The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....
Calls to action (CTAs) are critical to guiding people where to go for the next step with your organization. Are you utilizing them to the best of your ability? Here are seven ways to encourage your visitors to take the right action at the right time on your website....
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...
The header of your website grabs visitors attention and lets them know what's the most important action for them to take. It also shares the biggest pain point you are solving for them. What you'll learn: → how other larger nonprofits are maximizing their headers.→...
SEO (search engine optimization) is all about getting organic (free) traffic to your website. You're probably doing some basic things but if you're ready for more this episode is for you. Erin Ollilia is here to share 5 steps to take what you're currently doing to the...
Accessibility is an important element of your website. It ensures that all people can access the content on your website. It's not only the right thing to do, but there are also leagal requirements around it. Amber Hinds is here to share how to get started with...
When you utilize your digital marketing to bring in new leads regularly it can help you with your long term fundraising strategies. You'll have a bigger pool to talk to as they donor history increases with you. Alex Oliveria is here to share some ways to think about...
If you're putting in all the work to put up a new blog post then you want to make sure as many people as possible are seeing it. This isn't just getting traffic to the page, it's also how you set up the post. Its also important that people have a great next step to...
There are so many different marketing tactics out there, and with a smaller (or nonexistent team) its impossible to do them all. SEO is a great option but is also one that takes time to get rolling. Eli Swartz talks in this episode about if SEO is the right strategy...
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
Hopefully you've done the work to determine who you're talking to and how to find where they are so you can reach them. Now it's time to make sure that everything you putting out there matches up with who you have determined as your ideal donor and customer. It starts...
I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...
Getting a website up and running for your business is no easy feat. You probably have more questions then answers and when you talk to potential developers they probably speak in a language you don't understand. I'm answering some of the most commonly asked questions...
Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...
How do you make decisions when it comes to your marketing? I hope that it stems from some sort of data. Its time to start paying attention to what the data tells you so you can keep doing things that are working well for your organization and driving revenue and let...
So websites are much like brick and mortar, you build it, they don't necessarily come. And there are billions of websites out there, and 1000s of them offering the same services that many of the nonprofits that you work with have, right. And so you're competing for...
Either way, you want to look at how quickly your site is loading. And you also want to make sure that you're understanding that the best way to do this, as silly as it sounds, is to give it to someone that, you know, give your URL to somebody that you know and ask...
Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. In this...
This is my favorite part of the whole conversation. So that's exactly the objection we hear, you know, this sounds great. But we do not have a budget for spending money on online advertising. And the cool thing is that Google has a program which many nonprofits, but...
Visibility is so important in the overall growth of your organization. But how do you go about doing that in the online space? I'm giving you five ways to think about getting visibility that is long term and authentic to your audience and donors. In this episode...
WordPress is a great tool But it can be overwhelming if you don't understand what you're getting yourself into and how to maximize it. I'm sharing with you reasons why you may NOT want to use WordPress for your website. In this episode you'll learn: → the difference...
Don't go into another contract around your website without listening to this episode. These questions will help you better understand what you're getting (and what you're not). In this episode you'll learn: → differences between designers and developers. → why...
A youth center might need new computers and so there's a specific amount of money that they need to reach by a specific time period, and that's separate from their general fund, for example. So if you want to engage that way, you can create a second form on your site...
Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...
Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO. So in this episode, I'm sharing these quick tips you'll want to think about when putting...
Have you ever thought about creating an online course? Don't do a thing till you listen to this episode!!! Starting an online course is no easy task. So before you go down that road, learn what you need to consider before you start the process.What You'll Learn...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Time for the down and dirty of ADA compliance. What You'll Learn ADA stands for the Americans with Disabilities Act. Portions of this relate to websites as...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time. Repurpose the content you have! We'll share how. Content, content, content!!! Yes, it's important,...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done. Maintaining your website is like maintaining your car. It should be done on a regular...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it? You're not alone! We're breaking it down in this episode. How often do...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories While we love WordPress we know it's not the only viable option out there. So in this quick episode we talk about another option - SquareSpace. SquareSpace...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Choosing the platform your build your website off of is super important. So in this Fast Fact Friday I'm sharing why we choose WordPress for our website...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Your website doesn't have to be crazy! It just needs to clearly define who you are. So in this episode I'm giving you the core elements for building your 1...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories In this episode I talk with Eva about the redesign of her website. We talk about what to pay attention to, how to use Google Analytics to make informed...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Today I'm helping Jennifer with her lead magnet and knowing if it's effective or not! What You'll Learn (4:09) What is a lead magnet? (7:13) How to title...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels are a word you hear thrown around all the time. And you probably have them in place, you just don't even realize it! If you've heard sales...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you currently have an online course or membership? I'd love to hear all about it! I'm obsessed with online memberships and courses. I've taken quite a...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't get stressed out when it comes to hiring someone to build out your website. Ask a few simple questions and you'll be on your way! It makes me sad when...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Your website is a work in progress! Penelope shares what her struggles are and we work through how to brand herself and get more conversion on her website....
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories It's hard to know if you should build your website yourself, or if you should hire it out. There are so many things to consider! This episode walks you...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do landing pages stress you out? Then this episode is for you. We're talking with Ryder Meehan, CEO at Upgrow, about what to include on your landing pages...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories More than 30% of websites on the internet are built with WordPress. We personally love to use Divi by Elegant Themes. In this episode, we share why. What...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Before you go down the road of building a new website there are some things you should know. This episode goes through some of those items. Share in...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Which of the 4 essentials that Sarah lines out are you going to take advantage of first? Make sure to share it in the comments below. Today's guest expert is...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Are you struggling with your website? Leave us a comment below and we'll help you troubleshoot it! Do you have the website of your dreams? Probably not. ...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories We want to know what your biggest fear is in creating your own website! Leave it in the comments below. My special guest today is Megan Fries, owner and...
There are so many different ways to build a website. Simply deciding on WordPress is a great choice, but then there are hundreds of thousands of themes to choose from. Where do you even begin? Our choice is Divi, by Elegant Themes, and we'll tell you why....
Do you have an amazing website? Did you spend thousands of dollars on it? Now you want people to know all about it! But where do you begin? Search Engine Optimization (SEO) feels overwhelming. We have you covered. In this post, we're going to give you some ideas...
Have you had your website for a while and it's feeling blah? Not ready to completely rebuild, but you know you want something different? Or maybe you're looking to build a new site for you business, but want it to look different than everything else that's out there...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesTake a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks andPatagonia. They are brands that are easily recognizable and...
Content Creation Email Marketing Organization Social Media WebsiteCategoriesYour website is done and beautiful and you feel so good to have it up and running. But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement? We...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesGenerating an opportunity for your business to create recurring income can be a great way to help grow your business. Think about it, what if you knew you had your customers coming back...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesYou just got your website completed and it’s looking wonderful. You’re thinking, “Now my website will just run itself.” That’s not entirely true. Or maybe you’re thinking, “Why are they...
