Join the AI Summit Presented byThe First Click and Do Good YOUniversityAre you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content...
Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns,...
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is...
Are you feeling overwhelmed by your nonprofit's workload? In this episode, I sit down with Karen King, founder of Gold Star Pro, to explore how automation can revolutionize your organization's productivity and give you back precious time to focus on your mission....
Are you looking to boost your nonprofit's fundraising efforts and connect with more donors? In this episode, I sit down with Roger Devine, co-founder of SchoolAuction.net, to explore the power of event fundraising in 2025 and beyond. Roger shares his wealth of...
Are you feeling overwhelmed by the buzz around AI and wondering how it fits into your nonprofit's digital strategy? In this episode, I sit down with Arti Anand, an AI automation expert, to demystify the role of artificial intelligence in personalizing donor engagement...
Are you looking for innovative ways to boost your nonprofit's revenue and expand your reach? In this episode, we explore the often-overlooked strategy of affiliate marketing and how it can benefit mission-driven organizations. I sit down with Aya Hesham, CEO of Vivian...
Are you struggling to connect with major donors and secure those game-changing gifts for your nonprofit? In this episode, I sit down with Ellen Christine Ruiters, a nonprofit leadership and fundraising consultant who has helped great causes raise over a billion...
Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sukoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience. Jake shares his...
Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their...
Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey....
Are you struggling to attract the right donors and volunteers to your nonprofit? The secret might lie in your organization's vision and mission statements. These foundational elements are more than just corporate jargon - they're powerful tools that can transform your...
Are you looking to create a steady stream of income for your nonprofit? Monthly giving programs might be the answer you've been searching for. In this episode, I'm joined by Katherine Lacefield, a seasoned philanthropic consultant with over 20 years of experience, to...
Can you believe it? We've hit a major milestone - 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your...
Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to...
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business...
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with...
This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin...
Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between...
Fundraising and marketing go hand in hand. Guest Ron Robinson emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for...
Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant...
Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about...
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we...
Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his...
In this episode, we're diving deep into the world of leadership and personal growth with the one and only Alan Lazaros. As the CEO and CFO of Next Level University, Alan has an incredible story to share about how he turned his own personal tragedies and challenges...
Celebration sounds good in theory, but who has time for it! There is always something else that is around the corner, another thing to add to the to-do list, another board meeting. Making time to celebrate your wins and your teams wins, sometimes feels like a waste of...
Do you struggle with making the ask? You don't need to struggle anymore. Change your mindset and go for the nos instead of worrying about the nos. When we use data to our advantage we can set ourselves, and our team, up for success. Remove the pressure and give...
Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being...
This episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily...
Having big goals for your organization is crucial, but actually executing on them and staying motivated can be a real challenge. In this episode, we chat with Colleen Biggs, a seasoned entrepreneur and business strategist, about her proven strategies for setting...
We all love a good planning session, but putting that plan into action can be a whole different beast. This has always been our biggest struggle. Consistency is key and creating excitement around the plan goes. along way. Learn ways to keep the team (and yourself)...
It's that time of year again - planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital...
Ever wonder how some nonprofits seem to always be in the news? It's not magic - it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickie Kennedy. Learn how to craft compelling stories, build relationships with...
Ready to supercharge your nonprofit's donor stewardship game? In this episode, we're joined by the amazing Sabrina Walker Hernandez, a board management guru with over 25 years of nonprofit experience. Sabrina dishes out practical tips on how to engage your board in...
This episode is packed with powerful networking insights from master connector Steve Ramona. Tune in to learn Steve's time-tested strategies for building authentic relationships, generating quality referrals, and growing your business through connection. What you'll...
Collaborations are a great way to get more visibility for your organization, build trust, and get new donors. There are so many different ways you can collaborate - it's only limited by your imagination. Tune in to discover unexpected partnerships and learn how...
Technology can help your streamline so many things in your organization. This can include marketing communications, internal systems, donor stewardship and on and on. Getting everyone on board with new technology is the more difficult part. Learn ways to better...
We often forget about the self care that can happen in the inbetween moments of our day. The little things that we can do to fill up our cup and keep us steps away from burnout. Self-care isn't just about the big things, and when I realized that it really helped me to...
Do you ever wonder why some people find great success and grow faster and you might not be? Sure, it could be budget, staffing, marketing expertise, and on and on. But have you taken a moment to see how your mindset and limiting beliefs might be leading you to...
As you move into 2024, do you have a strategy for engaging with Gen Z? Understanding how Gen Z ticks can help you put together a strategy for building community that connects for long term relationships. Bonus - engaging with Gen Z can also help you build better...
