Ep 235 | Getting Your Marketing Gen Z Ready with Tracy Grzybowski

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As you move into 2024, do you have a strategy for engaging with Gen Z? Understanding how Gen Z ticks can help you put together a strategy for building community that connects for long term relationships. Bonus – engaging with Gen Z can also help you build better connections with your audience overall.

What you'll learn:

→ what is the real difference in how generations engage with brands digitally?
→ Gen Z isn't too young.
→ why giving back is important to them.
→ relationships need to come first, before the ask.
→ they need to see themselves in your communication.

Want to skip ahead? Here are key takeaways:

[5:06] Different generations engage with brands in different ways . Gen X are more consumers of content. Millennials tend to share content more. Gen Z are creators of content.
[6:11] More than half of Gen Z is over 18 and already in the workplace. They are also more entrepreneurial in spirit and making money in non-traditional ways. By 2030 they'll be 30% of the US workforce, so now is the time to start experimenting with Gen Z engagement campaigns.
[10:32] Gen Z wants to work with brands that have a social or political affiliation. This can be a great way for you to connect with new sponsors that are recruiting Gen Z employees. 
[13:34] Building relationships overtime is important. That's why starting now is important. You can start to engage with them and bring them into your community. Especially for small organizations, starting slowly will help you integrate communications to Gen Z as part of your existing marketing plan. You can also start by getting them in as volunteers and having them help you craft your marketing strategy.
[20:40] This generation is the most ethnically diverse. They want to see themselves in the communication and marketing elements you create. Be authentic in your communication, and remember to showcase broad stories of impact that they can also see themselves in.


[quiz] Should You DIY Your Website?

Tracy Grzybowski

Tracy Grzybowski

Director of Marketing, Omnipress

Tracy Grzybowski is a marketing leader with over 25 years’ experience leading marketing strategy and execution for dozens of industries, including non-profit organizations. She is currently the Director of Marketing at Omnipress, an organization that serves the association and non-profit industry. She also spent several years serving on the Boards of various non-profit organizations, including most recently the Ed Nebbins Foundation. She's also mom to two Gen Z young adults who she uses as her sounding board for many of the insights she's going to share today. Learn more: https://omnipress.com 

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Full Transcript

[Sami Bedell-Mulhern] If you've been listening to this podcast for any time, then you know that I have been dropping little things here and there about why I'm obsessed with Gen Z and why I think now is the time to start talking to them. And we have done one episode on Gen Z specific with social media and your marketing. And so I'm excited today to talk just a little bit about getting in the minds of Gen Z, why we want to be talking to them and how we can start thinking about creating strategies that are going to support reaching out to Gen Z, but also building bigger and better community within our own organizations at large, right, not just Gen Z, but Millennials Gen Xers, boomers, all of our donors and our community members as well. So to help me do that, my guest today is Tracy Grabowski.

Tracy is a marketing leader with over 25 years experience leading marketing strategy and execution for dozens of industries, including nonprofit organizations. She is currently the Director of Marketing at Omnipress, an organization that serves the association and nonprofit industry. She has also spent several years serving on the boards of various nonprofit organizations, including most recently the ED Nepenthes Foundation, she is also a monster to Gen Z young adults, who she uses as her sounding board for many of the insights she's going to share today, we have a fun conversation, just talking about all of the things that make Gen Z fabulous, and how they can support you in your conversations with corporate donors with individuals, how they can help you with your social media, and just a way to really engage and encourage Gen Z interaction in your organization for long term financial stability. So I hope you give this episode a listen.

But before we get into it, this episode is brought to you by our quiz, should you DIY your website, we know we need to have a good website strategy. It is the one platform that everybody uses, no matter what your generation is. So we need to make sure that your website is on point. And your messaging is clear and concise. So if you're thinking about a website project for 2024, but you're not sure if you should do it yourself or hire someone to do it, that's what this frequency is for. So go to https://thefirstclick.net/quiz  and it take the quiz, get the resources emailed directly to you to help you really understand your budget, your team, your tech abilities, all the things to make sure that you can have a website that is working well for your organization. So again, that's https://thefirstclick.net/quiz. Let's get into the episode.

