Content Creation
Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson
Join the AI Summit Presented byThe First Click and Do Good YOUniversityAre you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content...
Ep 311 | Using AI To Support Video Creation with John Gargiulo
Are you struggling to create engaging video content for your nonprofit? In this episode, I sit down with John Gargiulo, founder and CEO of Air Post, to explore how artificial intelligence can revolutionize your video production process. We discuss innovative ways to...
Ep 309 | AI Misconceptions with Aarti Anand
Are you feeling overwhelmed by the buzz around AI and wondering how it fits into your nonprofit's digital strategy? In this episode, I sit down with Arti Anand, an AI automation expert, to demystify the role of artificial intelligence in personalizing donor engagement...
Ep 306 | Writing Great Impact Statements with Jake Sucoff
Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sukoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience. Jake shares his...
Ep 305 | Repurposing your Press Releases with Aquila Mendez
Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The...
Ep 304 | Grow and Scale Authentically with Deirdre Tshien
Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the...
Best Website Builder for Non-Techy People with Becky Launder
Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey....
Ep 300 | Top 15 Episodes from the last 300!
Can you believe it? We've hit a major milestone - 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your...
Ep 299 | How Direct Mail Can Impact Your Fundraising with Wilson Zehr
In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for...
Ep 297 | Telling Your Story On Your Website for Better Conversions with Daniel Molina
Are you struggling to engage visitors on your nonprofit's website? You're not alone. Many organizations find it challenging to tell their story effectively online, often missing the mark when it comes to showcasing the true impact of their work. In this episode, I'm...
Ep 296 | Using ChatGPT Correctly with Steven Lewis
Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to...
Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business...
Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with...
Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric
Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key...
Ep 283 | Creating your Social Media Team
Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being...
Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits
In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies - both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real...
Ep 281 | Collaborating with Influencers on Social Media
In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful...
Ep 276 | Creating your 2025 Marketing Plan
It's that time of year again - planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital...
Ep 275 | Engaging Others To Help You Raise More Money
Fundraising is more fun with friends. Bring along your volunteers, team, board, and more to help carry the load and make the most of your year end giving. What you'll learn: → How to engage your board, volunteers, and donors to support your year-end campaign→ Specific...
Ep 272 | SEO for 2024
Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this...
Ep 271 | Turning Existing Content into Blog Posts
You're already creating a lot of incredible content - so reuse it! You do. not need to create brand new for your blog posts. Simply repurpose things that already exist and turn them into blog posts! Once you listen to this episode, you'll start to come up with ideas...
Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence
Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search. Jon Clemence is here to...
Ep 269 | Content 101
Let's go on a journey through the essentials of blogging and content creation. If you're at the starting line or aiming to refine your current process, there's something valuable here for you. You'll learn why content is so important, why your whole team should be...
Ep 255 | How to Add Live Video to Your Marketing Strategy
Live video is a great way to connect with your audience. It can be done in so many ways from social media to Zoom hangouts. You are only limited by your imagination. Don't be scared by live video. Have fun with it and take in all the things your audience is sharing...
Ep 254 | Getting More Visibility On Your Videos with Atiba de Souza
A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a...
Ep 253 | Do’s and Don’ts of Video Creation
Creating video gets easy once you've gotten a little practice.. This happens by repetition. So if you're just getting started, this epiosde is for you. You'll get some do's and don'ts that will help you understand what to focus on and what to let go of. Remember,...
Ep 252 | Creating Authentic Stories with Chris Miano
Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is...
Ep 251 | Coming up with Content Ideas for Short Form Video
Short form video is a great way to build connection with new and current audiences. If ideas for the video content is what is holding you back then this episode is perfect for you. It's time to brainstorm some fun ideas. I promise you, once you get started you will...
Ep 224 | My Favorite Copywriting Tools
Copywriting tools can help you with the confidence to hit publish on all the incredible content you're creating. Especially if you have a small team! Using these tools can help you streamline your process and ensure it stays within you voice and style. What you'll...
Ep 223 | Writing Content Your Audience Craves with Alison Ver Halen
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
