Ep 205 | Using AI to Create Content with Scott Bywater

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Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is it a tool you should be using? And if so, how can you best go about utilizing it? That is what we discuss in this episode!

What you'll learn:

→ what is AI?
→ how AI can help with your email marketing.
→ how AI can save you time.
→ using AI to generate images and video.

Want to skip ahead? Here are key takeaways:

[4:59] What can AI do for you?. It will create copy for you based off of the prompts that you ask it. It goes out and pulls information from the internet to give you the right content.
[5:37] AI can help you with your email marketing. You can use it to brainstorm ideas of what to write. It could also help you craft first drafts of your emails. Finally, it is great at helping you craft subject lines that will encourage more people to open those emails.
[9:19] The prompts you give AI will determine the quality of the response. A prompt is what you put in the search bar. There are several types that include idea generation as well as writing entire blog posts or emails.
[13:38] You can use prompts to get AI to write closer to your voice. Understanding who your audience is and what their motivations and beliefs are will help you build promts that speak to them. It's also important to get clear on your why to help you craft the right stories.
[23:25] AI can help you generate images and video you need for your marketing. AI can help you cut up your videos into shorter ones for repurposing. It can also help with podcasts as well.


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Scott Bywater

Scott Bywater

Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers..

He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex.

He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds – and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Learn more at: http://www.copywritingthatsells.com.au

Watch on YouTube: https://www.youtube.com/@copywritingthatsells/videos

We love creating the podcast. If you like what you learned here please give us a tip and help us offset our production costs.

When you leave a review it helps this podcast get in front of other nonprofits that could use the support. If you liked what you heard here, please leave us a review.

Full Transcript

[Sami Bedell-Mulhern] AI is everywhere. And I feel like every other day, I'm getting an email from another platform that I utilize saying that they've integrated AI into their platform, whether it's Canva, tailwind, which I use for Pinterest, even clickup. My project management tool is now integrating AI into their platform. And the list could go on and on. So you can't escape it. And you're probably seeing it everywhere. But is it something that you should be utilizing in your organization? How could you utilize it in your organization, and what is AI even, there's so many different ways that it can be leveraged and good ways, and in bad ways. So as we're talking content this whole month, I definitely wanted to make sure that this was something that we addressed on the podcast. So it's always changing, things are always shifting. And I know there's more and more tools that are coming out there. But these are some best practices that you'll be able to consider when it comes to utilizing any of these tools because they can be an amazing time saver. So to talk us through some of the AI stuff.

My guest today is Scott Bywater. Scott is one of the most sought after marketing copywriters in Australia, who runs what many regard to as the biggest high level private marketing group in Australia, elite marketers. He is the creator of the online simple email ROI system course. And over the past 20 years 21 years has written for gurus and leading companies including Kerwin Ray Jay Conrad Levinson of guerilla marketing mercola.com and the Learning Annex. He's an in demand speaker who has presented at James Schramko I'm saying that probably totally wrong. SuperFastBusiness Dale Beaumont and Ben Simkins masterminds and is on a mission to help coaches consultants and course creators leverage their most undervalued asset, their email list without being pushy or salesy. And you know that I'm a big fan of leveraging your email list. So we are so excited to talk through AI, he drops so many great nuggets of information, things to think about. And I think that you'll find the AI doesn't have to be scary. It's not your foolproof full fallback resource. It's not going to write everything for you. But it is a great way to get you moving forward with your content strategies with your website strategies with your copywriting, all the things you've got going on to save you a little bit of time so you can get more done and keep increasing your impact. I hope that you love this episode, and I would love to hear what your favorite AI tools are. So make sure you share them with me. We have linked up in the show notes, all of the tools that Scott mentioned, that are his current faves, and you can check those out at https://thefirstclick.net/205 in the show notes. So let's get into the goodness.

But before we do, this episode is brought to you by our digital marketing therapy sessions. If you want to spend 30 minutes one on one with me, going through some of these tools, strategies, how you can leverage them, get some things done, get some roadblocks pushed out of your way so that you can keep moving forward with your digital marketing and keep increasing your impact. Then go to https://thefirstclick.net/officehours, snag a 30 minute session with me for just $75 and we'll get together and talk through whatever it is that you need. I'm here for you to help you keep moving forward. Again, that is https://thefirstclick.net/officehours. Let's get into the episode.