[Intro] You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

[Sami Bedell-Mulhern] Hello, everybody. Please join me in welcoming Tracy Grzybowski to the podcast. Tracy, thanks for being here.

[Tracy Brzybowski] Oh, so excited to talk today. Yeah,

[Sami Bedell-Mulhern] and I'm excited to talk about Gen Z. Because a lot of people just kind of roll their eyes. I feel like I remember this when the Boomers were talking about millennials. And now we're talking about Gen Z, and everybody just kind of wants to roll their eyes and pretend like they don't exist, and we don't need to worry about them. So I'm excited to have you on to talk about this. But why do you get excited about marketing and Gen Z? And what that looks like, for nonprofits and businesses?

[Tracy Brzybowski] Oh, sure. Yeah. I get very excited about Gen Z for a lot of reasons. I think they present a lot of opportunity for all kinds of organizations, and in particular nonprofits. A lot of reasons are because number one, there's so much larger than, for instance, my generation Gen X, not quite as large as millennials, but they are definitely large. And they're so much more aware of the world. And in many ways, there are a lot savvier than I feel like we were and even Millennials were when they were younger. They're very vocal. They're very loyal to organizations that they feel passionately about organizations, brands and causes that they truly believe in. So if you can successfully build a relationship with them, really based on authenticity and trust, they will be your biggest advocates, and they'll help amplify your message and your brand.

[Sami Bedell-Mulhern] Yeah, because they're what 12 To 26 ish, right? Yeah. And they 100% grown up with technology and social media. And so they're the ones that are going to share without you know, you kind of have to pull the millennials and Gen Xers to get them to okay share the share the share this, but Gen Z is much more like They could do it on their own and create their own content around it if they feel that genuine connection.

[Tracy Brzybowski] That's absolutely true. Yeah, Gen X tends to be a little more of looking at it, consuming it. So Gen X tends to be more of the consumers of the content, millennials tend to be a little bit more of sharers of the content. And Gen Z is really creators of the content. So they may share it, but they may also take your content and create something with it to then amplify to their own networks.

[Sami Bedell-Mulhern] Yep. So we're talking mindset. This month, we're talking kind of getting ready, you know, you're listening to this podcast, hopefully, in you're in the throes of urine. So we want to, you know, not do too much strategic stuff, but more thinking about, like, why we should even care about Gen Z. So it can just kind of marinate in your brain a little bit. So as you go into 2024, you can kind of be thinking about how we might want to tweak some of the strategies that we're doing. But like, you know, you kind of already touched on why we should care. But the fact that they're 12, and older, like, you know, half of the generation isn't even really making their own money yet or doing their own thing. So why is this the generation that we even want to target?

[Tracy Brzybowski] Well, for starters, I wouldn't necessarily write them off as even if they're on the younger end of Gen Z, that they're not making their own money, because they are very entrepreneurial, to be honest. And I know plenty of folks, plenty of kids who are off doing their own thing. You know, I remember in even middle school, some friends of my daughters, they had their own side hustle, like cleaning people's tennis shoes, you know, you remember your tennis shoes seriously. But that was a thing, you know, you bring, you know, you don't want to do it, or you don't have the time to do it. And she had all these techniques on how to do it. And she made a ton of money that way. So they may not be working in the traditional sense. So that's one piece of it, I would say don't necessarily say they don't have money, even if they're younger. But the other piece of that is actually more than half are adults right now. So when you look at the entire population of Gen Z, more than half of that there are already adults, so it's a little bit less than half that's on the younger end. So at this point, you know, a majority of them are at least 18 Plus, and it's gonna come really, really fast. I mean, even by 2030, they're already going to be 30% of the US workforce. So now is the time to start experimenting to start getting more comfortable with different ways of reaching them and communicating with them and engaging with them. So that when they really are fully in the workforce, full force, we're not trying to figure it out, then.

