Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
A language guide is a part of your branding materials that helps ensure your entire organization is speaking the same way and your copy is consistent. Putting together a word doc that allows you to keep the terms and phrases you us as well as your ideal customer makes...
There are so many ways that social media, specifically TikTok and Instagram, can suport your business. It can also be a big mess trying to figure. outwhat to post on different platforms. People search for you on social media but that doesn't mean you have to have...
Celebrating is such a great way to have content on social media that isn't asking, educating or growing your audience. It's just about shouting out those surrounding you that are doing cool things that you want to call out. This could be people in your organization,...
Bonus Episode 1Bonus Episode 2Â Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about showing up confidently on video. Its about the environment you set up to make you feel confident and ready to go. Whether it's trainings, Zoom meetings,...
When you're building trust online, a great way to do that is by collaborating with people that are aligned with your cause. This gives you visibility with an audience that already trusts the brand or person you're partnering with. This episode will give you ideas for...
How comfortable are you in marketing to Gen Z? Is it even on your radar? Gen Z is an incredible generation that is giving and thrives on community. They are also a fully tech generation and love video and social media. Learn ways you can target and connect with Gen Z...
Do you get frustrated trying to figure out what to post each day? Putting together a quick and easy template can help you get more consistent and connect with your audience. Grab the quick and easy template to come up with what to post on social media whether you're...
Building your email list helps you stay top of mind, engaged and building trust with more potential donors. It also allows you to nurture and encourage your existing donors to give again! There are several ways to grow your email list and this podcast episode shares...
Recently, I made a big change when it comes to my email newsletter. A complete 180 to be fair. It's in its testing phase but I still wanted to share it with you. The reason being, things are fluid in the marketing space. If you truly know your audience then you can...
Bonus Episode 1Bonus Episode 2Â Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about creating your dream personal and professional life. It's critical to build in time for yourself. As leaders in our organizations, that means setting the...
Creating blog posts or long form content is important. But what's the point of creating it if no one sees it. One great way to share your content is to your email list. Grab some strategies on how to nurture your email subscribers and stay top of mind, while also...
Email automation can save you time and increase your revenue...how cool is that! There are so many different ways you can use automations at all stages of the donor journey. Here are five automations you can implement to help you grow your list, nurture your audience...
Credit card processing is a cost of doing business, it's something we all accept. Did you know that you can negotiate rates and that not everyone pays the same rates for the processing? Understanding what your contract is is crucial. Working with consultant who can...
Getting donations is important - but it's not something that should be left up to luck! Paying attention to how your donation page is set up is a great first step. Using data from those donations and your analytics can help you make decisions to improve your donor...
Your donation page is critical, but it's only part of the experience your donors should have with you. Setting up your donation page for conversions is great and then it's all important to ensure they are building continued trust with you. This helps with better...
What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips What you'll learn: → making it easy to get employer matching...
Short form video content isn't going away. If it isn't a part of your strategy, what are you waiting for? Short form video is a great way for you to connect more with your audience and build trust. It is also the preferred way more and more people want to engage with...
Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is...
Do you know how to craft content that speaks to your potential donors where they are? Not everyone reads your stuff and is ready to give you their money. It's a matter of having a combination of pieces that reach them where they are. This helps with engagement and...
We can spend a lot of time creating content. In doing so, we hope to get results. These results include more traffic to your website, more conversions, more subscribers to your email list, etc. If you aren't sure if your content is working for you, this episode is for...
Creating content helps you with the rest of your marketing efforts. Make sure you're getting as many eyeballs on what you create by repurposing it and sharing it on a wide variety of places. What you'll learn: → where content can be repurposed.→ where to share your...
How do you get monthly donors to join you? There are several ways you can marketing your monthly giving program and we're sharing a few here on this episode. Getting people to join is an ongoing job. With each new donor you're increasing your monthly gifts and that...
When you have a thriving monthly giving program you aren't just building in financial sustainability for your organization, you're also increasing the number of people you can have conversations with for other opportunities. So what do you do with all these contacts?...
How do you know what your audience wants when it comes to a monthly giving program? It can be easy to be in our own heads. Today's guest is Tiffany King and she's bringing her perspective of creating value for her business members to her Chamber of Commerce. While a...
Monthly giving programs are a great way to support your fundraising efforts and manage cashflow. Plus, your monthly donors are your biggest fans, often giving extra gifts on top of their monthly contributions. There are so many different ways you can craft your...
Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming...
Are you making these mistakes on your website? Your website is a great tool. Are you making the most of it or just putting it up there and hoping people convert? Dani MacGregor is here to share some common mistakes people make on their websites and how you can fix...
The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....
Calls to action (CTAs) are critical to guiding people where to go for the next step with your organization. Are you utilizing them to the best of your ability? Here are seven ways to encourage your visitors to take the right action at the right time on your website....
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
What can we learn when we listen? When we show up to conversations it is so tempting to talk all about ourselves and the incredible things we do. That might not get us the results we want because we aren't learning about how our organization could benefit the person...
