Ep 23 | I'm in Launch Mode

I'm excited to share what it feels like in my world when I'm launching and when I'm not!

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As I'm recording this episode I'm right in the middle of launch mode.  By the time this launches – I'll have just closed the doors on the Website Laboratory membership.  I wanted to share what life looks like in launch mode vs non launch mode.

I'm so ready to be done with launch mode.  It's too crazy and exhausting.

This episode is brought to you by our 30 day roadmap.

What does launch mode look like for me?

For me, it's about a 4-week process.  And I'm by no means perfect.  We have only launched a couple of times and each time we get better.  It's a process that includes:

  • Facebook ads
  • thank you pages
  • landing pages
  • social media posts and videos
  • webinars

It's a lot of work! But at the end of the day, I love it.  I love opening the doors to my courses and memberships.  I love welcoming new businesses into the program and help them grow and learn so they can get more sales and generate more traffic and leads.

I don't want to do it all the time.  My hope in 2020 is to launch 4 times next year max.  As I'm recording this episode we have our challenge that's getting ready to challenge.  We start a 5-day challenge in email, I have livestreams I'm doing, and other things on top of that.

It's going to be an 8 day cart open/close situation where we're selling the membership program.

What does non-launch mode look like for me?

When I'm not launching I'm still very active and involved in social media and content creation.

I'm still recording the podcast episodes each week.  We're very active on social media and in our private Facebook group.  Once the launch is done we go into nurture mode.

We're having conversations with people with regards to why they didn't buy.  We provide information and give people the tools they need to be successful.

It's important to remember that showing up for your audience on a regular basis is amazing.  That way when you go to sell to them you've already give them value and they're more likely to buy.  They've already gotten results so now they want to dive deeper with you.

Whether you're in launch mode or not, it's important that you keep showing up.

I did a launch in July for Your Starter Site, which is our course that teaches you how to build your own 4 pg website.  I had it all set it up but I was out of town.  I was in Iowa and I stopped showing up for my audience and my sales struggled because of it.

This time I've set time aside.  It's all about communication.  My family knows that during that week I'm going to be crazy and not as available.  Its what the grind is.  

I'm recording this now in the middle of it but wanted to wait to launch it when it's over.  Because I wasn't trying to sell on this podcast, but I wanted to share what the experience is.

Whether you're launching a physical product or service, pay attention to how you show up when you're not launching and what feedback do you get during a launch.

Pay attention to how you can really solve the problem your audience has.  Hone in on the messaging, listen to your audience.


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