[Sami Bedell-Mulhern] Yeah, and you mentioned that they're a little bit more vocal in general, too. And I have two Gen Z children. And I can attest to the fact that they are definitely vocal, they ask a lot of great questions about things that are happening, but they have very strong opinions. So I think also, they're going to be influencing their parents, and saying, Hey, here's this cool organization, you might want to check out, they're doing this really cool thing I care about it. So I think there's that piece too, that can create conversations in a household and maybe multigenerational giving opportunities.

[Tracy Brzybowski] Absolutely, absolutely. Yes, they very much want to have a voice, it's both in within their own household. And within the workplace, sort of that traditional top down hierarchy doesn't really exist with this generation. So they are going to want to have a voice in some of the decisions that even their household makes. It's been really interesting to get used to that as a parent. But a lot of times, you know, they've got really good points, and they've got really great ideas, and they want to be heard. And they do want to influence, you know, not only their peers, but the generations before them. And a lot of that reason is because they have had more 24/7 access to the entire world we have ever than we have ever had. And that's what makes them very aware and very vocal. You know, they've most Gen Z's have had the they got their first smartphone when they were 12. And millennials, it was 17. So basically, since the time that they were and that's the average. So there's a lot of people out there who maybe got their first cell phone at like nine or 10. They have had access to the world. They've seen what's going on in the world. They don't like what they see, and they want to make a difference.

[Sami Bedell-Mulhern] Yeah, and I kind of want to flip that piece to like I think one way to even think about targeting Gen Z is to go to the workplace like I think there's opportunities now. nonprofits to have different kinds of conversations with corporations. Because as businesses are looking to hire, having those community partners and having a giving program is also really important for Gen Z went in determining where they choose to work and the companies that they want to support. So on two sides, right, like, how can you have conversations with companies about their affiliation with you can help them with new employees, but also with new customers, because they see that there's an affiliation, that is something that they care about, and they like companies that are giving back?

[Tracy Brzybowski] Absolutely, yeah. There's a piece of data and I'm forgetting the source. So forgive me with that. But that survey Gen Z, and 70% of them self identify as being involved in a social or political cause. Now, what involved actually means, I think that definition can be a little vague. So it could be as much as you know, they follow them, and they share their content, and they try to amplify that voice, or they're actually truly physically involved with the organization, volunteering on some way or supporting financially. And then, kind of to your point, along that same survey, only 20% would work for an employer that does not have the same beliefs and values that they do. So more of this bringing this sort of cause centered action into the workplace is going to continue to be a lot more important.

[Sami Bedell-Mulhern] Yeah, and I think, I think you would attest to this as well, that having those core values and like, I think the thing that excites me the most about targeting Gen Z is that, really, they're asking all of us to do what we say, we want to do, but don't often take action in so like, if you can really get quite granular on what your vision and your mission is, and who you are, and the values of your organization, you're gonna attract the more of the right people in general, like not just Gen Z, but more of the right quality employees that are going to stick around with you. Because the community building piece that Gen Z thrives on, we all thrive on, it just isn't something that we would naturally say is our top priority.

[Tracy Brzybowski] Correct? No, you're absolutely right. You're absolutely right. Everything that we say we need to do for Gen Z, is just going to translate to all of the other populations of you know, potential members, constituents, donors, what have you. Yeah.

[Sami Bedell-Mulhern] Okay. So one of the things that I think is really important for nonprofits to think about is, I think, you know, traditional fundraising is, you know, we kind of go after some of those major gifts, and we find out somebody sold their company, or we see, you know, we know, somebody has suddenly gotten super successful. And now we're going to start building those relationships. And I think that is going to be a critical misstep when we look at how Gen Z grows. Because, you know, I think they're used, you mentioned, they're very entrepreneurial. You also mentioned, they're very loyal. And they also have different spending habits. So like the things that they find valuable, that take a lot of our disposable income, they don't care as much about so they probably have a capacity to give it a larger level at a younger age. So, you know, why is now the time to hit them, even if they're not ready to give like, why should we? How can we like think about putting marketing efforts towards a generation that we might not see the fruits of our labor? For 510 years? Sure,

