The biggest reason that people don't give to an organization is that they don't trust the way they use the funds. Transparency is critical in growing your base, especially as the number of donors is trending down. There are several ways you can build trust, and it...
Your year end giving campaign is a big part of your overall annual fundraising. But what all goes into a successful campaign? It starts with messaging and then spreading it out amongst all the different channels your donors exist on. What you'll learn: → the...
Email is a big part of your year end giving campaign. But what do you actually put in those emails? This episode gives you a glimpse into what to put in them to get more people to engage and donation to your organization. What you'll learn: → importance of...
Community is something that is critical when it comes to returning donors. When they feel connected to you they are more likely to come back for more. So how do you build that community? There are many different ways you can create the feel of community - no matter...
Year end giving is a stressful. Getting as much done as early as possible is going to make it easier to reach your goals. This episode will give you some resources for putting your campaign together. You'll know what to put together based off of the goals you have for...
Credit card processing is a cost of doing business, it's something we all accept. Did you know that you can negotiate rates and that not everyone pays the same rates for the processing? Understanding what your contract is is crucial. Working with consultant who can...
Getting donations is important - but it's not something that should be left up to luck! Paying attention to how your donation page is set up is a great first step. Using data from those donations and your analytics can help you make decisions to improve your donor...
Your donation page is critical, but it's only part of the experience your donors should have with you. Setting up your donation page for conversions is great and then it's all important to ensure they are building continued trust with you. This helps with better...
What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips What you'll learn: → making it easy to get employer matching...
How do you get monthly donors to join you? There are several ways you can marketing your monthly giving program and we're sharing a few here on this episode. Getting people to join is an ongoing job. With each new donor you're increasing your monthly gifts and that...
When you have a thriving monthly giving program you aren't just building in financial sustainability for your organization, you're also increasing the number of people you can have conversations with for other opportunities. So what do you do with all these contacts?...
Monthly giving programs are a great way to support your fundraising efforts and manage cashflow. Plus, your monthly donors are your biggest fans, often giving extra gifts on top of their monthly contributions. There are so many different ways you can craft your...
Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming...
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Targeting Gen Z might feel a little crazy. The oldest is only 25 years old after all. The sooner you create some conversations with your gen Z audience the better your long term success. Gen Z is creating new ways to earn money, build success and share causes that are...
When you're growing or just starting out it can be scary. Figuring out what to do first and how to keep your mind on growth and abundance feels like it might be impossible. Gauri is here to share ways that you and your team can stay postivie and come from an abundance...
Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...
How can you build unique donor experiences into the mix to get donors to keep coming back? It may take a little extra time but much of it can be automated and streamlined to make it easy on an ongoing basis. This is a long term strategy but will really help with...
When you utilize your digital marketing to bring in new leads regularly it can help you with your long term fundraising strategies. You'll have a bigger pool to talk to as they donor history increases with you. Alex Oliveria is here to share some ways to think about...
Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you're doing and what would help them be more engaged. You can learn more about your...
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
So websites are much like brick and mortar, you build it, they don't necessarily come. And there are billions of websites out there, and 1000s of them offering the same services that many of the nonprofits that you work with have, right. And so you're competing for...
I think that we often overlook the value of really good messaging, like, ultimately messaging is part of what makes the campaign cohesive and consistent, especially if it's happening over many weeks, or many channels, like you want people to feel like they're getting...
Please know that we say this with love. Repeat, repeat, repeat. Because it's the organizations that get really confusing when every five minutes they get tired of not waiting for something to hit or you don't get enough likes. Tne then they change the messaging. And...
I think that it was a really safe bet before to really rely on one to one in person relationship building, cultivation, solicitation and stewardship. I think that was a totally fine approach. And now, in part due to the pandemic, I don't think it's a fine approach...
In this episode you'll learn: → the power in storytelling.→ why it's important to really understand the goals of your event.→ how to leverage video you create for your event.→ why follow up is so important Resources Facebook CommunityGo from just listening to taking...
Yeah, so we took some of the presentations that we're going to be in this recent fundraising event we did. And we just pulled out 15 second snippets to encourage signups. And we did about five different videos for it. And that got a lot of engagement and interest. So...
Having conversations with your donors is so important when it comes to retention. But with more and more of them coming to you online it can be tricky to have the interaction you used to when it came to your inperson events and fundraisers. Daryl Hatton of Fundrazr is...
Last year we had Staci West join us to talk about how the United Way of Benton and Franklin Counties was taking their Festival of Trees event online. Now she's back to tell us what they learned, how it went and what they'll do this year with the event. In this episode...
The average millionare has seven different streams of income. This allows you to have more stability in your financials and feel more confident in your growth. Does your nonprift have multiple streams of income? I'm sharing some ideas for ways you can create more...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
 We call our monthly donors, our Guardians, and, and we do things that were like specific to them. So they're the only people that get a monthly update on as far as like, what our offensive side is doing, as well as our training, they get access to everything first....
When was the last time you took a look at your credit card fees. When it comes to making donations easy online, fees are often an expense that is hard to swallow. Jen is here to talk about things to think about and questions to ask your processing company to save...
And one of the nonprofit's that really speaks to me right now is Kids Center. And it just always has, and what is happening in homes and how it's even more, it's happening more intensely as everything is with all of our different giving options. And so I got a...
Giving Tuesday is just around the corner. Are you ready for it? Now is a great time to get prepped and ready to go so you can have an amazing Giving Tuesday for your organization AND enjoy your Thanksgiving holiday. In this episode you'll learn: → Strategy #1 - get...
We've done some stuff with next after we just actually launched a study in multi-channel fundraising, like how productive it is to get to donors on multiple channels. But in some of their research, they looked at what percentage of major donors come from small and...
When COVID ramped up United Way of Franklin & Benton County had to figure out how to get their "Festival of Trees" event and turn it into a virtual event. Staci West is a board member for the United way and is sharing what they are planning to do with their event...
A youth center might need new computers and so there's a specific amount of money that they need to reach by a specific time period, and that's separate from their general fund, for example. So if you want to engage that way, you can create a second form on your site...
Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...
Just because you can't meet in person doesn't mean you cant have impactful and engaging events online! If you're struggling to figure out how to take your fundraising events, or the services you provide, online, then this is the episode for you! I'm sharing some ways...
Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an...
Now I would love to see every single nonprofit have a blog on their website. Why? Number one, it shares information with your audience that's relevant that might make that decision for is this the nonprofit that I want to be a donor at? Is this the after school...
