Ep 224 | My Favorite Copywriting Tools

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Copywriting tools can help you with the confidence to hit publish on all the incredible content you're creating. Especially if you have a small team! Using these tools can help you streamline your process and ensure it stays within you voice and style.

What you'll learn:

→ tools for editing.
→ AI tools.

Want to skip ahead? Here are key takeaways:

[3:50] Grammarly. This tool is great for editing your content. You can even download a Chrome plugin so that you get the edits in whatever page you in, your email software, website, social media, etc.
[5:38] Hemingway App. This app gives you tips as it relates to readibility. If you're thinking about how people can scroll your content and get the most out of it then this is the best app to use.
[7:47] AI can help you with repurposing your content. Once you have your content written, AI is great to help you with creating social media posts, email subject lines, or even to tweak headlines or titles for the post. Find the platform that you like and use so you can figure out how to use it best.
[11:40] If you need help writing long form content, try Content at Scale. This platform is more than an AI generator because it pulls posts from keywords, YouTube videos, podcast episodes and more. It also gives you all sorts of SEO feedback. Check out the blog on H & E Marketing Solutions to see it in action.


[quiz] Should You DIY Your Website?
EP 221 | Creating a Language Guide
Answer the Public
Content At Scale*

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Full Transcript

[Sami Bedel-Mulhern] Hey, I'm so excited to share with you today some of my favorite copywriting tools, writing copy can really feel overwhelming, and it can kind of sometimes take a long time. And so I've got some tools to help you really think about how you're writing your copy help you edit your copy, sorry, if you're watching me on YouTube, I'm putting up my notes. So I can not forget any of these tools. But anyway, um, how you write the copy how you use it, how you multipurpose it, repurpose it, whatever it might be, I've got some tools today that I'm going to share with you that can help make your life a whole lot easier. Now most of them are free or freemium. So they have upgrades if you need more of the features, but you can at least get started right away. And of course, we'll be talking about AI as well, because at this point, you just can't talk about content creation. Without AI, it is everywhere. So let's make sure we're using it to save us time. But still make sure that we're using it in a way that allows our brand or organization, our mission and our impact to shine through. So if you are doing your copy all internally, your content creation internally, if you're thinking about hiring a copywriter, or you're thinking about hiring an agency, or if you're bringing in volunteers to help you with that these tools are going to be really helpful. Whatever you're doing to make sure that you have quality content that's going out and saving you some time.

So before we get into my favorite tools, this episode is brought to you by our quiz, should you DIY your website, we're gearing up for year end giving, we're getting to the end of the year, and maybe in 2024, you have a goal to revamp your website. As you're going through the budgeting process, it's a great time to take this quiz, it's going to tell you if based off of your current budget, your staff your technology, prowess, if you should do it yourself, if you should do it with somebody, or you should go fully having somebody build it for you. It's gonna give you tools and resources to help you process all of that along the way so that you can really figure out what 2024 looks like for your website, and how you can set it up to showcase and amplify the things that you're already doing in your organization. Okay, so you can take the free quiz at https://thefirstclick.net/quiz. I hope you'll try it out and learn more about what's going to be the least stressful way to get the website that you need to support your organization. Let's get into the episode.

