Digital Marketing Therapy Workshops

For nonprofit fundraisers and leaders that want to gain more visibility (and raise more money) online.


What is a Digital Marketing Therapy Workshop?

Join creator Sami Bedell-Mulhern as she walks you through a 1 and 1/2 day live action packed workshop. You'll dive deep into one topic and get strategies as resources as well as time to implement. You'll walk away with half (if not more) of the work done, not a to-do list of things you'll never get to!

There are four workshops in 2023

February 8-9, 2024

Maximize Your Website

May 9 – 10, 2024

Build a Content Plan for Better Execution and More Engagement

July 25 – 26, 2024

Email Marketing Strategies that Work

October 10 – 11, 2024

Getting Organized and Building a 2024 Plan

Grab the Early Bird Pricing of $199 before thr price goes up to $297.

Bundle and save – get 15% off when you pre-purchase one or more workshops.

Each Workshop Includes

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High Quality Training

Each workshop is led by The First Click's founder, Sami Bedell-Mulhern. Additional guest experts may be added depending on the topic to ensure a well rounded program.

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You'll receive a workbook for the session ahead of time with work to do prior to the workshop and to guide you through our time together. This will ensure you're prepared and ready to get the work done during the workshop.

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Networking Opportunities

We all learn better when we learn from each other. There will be opportunities for you to engage with other nonprofits to help you create your own support network as you continue to do the work post workshop.

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Our sessions will be recorded and you'll have the opportunity to go back and rewatch the trainings you need for up to one year.

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Hot Seats

Two organizations will have the opportunity for a hot seat with Sami. She'll review your strategy and give you personalized strategies to implement.

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A Small Intimate Environment

Because we want you to get the most out of this we max the group to 20. That ensures we can really get to know your organization and your goals and help you get the most personal attention possible.

Typical Schedule

Day 1

11:00 – 11:15 | Welcome & Introductions
11:15 – 11:45 | Session One
11:45 – 12:15 | Session Two
12:15 – 12:30 | Break
12:30 – 1:15 | Session Three
1:15 – 2:00 | Breakout Rooms – Get feedback and network with other attendees
2:00 – 2:15 | Break
2:15 – 3:00 | Action Time – Co-Working
3:00 – 4:00 | Q&A / Group Mastermind

Day 2

11:00 – 11:15 | Check in & Housekeeping
11:15 – 11:45 | Session Four
11:45 – 12:15 | Hotseat #1
12:15 – 12:30 | Break
12:30 – 1:15 | Hotseat #2
1:15 – 1:45 | Q&A / Co-Working Time
1:45 – 2:00 | Wrap Up and Next Steps

Learn more about the individual workshops


Early Bird Pricing is $199. Bundle and save 15% when you register for more than one workshop.

Maximize Your Website

February 8-9, 2024

Your website can be a powerful fundraising tool if set up correctly to align with your goals. During this workshop you'll evaluate your website and determine if you're talking to the right people, showcasing the right information and get best practices for a better converting donation page.

Sessions will cover

  • ways to ensure your website communicates the most important things visitors need to know to take the action YOU want them to take.
  • best practices for your donation page.
  • how to create a homepage that converts.
  • utilizing calls-to-action on your website and best practices for updates.

You'll walk away with changes and updates for you or the person that manages your website to make. Even if you don't manage your organizations' website, you know as a fundraiser what tools would be helpful in supporting your work in 1:1 conversations with individuals, corporate sponsors and granting agencies.

Build a Content Plan for Better Execution and More Engagement

May 9-10, 2024

Content is critical for building trust with the community you serve as well as current and potential donors. During this workshop you'll learn content best practices as well as create a plan that you can execute. We'll support you in building out your own unique content strategy, coming up with ideas for what to create and a plan for execution.

Sessions will cover

  • types of content and best practices for creating it.
  • researching content ideas that will resonate with your audience.
  • how to use content for your fundraising efforts and lead generation.
  • set up your schedule, repurposing and creating consistency

You'll walk away with a comprehensive content plan for posting and promoting. This is perfect for people that are just getting started with creating content and those that want to get more out of the content they're creating.

Email Marketing Strategies that Work

July 25 – 26, 2024

Email marketing is the single best digital marketing strategy you can implement. There is nothing else that has the ROI that email marketing does. There are several different strategies to implement from nurturing to making asks to promotion.

Sessions will cover

  • how to build an effective email marketing strategy.
  • what to put in your emails.
  • crafting your communication plan.
  • setting up your systems for sending the right message to the right person at the right time.

You'll walk away with an email marketing strategy that makes sense for your organization to help you reach your goals.

Getting Organized and Building a 2025 Plan

October 10 – 11, 2024

Yes the year is winding down. And you might be busy with your year end campaign. Building in your plans for 2024 will be super helpful in starting off the year strong and giving you more space in your calendar this time next year.

Sessions will cover

  • creating your promotional calendar for 2024.
  • reviewing your systems and getting organized.
  • saving time for your entire team with a knowledge base.
  • setting action items for Q1.

You'll walk away feeling confident in your overall 2024 goals and have a detailed action plan for Q1 execution.

Frequently Asked Questions

What happens if I can't attend all or part of the workshop live?

We have you covered. All the sessions will be recorded and will be available for you to rewatch at your convenience for the next year.

Where is the workshop held?

These are currently virtual and will be held via Zoom.

What if we want a private workshop for our team and/or a group of organizations in our network?

We would love to host a workshop just for you and your teams. Reach out to Sami at for pricing and availability.

What if I change my mind and can't attend a future event I've registered for?

Workshop replays are available to you even if you can't attend live. However, we will offer a full refund if you cancel within 45 days of a workshop. Refund will equal the value of the workshop minus the discount if the cancellation means you don't earn the 15% multi-event discount.

Still have questions? Just email us at and we'll get them answered right away.

Space is limited to register today to guarantee your spot.


Early Bird Pricing is $199. Save even more by bundling. 15% will be automatically applied at checkout.

Maximize Your Website

Build a Content Plan for Better Execution and More Engagement

Email Marketing Strategies that Work

Getting Organized and Building a 2024 Plan

Digital Marketing Therapy Workshops are a public offering. To preserve the diversity of the group and low-cost availability for those paying out of pocket, we do not accept groups of more than 3 from the same organization. If you have a group of more than 3 who would like to attend, please contact us directly to plan a private event, which will allow us to customize the program to meet your needs.

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