Ep 241 | Embracing Technology with Colin Sanburg

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Technology can help your streamline so many things in your organization. This can include marketing communications, internal systems, donor stewardship and on and on.  Getting everyone on board with new technology is the more difficult part. Learn ways to better communicate the need for new tech as well as how to embrace it in this episode.

What you'll learn:

→ why change is good.
→ ways to make decision making easier.
→ how to encourage your team to actually use the tech you have.
→ getting more buy in from your leadership on new tech tools.
→ testing to find what works.
→ reaching out to platforms to understand where they're headed.

Want to skip ahead? Here are key takeaways:

[5:01] Change can be scary, but if we think about it as an opportunity instead can help with your mindset. Don't avoid the technology – you can't outrun it. Instead, think about all the ways it can provide opportunities. Start with the end goal in mind, or the problem you need to solve, then start researching. Don't worry so much about the how, just about how it can help you with efficiency.
[9:52] Do a time study to figure out where people are spending their time. This can help you bring up tasks that people could be automating or highlight areas where your tech can support them. It can also help you address roadblocks for people in why they aren't using it.
[13:40] When prepping to pitch a new tech solutions, come at it from multiple viewpoints. Be able to communicate the ROI to your executives or CSuite. Understand the objections of your team members so you can have solutions for those. Ensure you've connected with other team members to understand the impact.
[17:50] Don't feel rushed to pick a solution. Build in time to test 2-3 different solutions. This will ensure that the actual platform will truly work for your organization and the members of your team. 
[23:09] Pricing isn't everything – remember to connect with the platforms. Ask them where they are in their development and what features they're planning on releasing in the near and distant future. You can also negotiate pricing. Don't forget to ask about nonprofit pricing.

Colin Sanburg

Colin Sanburg

Colin started at 21 in a family business and quickly realized the business was a financial house of cards. Over several ugly years, he developed a passion for solving those profitability and cash flow problems and later scaled that business as owner and CEO. He reinvested profits from that first business to buy several other businesses and real estate. Along the way, Colin realized that no middle market or large business survives without mastering its finances, yet very few small business owners are financially focused. That realization led him to study every small business finance book he could find, complete several small business finance courses, including Strategic Finance at Harvard, and earn his Executive MBA from The University of Texas at Dallas.

Colin’s passion for connecting with and helping other entrepreneurs came from starting several mastermind groups and spending hundreds of sessions giving advice and support. Through it all, he became the go-to person in his circles for financial strategy and advice. Learn more at https://finelevate.com 

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How to Evaluate New Technology You Might Need and Technology You're Currently Using.

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Full Transcript

[Sami Bedell-Mulhern] So we have all different types of people inside of our organizations, and some that are more inclined to utilize tech and some that aren't. But we know that tech and software solutions can really help us with our efficiency, help us with our organization, be stronger, get more done, get more done faster, and just kind of connect with our donors and our audience in a different way. And so pulling people along or getting people excited getting people using technology is something that you might struggle with, or you might be the person who doesn't really like technology doesn't want to deal with it and wants to just keep doing things the old way. Totally fine, no matter where you sit on that spectrum, but I wanted to bring on Colin Sandberg today to just kind of share his insights on how we can kind of step into the right mindset around technology and really help our organizations grow and thrive.

Colin started at 21 in a family business and quickly realized the business was a financial house of cards. Over several ugly years, he developed a passion for solving those profitability and cashflow problems and later scaled that business as the owner and CEO. He reinvested profits from that first business to buy several other businesses and real estate. Along the way, Colin realize that no middle market or large business survives without mastering its finances, that very few small business owners are financially focused. That realization led him to study every small business finance book he could find, complete several small business finance courses, including Strategic Finance at Harvard, and earned his executive MBA from the University of Texas at Dallas. Collins's passion for connecting with and helping other entrepreneurs came from starting several mastermind groups and spending hundreds of sessions giving advice and support. Through it all, he became the go to person in the circles for financial strategy and advice. And he is even though he's in that financial space, it's just, it's so interesting how it all connects to efficiency, and working in your organization and using tools to kind of help manage and streamline the efforts and the things that you're doing in your organization. So we have a really fun, great conversation, talking about how you can bring up new technology ideas, how you can evaluate the stuff that you're currently using, how you can really make sure that you're making thoughtful choices and testing, before you're adding an additional software and making sure that your whole team is on board and using it. So I hope you find this episode helpful for your technology mindset for yourself or members of your team.