[Intro] You're listening to the digital marketing therapy podcast. I'm your host, Sami Bedell-Mulhern. Each month we dive deep into a digital marketing or fundraising strategy that you can implement in your organization. Each week, you'll hear from guest experts, nonprofits, and myself on best practices, tips and resources to help you raise more money online and reach your organizational goals.

[Sami Bedell-Mulhern] Hello, hello and join me in welcoming my guest today. Scott Bywater. Scott, thanks for being here.

[Scott Bywater] Yeah. Thanks, Jamie. Great to be here. Thanks for having me.

[Sami Bedell-Mulhern] Yeah, and we're working on timezone stuff. Because if you haven't noticed from his accent, he's from down under. So you're calling in from Australia. What time is it there?

[Scott Bywater] So we I it's actually quite reasonable today. We're about quarter past eight in the morning. So yeah, not so

[Sami Bedell-Mulhern] bad. And it's about 5:15 Here in Minnesota. So we made it work. Yeah, I love it. And that's, I think the beauty of digital marketing and all of these connections that just kind of Brink makes the world a little bit smaller.

[Scott Bywater] Yeah, 100% 100 was saying.

[Sami Bedell-Mulhern] Okay, so we're talking content creation and AI today. I don't think you can do anything in this world right now without having AI things pop up in your face, whether you realize it or not, but for people that maybe don't even know what that means, or kind of how that relates to content marketing. Could you just start off by explaining what AI is in this context?

[Scott Bywater] Yeah, so from a from a copywriting context, what AI basically allows you to do is to if you feed it the right inputs, is to write a lot of the copy for you. So what it basically does is it, it goes out there and it's it's scoured the scoured the internet. And then we'll we'll take all of that information. And if you give it the right prompts, it'll automatically come back with the right content for your business.

[Sami Bedell-Mulhern] So how is this something that you got interested in? Like, why does AI kind of excite you in this space?

[Scott Bywater] So I'm going to started last year when a colleague of mine, he's like, Ah, you should check out AI. And I was like, this was before all the hype Brian over the hype, which we've seen with chat GPT over the last two or three months. And I was like, I'm not I'm not real said no, but I played with a few things. And then I started playing with a tool called Jasper, which he was using. This is really, this is actually really good. Like some of the some of the outputs are quite incredible, quite incredible. And so I dived in, and it does, I think one of the real advantages overhead is it does, it can do a lot of the heavy lifting for you, as a writer, and particularly if you're a non writer, because the big things that sort of scare people. Like I'm a big fan of email marketing, because I think it's it's, it's the biggest, untapped resource that most, you know, and whether it's business owners, nonprofits, you know, it's just like this massive untapped resource. But most people don't do it. Because I, they don't know what ideas like they can't think of, what the heck do I actually write about is number one, and B, they sit down, and they just stare at a at the naked, the blinking cursor syndrome. So they get the combination of those two, and it stops them. And according to littmus.com email, and this is particularly important for nonprofits, right? Because email gets a 36 to one ROI for every dollar investment. So if you're a nonprofit, then, you know, like, this doesn't require additional spend, for the most part, like you obviously got to add that there's some additional spending sort of resources to, you know, to get them to get them written. And you'll have to pay for a CRM, but but it's very minimal when you compare when you compare that with paying 510 15 $20, a lead to run Facebook ads. And often if you're established, you've been doing it for a long time. So what the AI does, is it will brainstorm like it is brilliant at pre at brainstorming. First, understanding your clients like understanding their fears, their pains, their desires, their beliefs, so you actually know what to write about. That's number one. But number two, then brainstorming what should I actually write about? So based on these fears, yeah, what what topics can Can I write about, and then when it comes to writing, if you have the right frameworks, and we spent, we invest about 20 hours to get the framework, right, so that we can actually punch out these emails. But if you've got the right frameworks, it can just build out some really sharp emails for you.

[Sami Bedell-Mulhern] I, we didn't even talk about this before we get on because email marketing is like my most favorite thing. And I agree the most underutilized resource that nonprofits have, because they have a huge database of people already, and that they're not talking to on a regular basis. So I love that you brought this up as a part of content creation. I agree with Yeah, with that. It's amazing. So let's talk about first, let's talk about you said the fear of Well, I don't know what I'm going to talk about, and let's kind of talk about that through prompts. So the prompts are key, right? And how we get the right information out of AI. So how do we want to think about the way that we ask the questions or craft kind of the results that we want?

