6 min readI hear a version of this a lot: "We post on our blog, we send our newsletter, and our traffic just... doesn't move." Usually the problem isn't effort. It's that the content is built around what the organization wants to say instead of what the people you're...
7 min readI get a version of this question pretty regularly: "We know our website needs a total overhaul. Where do we even start?" And I understand why it feels overwhelming. A website redesign touches everything — your brand, your content, your technology, your donor...
7 min readLet me ask you something: what's your nonprofit website's conversion rate? If you had to pause and think about that — or if you're not entirely sure what that number means — you're in good company. Most nonprofit leaders I talk to know their website exists,...
7 min readHere's something that trips up almost every nonprofit I work with: they spend a lot of time thinking about what to say on their website, and almost no time thinking about what they want visitors to do. And those are two very different things. Your website...
6 min readI have a little exercise I do with almost every nonprofit I work with. I pull up their website, set a five-second timer, and then close the tab. Then I ask: "Okay — what does that organization do, and who do they help?" You'd be surprised how often the...
