When you're in a quieter time of the year, what do you do? Do you relax and just stop doing everything because you're so burnt out? Or do you spend time nuturing your audience and continuing to spread awareness of your organization? The off-season is a great time to...
Targeting Gen Z might feel a little crazy. The oldest is only 25 years old after all. The sooner you create some conversations with your gen Z audience the better your long term success. Gen Z is creating new ways to earn money, build success and share causes that are...
Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have. How does this relate to...
When you're growing or just starting out it can be scary. Figuring out what to do first and how to keep your mind on growth and abundance feels like it might be impossible. Gauri is here to share ways that you and your team can stay postivie and come from an abundance...
Marketing is a task that is ongoing for the sustainability of your organization. It helps to bring in donors, volunteers, board members, and awareness to the community you serve. Setting up your marketing committee for success can not only help kep the board...
Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...
How can you build unique donor experiences into the mix to get donors to keep coming back? It may take a little extra time but much of it can be automated and streamlined to make it easy on an ongoing basis. This is a long term strategy but will really help with...
When you utilize your digital marketing to bring in new leads regularly it can help you with your long term fundraising strategies. You'll have a bigger pool to talk to as they donor history increases with you. Alex Oliveria is here to share some ways to think about...
Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you're doing and what would help them be more engaged. You can learn more about your...
Wouldn't it feel amazing to not have anxiety when you show up to a networking event or a conference? There are so many things that come into our heads when we show up but a few simple mind flips can really help with creating a better experience for you. Brendan has...
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...
Who you surround yourself is so important. We all know that! You don't want to be the smartest person in the room right, that's not how you grow. But how do you go about finding the people to surround yourself with? That's the tricky part and what we are covering in...
When you see commercials like the ASPCA, WWF, and St. Jude Children's Hospital have you ever realized how similar they are to each other? There is definitely a formula that they use to engage, convert and retain their donors that are viewing the commercial. This...
The big question is, how do you find more donors? That's what marketing is all about. Get in front of more audiences and get them to convert and become your customers. In this episode, I discuss ways to find donors within your existing audience. Tune in to learn more...
So websites are much like brick and mortar, you build it, they don't necessarily come. And there are billions of websites out there, and 1000s of them offering the same services that many of the nonprofits that you work with have, right. And so you're competing for...
I think that we often overlook the value of really good messaging, like, ultimately messaging is part of what makes the campaign cohesive and consistent, especially if it's happening over many weeks, or many channels, like you want people to feel like they're getting...
Please know that we say this with love. Repeat, repeat, repeat. Because it's the organizations that get really confusing when every five minutes they get tired of not waiting for something to hit or you don't get enough likes. Tne then they change the messaging. And...
Being a generation that appreciates instant gratitude, sometimes we tend to stop whatever we are doing when we see things not just going to our expectations. Today, I’m gonna tell you why showing up continues to matter and how it’s still going to continue to build...
In my direct sales business, back in the day, I was selling children's books, and I was volunteering with a nonprofit to spread literacy in schools in our neighborhood. And after volunteering with them, I realized, gosh, I have this opportunity. I'm selling children's...
I think that it was a really safe bet before to really rely on one to one in person relationship building, cultivation, solicitation and stewardship. I think that was a totally fine approach. And now, in part due to the pandemic, I don't think it's a fine approach...
In this episode you'll learn: → the power in storytelling.→ why it's important to really understand the goals of your event.→ how to leverage video you create for your event.→ why follow up is so important Resources Facebook CommunityGo from just listening to taking...
Yeah, and even if it is something where, you know, hey, here's where your money is going here is providing, you know, if I'm making a donation, and it's it's feeding 100 families that month, reminding me that you just fed another 100 families this month, that's really...
Having conversations with your donors is so important when it comes to retention. But with more and more of them coming to you online it can be tricky to have the interaction you used to when it came to your inperson events and fundraisers. Daryl Hatton of Fundrazr is...
Last year we had Staci West join us to talk about how the United Way of Benton and Franklin Counties was taking their Festival of Trees event online. Now she's back to tell us what they learned, how it went and what they'll do this year with the event. In this episode...
The average millionare has seven different streams of income. This allows you to have more stability in your financials and feel more confident in your growth. Does your nonprift have multiple streams of income? I'm sharing some ideas for ways you can create more...
Why do some organizations get people to share on social but you don't? Why do some organization have an easier time getting their donors to give again, or volunteer more often? The easiest answer is this....THEY ASK!! If you ask for what you ned then you're much more...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
When it comes to your mindset around your organization do you feel like you're spinning your wheels trying to retain your donors? Creating a great customer experience and thinking about your organization like a for-profit business can make a big impact. In this...
One of my mentors, and I've used this, I've used this thing that he said, forever. For the longest period of time, one of my fundraising mentors said, Never ask for a major gift unless you know the name of your donors dog. And he said it now like it was in passing,...