[Scott Bywater] Yeah, yeah. So So prompt prompts are really, really critical. And there's, there's, I guess there's two types of two types of prompts. There's what I call sentence starters. So and you can do this within, within Jasper, this is quite easily easy to do. Not so much with within chat GPT. But if you're writing something, and then and then you can write the next line, you can say something like for instance, and then just hit the sentence data and it will keep it will continue writing for you based on what you've written above. So it can be very powerful when you're like, Oh, Dad, I don't know what to write about. And it gives you those sort of ideas. Now, they may they may not always be spot on. In terms of like, sometimes they are, sometimes they aren't. And that's why you can go back, you can edit it, you can play around with it, but it's much easier to edit something than it is to write something from scratch. So some of the other prompts which are really powerful, is, for example, after you've written something, and this could go, if it's a piece of content, it might be a headline, if it's a email, it'd be a subject line, but you can then do a command and say, Hey, write me, you know, write me 12 subject lines for the email above, and it will literally within 10 seconds, it'll have, you'll have like 12 subjects for potential subject, subject lines. And then you can go in there, and you can pick the best one. Now I'm a, as a professional copywriter, I've been doing like I've right, I had one client, they've got a list of about 2 million people, and I write email subject lines for them all the time. But and I still use this as a tool, not necessarily that I will necessarily use the subject line as is. But it just, it's like a brainstorming buddy, it gives you so many ideas, and then you just go, oh, I wouldn't have thought about that. And then you can pull it across into your, into your subject line, which is your headlines and your subject lines are the single most important thing and a piece of content. Because if it doesn't get opened, nothing, nothing gets read, nothing else matters. Nothing else matters.

[Sami Bedell-Mulhern] I love that you're saying this, because a lot of times, if you're in a small to medium sized nonprofit, or as an entrepreneur, if you're just starting out, you might be a team of one, or you might not have a marketing person. And there's something about creativity when you're just by yourself. Like this is something I struggle with all the time. Like, if it's just me like, okay, yeah, my ideas are great, but when you hear things that are coming from another resource, it does help to spark creativity and things that you might not have thought of, on your own. That just makes sense in that moment.

[Scott Bywater] Yeah, 100%. I mean, if you think about it in a year from, so it really gives that, yeah, that leverage, like, it's like when the factories came in, right, and you can put it in a factory, and that could create all these sort of things without individually each person doing it by hand. So it's a similar sort of thing. Because for me to sit down and come up with 12 ideas for, for a headline that's going to take, you know, maybe 1015 20 minutes to brainstorm that properly. But if AI can do it, AI can literally go up with 50 ideas within, you know, within a minute. So you've got, so it just speeds up that process from which you're doing, you know, from what you're doing everything. And it doesn't mean you have to be you have to sound like a robot or you don't have any personality with your emails, because you can go in there, you can edit it, you can change it, you can put your own stories in there, all of that sort of thing.

[Sami Bedell-Mulhern] Okay, so as a copywriter, I'm sure when you work with clients, you come up with language guidelines, or like the way you talk about your brand, the way you talk about, you know, because some people are more sensitive topics. And so they have to be more particular, some are in lighter topics, and they can have more fun and play with their language. So how important is it to kind of understand your own voice before you start to use AI so that it doesn't just kind of take over and you almost get kind of won't say lazy but you know, like, Oh, this is great. I'm just gonna copy paste, which we don't want to do. So do you recommend starting with your voice making sure you're strong in your voice first, before you start playing with AI tools to write your content?