But before we get into it, it is brought to you by our January freebie, our tech checklist. So this tool you can download for free in the show notes for this episode or on our resources page at https://thefirstclick.net/resources. And it is going to walk you through some questions to ask before you bring in new technology. It has a templated spreadsheet to share. So you can really figure out which tool is the right tool to solve the problem. We talk a lot about problem solving in this episode. And also has a another tab on that spreadsheet to track the existing software that you currently are using so that you know how much you're spending you know what you're using, you know what you need to integrate with. And you know, maybe when it's time to let something go. So again, https://thefirstclick.net/resources grab our January freebie, we have a new freebie coming out every single month with the podcast episodes, which I'm so excited about. So grab it, check it out, and I can't wait to hear how helpful it is for you. Let's get into the episode.

[Intro] You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

[Sami Bedell-Mulhern] Hey, everybody, please join me in welcoming Colin Sanberg to the podcast. Colin, thanks for being here today.

Unknown Speaker 3:57
Yeah, thanks for having me on.

[Sami Bedell-Mulhern] So we're talking technology, we're talking mindset around technology. Before we kind of jump into some stuff here. Why is this an area that you love to hang out in?

[Colin Sanburg] You know, I'm, I'm really passionate about I think there are those kind of moments in history where we can look back and say, you know, this was a major turning point. And there is no question all of us. There's no denying it, you can't hide from the the evolution of technology that's happening right now. And it's really kind of in everyone's face. And I'm a big believer that you can either kind of run and hide from things even though you can't get away from them. Or you can just learn to embrace them and face them and figure out how to find joy in them. So that's, that's what I'm doing with technology.

[Sami Bedell-Mulhern] I love that. Um, so you know, as you work with your students, your clients kind of what are some common themes like why did why do people avoid or run away from technology instead of kind of, like you said, embracing the opportunity that it can provide? Yeah,

[Colin Sanburg] I think, you know, I think for all of us changes kind of scary. And if we, we have to recognize, though that all opportunity, you know, comes from change really one way or another. And, and so really just kind of getting the right mindset about it. I mean, I don't think it's any different, frankly, from you know, we help people with their money, right? A lot of people, shy away from their money, don't want to think about their money, don't want to talk about their money, and then not surprisingly, they're not knowledgeable about their money, and they're not happy with their money. And so I think technology's in that same category of if you're gonna have a negative, you know, approach to it, you're gonna have a negative experience with it.

[Sami Bedell-Mulhern] Yeah, well, I think in the nonprofit space, the common thread for so many people is that's how it's always been done. Yeah, in general, like, even to the point of, there's a podcast coming out, the week after this one, we're talking about systems and she's like, you know, organizations will still print out their bank statements only to have to shred them later. Because they're just not willing to embrace online statements. And so now, it's not just like, hey, this is how it's always been done. Now, you're wasting time, effort, energy, and you know, on things that you don't, you don't need to do. So there's a loss of efficiency there on the backend? Absolutely.

[Colin Sanburg] Yeah, absolutely. No, that's a great example. And to your point, I mean, you know, we can all find the justification and the way things used to be done, but the reality is, there are newer, better ways. And you just don't even unlock the potential until you get your mind right around, you know, embracing understanding what they do.

[Sami Bedell-Mulhern] Yeah. So tech can elevate your business, it can automate, it can streamline. And, you know, I think a lot of you always have those people in your organizations that are like the super kind of, or whatever the curve is, like the early adopters, like the mainstream, and then like the late adopters, right? So you've got all those people in your organization. But if we're kind of thinking about getting into or adding some solutions, like do you have any tips for people to get out of kind of analysis, paralysis and actually make decisions?

