Ep 212 | Repurposing Content into Emails with Sarah Noel Block

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Creating blog posts or long form content is important. But what's the point of creating it if no one sees it. One great way to share your content is to your email list. 

Grab some strategies on how to nurture your email subscribers and stay top of mind, while also promoting your content!

What you'll learn:

→ how to use existing content in your emails.
→ teasing your content in email so they visit your website.
→ how to turn your blog readers into email subscribers.
→ monetize your email newsletter.

Want to skip ahead? Here are key takeaways:

[4:01] Use your existing content to create your nurture emails. You can take the content you've already created and send out regular emails to your list. This adds value to your audience and helps to build trust. Ensure that email is included in your repurposing plan for your regular content.
[6:26] Highlight the best bits and encourage people back to the full post for more. The goal is to get people to your website! Share what they will learn in the email and entice them so they'll want to learn more. If you only have one blog post a month but several emails, break up that content into core takeaways and share one element in each email.
[10:14] Use a lead magnet to get more people that are reading your content on your email list. This a freebie people can download that coincides with your post. It gives them added value and gets them on your email list so you can notify them of future posts. Start with your best performing pieces of content and create a lead magnet to go with it. 
[19:14] Monetize your email newsletter.  Sponsorships are a great way to do this. They get in front of your audience and can offer something like a discount or a product that is alignment. A softer approach is to send them to another way to work with you or a way to include another freebie that leads to an ask.

Resources

VIP Strategy Days
EP 202 | Your Content Repurposing Roadmap
EP 203 | Next Steps for Maximizing Content with Aaron Burnett
EP 204 | How Content Can Encourage Connection with Kevin Kwan
EP 205 | Using AI to Create Content with Scott Bywater

Sarah Noel Block

Sarah Noel Block

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing + inbound funnels for SMBs.

We love creating the podcast. If you like what you learned here please give us a tip and help us offset our production costs.

When you leave a review it helps this podcast get in front of other nonprofits that could use the support. If you liked what you heard here, please leave us a review.

Full Transcript

[Sami Bedell- Mulhern] I love content marketing. I love email marketing even more. And when we can make the two collide, it's even better. I've talked about this so many times, all about how a great content strategy can fuel everything else that you're doing in your marketing, and that includes your email. Sending out a weekly email doesn't have to be tricky because you already have the things to talk about. And so to help you with some more strategies on how to do just that, I've got Sarah Noel block as my guest today.

Sarah is an inbound marketing expert who focuses on education based approaches to marketing for SMBs and solopreneurs. Her approach to marketing systems that makes it easy for tiny teams to have big impact. She works with businesses into ways marketing education and products for small businesses and strategy and executing content, marketing, plus inbound sales funnels for SM B's. So she is going to share some amazing nuggets of wisdom for you to think about how you can use your content to create your email, what to put in the email, some best practices for all of those things. And I know you're gonna love it, this is probably an episode you're gonna have to come back to again, just depending on the stage, you're at with your email newsletter and sending out regular communication. But I promise you, you don't want to miss it.

But before we get into it, this episode is brought to you by our VIP digital marketing therapy days, VIP days, their half day and full day sessions with me where we can tackle a strategy head on, put a customized one together for you and your organization and then actually get the work done. You have me for four or eight hours dedicated just for you while we craft some of your messaging, craft your emails, create your newsletters, maybe some content or even some website work. So if your website isn't what you want it to be or you need some support with your content and email marketing strategy. These VIP days are a great way to get things done in one day, so that you can move on with that strategy. start executing and seeing results. Learn more at https://thefirstclick.net/vip I hope to see you spaces extremely limited each month. So make sure you check it out early in order to snag that spot so you can get your strategy rockin and rollin. Again, that's https://thefirstclick.net/vip Let's get into the episode.

[Intro] You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

[Sami Bedell-Mulhern]  Hey, please join me in welcoming my guest today. Sarah, Noel, block. Sara, thank you so much for being here.

[Sarah Noel Block] Thank you for having me.

[Sami Bedell-Mulhern]  So we are talking about kind of the convergence of two of my most favorite things, email marketing and content marketing

[Sarah Noel Block] things too. Yes.

[Sami Bedell-Mulhern]  It's like my, they're my favorite things. And they can have such a big impact. So my listeners have heard me talk about this all the time. But why are these tools and strategies something that you're passionate about as well?

