Email Marketing
Email marketing for nonprofits: why your list is the most valuable thing you own
6 min readEvery few months I get some version of this question from a nonprofit: "We post on Instagram all the time and nothing happens. Should we be doing more on social?" And my answer is almost always the same. Probably not. What you should be doing more of is...
Online Fundraising Strategies for Nonprofits: How to Build a System that Works While you Sleep
6 min readCan I be honest with you for a second? Most of the nonprofits I work with are doing way too much manual fundraising work. They're sending every email by hand, personally following up with every donor, rebuilding their campaigns from scratch every year. And I...
Ep 300 | Top 15 Episodes from the last 300!
Can you believe it? We've hit a major milestone - 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your...
Ep 276 | Creating your 2025 Marketing Plan
It's that time of year again - planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital...
Ep 275 | Engaging Others To Help You Raise More Money
Fundraising is more fun with friends. Bring along your volunteers, team, board, and more to help carry the load and make the most of your year end giving. What you'll learn: → How to engage your board, volunteers, and donors to support your year-end campaign→ Specific...
Ep 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin
It's that time of year again - year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful...
Ep 250 | The Value of Messaging with John Gumas
Email is a great strategy for any organization. However, if you don't get the messaging right then it misses the mark. Understanding the way you share your organizations impact, through the eyes of your audience, can lead to much better results. Learn how to refine...
Ep 249 | Email Strategies for NonProfits with Limited Resources with Andriy Boychuk
With a smaller team it can feel hard to know what to prioritize when it comes to marketing. It may feel like you need (or should) do it all. Email is a powerful tool in your marketing toolbox. That doesn't mean you have to do it all at once. Instead, start with the...
Ep 248 | Simplifying Your Emails with Kendra Corman
Email doesn't have to be overcomplicated. This episode takes you through some foundations you'll want to consider when looking at your email strategy. It's time to simplify and get back to basics so you can build and grow based of data and engagement with your...
Ep 247 | Roadmap for Setting Up your Email Marketing
Email is an important element of your marketing. So where do you get started? And from there, where do you expand? Consistency is important so building slowly over time is important. That way you can ensure that you're adding thoughtful communications that help guide...
Ep 230 | Building Your Marketing Around Your Fundraising Plan
Do you plan your marketing first or your fundraising first? For me, the answer is always your sales or fundraising goal. Marketing is meant to support your organizational goals. Don't get lost in the trap of working in silos where one isn't supporting the other! What...
Ep 214 | Strategies for Growing Your Email List
Building your email list helps you stay top of mind, engaged and building trust with more potential donors. It also allows you to nurture and encourage your existing donors to give again! There are several ways to grow your email list and this podcast episode shares...
Ep 213 | My New Newsletter Strategy
Recently, I made a big change when it comes to my email newsletter. A complete 180 to be fair. It's in its testing phase but I still wanted to share it with you. The reason being, things are fluid in the marketing space. If you truly know your audience then you can...
Ep 212 | Repurposing Content into Emails with Sarah Noel Block
Creating blog posts or long form content is important. But what's the point of creating it if no one sees it. One great way to share your content is to your email list. Grab some strategies on how to nurture your email subscribers and stay top of mind, while also...
Ep 211 | 5 Email Automations To Help you Raise More Money
Email automation can save you time and increase your revenue...how cool is that! There are so many different ways you can use automations at all stages of the donor journey. Here are five automations you can implement to help you grow your list, nurture your audience...
Ep 193 | Marketing Hasn’t Changed At All
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Ep 190 | Building a Marketing Strategy that Works with Erin Marcus
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Ep 179 | How to Begin with Marketing Your Organization Online with Thomas Gibbons
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
Ep 169 | Increasing Email Open Rates with Liz Wilcox
You put so much effort into your email marketing that you want. asmany people to open them as possible. So how do you increase the open rates? Some if these things might not be what you think. What you'll learn: → what metrics are important to pay attention to.→ easy...
Ep 161 | Increasing the Conversions of your Email Copy with Kyle Stout
There are so many reasons why email marketing is a must have in your marketing arsenal. Kyle Stout is here to share some best practices when it comes to getting more conversions from your email marketing. What you'll learn: → ways to be more genuine with your emails.→...
Ep 155 | Tasks You Can Batch For More Efficiency
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
Ep 146 | Where to Start with Marketing
Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...
Ep 144 | The Formula for Your Regular Newsletter
You know you need to be sending regular emails to your list, but do you get stuck with what you should be putting in them? Don't let that hold you back rom nuturing your list and keeping them engaged. I'm giving you an easy formula for you to use when you sit down to...
Ep 138 | 5 Ways to Segment your List for Better Messaging
In this episode, I talk about the five segments you can set up in your business. I share some insights o why I love email marketing, where your email becomes the most magical, how to organize your list, and the five areas you can segment within your email list. Tune...
Ep 122 | Building a Welcome Sequence with Sarah Cook
Yeah, I mean, what a welcome sequence is, it's a series of emails that your organization writes one time, and puts them on automation, so that as soon as a new subscriber joins your list, they will automatically receive this welcome the sequence of emails. So it's...
Ep 100 | My Favorite 9 Episodes From the Last 100
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
Ep 92 | Storytelling with Kari Anderson
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. In this...
Ep 86 | 5 Ways to get More Visibility for your Organization Online
Visibility is so important in the overall growth of your organization. But how do you go about doing that in the online space? I'm giving you five ways to think about getting visibility that is long term and authentic to your audience and donors. In this episode...
Ep 70 | 4 Reasons NOT to use Email Marketing
Don't be scared to start email marketing. It's a powerful tool in your marketing toolbox and there is not better time than now to get started! Email marketing is one of my favorite things. But it's also something I get push back on quite a bit from all types of...
Ep 53 | Collaborating to Grow Your Email List with Sandra Julian
"There are many people that will offer what you do, you know. So I'm not the only event manager in the world. you know, I'm not the only one who's going to be teaching on how to create a successful and profitable event. How I do it and my personality and my...