[Colin Sanburg] Huh, yeah, that's a good one. So you know, I think when we're in that kind of a situation, start with that end in mind, right, we say that about everything else. But I think that applies to technology as well is, you know, start with what the problem you're trying to solve, and kind of almost start out with a hypothesis about what a solution would have to accomplish, not how it will go about it. But what is that end result that you need. So like to going back to your point, I love your example of, of the bank statements, you know, understanding that, hey, a fully reconciled bank account, that's the actual end goal, I'm not going to get caught up and saying it has to be delivered this way, or the information has to come in this format. If I start trying to kind of do that, and really call the shots on how it works, I'm going to be disconnected with innovation every single time.

[Sami Bedell-Mulhern] Yeah, well, I love that. And I think that that's true in an everything that we do in our business, when you start with the end goal, then it just kind of helps you check off right? Like this isn't the right tool for me, or this isn't the right tool for me so that you can kind of drill down into the right piece, because that's the other downside to technology and software right now. Right? Is there's 1000 options. One problem?

[Colin Sanburg] Yeah, it's kind of swung to the other direction, where it's, it's really almost overwhelming. And it's in the grand scheme of history, it's relatively cheap, nearly free to develop new technologies. And so you get a you get 1000 copycats, you know, the minute somebody figures out in innovation, all of a sudden, there's 10 that provide it and the minute, you know, 10 of them are profitable, there's 1000 of them that are out there. So yeah, it's a little you can get kind of lost in, you know, chasing your tail on. Okay, what are the different options? What do they do? There's slight differences in the features. But yeah, I think if you understand and you start with that core problem you're trying to solve, you can find a solution that is very effective at solving that for you much more efficiently than doing it the old way. old

[Sami Bedell-Mulhern] way. Okay, so let's, let's walk through a couple different scenarios here. So that we can kind of talk to all the different types of employees that you might have at your organization. But let's say you're the kind of you're the operations person, you're the systems person at your organization, you know, all the tech that you currently have. And you're going through your list, right, like January is a great time to go through all of your subscriptions and see what you're using and what you're not what you're not using. How can we kind of encourage our teams to utilize the software that we have because especially with like project management tools and things like that, you always have the people that are willing to do it and then you have the people that aren't and then you kind of are stuck in this system of well, okay, I'm gonna do I'm gonna work with these people in this way and these people in that way, and that's completely inefficient.

[Colin Sanburg] Yep. No, I love that. I think you know, for me, I start with this mindset and when we created our company You know, the mindset was, look, we're going to basically do kind of a time study. And it really should be a never ending effort. In other words, we're always kind of roughly at least recording our time, what is it being allocated toward? What are we spending our time on? And then we can look at our tasks independent of the amount of time spent and say, what are the high value low value tasks, what we're really looking for is those low value tasks that are very time consuming, right. And so, you know, going back to your example of the bank statements, you know, it's amazing, just in my career, what what that evolution has looked like, because it literally used to be like checking the mail. Okay, one of these days, it's going to arrive, you know, we're going to get the document, it's going to say exactly what happened last month in our bank account. And sometimes it was nearly the 10th, especially if there was a holiday before that arrived. And now you're seeing transactions arrive directly in your accounting software, real time. And you know, the power of the difference in how many steps are eliminated between those two events is just incredible. And what what that can do for you. And so whether you're embracing the, you know, what the value, it's now adding, or just embracing the amount of time saved, you know, really kind of understanding like, where am I wasting? Where am I spinning my wheels here?

[Sami Bedell-Mulhern] Yeah. And I think in that example, also, I think, what could it also be like, understanding the reasons why people are hesitant? So like, in that case, it couldn't be? Well, I just don't think it's secure, right, like switching from online bill pay to mailing checks, like, you know, that perception that well, this isn't a secure way to do it, even though mailing a check is really no more secure, right? Anybody could take that check out of the mail. So it's like really understanding the mindset of the other people, right? Absolutely.