[Sarah Noel Block] Well, first off, I think it's incredibly important to capture that No, like trust factor with your audience. And those are two things that does it perfectly. Email. Well, content marketing, at the awareness stage is like, you're on Tinder. And people are so I've been through you and deciding yea or nay. But once you get to email, it's like, okay, we're official where we're dating now. Yeah,

[Sami Bedell-Mulhern]  no, I love that. And I feel like for a lot of smaller organizations, the concept of creating a content strategy and an email marketing strategy feels like too much. But kind of, you know, why are they a perfect marriage together to kind of streamline your time and your maximize your efforts, they're so connected

[Sarah Noel Block] it, you don't need to have a completely different email strategy. So let's first talk about nurture sequences. And that's where content marketing and email marketing really work together, because you can, all of the content that you're creating, can be put into that nurture sequence, you're adding value, you're building trust with your audience. And those two strategies are completely aligned. It's only when it comes to selling in the welcome sequence, and it's a little bit you need to a little update.

[Sami Bedell-Mulhern]  Yeah. Well, and I think content on its own does a whole lot for your organization. But I think if you're creating regular content and go back to all of the episodes for the month of May, because month was that month was all about content marketing. So if you want more of a content strategy, go back and look at May, but when we is there a way that we want to think about right Getting our content to lend itself to email? Or should we kind of write that for that user experience on the website? And then kind of take it through? Like, how do we need to think about that so that they can work well together?

[Sarah Noel Block] Yeah. So when it comes to your content, as you're building out your editorial calendar, like, let's say your podcast is your pillar piece of content. And that's what you're consistently creating. So you have that you have that editorial calendar, as you're building out the editorial calendar, put together a repurposing plan, and part of that should be your email. So there are two separate things, you're not going to want to reuse the content on your email, but use it to inspire your email, make sure that you're using sort of an like an ADA format, where you're grabbing attention with a great hook, you pull them in, get them interested and make them want to click through and listen to the podcast or read the blog, or whatever it is that you create.

[Sami Bedell-Mulhern]  I like that. So the goal of the email and and just to clarify, because you already brought this up, we're talking about kind of that general nurture, like when you're reaching out to your list on a regular basis, not to sell or pitch, but just to kind of engage. So the goal of that is really just to get people to that piece of content for them to consume. And then from there, take the best. Next step. Right, so we don't need to regurgitate the whole piece

[Sarah Noel Block] now. No, you don't, I think people get pretty bored with long emails. So I would, I would just take like, the best bits, the best takeaway from it, and teach them a little, a little lesson in it, give them a little action step to take and make them want to click through and learn more about this process that you're teaching them. I like to think of marketing as teaching. It's all about education. And you can use those emails as a way to, like, this is a tiny little lesson that's going to help you today. And if you click in this, then you're going to learn how to do this a little bit better than than this bite sized tip.

[Sami Bedell-Mulhern]  Yeah, I mean, we are a society of instant gratification. So having that quick win, and that email is like, Okay, I like this. I want. Yeah.

[Sarah Noel Block] Okay, if she can teach me that. Let's see what else she can teach me.

[Sami Bedell-Mulhern]  Yeah, so good. Okay, so if we, if, you know, like, we publish a podcast every week. So we also publish a newsletter every week, like we're in a very good cadence and rhythm. But let's say we only are putting out a blog post or a long, long form PR piece of long form content once a month, is it okay to still send email like multiple emails during the month directing people to that same piece of content,

[Sarah Noel Block] you know, what I would do is, I would break up that blog post into four topics. And have each of those topics be like a little bite sized learning lesson, each one of those so you can have that weekly newsletter, and then give them opportunities to go to different kinds of content, too. So have that blog post in there as a CTA, but you could also direct them to like a social media post that did really well or something that you want them to engage on. So you can do it like that. So you're still pushing them through to that blog post that you only create once a month. But you're giving them some new stuff, too.

[Sami Bedell-Mulhern]  Yeah. And I think, you know, not everybody's going to open, it's like a great way for you to also test like subject lines and test the content that people like, right, because they might not resonate with that first quick when you gave them but maybe later on, they resonate with the second or third one. And that's what gets them to click back over.

[Sarah Noel Block] That's so true. Like, what's your average open rate? If it's only 20%? Let's say, there's a whole, there's 80% of people who didn't, didn't read that blog the first time. And then on top of that, usually, there's an average of 10%, click through rate from all of those people. That's a really small percentage of your email list. So you need to give them multiple opportunities to be able to catch on to that content.