[Tracy Brzybowski] yeah. I mean, you said it absolutely perfectly, because really what you have to do, you can't mark it to them. And you can't make that ask if you don't already have some type of relationship with them. And if you haven't given them a reason, to start feeling passionate about what it is that you do. You know, and a lot of us have small teams, you know, we only have so many resources. So this isn't something where you can just flip a switch overnight. So that's why I think it's really important now, to start thinking about how to build your strategies, and how to start making some of these engagement activities that you need to do to reach them and continue to stay in front of them. And even how you position your message, now is the time to really be thinking that so that you can start now start small, continue to build that program, and just make it a part of the every day of what you do. As opposed to Okay, well, we do all of this stuff over here. And now we have to also start this new initiative. It can't be that it has to start to be integrated into everything you do. And that takes time, especially when we are so strapped for resources.

[Sami Bedell-Mulhern] Yeah, and I think you know, a great way to start with that is just ask your staff and volunteers who have Gen Z kids, can we get a can we pull your kids together and just have a conversation and Just ask them, they'll tell you I mean, that's the beauty of them being a vocal audience, right? Like, if you ask them questions, you'll get more information than you probably ever thought you needed. Oh, absolutely,

[Tracy Brzybowski] yeah, and you definitely shouldn't start anything without talking to them first, because you don't want to make any assumptions. You know, I could sit and talk about characteristics of Gen Z, all day long. And a lot of these characteristics are very, very valid, because, you know, they are a reflection of the changes in the world that they are starting to come up of age in, you know, the changes in technology, the changes in socio political climate, are all reflective of that, but it's definitely not something you can generalize to the entire population or for everyone, right? So definitely start by having that conversation before you start anything. So that you can really understand where should your focus be? Where should your priorities be?

[Sami Bedell-Mulhern] Yeah, well, yeah, cuz I am an elder millennial. And I remember even like, up until, like, five years ago, the way that older generations were talking about millennials were as if we were still 20 years old. And we're like, No, we're running our own business. And we have kids, like, some of our kids are getting ready to go to college, like are in college and work, like, calm down, like I agree with you, like, we want to stay away from that that generalization. But I think having those conversations is also a great first way to get that involvement and really see, you know, have a group of people who then might feel really special and then want that might naturally just spur, you know, their engagement, and they're wanting to share, and they're wanting to help you create content and all of that stuff, just because you asked and they got to be heard and how they feel, you'll also learn a lot about the perception of what how they see what your organization does, versus what you feel you actually do.

[Tracy Brzybowski] Right. Exactly, exactly. And I think it was funny, because you mentioned kind of at the at the lead in about how, you know, it's easy to just sort of roll your eyes like, oh, you know, here's another generation that's driving me a little crazier that I don't understand. And youth youth definitely plays a factor, right there is I think, sometimes we roll our eyes a little bit, because it's like, Oh, here's another generation that thinks, you know, they've got a completely different way of looking at the world. And, you know, just wait until they figure out, it doesn't work that way. You know, we're a little older, we're a little more cynical, and there is youth, and there is a nativity that really does play a role in how they how they behave, and how they react to the world around them. But it still does not change the fact that again, the world that we live in today is very fundamentally different than it was 1020 or 30 years ago. And so don't dismiss them just because they are young, you know, they they're seeing the world in a very different way than then we experienced it. And that's okay. And that's actually a good thing. Yeah,

[Sami Bedell-Mulhern] cuz I think there's a ton of creativity in in ways that they are also making money. And, you know, just thinking about, like, the social media influencers, and they're making a lot of money in the brand deals that they're creating, and the way that they're working with people. And then the way that they then give back and the creative way that they do these videos to like, engage with their audience, but still support nonprofit, like they're really good at really understanding how to market themselves, and share and get creative with it. And so I think it's a strong asset for you to be able to tap into that and ask them for new ideas. Because the way that it's always been done is a terrible phrase anyway. But it's going to, I think sync some organizations really quickly if they don't start to evolve to Gen Z.