[Colin Sanburg] No, I love that. And you're right. I mean, I think that's something we need to when whenever we're dealing with any type of pushback or hesitancy, we have to get kind of the the objections out on the table. That's true, whether you're trying to sell something that's true, whether you're trying to, you know, rally your team around an idea, it's true, no matter what the situation is, because that's just how humans, you know, until we've addressed, you know, what needs to be addressed, we can't really let it go. And so I love that. I mean, I think that that's, you know, and I love that, that team members are worried about those types of things, we just have to figure out like, there has to be a safe better way to address that concern than pretending that not hooking up our you know, QuickBooks to our bank account is somehow that's not the one thing that's going to keep us safe in this new complex world. And there are other options, right? And maybe it's getting insurance around. You know, that's one of the things we've done in the last few years, we have to have, you know, insurance for online fraud. I mean, it's just, it's a reality of the technology. So there are trade offs. But let's address them the right way and not just kind of hide in the cave.

[Sami Bedell-Mulhern] Yeah, I love that. Okay, so let's, if we think about if I'm like the most tech savvy, or I'm especially like, Why No, and all departments, but I live in the marketing world. So we have software for absolutely everything. But like, let's say I'm an employee, who knows, like, you know, if we can add in a new software, like a social media scheduler or something like that, even though it's going to cost money, it's going to save us time in the long run. So how can we I know, you've already talked about time studies and things like that? How can we kind of set ourselves up for success when going and talking to our team members or board or bosses about, hey, this tool that I found is going to solve a bunch of these problems for me, and this is why we should invest in it.

[Colin Sanburg] Yeah, I love that. And I think, you know, that's a great, you know, leadership development thing all of us should still be working on, regardless of what our experience is where we're at in the organization, you know, you have to sell I mean, I really love the idea of like, you're selling kind of on a 360 degree view. So in other words, it doesn't matter whether someone works for you, they're side by side with you, or they're above you in the organization, and they need to really be sold in different ways. I mean, some people are really based on the way they process information need to be sold on, what's the impact in their day to day role? What, you know, we talked about before, what how are we addressing the risk side of what's happening. And then a lot of times selling up in the organization or whether it's to a board member, or even a another person in the C suite, is, you know, what's the ROI on this and I think that's where the time study kind of component comes in. And so, but what I love about having to be prepared to do that, in other words, is having to be prepared to have those three or four different styles of conversation is before you really present something or you know, advocate for something, you actually grasp all the different elements and angles of it. And when you have that, then you're prepared to have that conversation on any front at any time. And to you you kind of validates your your approach in the first place, but that's that's the way I like to look at it is, you know, kind of like any conversation under Standing the other person's perspective, and making sure they have a chance to be heard. And then having, you know, your your understanding and response ready to go. Not talking over them, obviously. But, you know, ready to respond to their actual hesitation. Yeah.

[Sami Bedell-Mulhern] And I think one of the critical hesitations that a lot of people don't, or I shouldn't say hesitations, but a lot, one of the critical missteps that a lot of organizations don't do in line with that, like, let's say, you come with this great pitch, and you've got all this stuff. But maybe you haven't talked to other departments or you haven't, like, that's the heart I think, hard part with technology right now. And all the integrations is Who else? Is it going to affect down the line? Where this might be a great time saver for me, but it's going to cause a ton more work for somebody else in a different department?

[Colin Sanburg] Yeah, yeah. And we've all been there, right? I mean, I've experienced that on the I've been on the giving, and receiving end of that type of a change is like, this is brilliant, this is gonna change our lives. And then somebody else goes, Oh, it changed my life. And I'm not happy, right? Yes. So yeah, no, that's a great point. And I think, you know, one of the things that I think in this modern world that we have to bake in, and I don't have a perfect way to do this, but I think we should all be thinking this way, is that there has to be enough opportunity to kind of dabble and test things, you know, like, let me try some things out. And that's what becomes so hard as if we go from like, Hey, we've never done, we've never done three to five free trials of things. We're just gonna dive in and say, this is the path, Let's all jump on board and go for it. And then what if, what if it doesn't work? What if it causes unintended consequences? So I think kind of having a little more of a mindset around experimentation and testing things out, hopefully leads to both better in results, solutions, but also just a mindset of like, Hey, this is a fluid environment, everything changes a little bit, like let's just embrace, you know, where this can take us.