Do you need a pep talk to get 2024 off to a great start? Listen to this short episode to get your head on straight, shake off 2023 and get ready for an incredible new year. What you'll learn: → why reflecting is important.→ getting real with yourself and what you're...
When you reflect you remind yourself about what was amazing, what you want to do more of, and what you'll let go of. Walk through the exercises in this episode for yourself AND with your team as you plan for 2024. Then, create this as a practice throughout the year to...
Are you someone that loves to plan, but the execution feels overwhelming? Let's break it down into manageable chunks. We don't have to think about EVERYTHING all the time. It's putting it together to that you know where to focus and get the most important things...
Community is something that is critical when it comes to returning donors. When they feel connected to you they are more likely to come back for more. So how do you build that community? There are many different ways you can create the feel of community - no matter...
Bonus Episode 1Bonus Episode 2Â Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about creating your dream personal and professional life. It's critical to build in time for yourself. As leaders in our organizations, that means setting the...
What can we learn when we listen? When we show up to conversations it is so tempting to talk all about ourselves and the incredible things we do. That might not get us the results we want because we aren't learning about how our organization could benefit the person...
When you're in a quieter time of the year, what do you do? Do you relax and just stop doing everything because you're so burnt out? Or do you spend time nuturing your audience and continuing to spread awareness of your organization? The off-season is a great time to...
2023 is going to be the best year yet! No excuses! You're going to achieve everything you want for your organization, your life and your family, I just know it. Thank you for letting me walk alongside you on your journey. What you'll learn: → why January is all about...
It's a new year. You might be thinking about resolutions and changes you want to make in your personal and professional life. One thing I'm always working on improving is my productivity. I love my job and the work I do, but finding success doesn't mean spinning my...
Workforce issues are still here and figuring out the right people to have on your team is critical. In our last episode we talked with Karin Davis about how to build creativity into your team and how that relates to retention and collaboration and finding the right...
Creativity isn't just about arts and crafts and singing and dancing. It's about how you think about the problems you're solving and creating new solutions. By doing this work, you'll have even more opportunities to make an impact on your community and the cause you're...
Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have. How does this relate to...
So many people get stuck on what they should or shouldn't be doing when it comes to marketing in your business. The thing is, when you talk to different people they'll tell you something a little different, especially based on their specialty. So what do you do? I'm...
Do you have a healthy relationship with technology? This isn't something that people necessarily think about when it comes to tech and work. Afterall, you have to use it to get things done! Technology is critical in automating, our ability to communicate, setting up...
I love to start my strategic planning by planting my big rocks and non negotiables. This is both personal and professional, because I want to have that healthy balance. I'm walking you through the simple steps I do each year to help me set big goals and figure out my...
When you're growing or just starting out it can be scary. Figuring out what to do first and how to keep your mind on growth and abundance feels like it might be impossible. Gauri is here to share ways that you and your team can stay postivie and come from an abundance...
Are there tasks that you find yourself doing over and over again? Or things that you know could just be a bit simpler? Michelle Nedelec is here to share how to think about automating tasks so that you can free up more time in your day and your teams day! What you'll...
How do you feel about your day and your business or organization? Are you running like mad trying to figure out what to do? Do you have time build in to really get creative so that you can continue to problem solve and grow? Then this episode is for you! What you'll...
A project management tool can be a game changer for the efficiency of your business. It keeps you're entire team on task and allows you to have eyes. on what everyone is working on. andhwere they're at with tasks. But there are other ways you can utilize a project...
Change is never easy. When you're the leader of an organization it can be even more difficult. You may know what types. ofthings you want for your organization but you'll also have to bring your board, volunteers and team along. This can be something as simple as a...
Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you're doing and what would help them be more engaged. You can learn more about your...
When things are a little slower, like in the summer, we can go into panic mode. Instead, we can look at it as a way to get back to basics and clean up house. It helps to bring things back so that you can be more effective all the time. What you'll learn: → how to...
Wouldn't it feel amazing to not have anxiety when you show up to a networking event or a conference? There are so many things that come into our heads when we show up but a few simple mind flips can really help with creating a better experience for you. Brendan has...
A morning routine is nothing new, but since January our schedules have changed and with it my morning routine. It's been a while since I've shared what my mornings look like so I thought why not now! What you'll learn: → why a morning routine helps productivity.→ my...
Finding employees right now can be difficult. So how can we streamline what we're doing and make the most of the employees we have. It comes to thinking outside of the box when it comes to job roles and thinking about who does what. What you'll learn: → how to...