[Sami Bedell-Mulhern]  Yeah, so let's talk a little bit to about list growth, because I think it is a numbers game like, you know, we we know, like people see the numbers of what open rates and click through rates are, and they're like, well, this isn't worth my time. But that's just I mean, if you saw your numbers of organic reach on social media, it's like even worse, right?

[Sarah Noel Block] Yeah, it is. And you have a personal relationship when it's an email, which is a whole different animal than social media, where they forget you exist after they're done looking at your post,

[Sami Bedell-Mulhern]  right? 100%. So like, you know, we always want to keep growing our list so that those numbers of cliques continued to grow. And so when we think about how we put together these regular email campaigns, like what types of, you know, we don't want to say things like join our newsletter, so how can we kind of Create an engage and let people know like, Hey, we're not just sending out like asking for donations. And we're not just sending out like worthless information like this is something you're going to want to read, because it's going to make an impact on you and help you solve your problems.

[Sarah Noel Block] Yeah, so, one create lead magnets in any of your well performing content. So, I've been telling the story a lot lately, because I feel like a complete idiot about it. But I have this a couple blog posts that are around quarterly marketing plans that do really, really well get hundreds of visits a day. And I didn't have a lead magnet attached to it. So So I created a custom lead magnet for that specific thing. So make sure to do that to grow your less, people are already going to it give them a little content upgrade that doesn't take long to create, but really benefits for them. Another thing that works really well is if you give little teasers of what you're going to be talking about in that weekly newsletter, a couple days before it comes out. And then put in the comments like, here's the link to sign up, if you want to get more, or I'm releasing this lead magnet bundle, whatever it is on Tuesday, blah, blah, blah, give a date, and then give them an opportunity to sign up. I really love micro content upgrades, though, on content that is really resonating with people grow less. And then partner marketing does a really great job of that to newsletter swaps, partnership, webinars, podcasts like I'm on your podcast right now, I'll give you a lead magnet to put in the show notes page. So anybody who likes what I talked about, can download that. Those are good opportunities for less growth. When I think

[Sami Bedell-Mulhern]  in the nonprofit space to like even thinking about who your corporate sponsors are, and like you like that's a great idea with list swapping, or like, you know, partnering and saying like, Hey, if you are sending out, maybe they send out an email to all their employees, like even just asking, like, Hey, would you talk about our organization in that and like, just talk about how great it is to partner together? Like sometimes you're putting the most obvious things when you're inside your own business, like you can't see them because you have blinders on some of these concepts and then asking somebody, don't wait for them to offer it to you proactively ask for those kinds of partnerships and collaborations.

[Sarah Noel Block] It's so easy, and it's mutually beneficial, especially if you're doing some sort of swap because you're both gaining a mere audience. I love that that actually the story that you just told, minutes ago, minutes ago, I had this nonprofit email me because they want me to put on a workshop for their members. And, but they couldn't afford my full price. So they're asking about other opportunities there something that they can do to get the price down. I was like, Can you send out an email campaign to your members about this new program I'm launching. And it's like a no brainer, that will bring me so many sales that will way make up for the cost in the workshop.

[Sami Bedell-Mulhern]  Well, and also when they do that it like you're being put in front of an audience that already trusts. You trust that organization, they trust that they're gonna promote you and your program that they know it's good. And so it's worth worth looking at. So you started this off by saying content, email build trust, like, yeah, partnerships are another way to kind of elevate that. Yeah, that is

[Sarah Noel Block] so true. I think that trust is really under valued in marketing it, but it's so it's the reason people buy from you is because they trust you. So having these marketing opportunities where you can say, like, show people, you can trust me, here's why is invaluable.

[Sami Bedell-Mulhern]  When I think to that also makes it really critical that those partnerships that you are creating those list swaps that you're doing, like don't go crazy and just be like, Okay, this is my strategy. And I'm just going to reach out to everybody, right? Like, it's critical to make sure that those partners are in alignment or makes sense, right to your audience.

[Sarah Noel Block] handpick them, make sure that they're really aligned. A good way to do that. Like, let's say your audience has a podcast, we're on a podcast right now. So that's what's top of mind for me. So you have an opportunity to meet me and other people through these interviews. And that could almost be considered like a little surface interview getting to know me seeing if I'm worthwhile having a partnership with and then later on, if it was a good fit, and we had the right audience that it would make sense to do some sort of additional partnership on top of it like a webinar or newsletter swap. That's what I've been doing with my podcast guests lately. Like I've been bringing ones on that I just really loved and became attached to like be my friend. Yeah, then bringing them on for series where we're talking over multiple episodes, and then we have a webinar that caps it off at the end. So then we're able to capture that audience who's been listening to that series two.