[Sami Bedell-Mulhern] Yeah, and I think in the nonprofit space, you're beautifully set up for that. Also, in some ways, like, while you might be more limited with your staffing and your time resources, not organization, software sets are way more likely to offer you maybe an extended free trial or a discounted rate. So I mean, having conversations with those platforms that you're wanting to test can can kind of go a long way, you don't have to take their website for face value, like this is the only opportunity or way to try that that program.

[Colin Sanburg] Absolutely. Absolutely. Yeah. Okay. So

[Sami Bedell-Mulhern] testing, you know, if if we're taking a look at a software, and I know this is going to vary depending on the type of, you know, program like onboarding a CRM is very different than onboarding a social media scheduler. But how much time might we want to give ourselves to kind of see? What if it works for us?

[Colin Sanburg] Well, you know, I, I started my career at a manufacturing slash construction company. And so we would always say, hey, everything's gonna take twice as long and cost twice as much as we expect, right? And you know, you then if you start with that kind of a kind of an insane standard, you're always somewhat pleasantly surprised when it's only one and a half times as expensive or take one and a half times as long. I mean, I think that's really it is, I like when we're thinking about technology, we it's very hard to do, because we're changing so fast, right? I used to say, let's paint a three to five year picture, let's kind of look at that kind of a horizon. That may not be realistic right now. But let's say it's a one year right? I think that the software, there may be better options that come out in that one year timeframe. But hopefully, the value of what you're doing is not going to completely degrade within a year. So thinking about, uh, at least six months to a year type of a timeline. And if it's going to be valuable, valuable in that amount of time, then then we can kind of adjust like what we're willing to do to launch it appropriately. Yeah.

[Sami Bedell-Mulhern] Okay, so let's talk about, you know, the board member or, you know, you reach out to people to get recommendations like, hey, we need this new. We're looking for an email marketing platform, which one do you use, right? Like, we get I get these questions. I'm sure you get these questions all the time. What do you use? And, you know, we get those gut answers we get, you know, this is what this is what I use, but there's no follow up questions about like, why they use it, how that solves their problem. So, you know, when we're getting those reviews from our colleagues, are there some other questions like qualifying questions that you would also recommend people ask?

[Colin Sanburg] Yeah, I direct them right back to what I said earlier, which is what's the problem you're trying to solve? Right? I mean, because to your point, we all have our own justifications. Sometimes we're locked in the year two or three of the software we maybe should have moved on from after a year one and new options came out. So the last thing you want to do is just kind of blindly follow what you know, someone else is doing on the assumption that, you know, they've scoured the earth and found the best solution possible. That may not be true at all right? They may say, Well, I asked the neighbor and this is what they were using. And so that So what we're using? So yeah, I love starting with that in mind of like, what's the problem you're trying to solve? Because yeah, it's, it's unbelievable. I mean, the much bigger problem now is finding amongst the sea of different software's which one you should use compared to whether or not there's one out there, that will do what you want. So, yeah,

[Sami Bedell-Mulhern] and we, we have some software platforms that we use that we wouldn't recommend, now we use them because we got in early. And so for us to switch to a different solution would cost us a whole lot more money. So we know, we can figure out how to make it work. But now, like you said, you know, the markets expanded, and there's more options. And so some of them are better than others. But also, to that point, price should be an option, but maybe not necessarily an option, or not necessarily the the main criteria, when you're looking at these platforms, because, you know, some are newer and are expanding, and some are more, you know, veteran platforms that have been around for a while. So they just keep raising their price. Right. Exactly.