I recently just celebrated my fifth year in business! I can't believe it's already been that long! There are a few lessons I learned the hard way as I've grown my business so I'm sharing them with you incase the resonate with where you're at in the growth of your...
I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...
We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...
Do you ever wonder what allows one person to be successful and the other not when they have seemingly the same recourses? It all comes down to mindset. How are we setting ourselves up for success and what do we do that is holding us back. What You'll Learn: → how to...
Who you surround yourself is so important. We all know that! You don't want to be the smartest person in the room right, that's not how you grow. But how do you go about finding the people to surround yourself with? That's the tricky part and what we are covering in...
Look, it's not easy to start an organization. It's a big leap of faith and it requires you to keep perservering. I have loved working with Denise and how she tackles things. Her story is so inspiring to me. And I thought it might be to you as well! What You'll Learn:...
It's time to take back control of your calendar. You've made it through the holidays. We're a couple months into the new year. It's time to get back on a schedule and routine so you can get more of the important work done! I'm sharing some ways I control my calendar...
Are you someone who makes new year’s resolutions or not? In this episode, we discuss consistency, showing up, balanced work life, and how you can set your goals for the year. In addition, we look at professional and financial goals, how you can achieve them and focus...
In our last episode of 2021, I want to take a minute to reflect and take some time to walk you through some of the processes that I do at the end of the year and what I do when I’m planning for the next year. What you will learn: → What I love doing at the end of the...
I recently just finished the first three seasons of the Stranger Things series and now waiting for the fourth season in 2022. Whether you’re a fan or not, the series has some key marketing lessons I learned that I’m going to share with you. Here are the five things...
Fundraising is, its kind of like sales. You know what I mean? It really is the same thing. It's just that instead of selling a product or service, you're just raising funds to be able to offer it. But I think that you need a good process for qualifying quote, unquote,...
Being an entrepreneur is difficult. All the things happen and it’s an emotional rollercoaster. In this episode, I share with you the five lessons I learned from my entrepreneurial family. What you will hear in this episode: → My backstory→ Networking→Think outside...
I once was feeling a lot of pressure to get things right. And to do things, right. And to you know, little perfectionism popping up. And I asked a mentor of mine, you know, what if I really mess this up? And he said, That's right, you'll do better tomorrow. We're...
In this episode, I will share with you the different ways we can get sponsorships and donations for our businesses. Building the support system and those amenities that those top-level executives would love, supporting the community, and how we can have the...
A lot of times people feel, like saying like, you just have to do it yourself if you want it done right. But that actually backfires. A lot of times, there's only so many hours in a day. And so I always tell people, if you develop SOPs "standard operating procedures,"...
The days of mainstream are over. There are no mainstream hit singles. I don't even know what a hit single is anymore. There are no mainstream television shows. All of the audience has been carved up. And Alvin and Heidi Toffler predicted this in the Third Wave in the...
How do you thank you donors? And does it happen just after they've received their gift or do you thank them various times throughout the year? Sending a thank you card that is personalized and handwritten can make a major impact and set you apart from the other...
Traveling for months has its benefits for sure. It's also tricky when it comes to managing schedules and balancing time with friends and family and making sure I'm getting all the things done. I'm sharing with you what I've learned from my first few weeks on the road....
Change isn't always easy but it's inevitable. Whether it's change happening in your personal or professional life it still affects what you get done and how. I personally love change. It challenges me and helps me grow and learn. Nothing can grow if it doesn't change....
Why do some organizations get people to share on social but you don't? Why do some organization have an easier time getting their donors to give again, or volunteer more often? The easiest answer is this....THEY ASK!! If you ask for what you ned then you're much more...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
When it comes to your mindset around your organization do you feel like you're spinning your wheels trying to retain your donors? Creating a great customer experience and thinking about your organization like a for-profit business can make a big impact. In this...
Managing your calendar can be stressful. And your to-do list might be growing forever long. I've mastered some organization skills with managing multiple programs, clients and marketing my business. I'm sharing with you what I do to help you get your calendar under...
Are you tempted to sign up for every single conference or online event that pops up on your Facebook feed! Yes, learning is always good and I always recommend challenging yourself, but there is a time and place where these events can help you grow and where they can...
I think what what causes failure for a lot of entrepreneurs, particularly new ones, younger ones, kind of millennial entrepreneurs, and Gen Z entrepreneurs is that they just give up too quickly. They don't realize that, look, it's gonna take you a year just to figure...