[Tracy Brzybowski] Right? No, absolutely. Absolutely. They have a lot to contribute. So let's, let's take advantage of that. And they've got a lot figured out already, quite frankly. So, you know, anytime I'm trying to do anything on my phone, and you know, I consider myself to be relatively tech savvy, when I'm doing it next to my kids. I just feel like a bumbling idiot. Because they can do these things so quickly and so effectively, that I feel like I'm kind of figuring out. It's so

[Sami Bedell-Mulhern] true. Well, and I think when tic tock first came or was getting big or during COVID and we were all at home and my daughter wanted to make tic like that was the first time I was on an app that I couldn't just natively figure it out. And they could she was like, Mom, you just do this, this and this and it's done. And I'm like I Yeah, and like you I mean, I'm a digital marketer. I'm online all the time, but they're still it's moving really fast. So I think that's such a good point. So, um, let's talk a little bit about kind of, I kind of want to Well, I want to touch on the fact that this is so important, because Gen Z is a large population, right? Like, there'll be larger, won't they be the largest population or generation by like, 20? I thought I saw something like 2040, I might be making 2030. But I might be making that up. But they're also the most diverse generation. And so kind of, how do we need to when we're thinking about our values and our mission? Like, how much does that need to also play into, like how we represent ourselves to the broader base,

[Tracy Brzybowski] it is absolutely 100% essential. Yeah, as you said, this is the most ethnically diverse generation. They have a stat that I'm trying to find. But basically, this is the first or this is considered to be the last generation that is going to be predominantly white. And they know this, they are aware of this, you know, if you don't have your D, I in a accessibility as well, strategies, integrated into part of who you are and how you represent yourselves, they're going to notice right out of the gate, they want to see themselves reflected in your organization, they want to feel it, because that's how they're going to feel like okay, does this organization support me represent me? Is this a place where I feel like I've, I've got a place and I could potentially help have a voice? So they don't see themselves reflected? They may not even consider you.

[Sami Bedell-Mulhern] Yeah, which I think is okay, if like, if you're truly reflecting the community that you serve, right, so if you're an organization that serves a predominantly black community, and that's how you represent your imagery, I think that's fair. Like, I want to make sure we're being very clear on like, we don't need to be all things to all people, we need to be truly authentic to who we are, as an organization and the services that we provide so that we're targeting and hitting and talking to the right people that are going to care about our organization.

[Tracy Brzybowski] Yes, yeah, no, that's a really, really great point. And you said a word that I think is a very, very important word that I don't think we can repeat enough during this segment, which is authentic. So everything you do really, really needs to be authentic. So don't do it just for the sake of doing it or for checking a box or for appeasing any particular generation, it really needs to be part of who you fundamentally are, and how you serve your community.

[Sami Bedell-Mulhern] Yeah, and that's a great mindset piece, because so many organizations tend to be in the scarcity mindset, where if you ask them, who's your audience, they say, anybody with money who wants to donate, and that's the quickest path to failure, because you're always going to be chasing the dollar, you're not going to be building any real relationships with people to keep I think that's why donor retention levels are so terrible, because we're not building the degree. Yeah. So again, just to kind of bring it back to that, what we what we've talked about is that, like, even just thinking about these strategies are going to help you with your overall donor, donor management and how you kind of build that community around all of your donors, which is just going to help lift the organization up as a whole. Absolutely. Okay, so what would you say are kind of your favorite characteristics about Gen Z, that kind of just make you smile, or make you kind of get excited for what they're going to be able to accomplish? You know, in the in their future?

[Tracy Brzybowski] Um, well, I mean, I would say, I think the first thing that we've kind of already talked about is just how aware and how vocal they are. And they really want to make a difference, they really want to do everything they can to make this world a better place. And I just really hope that they hold on to that passion. I think some of us have probably gotten a little too cynical, and, you know, don't feel like we can make a difference. And right now they're at that age where they feel like they can really make a difference. And I really hope that they hold on to that because they absolutely can, you know, given their influence, given how they can sort of project their voice in a way that we did not have the ability to do before because we did not have the tools and the technology. The fact that they are larger in numbers. I think that all really plays to their advantage. So that is honestly one of my favorite things about this generation. I think they are ready to be heard and they are ready to make difference. Yeah,

[Sami Bedell-Mulhern] I love that. And I think I would piggyback off that and say like that, they just are very transparent. And all things like, I feel like they have no shame. And I mean that in a great way, like, they are having conversations about sexuality, about race, about gender, about politics. So openly that, like even I would say, millennials are kind of, you know, sort of comfortable with Gen X, maybe not as much, you know, I just feel like that transparency and openness is what has allowed them to also to be how you just mentioned and kind of push that forward because they don't care. They don't care if you don't like their opinion. They want to, they just want to get it out there.