[Sami Bedell-Mulhern]  I think that's super creative. And I think that's a good reminder also that I mean, the numbers getting inflated, I feel like every year our attention spans are so low. So like those one shot events, or those one shot partnerships, like if it's just like, we're going to do one social media post, or one email newsletter swap, yeah, people aren't really always retaining that information. So I love that you're thinking outside the box, and then providing value to your listeners to really, like stay focused on a topic, because because we're so all over the place like, let's, let's dive into this. And let's do this. Well, before we kind of move on to something else.

[Sarah Noel Block] Yeah, I love a good deep dive. But it needs to be bite sized. Because yeah, our attentions are just, they're not there.

[Sami Bedell-Mulhern]  Well, on the touch points, it's like what you need to see something like 18 or 20 times now before you make a decision. And so I think that's where most people are really losing out is that you're not sending the weekly email, you're not posting on social consistently, you're not getting the message out enough times you feel like you've said it so many times. And then you just stop talking about it. Well, when you get sick of talking about it, they're just starting to kind of first time

Sarah Noel Block 16:29
you're right, you're right. They're just starting to realize that you exist. And as soon as you get burnt out and stop producing. They forgot you exist.

[Sami Bedell-Mulhern]  Yep. So so let's talk about this with with regards to email, because you know, everybody has their own opinion on how often you should be sending emails. I don't want to bombard them, I don't want to send them. Right like you. This is like the same thing that everybody says nobody's reading them anyway, what's the whole point? So what is your pep talk to that to that kind of mindset?

[Sarah Noel Block] Well, one email, it has the highest ROI, above all marketing. So that's not true. That's where the sales are made are in email. And it starts with a welcome sequence, and then nurturing them because people, when they first enter your list, they're not necessarily ready to buy. They just want to learn from you. But you need to stay top of mind. So they remember that you exist when they are ready to buy. And that's what email does. It's and people are, they're reading emails. And they're not thinking you're over emailing. I have a few people that I subscribed to who email every single day. And even though I'm like, that's a bit much. I still click into it, because I'm like, Well, you you always have something interesting to say. So I still read

[Sami Bedell-Mulhern]  it. Yeah, it's more about the quality of what you're putting in there. Right? Yeah.

[Sarah Noel Block] Are you giving me value? Okay, well, it's worth a minute of my time to see what you're talking about today?

[Sami Bedell-Mulhern]  And would you say there's an industry where email doesn't work?

[Sarah Noel Block] Oh, hmm. I would say the hardest industry for it to work in is manufacturing because they're like, three levels removed from the end user at the person who's buying. So that makes it a little bit harder, it still works, if you're really strategic about it. And you're heading like, buying influencers and the resellers and things like that, but it's a lot harder. Yeah,

[Sami Bedell-Mulhern]  no, that makes sense. Um, so you're a Component or Component proponent of weekly emails staying top of mind. And, you know, again, like we were talking about using your content strategy to drive that. How do you feel about, like, monetize? Like, is there other ways that we can monetize this weekly newsletter? Yeah. might also help us like, just think about, you know, the people that we might need to invest in to help us kind of keep this going.

[Sarah Noel Block] Yeah, so monetizing. There's two things that I've been seeing a lot lately. One is sponsorships. A lot of a lot of my favorite newsletters. They're now having companies sponsor their newsletters, because you know, maybe they have 12,000 people who are on their list, and they want to get in front of those people. So that's a way to monetize it. I've also seen on these nurture sequences, they have like a line break. And then they have a section on different ways that you can work with them. So you're constantly having, giving them that little reminder, like, I also do a service where I also have this product and this is how you can buy it. So that's another way to monetize it. And then sort of a fluffier, softer way to monetize that would be having those trigger moments within your email where you're offering them. Let's say it's a webinar that will lead to a program funnel that you're that you're selling. So that is a way of sort of monetizing it, because you're getting that trigger point. And you're saying, Okay, that's a hand raised that they could be interested in this program.

[Sami Bedell-Mulhern]  Yeah, anyway, to get them to dive deeper with you. Right? Like, that's the goal. Yeah, another action, take another step.

[Sarah Noel Block] Yeah, if you're thinking about it as like the sales funnel, you're moving them from awareness to or from consideration to decision with that trigger point.