[Scott Bywater] Yeah, no, great, great question. What, what I think it's really important to do is to Yes, understand your own, yes, understand your own voice. But be is to understand your customer, the conversation going on in your customers mind is really critical. So where I would start instead of understanding the customer's fears, their pains, their desires, their beliefs, the objections of problems, all of that sort of thing, and may and using the AI to actually, you know, brainstorm those ideas, obviously, you pick them because you know your customer, they don't, but you can use it to brainstorm those ideas far more quickly. So understanding the conversation in the customers mind is is critical. I would also recommend getting really clear on that things like your why you know what, like, why you do what you do, because people connect with why you do not why you do what you do, as Simon Sinek famously said in his start with why sort of presentation, I think it was a TED Talk. It's that people buy, why you do why you do what you do, not what you do. So I think that that's really critical. And I think it's also just critical to get really clear on your uniqueness. Because that's something that's something I could potentially help you brainstorm, but you need to but it also requires quite a bit of critical Thinking. So it's like you're working with the AI, you're not just going, you're not just punching it in because the AI will only respond to prompts. Yes. So you can go into, you can go into chat GPT now and say, write me a letter for a, or write me an email for a nonprofit company who wants to get donations from their clients, and it'll punch something out. But here's the thing, everyone can do that now. So everyone can do that. So you can do it, I can do it, everyone can do it. So but it's the same with it's the same with these things, right? So we've all got one of these, right? We've all been so and they all take photos. But if you give that smartphone to a professional videographer or a photographer, they will be able to take a way better photo with that, because they understand what's you know, they've got the knowledge of how to actually use that tool. And I think it's very much the same with AI, if you have the knowledge of how to use the AI, you're going to create very much better content, because it all responds to inputs. And if you get the inputs, right, that's what makes all the difference.

[Sami Bedell-Mulhern] So instead of would be saying something like write me an email for an animal shelter that's about to do a pet adoption campaign or something like that, like be way specific in your prompt about who you are, and what the goal is of the content you're creating.

[Scott Bywater] Yeah, and also, and also be really clear on, these are the, these are the fears, these are the pains, these are desires, these are the beliefs, these are the objections of the target market. So that's, that's really, that's really powerful as well. So that's within Chachi PT, if you go across to Jasper, what you can actually do is you can you can even do it line by line, so you actually structure that structure that pace. So it's very much around, you can do it like in a let's say problem, like the copywriting principles, the problem, aggravation solution, type of model, or the q&a type model. So, the other day, I got asked a question. Yeah. How do you know, how do you raise money as a as a nonprofit? Yeah, via email? Well, let me take a moment to answer that now. Yeah, so you can get AI to really you can sort of direct it and really control it at a granular level. Or let's add the myth busting in, many people believe that to make to get more nonprofit money in, you need to be really aggressive. Nothing could be further from the truth. Here's what do you know what I mean? Say, so you're going through and you and your, your granularly controlling the flow of that AI? You're not just letting it run wild? Because AI it's a little bit like a chainsaw, I guess, right? So if you got a chainsaw, you can chop wood much faster. But you could also chop your arm off if you're if you don't know what you're doing. So yeah, yeah. So it's important to know how to use the tool before you just go in and dive in and use it.

[Sami Bedell-Mulhern] Well, I think that's critical, because we are still people communicating with people trying to engage people in the community in the cars that we're doing, and so are supporting. And so I think, you know, the more and more of these things are coming out, people are going to really start to see and feel and understand that like, oh, like, this isn't how you used to talk to us. You know, this isn't what we're used to with your blog posts. This isn't what we're used to with your social media posts. So you can use it as that like, quick win bandaid, but like, I shouldn't even say quick win as that quick solution. But you need to be careful with making sure that you're still showing up as who you authentically are, because people can figure that out.

[Scott Bywater] Yes, yes. Yes, absolutely. And I haven't played with it. I haven't played with it heaps. But one of the things that that I'm hearing is working quite well is like, let's say if you've written hundreds and hundreds of blog posts, or you've written a book or something like that, where you can upload that into the AI. And then it can start to talk more in your sort of in your sort of voice. So but you still need to give it very clear prompts, right, either way, because that it's not going to it's not going to get exactly the message that you want to go get across in your head. Yeah, like it's not going to just automatically get that you've got to be very, very clear in directing it to get that to get that end result.

[Sami Bedell-Mulhern] Yeah. Okay, so what are maybe three or four ways that you see AI kind of helping jumpstart people's content strategy to really just kind of open up their creativity and allow them to kind of move past the blinking cursor, and like the writer's block, like what are some ways that we might want to think about using AI to generate some ideas?

