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Five Ways to Actually Grow Your Nonprofit’s Email List
6 min readWe've already talked about why your email list matters more than your social following, and the basics of building it on purpose — a signup form in the right spots, a real reason to subscribe, never buying a list. If you haven't read that one yet, start...
How to get more traffic to your nonprofit website
6 min readI hear a version of this a lot: "We post on our blog, we send our newsletter, and our traffic just... doesn't move." Usually the problem isn't effort. It's that the content is built around what the organization wants to say instead of what the people you're...
How to write a fundraising appeal that actually gets read
7 min readI've read a lot of appeal letters over the years, and I can usually tell within the first two sentences whether it's going to work. The ones that don't work almost always start the same way: a mission statement, a program overview, maybe a stat about how...
Email marketing for nonprofits: why your list is the most valuable thing you own
6 min readEvery few months I get some version of this question from a nonprofit: "We post on Instagram all the time and nothing happens. Should we be doing more on social?" And my answer is almost always the same. Probably not. What you should be doing more of is...
