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How to get more traffic to your nonprofit website
6 min readI hear a version of this a lot: "We post on our blog, we send our newsletter, and our traffic just... doesn't move." Usually the problem isn't effort. It's that the content is built around what the organization wants to say instead of what the people you're...
How to write a fundraising appeal that actually gets read
7 min readI've read a lot of appeal letters over the years, and I can usually tell within the first two sentences whether it's going to work. The ones that don't work almost always start the same way: a mission statement, a program overview, maybe a stat about how...
Email marketing for nonprofits: why your list is the most valuable thing you own
6 min readEvery few months I get some version of this question from a nonprofit: "We post on Instagram all the time and nothing happens. Should we be doing more on social?" And my answer is almost always the same. Probably not. What you should be doing more of is...
How to build a monthly giving program that doesn’t fall apart in year two
7 min readI was talking with an executive director a few months ago who was really proud of the monthly giving program they'd launched the year before. And she should have been — they'd gone from zero to about 80 monthly donors in twelve months. Then I asked how many...
