Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Is LinkedIn a platform you're utilizing for your business? There are so many different ways you can take advantage of the platform. It's perfect for connecting and building relationships, even if you aren't creating original content. What you'll learn: → why being...
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
A lot of times people feel, like saying like, you just have to do it yourself if you want it done right. But that actually backfires. A lot of times, there's only so many hours in a day. And so I always tell people, if you develop SOPs "standard operating procedures,"...
Pinterest is an amazing tool and a great way for people to find you over and over again. Cara Chace is here to share some basics about Pinterest and how it can give you more visibility in your organization. In this episode you'll learn: → why Pinterest isn't a social...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. Â In this...
Visibility is so important in the overall growth of your organization. But how do you go about doing that in the online space? I'm giving you five ways to think about getting visibility that is long term and authentic to your audience and donors. In this episode...
Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...
I look at a promo kit is that there are sort of two tracks that you can go down, you can have one overarching promo kit that I recommend everybody has. And that's just about your organization. That's the bread and butter of what you do, how you do it, why you do it,...
Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an...
My favorite feature on LinkedIn has got to be their lead forms that they have. So a lot of our campaigns use the lead forms, they're very similar to the Facebook lead forms. But you know, the value of LinkedIn is that everyone has their company name and job title...
Instagram stories are a great way to get to know your audience better and for them to get to know you. Don't be scared - just get started! And in this episode we're sharing how. Creating Instagram Stories doesn't need to be scary or complicated but you just need to...
I think that if you have it in your budget, you should absolutely be running ads right now. Because one of the things that Facebook has said, one of the things that I've seen, like, Google and so many other people saying is that because so many of us are online right...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Your website doesn't have to be crazy! It just needs to clearly define who you are. So in this episode I'm giving you the core elements for building your 1...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories We all have struggles in our business - but it's what we do to keep moving forward that makes all the difference in the world. Kelsey went through a LOT...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating your social media strategy can be stressful. My advice, don't overcomplicate and do too much. I chat in today's episode with Kellye Dash about how...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels - ick! They can be so overwhelming. Hilary Sutton had lots of questions and I'm sure they'll resonate with you! Check it out. Time for...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesSocial media should be a part of your marketing strategy, but how big and what platform and why?  Customer conversion is 129% higher when social media is part of the buyer's journey so why...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesIn January 2018, Facebook announced that they were going to prioritize your friends and family and groups you follow in your news feed over business pages. This made huge waves throughout...
What is Facebook Live? Let's start with the basics. Facebook Live allows you to broadcast live to your audience and talk about whatever you want. So what might you want to talk about? New product launch Q & A session Behind the scenes footage Information about...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesAre you aware of the significant changes Facebook made on January 11th of this year? You will need to midify your strategy or get left behind. There is no question that Facebook is the...
