Ep 266 | Creating a PR Strategy with Mickie Kennedy

Ever wonder how some nonprofits seem to always be in the news? It's not magic - it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickie Kennedy. Learn how to craft compelling stories, build relationships with...

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Ep 263 | Setting Up Successful Collaborations

Welcome to our latest episode where we dive deep into the power of collaboration! Teaming up with other groups can open doors to new opportunities and amplify your message, reaching hearts and minds far and wide. But it's not just about shaking hands and combining...

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Ep 261 | Power of Guest Podcasting with Dustin Riechmann

When you're a guest on someone else's podcast you are put in front of an audience that already trusts you. They are listening to what you have to say because they already enjoy the podcast you're guesting on. It is an opportunity for you to share your expertise and...

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Ep 244 | Getting Started with Funnels with Mikael Dia

Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test...

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Ep 243 | How to Engage with your Monthly Donors at Scale

Building value into your monthly giving program is so important. It helps to create a deeper connection and build community. This helps your donors stick around longer, and hopefully increase their gifts over time. Managing the stewardship of these donors can be...

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Ep 230 | Building Your Marketing Around Your Fundraising Plan

Do you plan your marketing first or your fundraising first? For me, the answer is always your sales or fundraising goal. Marketing is meant to support your organizational goals. Don't get lost in the trap of working in silos where one isn't supporting the other! What...

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Ep 227 | What to Put In Your Year End Giving Emails

Email is a big part of your year end giving campaign. But what do you actually put in those emails? This episode gives you a glimpse into what to put in them to get more people to engage and donation to your organization. What you'll learn: → importance of...

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Ep 225 | Year End Giving Checklist

Year end giving is a stressful. Getting as much done as early as possible is going to make it easier to reach your goals. This episode will give you some resources for putting your campaign together. You'll know what to put together based off of the goals you have for...

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July Bonus Episodes

Bonus Episode 1Bonus Episode 2 Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about creating your dream personal and professional life. It's critical to build in time for yourself. As leaders in our organizations, that means setting the...

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Ep 210 | Keeping More of Your Donations with Jen Nielesky

Credit card processing is a cost of doing business, it's something we all accept. Did you know that you can negotiate rates and that not everyone pays the same rates for the processing? Understanding what your contract is is crucial. Working with consultant who can...

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Ep 204 | How Content Can Encourage Connection with Kevin Kwan

Do you know how to craft content that speaks to your potential donors where they are? Not everyone reads your stuff and is ready to give you their money. It's a matter of having a combination of pieces that reach them where they are. This helps with engagement and...

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Ep 201 | How to Market your Monthly Giving Program

How do you get monthly donors to join you? There are several ways you can marketing your monthly giving program and we're sharing a few here on this episode. Getting people to join is an ongoing job. With each new donor you're increasing your monthly gifts and that...

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Ep 198 | The Subscription Model and NonProfits

Monthly giving programs are a great way to support your fundraising efforts and manage cashflow. Plus, your monthly donors are your biggest fans, often giving extra gifts on top of their monthly contributions. There are so many different ways you can craft your...

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Ep 197 | Creative Ways to Feature Sponsors on Your Website

Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming...

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Ep 189 | Targeting Gen Z with your Fundraising Efforts

Targeting Gen Z might feel a little crazy. The oldest is only 25 years old after all. The sooner you create some conversations with your gen Z audience the better your long term success. Gen Z is creating new ways to earn money, build success and share causes that are...

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Ep 181 | How K-Pop Can Help You Build Community

Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have.  How does this relate to...

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Ep 176 | Staying in an Abundant Mindset with Gauri Manglik

When you're growing or just starting out it can be scary. Figuring out what to do first and how to keep your mind on growth and abundance feels like it might be impossible. Gauri is here to share ways that you and your team can stay postivie and come from an abundance...

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Ep 171 | Using Your Website to Maximize Giving Tuesday

Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...

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Ep 165 | Creating Unique Donor Experiences

How can you build unique donor experiences into the mix to get donors to keep coming back? It may take a little extra time but much of it can be automated and streamlined to make it easy on an ongoing basis. This is a long term strategy but will really help with...

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Ep 157 | Build Better Relationships with Networking

Wouldn't it feel amazing to not have anxiety when you show up to a networking event or a conference? There are so many things that come into our heads when we show up but a few simple mind flips can really help with creating a better experience for you. Brendan has...

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Ep 155 | Tasks You Can Batch For More Efficiency

When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...

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Ep 148 | How to Reach Your Target Market with Tim Fitzpatrick

We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...

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Ep 145 | Creating a Givers Community with EA Csolkovits

Who you surround yourself is so important. We all know that! You don't want to be the smartest person in the room right, that's not how you grow. But how do you go about finding the people to surround yourself with? That's the tricky part and what we are covering in...

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Ep 140 | Breaking Down the ASPCA Commercial Strategy

When you see commercials like the ASPCA, WWF, and St. Jude Children's Hospital have you ever realized how similar they are to each other? There is definitely a formula that they use to engage, convert and retain their donors that are viewing the commercial. This...

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Ep 139 | Where to Find New Donors (not what you think)

The big question is, how do you find more donors? That's what marketing is all about. Get in front of more audiences and get them to convert and become your customers. In this episode, I discuss ways to find donors within your existing audience. Tune in to learn more...

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Ep 123 | Giving Tuesday with Patrick Kirby

Please know that we say this with love. Repeat, repeat, repeat. Because it's the organizations that get really confusing when every five minutes they get tired of not waiting for something to hit or you don't get enough likes. Tne then they change the messaging. And...

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Ep 121 | Show Up – Even When You Think No One is Watching

Being a generation that appreciates instant gratitude, sometimes we tend to stop whatever we are doing when we see things not just going to our expectations. Today, I’m gonna tell you why showing up continues to matter and how it’s still going to continue to build...

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Ep 110 | Lessons Learned About Online Fundraising Events

In this episode you'll learn: → the power in storytelling.→ why it's important to really understand the goals of your event.→ how to leverage video you create for your event.→ why follow up is so important Resources Facebook CommunityGo from just listening to taking...

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Ep 109 | Subscription 101 with Paul Chambers

Yeah, and even if it is something where, you know, hey, here's where your money is going here is providing, you know, if I'm making a donation, and it's it's feeding 100 families that month, reminding me that you just fed another 100 families this month, that's really...

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Ep 102 | Diversify Your Donations

The average millionare has seven different streams of income. This allows you to have more stability in your financials and feel more confident in your growth. Does your nonprift have multiple streams of income? I'm sharing some ideas for ways you can create more...

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Ep 101 | The Importance of Asking

Why do some organizations get people to share on social but you don't? Why do some organization have an easier time getting their donors to give again, or volunteer more often? The easiest answer is this....THEY ASK!! If you ask for what you ned then you're much more...

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Ep 100 | My Favorite 9 Episodes From the Last 100

WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead?  Here are some key takeaways:...

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Ep 94 | Starting Conversations with Patrick Kirby

One of my mentors, and I've used this, I've used this thing that he said, forever. For the longest period of time, one of my fundraising mentors said, Never ask for a major gift unless you know the name of your donors dog. And he said it now like it was in passing,...

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