[Colin Sanburg] Yeah. And I think what's interesting is, you know, what are they accomplishing with the price raises. So, to your point, you know, everyone gets in every every software as a service, which most of these are, are going to be wired around this notion of like, start with a low price, keep expectations, you know, tempered, get some users test, do the, you know, kind of normal iteration of development. And then, as you start to become a market leader, you start to inch your price up, and sometimes aggressively, right. Question is, are they? Are they if they're leading the pack and price? Are they also leading the price and deliverable or just leading the pack in, you know, name and marketing? And so that becomes a really interesting question. And we've seen examples, across all types of tech, where they've either done one of one or the other, right, they've either become kind of this old, stodgy company that doesn't have a lot of innovation, they're not really on the cutting edge. And yet, they're priced, you know, obscenely high. And then sometimes they're, yeah, they're the most expensive, they're also the best, they have the most robust, you know, tech infrastructure and feature set and everything else. So it's just kind of important to understand which one you're in and, and which one you're, you know, you're signing up for.

[Sami Bedell-Mulhern] Yeah. And so to that note, also, you know, if you're looking, if you say, Okay, well, we have this new problem, or we have this problem that we need to solve, we need to, you know, bake in some more automations, we need to get more efficient. You know, can we go to our companies that we're currently using? And say, you know, is this in development before we go somewhere else? So for example, we're working with a client on a donor CRM, they're trying to integrate their email marketing. This software doesn't integrate with very many platforms. And so I just went to the developers and said, Hey, where are you at with this before we invest in a different platform for this organization, because it was going to be a harder integration. And they gave us that feedback in the timeline. So we could make a decision. So you know, we can we do this with all of our different platforms before we make those decisions.

[Colin Sanburg] I love that. And that's the second time you've mentioned that I don't want that that point to get lost is, these are real humans behind the software that you're you're dealing with, connect with them and ask those questions. Because just like you mentioned earlier, whether it's something about pricing, or whether it's about the development, you know, timelines, you know, we're making these decisions based on what someone's website says, I know from personal experience right now, I don't love what my website says. So I know that you know that that happens, right? You're out. You're you're busy. It's like life is what happens when you're busy doing other things. So, you know, sometimes that's what our website says, sometimes that's the way we've communicated with the world. So by connecting with them before you're making these large business decisions, you're also getting a feel like do I feel confident in the answers that they're giving me in the way that they're describing, you know, what their their development processes going to look like? And it's very helpful for them as well, obviously, they don't, you know, sometimes they're just in this black box, trying to develop what they think everyone wants, instead of, you know, based on real market feedback. Isn't

[Sami Bedell-Mulhern] that just real life for all businesses? Yeah, developing what everybody cares about. And we always get floored, I always get floored with the feedback I get on this podcast, the things that I you know, I think I nailed it. And I get crickets, and then sometimes some random thing will happen. And, you know, you get, you're like, Okay, people do care more about this topic than what I thought so, I love that you brought it up, because I think that's so true. Um, okay. So, you know, we've kind of talked about the tech person, the person who's not super into it. We've talked about kind of the board member who wants to give you all the recommendations without any qualifiers. What other you know, is there anything else that we might really want to think about as an organization in regards to our current tech or software that we're using? on or before, we're kind of going out and looking for new things.

[Colin Sanburg] I think the biggest thing is when I said earlier, kind of start with the end in mind, I think that the overarching strategy and goals of the organization have to be put first and foremost, those have to be determined, kind of in a a less limited space, I think a lot of times we show up to the day to day, and it's just like one foot in front of the other, let's keep going. And then that type of thinking starts to kind of permeate, how we approach tech, how we approach people, how we approach everything, right? So start with that, you know, again, we can't necessarily count on tack on a five year horizon, but we can set a three to five year vision for what the company and what the organization is going to be. With that in hand, we should be able to make those other decisions it becomes if nothing else, it's kind of the tiebreaker for, you know, how we approach everything else that we're doing. And so then that helps set the tech strategy and everything else. Yeah,