[Scott Bywater] Yeah, so I think firstly, the ability to enter the conversation going on in people's minds. So ask the AI. Yeah, for your target market? What are their fears? What are their pains? What are their desires? What are their beliefs? What are their objections, so, so you're really understanding your customer. And creating, like, that's a framework you should have, you should have in front of you, all the time, when you're writing copy is being super clear, and crystal clear on those on those facts, because then, you know, you're writing to what matters, right, because the eyes are not going to know that. And so that's number one. Number two, in addition to, to understanding all that is, is getting topic ideas for emails, so then you can plug that in, and go based on this is my business. This is my, these are my customers fears, give me 10 topic ideas for potential emails as an example. So all of a sudden, it'll start spitting out that those ideas. So then when it comes to actually writing that, let's say the emails, but it could be content, social media content, it doesn't matter, the only thing I would be just red flag is if you're looking to get like SEO juice and all that sort of thing. I don't know if I would just be aware that Google may have a way of being able to tell AI content. So you just might be want to want to just have that in the back of your mind if you're going to go down that track and look and investigate it. But then when it comes to actually writing the writing the copy, then you're using AI to write the copy. And you're using a bit of man and machine, right. So you're you're also in control of it, you're directing it, but then to the third way is to write the copy. And then the fourth way is to actually write the write the subject lines itself. So how do we actually take that and and it's and it's literally a simple command, we'll be able to write those subject lines based specifically off those copy. And then you're using, obviously your your human brain and your understanding of your target market to work out which one, you know which one of those is relevant?

[Sami Bedell-Mulhern] Well, and what I love about this holistic view is like you can start with let's say, you want to start with a long form piece of content, you want to start with a blog post, you can have aI generate that you can then have it generate, right, if I'm understanding this generate, then the email copy and the subject lines from that blog post. So you're really repurposing, it's helping you make and repurpose content so much easier, because it can then help you generate social media posts from that content that you've created. So now this blog post that you're putting up is like, going out all over all of your things. But you're really minimizing the time that you're having to create some of those base elements.

[Scott Bywater] Yeah, yeah. And you can definitely, like cut up any of your pieces, you know, put them in all different all different spaces there. There is AI now as well, you know, like, yeah, for images, I think it's called Delhi is like one of the

[Sami Bedell-Mulhern] AI I have a problem with the AI images. They freak me out a little bit because they don't always you have to be careful. They don't always show up quite right.

[Scott Bywater] Yes, yes. Yeah, not all AI images are created, created equal. So they, they can be really good. But yeah, they can be they can be a little bit dicey. dicey at times as well. So yeah, you've got the, the AI images, I saw something the other day in terms of like aI where you can cut up videos and podcasts and all of those sort of things as well. So I think all of that you don't want to be ignoring that. Because it just gives you a economies of scale. Do you know what I mean? Where you can just you can just get stuff done far more quickly? And why wouldn't you take advantage of that, if it's going to save you as a small operator, where it's just you, if you can cut an hour or two hours off a task? Like that's massive, right? Particularly if it's, if it's a if it's a repetitive task, and likewise, your team if you can get if you can get twice as much productivity out of one team member, or even 20 or 30 or 40% that all compounds and that's why I think we need to be looking at at AI definitely in the in the short in the short term over the long term. I just don't know what's going to happen like it. It in some ways it scares the heck out of me what what could potentially but in terms of how you can use it today. It's it's a really powerful productivity enhancer with with Yeah, obviously with content but yeah, across the board.

[Sami Bedell-Mulhern] Yeah, so We use a tool called otter.ai, to do the transcriptions, for our podcast episodes, which has been around forever people record have been using it to record meetings. I mean, like, it's not a new thing. But it's one of those where the more you edit, and work within the platform, the better it gets at, like really understanding the nuance of conversation and things like that. It's still sometimes spelled my name wrong, but we're working on that. Um, but you know, you mentioned Jasper, you mentioned, Chad GPT, which I think is the one that's in the most mainstream, you know, news out there, what other tools like are your favorite, or ones that people might want to consider when they're looking for AI? Because it's, I mean, it's everywhere, like I use tailwind, to schedule Pinterest, they have a whole AI platform, I have friends that have courses on Kajabi. And Kajabi, will now write course outlines and all of that they have their own AI. So I mean, like pretty much any tool that you have is probably got an AI platform built in