[Tracy Brzybowski] It's true. Yeah. And a lot of that is all kind of based around the basic philosophy of when you get back to kind of making the world a better place. Just everybody's general wellness and well being is such a huge theme for them as well. And that's why some of these topics are no longer taboo. They're like, well, how can we help each other if we're not talking about it. And I think that's just absolutely fantastic. And I will say, as a parent, it's been phenomenal to raise a couple of Gen Z people. Because as a parent, we've been able to have so many more open and honest conversations that I think have really developed those relationships to a different level than I ever had the opportunity to have with like my boomer parents, where we just didn't talk about those things.

[Sami Bedell-Mulhern] Agreed. Yeah, I agree with them. Um, any, you know, as we kind of wrap this up any last pieces of advice that you would give to nonprofits for, you know, where they might want to start to even process this, think about it, how they might want to strategize around a strategy to market to Gen Z.

[Tracy Brzybowski] Yes. So many thoughts. I think the first thing is don't think of it as marketing to them. Because then they will see right through it, it really should just be about a long term strategy to really build a relationship with them. And base that relationship on trust and authenticity, and even entertainment, and feel free to get fun with it. But it doesn't necessarily have to be all about fun and entertainment. As long as it's just genuinely you. I think they'll, though, find something in that to be inspired by. Yeah,

[Sami Bedell-Mulhern] I want to interrupt you real quick. And then you can go on to your next point, just because we just did this with a client of ours, we have a client that works in the foster care space. And so we reached out to a lot of their clients that have Gen Z kids, and we said, hey, we're writing a blog post all about Gen Z slang. Could you have your kids fill out this form and give us their favorite Gen Z slang and what it means. So we wrote a whole blog post, it's like, hey, you know, framed around, how you can start to have this conversation with the kids that are in your home for a better connection. So supporting the caregivers, but then also kind of having fun with hears all these words, shouting out just the first names of the kids that participated. And so it was like a fun way to engage with everybody and still be completely on mission and on brand. So I just wanted to throw that out there as an as an example

[Tracy Brzybowski] of how you can kind of mentalistic that sounds really fun. Yeah,

[Sami Bedell-Mulhern] it was fun. Yeah. Anyway, carry on. Oh, I

[Tracy Brzybowski] would say I think the first the next thing I would say is really take a hard look at what is your story, right? So we see a lot of organizations, associations, nonprofits, where they have a they're all mission driven. And they've got this mission statement on their websites, for instance, that sound like they're written for a board, and not genuinely, what's in it for me, you know, if I spend any of my resources with you, so whether that's just time, you know, to share content or to follow or to volunteer or to give money? What's in it for me? What are you actually doing? And what impact are you truly having on people? And so it's really important to think about those very human centric stories and show them, don't tell them, Don't talk at them, show them. Use other people's voice to tell your story to say, Hey, this is what we are doing in the world. If you want to be a part of this, we would love to have you get on board and be a part of this because you can help do this too. But they've got to be again back to the real authentic stories. And like I said, use other people's voices to and show them in video very powerful video is king with this generation and videos says so much more than you can say. And I think let some of that speak for itself. And then it's a matter of where do you connect with them? Where do you reach them, right? So you have to go go where they are. And there are a lot of channels that they use exclusively that are different than some of the traditional channels. So YouTube is the second most popular search engine behind Google. And it reaches more adults ages 18 to 34 than any cable network. YouTube has just launched YouTube shorts, which is to compete with tick tock so even if you're not comfortable with tick tock, I know there's some organizations that even won't let folks use tick tock. But there there are other platforms that are trying to mimic the many of the formats of tick tock so tick tock has really changed how we consume, you know, shorter snippets of video content. So YouTube is launched YouTube shorts, you know, Instagram has launched reels to really compete with Tik Tok. So even if you're not going to use Tik Tok, it's important to understand Tik Tok, because it's having an impact on some of these other platforms. So, you know, it's important to be where they are. And if you're not really sure where to start with a lot of these platforms, I would say, spend some time looking at what some other organizations are doing, and just kind of use that for ideas and inspiration. There's a few that I've seen that are phenomenal, and I absolutely love. The American Heart Association is one of them. I remember they did something where you know how they do the, the hands only CPR using the song stayin alive, we'll update that they had people give them some other songs to sort of demonstrate it to and one of them was, you know, enchanted by Taylor Swift. So they showed how that goes with Taylor Swift. Pencils of Promise is another organization that's doing a really great job on telling their story on social media. One of my favorites, my hometown, Milwaukee, Wisconsin, Milwaukee Public Library coming out of COVID, needed to get people back in libraries, and they have a fantastic Instagram presence. It's just phenomenal. I can't believe what they can do to get people interested in libraries again, and get people back in the library. So check out Milwaukee Public Library on Instagram, too. I mean, these are just librarians who do this as part of their strategy. And it's, it's fantastic.