[Intro] You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

[Sami Bedell-Mulhern]  Okay, so copywriting is something that makes people nervous, we think we have to be super perfect with all of the things. And that's not always the case, sometimes it's just a matter of getting it going. Now, we talked about a language guide earlier in this month. So definitely want to go back and listen to that episode if you haven't, because it's really going to give you the baseline for the foundation for how you're writing, the tone, who you're writing to all of those things. So definitely something you're going to want to pay attention to. So check that out. But I have some tools that are going to help you edit once you have started creating that content. So the first ones are really going to be around the long form blog posts, blog posts that you have on your website. And of course, we'll talk about AI and how it can craft it. But we're gonna go with the assumption that you've written an article that you're going to put on your website and you want to make sure that it's optimized. You want to make sure that it sounds good and you maybe want to make sure that it's grammatically correct. So the first tool that I love is Grammarly. I love Grammarly. I have used it off and on. For Gosh, since the you know, early 2000s. It's a fabulous tool and super helpful. And what I like about it is you know it has a desktop app, it also has a Chrome plugin so that it can really be embedded into all the different places that you're writing copy across the board. One of the things that I like is you can really choose some of the settings so you can say I want this to be conversational, I want this to be this is an informative piece. This is a you know education or excuse me, professional or like something that needs to be more why am I losing the word? Academic, thank you more academic. So you can kind of set the tone of voice that you want that that article to sound so it will take a look at it from that standpoint. It's going to give you grammar recommendations and tell you you know where you need commas and where things are misspelled and and it does do a better job of catching things like they're they're there, right? So it's fantastic at that but it's also I'm going to give you recommendations based off of how you want it to come across. With, hey, the sentence is too long or, you know, there's too many words here that are hard to understand. Or you might want to consider reframing things in this way. So it gives you a lot more guidance to make sure that the visitor that you're targeting is getting that language in a way that is helpful for them. It's a great tool, and they do have some pro features, but you can do a heck of a lot with free one. So Grammarly, gra MNARLY, you've probably heard it before, you've probably used it before and maybe forgot about it. definitely one worth checking out again. The second one that I love is the Hemingway app. I use it in the web browser, but you can also use it, they have a desktop app. But again, you're just going to copy paste just like you wouldn't Grammarly, you're going to copy paste your article in there. And what I love about this one is it's again going to help you a ton with readability. How does it sound, you have too many run on sentences, too many words that are hard to read, we want to remember when people are reading our blog posts, they are scanning it mostly at first and maybe diving into the areas that they think are going to be most impactful for them. So what the Hemingway app does is it gives you a grade level. So it says this is reading at a ninth grade level or at a fifth grade level, we really want to try to target fifth and sixth grade reading level, which I know sounds weird. But it's really because then people that are scanning, your website can take in more of that information more quickly, they can really see more of it and understand it faster as they're scanning and scrolling through your page, as opposed to having all of this jargon and things that they have to process and think through and read. Now, of course, there's a time and place where you need to have it be again, more academic papers, research, things like that. So there's a time and place for it. But in general for most of your content, we want it to be roughly a fifth and sixth grade level. And the Hemingway app is going to help you really identify that. And both these apps do a really great job of highlighting the text making it super easy saying this is what you need to change, this is how you need to change it, they really just guide you along the way. So running your content through both of those two platforms is a great way to get started. And it's almost like having a professional editor there next to you even if you don't have one or you don't have a higher copywriter, or you don't have a huge team, I'm to help support you in that. Now you could also throw your emails in there anything you can put anything into those platforms that you want to have read. Now, let's jump in. Those are kind of some of my favorite editing tools. But I want to jump into AI and how you can use AI to help with your copywriting in a meaningful way. So let's say for example you are you've written your blog post, you've got it and you just need some support in maybe titling it for SEO purposes. Or maybe you need help turning it into social media posts, things like that repurposing, AI is really great for that. So you can pop your blog post into like a chat GPT. And say, here's the blog post can you create for social media posts alongside like to support this post. So it's a great way to take your words and have it turn now into social media content that you can kind of craft and tweak and refine. And that's a huge time saver. You can also ask it to write you headlines, email, subject lines, all of those things, you've taken the time to write this really good piece of content, let AI help you generate some of these smaller chunks that can help keep you moving forward and saving you and your staff time. I also love using it for research. So if you have questions on like, or if you want ideas like hey, we know we need to do a blog post about pet adoption, give me 15 ideas that sometimes will just get the juices flowing in your