[Scott Bywater] element to it. Yeah, yeah. So So I mean, the main ones I use is probably Jasper Jasper. Yeah, Chad GPT. Otter, I use auto auto Auto is fantastic. Because, particularly for and that's another thing from a copy perspective, is if you interview because it's much easier that for me to talk than to write. So if your interview within your, within your, your, your business, if you could interview the CEO of the nonprofit, and ask them 10 questions and get them to talk, you transcribe it in order. And then you can use that as a foundation of all of your all of your copy. So that's really, that's, that's very powerful itself. The other the other one is descript, which my wife is a bit which is very powerful for like videos, and you can sort of take something and move different parts of the video around and AI, the voice in and all of that sort of thing. So that's quite good. And one thing that just when you were mentioning that what you're doing with the podcast, one thing I have, I think would work very effectively for you is you could drop the transcript into the, into the of the podcast into the AI, and then ask it to write an intro for the podcast. So I'm seeing that work really, really well as well. So particularly with

[Sami Bedell-Mulhern] my show notes for I had an eye for all of the stuff that I've been using AI for I've never thought about dumping the transcript in to write my show notes for me

[Scott Bywater] and get it to write your show notes. So if you show notes in 30 minutes or something to write, right, and now they can take their five minutes, like that's a 25 minutes saving times. Let's say you're doing 50 podcasts a year. That's like 15 hours savings. Yeah, every single year, which is a, you know, like, that's a Yeah, that's a that's a that's a strategy, which is worth 1000s of dollars, essentially. So yeah. And I know someone who's who's doing that, and it's very, very effective. So yeah,

[Sami Bedell-Mulhern] yeah. And the other tool that I want to throw out there, just because we're nonprofit specific, is Canva Pro, which is free for nonprofits. So if you haven't gotten that yet, you should absolutely get Canva pro because it's free for you. And they have a magic rate tool. Now, that will also generate content and posts and information for you. They also have a bulk upload thing, which I'm not going to get into because it's a whole thing, but they wait for you to create massive amounts of, of social media posts, if they all look the same. So you know, we'll talk about this maybe on a, we'll do this on a blog post or something that show you screenshots. But Canva Pro is another one that I would definitely recommend. But otherwise, yeah, all the ones that you mentioned are fantastic. And ones that we use also, as well.

[Scott Bywater] Yeah, no, that's awesome.

[Sami Bedell-Mulhern] So, um, the last question I kind of want to ask you before we kind of wrap this up is, you know, what, maybe are some things that either surprise you when you talk about AI to people that they don't know already, or some things that you think, you know, like, we don't know what we don't know. So what maybe don't we know about AI that might surprise us that maybe we want to think about researching and integrating and more business.

[Scott Bywater] Yeah, I mean, the big thing that surprised me with AI is when people haven't heard of it yet. So yeah, even even with the tattoos and all that the hype, because I'm in the in the marketing industry, it's front and center, but my wife was chatting with one of our friends the other day they're like, they're like what's you know what's chatty PT what's Yeah, they really weren't, weren't aware of at all. So that that always that always surprises me. The big thing I think, I just think we're going to see leaps and bounds And over the next 1224 months, unlike anything we've ever seen in history. So like if we look at how quickly something like jet chat GPT has caught on, and then it gets smarter and smarter and smarter and smarter. So I think to ignore it would be very risky, both from a career perspective of not being not being on top of it. And seeing because I think it's going to wipe out, I think it will wipe out a lot of a lot of industries as such, and I'm not just talking about from a content perspective, like I was a friend, he's very much into it. He was sending me stuff the the day, and he's like, he's like, I can write legal contracts. It was Yeah, sent me something of someone who fix their, they couldn't get their dog fixed by the vet, I think they went to three different vets, they put it into chat GPT. And chat GPT actually gave them the right solution. And they went, they took it back to the vet and actually fix their dog. So when you see and that's this is in the early stages of AI, right? So if we if we go to three, five years down the track, and it's compounding its knowledge, all these entries are going in. It's just Yeah, it's quite, it's going to be a fascinating period in history. And I don't think you can dismiss it.

[Sami Bedell-Mulhern] No, we've used it before, when we have a customer or client who wants some sort of really unique feature on their website that we haven't written code for. And it will spit out website code. I do have a colleague who worked as a Salesforce administrator. And sometimes when she gets stuck, now she can ask chat TPT and it won't, there's certain things that it will and won't do, but it will spit out, you know, hey, here's how you troubleshoot this and Salesforce. So I do think, to your point, like it's almost going to replace Google and some not replace Google. But I think it will shift the way that we get information and learn and and shift because but there are some limitations. Like I think it will yell at you if you're asking for health for so it's interesting, I gave you vetcare stuff because I have asked some like broad health and wellness things topics. And it's like we don't talk we will or Canva especially is a little bit more sensitive about certain topics where it doesn't want to give advice. Because it you know,

[Scott Bywater] it's quite like it says it sends us some political biased or anything, but it's actually quite political and unbiased. isn't something I particularly like about it. But that's that's something that Yeah, isn't it isn't a great thing, but that is a reality of it. Right? Yeah. Right now. So pretending not so much with Jasper I haven't found but definitely with on the chat GPT sort of side of things. Yeah.