[Sami Bedell-Mulhern] Yeah, we'll link those up in the shownotes, as well for easy access for people to find. But I love that. And I think it's it. I think also to your point, like bringing in a fresh set of eyes, even if it's just like a mini marketing Taskforce, or like a group of people just to come and brainstorm for two weeks and sit in a room and like, learn a little bit more about your organization and with fresh eyes, be able to come up with some fun content ideas like can be really helpful, because when you're in it all day long, every day, it's really hard sometimes to pull yourself out of the work that you're doing and make it accessible for other people. Because I think when you're talking about short videos and things like this, you can't word vomit everything that you do and how you do it all in a video. So it's like really thinking about what's like the one message that I'm going to say in this video, knowing that you're not going to share everything in one video and like how can you be consistent and share your story through multiple, multiple pieces? So I think that's really

[Tracy Brzybowski] well, and even just to piggyback on that a bit. Yeah, I mean, bring some young adults, you know, some Gen Zers into your strategy, honestly, even if it's on a volunteer basis, because they are actively looking for. Again, they want to have a voice. They're looking for leadership opportunities, they're looking for professional development opportunities. So if you can get them involved in your organization, even if it's on a volunteer level, to be able to help you with some of these different initiatives. I think that could be really effective because it's a win win for both.

[Sami Bedell-Mulhern] Yeah, nope. That's so true. That is so true. Well, Tracy, I really appreciate you coming on and sharing your passion about Gen Z. I hope we have changed the minds of some folks today. But if not, even if you're not ready to go all in on Gen Z, which is not what we're necessarily recommending, hopefully you're inspired to start to reach out and have a conversation and build that community. Hi, I'm Tracy, if people want to connect with you and see more about all the things, how do they do that?

[Tracy Brzybowski] Yeah, follow me on social media, LinkedIn or Facebook, you can find me@omnipress.com as well, which is the company that I work for. And

[Sami Bedell-Mulhern] no, you're totally fine. We'll link everything up in the show notes at the first click.net/ 235. So you'll have easy access to all of Tracy's contact information, as well as the social media accounts that she mentioned. So you can go and get inspired. But Tracy, really thank you for your time and for being here today.

[Tracy Brzybowski] Great, thank you so much.

[Sami Bedell-Mulhern] That was such a fun conversation to have with Tracy. I'm so glad that she took the time to be on the show. I hope that you enjoyed it as well. And it's got your wheels spinning about how you might engage interact with Gen Z in the future. If you liked what you heard on this episode, make sure you head on over to https://thefirstclick.net/235 to get all of the additional resources that were shared in this episode. And I would really appreciate it if you would leave me a review or subscribe wherever you listen to this episode, whether you're streaming it or you're watching it on YouTube. It really helps us get out there a little bit more and help more nonprofits that are needing digital marketing support. But for now, thank you so much for listening. We're getting close to the end of the year, which is crazy. So I hope you're hanging in there. And I can't wait to see you in the next one. Bye

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