[Sami Bedell-Mulhern]  Well, and I really like like we have at the bottom of our emails, here's how you could we just revamped our newsletter, but it has, like, here's how you can work with us. And it has our core links for our core offerings. And that's at the bottom. I love it. Because sometimes people scroll all the way to the bottom, so they're gonna see it before they kind of then scroll back up. And ID. I don't know why. Like the people that want to read the last page of the book before they start, before they even start reading it, right. But yeah, you do that a lot, which is why the PS thing is also a valuable tool. Um, but I think it's also great because we don't want to be selling in our weekly newsletters, right? Like, we don't necessarily want to be always asking for them to buy, donate, do all the things. So I think having it there is almost like you said, a passive reminder of, hey, I do these things also, like, here's more ways you can engage with us. And if they liked the content, hopefully they're ready to when they're ready. That's like there, they don't have to go searching for how do I take that next step with you?

[Sarah Noel Block] Yes. Something I talked about, probably way too much, is make it easy for someone to work with you. Just like your website needs to be clear. Like, these are the steps it takes to work with me, your newsletter should have a little place that shows people how they can work with you make it easy. Just make it easy.

[Sami Bedell-Mulhern]  What is kind of one way that you see people overcomplicating their email newsletter, like, how are they kind of? Are they trying to people just try to do too much? Do they do too little? Like? Are they trying to do overly designed things? Like, how can we simplify that whole process and kind of jump into it?

[Sarah Noel Block] I think that the biggest issue I see is people overthinking it. Just make it simple. If you're creating if you have a cadence to your marketing that you're doing, just create an email for that, take something bite sized within that you don't need to make it overly complicated. I've definitely had moments where I overcomplicate my, my newsletter, like at the beginning, when I first started my newsletter, I would like I had a curated section of resources. I had an internal it was, it was a lot. And I just I simplified it and people were still reading it. So it works.

[Sami Bedell-Mulhern]  Yeah. And so the testing piece, like how long should we give? Like, How often should we be evaluating? Like how? We're like, like, hello, let me start over? How often should we be evaluating kind of like the how well our email list in our email marketing is doing? And especially like, how do we tie that into the content? So we're always pushing people back to the content? Like what kind of metrics do we want to be looking at to know what's working? And what we might want to tweak?

[Sarah Noel Block] Yeah, I look at it monthly. And I try and separate like sales sequences from nurture sequences, because those are totally different animals. And you're gonna get like a much higher unsubscribe rate when you're having a sales sequence go on. But the benchmarks that I want to look at is the click through rate, clearly, I like to look at the reply rate, how many people are actually replying to my email. And that's like, that's the real goal that, like you feel comfortable enough with me that you want to have a direct conversation? And yeah, that unsubscribe rate, how many people are unsubscribing to my email? That's another thing you're not

[Sami Bedell-Mulhern]  looking at. I mean, because unsubscribes are not a bad thing. You're are you looking more at trends over time, like all of a sudden, are we seeing like, a much higher unsubscribe rate than normal? And this is a nurture sequence. So maybe we've been bringing in the wrong people or targeting that, like, you know, you're looking at it more on a trend as opposed to like feeling bad about the fact that people are unsubscribing.

[Sarah Noel Block] Yeah, look at it as a trend because that'll tell you what content is not resonating with them. Like if you have some nurture sequences that had a really high unsubscribe rate, that's probably not something that they care about. But I completely agree with you that unsubscribes are not a bad thing. It's people self selecting out and They weren't your people to begin with. And that's okay. Maybe you had a great lead magnet, but it didn't really apply, like nothing else applied to them. Yeah.

[Sami Bedell-Mulhern]  No, that's, that's a good point. And I think also, the other step that on the website side that I would also track is, if you have really great click through rates, they're going to like a landing page or donation page or a blog post. And then from there, they're bouncing, like, that's also a good signal for you, that maybe your content was great, but like, just didn't hit quite like the email might have been great. But the whole full piece of content just didn't quite hit. Right. So I think those are two critical things.

[Sarah Noel Block] Yeah. Along that same vein, if you have a high bounce rate you might want like, the content might be great. Look at how long people stayed on the page. It might be the funnel that's not working, you don't have anywhere, you're not clearly telling them what to do next, where to go next.

