Online Fundraising Essentials Toolkit
Below you'll find four different guides. Each one will be impactful at different stages of your organization. Start with the Website (re)Design workbook to audit your website. Then move on to the Donation Page Checklist to ensure it's optimized for conversions. Then get the welcome sequence template to follow up with those donors immediately and impactfully. Once that's done, it's time to start creating regular and consistent content.
Website (re)Design Workbook
Inside you'll find all sorts of exercises and information to help you pull together the elements you need to BEFORE you (re)design your website.
If you have any questions or run into any tech issues, please reach out to us at firstname.lastname@example.org
Donation Page Checklist
Your donation page is an integral part of getting people to give. Making it simiple and easy will increase conversions and create raving fans. Pull up your donation page and go through this checklist to see what's working well and what needs to be updated.
Welcome Sequence for Recurring Donors Template
We've created templates for a 3-email welcome secquence when people have donated. This should be set up in your email service provider or CRM and automated. Once someone gives they'll automatically receive these emails to provide value and futher cement the reasons why they gave.
You'll want to customize these based off of your organizations processes. If your CRM automatically sends out a tax receipt then adjust the information in the first email as nececessary. We recommend sending out the first email immediately, the 2nd one after 3-5 days and the third 5-7 days after that.
If your non-profit incorporates thank you calls and handwritten notes (which we love) then adjust the timelines to accomodate that.
5 Steps to Creating Amazing Content
Content is a great way to set up your organization for success. Content will help you create social media posts, email campaigns, and set up your paid advertising like Google Ads, etc. It's not just enough to create content, you'll want to put some time and effort into putting your content strategy together.
This guide will give you 5 steps to creating amazing content that your organization can use over and over to support your fundraising goals.