[Sami Bedell-Mulhern] I love that. And I love also really being thoughtful about the, the time that you're spending on tasks, and what that could look like, if you kind of tested you know, we did a podcast about automating tasks early last year. And you know, the tip that she gave us, if you do something three times the same thing three times, it's time to automate. So like looking at those times studies and saying, Okay, well, you know, what are we doing over and over again, and then having those conversations as a team, like, I think Creative Conversations around your technology just as much as you're having creative conversations about how you're delivering your services can really kind of give you perspective of what your whole team picture looks like. And where you might be able to kind of creatively problem solve what that looks like? And is there a software that can help solve some of those problems, but if you don't work together as a team on just brainstorming where people are stuck, you'll never know. Yep,

[Colin Sanburg] I love that. And I love that, you know, if you think if you combine that with the vision that I was describing, is keeping everyone on task toward what our real goals are here, like, and that I think kind of sometimes gets lost in the shuffle of the tug of war between different roles. And whether this is a person or a tech bits, you know, technology that's going to do this. And I think if we keep in the end in mind of what are we trying to accomplish? And who are we trying to serve? Then it just becomes a what's the best answer for the greater good, right? If if this can be leveraged through technology, if it can be done more efficiently, that's going to free up a human resource to do something more value out of the tech can't do very efficiently. I think that hopefully usually gets everyone's kind of mindset really centered around how to make these decisions and not feeling the personal element that we can sometimes get stuck in. Yeah,

[Sami Bedell-Mulhern] so good. Well, hopefully, you got some insights wherever you sit on the technology scale and your connection to it. But I just love this conversation as we kind of jump into January, and we're executing on on our goals. Any other final words of wisdom? Otherwise, Colin, I would love for you to share how people can connect with you and learn more about you and your business.

[Colin Sanburg] Yeah, I think, you know, the only other words of wisdom I'd offer that we haven't covered is, you know, keep learning, be focused on learning. And it doesn't just have to be tech, but you should sprinkle in a little bit of tech. And it should really be based on what your your current role is your future role, what your vision, your passion, I mean, all of that can be mixed into, I always say I want to go to bed smarter than I woke up every day. And if I do that, I feel like yeah, I feel like I should be. If I can live 1000 years, I'll be a genius. But, you know, realistically, it keeps that mind open and sharp around kind of growth in the right attitude. And then that applies very directly into attack and everything else that sometimes can be a little exhausting, frankly, sometimes it feels like it's just Okay, I just just pause for a second, you know, but hopefully, if you have that attitude toward growth in it, it helps. So and then as far as Yeah, as far as getting a hold of me, I'm, I'm big on LinkedIn. It's just you know, Colin Sandberg on LinkedIn, I'm sure you'll have that in the show notes, or at least have my name. And and then yeah, my website for my company fin Elevate is, you know, we're helping companies with really understanding the financial side of their business and help them make more money, help them increase their profits and or increase their efficiency if they're a nonprofit. And that's really, you know, what we focus on so, I'd love to connect, I mean, I'm just I'm always passionate about you know, what we're talking about and, and so yeah, love to connect with people.

[Sami Bedell-Mulhern] Yeah, and all of that will be in the show notes at https://thefirstclick.net/241. So you can easily connect with Colin there. This was great. Thank you so much. for joining me today, Colin and for coming on the podcast. Yeah, thanks

[Colin Sanburg] so much for having me.

[Sami Bedell-Mulhern] Big thank you to Colin for coming on the podcast today. It was such a fun conversation. I love his approach to tech and problem solving and where we start and how we kind of embrace and utilize it. So thank you for listening. I hope that you found it helpful. I hope that you will look at technology and software in your organization as a positive as something that can help you something that can streamline as opposed to a stressor, or negative or another thing that you have to learn, right, we're all going to have to continue to learn as technology continues to ramp up. But if we do it little by little, a okay and easy peasy. So, thank you so much for listening. Please make sure you're subscribed wherever you listen so that you don't miss out on an episode that come out every Tuesday with two bonus episodes every month as well. I really appreciate you taking the time to listen to this podcast, share it with a friend. And while you're there, leave us a review so that we can be found by more people that are looking for support within their organizations. You can also watch video versions of these episodes on YouTube at Digital Marketing therapy as well. But for now, we'll see you in the next one.

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