation. I so appreciate his insights and thoughts on making sure that we're doing things right that we're stepping up as good humans, that we're being authentic, and that we are really setting ourselves up for success in the long haul. Like he said, we're not in this just to get the donor to give one time, right, we're looking for that longevity so that we can continue to increase and grow our impact. The shownotes are going to be found at thefirstclick.net/252 Don't forget you can always watch these videos on YouTube as well. I hope that you'll subscribe wherever you listen so you don't miss out on any of the amazing episodes that we have coming up this month is full of video content, and it's going to be awesome for now. Thank you so much for listening, and I'll see you in the next one.

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