One of my mentors, and I've used this, I've used this thing that he said, forever. For the longest period of time, one of my fundraising mentors said, Never ask for a major gift unless you know the name of your donors dog. And he said it now like it was in passing,...
So I want to want to say that, again, the things that people think you should be doing for self care aren't really resonating with you. And the the genius of that, is it those are things for other people that may resonate with them. And that's great. The thing about...
Congratulations on making it through 2020! I can't wait to see what 2021 brings to your organization. Pop some champagne! We did it! 2020 was a year for the record books and whatever it brought you and your organization, you made it. That's definitely worth...
And one of the nonprofit's that really speaks to me right now is Kids Center. And it just always has, and what is happening in homes and how it's even more, it's happening more intensely as everything is with all of our different giving options. And so I got a...
Are you struggling to build relationships with current and potential donors online? Just because we have to do more online instead of in-person doesn't mean that relationships have to change. In this episode we talk about how to build relationships online. In this...
And this is really important if you have multiple departments to kind of come together and do this as a team. Because your development team might say, Okay, well, we have these five fundraisers that we're going to do in order to hit our financial fundraising goals....
We've done some stuff with next after we just actually launched a study in multi-channel fundraising, like how productive it is to get to donors on multiple channels. But in some of their research, they looked at what percentage of major donors come from small and...
Are you struggling each day to figure out a routine that works for you, your family AND your remote team? We have you covered in this episode! Share your favorite organization techniques below! Organization is hard in normal times. Now you're dealing with more people...
What creative ways do you say thank you to your donors? Don't forget in this season to ensure you're saying thank you to your audience. And you can stand out with all the noise by thinking out of the box and doing some fun thank yous. Pull your team together, listen...
Don't freak out about being a remote office. It might be going on longer than we expected but with some simple adjustments you can make it work! It can be tricky to navigate working and leading teams when everyone is working remotely. But with a few simple tools, you...
And as I started to sit with kind of what was happening in the world around us and my background, I realized that I really wanted to get back to serving nonprofits. And it just felt good to me. And because fundraisers were being canceled, and because and you know,...
How will you stay in front of your audience so that they're ready to buy when you're ready sell? If you're short on ideas, I'm giving you 3 in this quick episode. Staying in front of your audience is so important, even if you aren't selling right now. And these three...
Don't let your calendar take hold of you. You're in charge. And here's how I do it. I haven't been that consistent with my content lately - and it's been driving me nuts. Going into week 5 of staying at home, with the whole family, has had its ups and downs. And now...
The one challenge you have with trying to protect the planet, not use plastic, all of those things, is that at the end of the day, the consumer has to decide if that's important. And, whether it adds cost or it adds inconvenience or whatever change it makes, in...
The one thing that remains a contstant for most of us is our values. So even though we didn't know how to respond to the things that are outside of our control, the one thing we can do is stay true to our own character, who we are as an individual, who we are as a...
Don't forget to include self-care into your work day! Self-care is something we talk about a lot. I do have a previous neck injury that makes me more susceptible to throwing my neck and back out. However, a lot of it based on posture. Sitting at a desk all (or most...
I'm sharing my "typical" week with you in hopes it'll help you out, and maybe you'll even be able to give me some ideas about how to be more efficient! Hitting you up with what my week looks like. I did say that I'd go through Saturday - but it looks like you get me...
I'm celebrating 50 episodes, what are you celebrating? What You'll Learn When you're running a business, it's hard not to remember to celebrate your wins. Since I just hit 50 episodes, I thought I'd take this opportunity to celebrate with you. And encourage you to...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you work from home and struggle to keep work and home separate? I brought my daughter in (for a bit) to chat about this. What You'll Learn Working from...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories What are your thoughts on resolutions? Do you like them or hate them? Kick off your business goals and resolutions with the Business Accelerator Workshop in...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Meet the people in my life that help me with my business on a regular basis. They are local here with me and we support each other and keep each other...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Katy Ipock has thought about starting a podcast for a long time and she finally pulled the trigger! We're chatting why now and how she can promote it to a...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Marketing is one thing - but you can't be successful at it if you don't have the financials to support it. Let's chat about this. 2020 planning is in full...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Are you planning for 2020 yet? I love planning things. Some of my favorite things are strategizing clients. But you can come up with all the ideas and if...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories We all have struggles in our business - but it's what we do to keep moving forward that makes all the difference in the world. Kelsey went through a LOT...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you battle with perfectionism? Then this episode is for you! I'd love to hear in the comments below what your biggest struggle with perfectionism is!...