brain so that you can get started in writing a blog post. Now you can of course have it write you a rough draft. But please, please please, if you're doing that, make sure that you are really rewriting it in your tone of voice. Grab that language guide, make sure that the words that you're using are in alignment are the words that are in that poster in alignment with the organizational language that you use. So that's totally fine. But you're definitely going to want to make sure you tweak edit and add some more language to it that's going to you know specifically calls to action and things like that. I you know, chat GPT is definitely the favorite tool that's out there all the time. But pretty much every software that you're using has AI now. So for example, we use tailwind for our social media scheduling, it has AI built in, we use can Canva Canva Pro, nonprofits can use Canva Pro for free. They have a magic right tool that's embedded in there. So just think about I mean We use clickup. For our project management clickup now has an AI add on that you can put in there. So pretty much everything has AI. So play with the tool that you like the most, and really get good at writing the prompts that are going to help you deliver the content. Remember, it comes back to making sure you know who you're talking to the tone of voice, that you have all of those can go into prompts to help generate better content, that's going to save you time. So again, you're just editing. So let's walk through this workflow really quick. And then I'm going to give you one last kind of premium tool that I'm just starting to play with. And I'm loving. So let's say you have a title, you say to chat GPT, writing a blog post about this, I would then take it and rewrite it in the voice and tone, then you can pop it into Grammarly and then pop it into Hemingway app to make sure that the readability from a user perspective is strong. Those last two pieces shouldn't take too long, longest part is going to be the writing. But you've got your foot forward here in a way that's going to really support your organization by kind of using these tools to help you with your copywriting. The last thing is answer the public, if not an AI 12 Kind of an AI tool. But it's a search generator. So if you're looking also for topics and things to talk about, answer the public is a great way to do that. It gives you search volume, as well as topic ideas. Like along the who, what, when, where, why. So you just put in one keyword that you're looking for. And it will help you generate tons of topic ideas that you can then also pop into some of these other tools to help you write content. So the last tool that I want to mention, and these will all be in the show notes. But the last tool that I want to mention is not a free plugin, but it's called content at scale. And I've been loving playing with this a lot because we're working on our content strategy for 2024. How much do we want to be putting out there? What does that look like? How many podcast episodes are we going to be doing? And what I love about content at scale is yes, it's an AI tool. So you can produce content based off of based off of keywords. But I can also pop in a podcast episode and have it populate an article on top of that. So let's say we do this podcast episode, I can give it to content at scale, it will you know, give it kind of a spin on this is exactly what I want this one to feature but using oops sorry, using this content from this episode. And it will spit out a very long form piece of content that I can go through edit, cleanup publish. So it's a great way to increase and repurpose my content in ways where now I maybe only have to do two podcasts a month. And what does that look like? So I've been loving that. And you can do it from YouTube videos, you can do it from all sorts of things. So it's a great way to take your existing content, maybe you have old YouTube videos, around going back trainings for years, this tool will allow you to just take that YouTube video link, pop it in and generate some new fresh content that you can get up on your website that again, edit and refine. The other thing I like about content a skill is it has a very strong SEO presence. And so it gives you tons of resources and guidelines on how to optimize that piece of content to do better for you and your organization, including keywords and all of that good stuff, they have a whole training program inside of it. I'm obsessed with it, it's a newer tool, not necessarily the cheapest, but much cheaper than hiring a professional copywriter to come in and create all of these posts for you. So definitely something to consider. So if you're just getting started with your copy, and you want to kind of make sure that it's refined and consistent, definitely check out grammerly and the Hemingway app, you can do those for free. And then as you grow and scale thinking about chat GPT you know, I definitely recommend starting with your blog post first, and then using AI to get used to it to create the repurposed pieces, email subject lines, titles, social media posts, and then you can go farther and farther into it. From there. Once you feel like you've got it under control. And you know what your voice sounds like and how you can edit those pieces that you've been creating. So let me know what your favorite tool is that you're most excited to try. Also, let me know if there's a tool out there that I didn't mention that you've been loving. I've been trying to not go too heavy into the tech world right now because there's so many cool new apps that are coming out. So it can be a time suck, as we all know. But these are a few of my favorites that I'm loving right now. So check them all out in the show notes and email me hello at the first click.net If you've got a favorite tool that I missed from this list, and I'll add it to the show notes as well. For now, thank you so much for listening to this quick episode. I so appreciate you taking time out of your day to join me every week. Make sure you subscribe wherever you listen so you don't miss out on a single bonus episode or episodes that come out every Tuesday. Thank you so much for Listening and I will see you in the next one.

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