[Sami Bedell-Mulhern] Well, we should mention that these resources are free at as of this point as of recording in the middle of April. And you know, a lot of these resources have paid upgrades. But who knows, again, as this flows, you know, that the monetization of it is going to is going to follow shortly. And we know that search engines are also starting to build into their own AI Google workspace is starting to, you know, integrate with AI. So I think to your point, keep your eyes on it. Don't get overwhelmed by it, but figure out how you can use it to your best best advantage.

[Scott Bywater] Yeah, don't be like one of my friends. He's like, it's like it's a drug. He's like, I can't sleep. I've been on this AI

[Sami Bedell-Mulhern] people are gonna What was that movie Her or whatever, where the guy started dating his smart device? So let's not. Let's not get too attached to the AI there.

[Scott Bywater] Yes, yes. And I think they're all free. I think chat GPT three might be free chat. GPT. Four, I think is a has a fee. Jasper has a fee. Although I think the I think it is free. I think they have some sort of Free Trial or something like that. So yeah.

[Sami Bedell-Mulhern] Well, and remember, as a nonprofit, always call always ask, always ask what their nonprofit rate is because many of them have nonprofit rate. So, um, Scott, this was amazing and fantastic. I love the way you broke broke all this down for everybody in a way that makes sense. You have action items. You all can just start with one thing. Don't try to do it all but just start with one thing and see how it works. Any last? I mean, you given so many but any last words of wisdom otherwise, why don't you share with people how they can get to know you more and connect with you and learn more about your services?

[Scott Bywater] Yeah, yeah, absolutely. Yeah, I mean, I think I don't know if I've got any last last words. I think the main thing with with AI is just stay on top of it, you know, and start to start to actually just go in there and use it like don't just go in there like you can go to Chad GPT right now and you can just go and start typing some things and, and just getting used to actually using it. Because that that will. Yeah, I mean, just execution is worth 1000 words, right. So, and if you if, if anyone listening would like to have a copy of my, I've got I've got some AI email writing cheat sheets. And what what this includes it, there's three prompts, which allows you to whip up emails in minutes, even if you're a non writer. And within that, you've got five Jack in the Box openers designed to grab your reader's attention and draw them into your message, five solution prompts which gets to the heart of what you're trying to say and show the reader how you can solve this specific problems. And three powerful commands to write compelling subject lines that boost your email, write email, email, open rates, or your or, or your, your stop the scroll, Facebook ads or content, or whatever. So if you go to simple email, roi.com, forward slash AI, that simple email roi.com forward slash AI, you can download that for free. And that's probably a good way to get kick started on your on your journey.

[Sami Bedell-Mulhern] I love that because prompts are so key I've known I mean, I've learned that myself. So definitely play with that we will link all of that up in the show notes at the first clip.net/ 205. So you can find all of those resources there, as well as all of the resources and tools that Scott mentioned in this episode. Scott, thank you so much for coming on and talking about AI with all of us, ya know, you're

[Scott Bywater] welcome. Thanks me. It's, it's been a lot of fun. I appreciate appreciate the opportunity.

[Sami Bedell-Mulhern] So after that, how are you feeling about AI? Are you excited to give it a try, I did not mean to make that rhyme. And now I did it again. Anyway, I have been playing with AI tools and have been loving and not loving all of the different options. So definitely something to play with. I hope that you'll start working on your prompts, so that you can get better success and get more content and get more marketing out there for your organization. Again, all the resources are at https://thefirstclick.net/205 and I can't wait to hear how you integrate AI into your business. Make sure you subscribe wherever you listen and check out the video versions of these episodes at https://thefirstclick.net/youtube The videos are also embedded into the show notes to make it easy for you. But I thank you for listening and taking time out of your day to work on your digital marketing strategies. We'll see you in the next one.


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