[Sami Bedell-Mulhern]  Yeah, I would say that is the biggest mistake that people make with their content. And it's funny that you shared that story earlier about how you don't have the lead magnet on your best performing content. That's like been on our list for I think, months of like going through all of our content and like cleaning up our lead magnets. So adding ones to those, so you're not alone. It's so much harder to do it for your own business than it is to have somebody come in and take a look and just say, Hey, this is great. Do this and make this it's true. Even marketing consultants need their own marketing consultants. Oh,

[Sarah Noel Block] yes, I, I partner with so many agencies that are like, can you do the marketing for us, too? You just don't have time because you're marketing for everyone else?

[Sami Bedell-Mulhern]  Yep. Yep. I love that. Anything else? I mean, you gave people a lot to think about. And I love just tying everything from content back to email, because I think both. If you focus on both those strategies can be way more impactful. Anything else that you want to share about email or some of your favorite tools or tips that I maybe didn't ask about?

[Sarah Noel Block] Let's see, tool wise. I would say, one, if you're doing a sales sequence, add a countdown timer to it, that makes a huge difference. Even if it's not like a sale sales sequence, and you're pushing people to a webinar or something like that makes a big difference. And also choose the right email platform that would work for you. They're also different. I use Flow desk personally, because there's no you're not paying per subscriber. So you're not penalized for having a lot of subscribers. Oh, and send your emails at the same time and same day of the week on your weekly newsletters, because email providers like Gmail will say, Okay, this is a friend, this is a personal person, this is a person that that they know and trust. And you're more likely to get into the primary

[Sami Bedell-Mulhern]  box. Yeah, that darn promotions folder. Yeah, you

[Sarah Noel Block] don't want to be in the promotions folder, even in your welcome sequence, giving them directions on how to get you out of the promotions folder is a great idea.

[Sami Bedell-Mulhern]  Yeah, well, and I'm glad you said that. Because again, it's like the the the hardest part in marketing is like you just have to assume they know nothing like go in and assume they know nothing. They don't know how to get out of promotions folder. They don't know that you want them to post on social media. They don't know that you want them to reply to this email like asking like, it's always about asking for what you want them to do and making it stupid, simple for them to take that action. Right. Like that's the biggest takeaway. I feel like

[Sarah Noel Block] nothing. Yeah, the direct people. It's like in a relationship where like, the fights always happen when you're assume that that person is mind reading and knows what you want. It's the same thing with your customers or your audience. If you just assume that they know what you want them to do next, you're going to be disappointed.

[Sami Bedell-Mulhern]  Yep, nope. I agree. And it's so simple. It's so easy, and you're not going to make them mad. No, you're like, Thank you for telling me to do this. I did that. And that's awesome. Because they want to support you like they want to engage with your brand they want to be I think so many of the nonprofits that I have, like just been personally contributing to. It's like, it's so frustrating when you're like, I could do so much more. But nobody's asked me for anything. So I don't know what they need.

[Sarah Noel Block] Yeah, you don't do it. And then if they just said, Hey, it would be great. If you posted on social media about our organization. You're like, oh, okay, I can do that.

[Sami Bedell-Mulhern]  Check done. I love that. Well, Sarah, so many good nuggets. Um, really excited for this episode, I think it's one that people will need to come back and listen to at different phases of their process as you're integrating email. But if people want to learn more about you connect with you, how can they do that?

[Sarah Noel Block] They can find me everywhere with my full name Sarah Noel block. That's my website and all my socials and my podcast, the tiny Marketing Show, so you can hear more about tips for small marketing departments or no marketing departments and how to make that work.

[Sami Bedell-Mulhern]  And love that. And we'll have everything linked up in the show notes at the first click dotnet slash 212. Sara, thank you so much for being here.

[Sarah Noel Block] Thanks for having me.

[Sami Bedell-Mulhern]  Big, big thank you again to Sarah for joining me today, I hope that you have a few strategies that you're ready to try right away and see what's happening. Make sure you check out the show notes. Again, like I said https://thefirstclick.net/212 All of her links will be there as well as her lead magnet that she is generously giving to all of my listeners. And just some resources and things for you to consider when it comes to your email marketing campaigns. Email is one of my favorite things, and I really think it's extremely underutilized in the nonprofit space. Don't be one of those nonprofits start taking action and monetizing it today. Okay. Thank you so much for listening episodes come out every Tuesday. So make sure you just search for digital marketing therapy or wherever you listen, subscribe, and watch us on YouTube if you want to see the video versions. I'd love it if you'd share this with a friend. Leave us a review help us get more visibility so we can support more and more nonprofits with their digital marketing efforts. Thank you so much again and I will see you in the next one.

 

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