When you're in a quieter time of the year, what do you do? Do you relax and just stop doing everything because you're so burnt out? Or do you spend time nuturing your audience and continuing to spread awareness of your organization? The off-season is a great time to...
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Targeting Gen Z might feel a little crazy. The oldest is only 25 years old after all. The sooner you create some conversations with your gen Z audience the better your long term success. Gen Z is creating new ways to earn money, build success and share causes that are...
There are so many great marketing strategies out there. Are you struggling to figure out what to do and what to pass on? The best place to start is by looking at your data, or maybe even starting to collect data. That data tells you where things are working, and where...
Is LinkedIn a platform you're utilizing for your business? There are so many different ways you can take advantage of the platform. It's perfect for connecting and building relationships, even if you aren't creating original content. What you'll learn: → why being...
2023 is going to be the best year yet! No excuses! You're going to achieve everything you want for your organization, your life and your family, I just know it. Thank you for letting me walk alongside you on your journey. What you'll learn: → why January is all about...
It's a new year. You might be thinking about resolutions and changes you want to make in your personal and professional life. One thing I'm always working on improving is my productivity. I love my job and the work I do, but finding success doesn't mean spinning my...
2023 is all about getting back to basics. When the foundation of your business is strong, your business will grow. We tend to get sidetracked by all the pretty new things. I'm pushing them to the side and focusing on the things that I know will help me reach my goals....
Workforce issues are still here and figuring out the right people to have on your team is critical. In our last episode we talked with Karin Davis about how to build creativity into your team and how that relates to retention and collaboration and finding the right...
Creativity isn't just about arts and crafts and singing and dancing. It's about how you think about the problems you're solving and creating new solutions. By doing this work, you'll have even more opportunities to make an impact on your community and the cause you're...
Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have. How does this relate to...
So many people get stuck on what they should or shouldn't be doing when it comes to marketing in your business. The thing is, when you talk to different people they'll tell you something a little different, especially based on their specialty. So what do you do? I'm...
Digital marketing may seem like a mysterious thing, but like all things in business, its really just like how you do all things. Take it one step at a time and don't feel like you have to do it all at once. Then its about testing and seeing what works for you. What...
Do you have a healthy relationship with technology? This isn't something that people necessarily think about when it comes to tech and work. Afterall, you have to use it to get things done! Technology is critical in automating, our ability to communicate, setting up...
I love to start my strategic planning by planting my big rocks and non negotiables. This is both personal and professional, because I want to have that healthy balance. I'm walking you through the simple steps I do each year to help me set big goals and figure out my...
When you're growing or just starting out it can be scary. Figuring out what to do first and how to keep your mind on growth and abundance feels like it might be impossible. Gauri is here to share ways that you and your team can stay postivie and come from an abundance...
Are there tasks that you find yourself doing over and over again? Or things that you know could just be a bit simpler? Michelle Nedelec is here to share how to think about automating tasks so that you can free up more time in your day and your teams day! What you'll...
Keeping your content organized can help you with knowing how to share the resources with your donors and community, but also help you with how you repurpose your content! Learn how to use this amazing template, then grab it and start organizing and reusing your...
How do you feel about your day and your business or organization? Are you running like mad trying to figure out what to do? Do you have time build in to really get creative so that you can continue to problem solve and grow? Then this episode is for you! What you'll...
Marketing is a task that is ongoing for the sustainability of your organization. It helps to bring in donors, volunteers, board members, and awareness to the community you serve. Setting up your marketing committee for success can not only help kep the board...
Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...
A project management tool can be a game changer for the efficiency of your business. It keeps you're entire team on task and allows you to have eyes. on what everyone is working on. andhwere they're at with tasks. But there are other ways you can utilize a project...
You put so much effort into your email marketing that you want. asmany people to open them as possible. So how do you increase the open rates? Some if these things might not be what you think. What you'll learn: → what metrics are important to pay attention to.→ easy...
The header of your website grabs visitors attention and lets them know what's the most important action for them to take. It also shares the biggest pain point you are solving for them. What you'll learn: → how other larger nonprofits are maximizing their headers.→...
Change is never easy. When you're the leader of an organization it can be even more difficult. You may know what types. ofthings you want for your organization but you'll also have to bring your board, volunteers and team along. This can be something as simple as a...
SEO (search engine optimization) is all about getting organic (free) traffic to your website. You're probably doing some basic things but if you're ready for more this episode is for you. Erin Ollilia is here to share 5 steps to take what you're currently doing to the...
How can you build unique donor experiences into the mix to get donors to keep coming back? It may take a little extra time but much of it can be automated and streamlined to make it easy on an ongoing basis. This is a long term strategy but will really help with...
Accessibility is an important element of your website. It ensures that all people can access the content on your website. It's not only the right thing to do, but there are also leagal requirements around it. Amber Hinds is here to share how to get started with...
When you utilize your digital marketing to bring in new leads regularly it can help you with your long term fundraising strategies. You'll have a bigger pool to talk to as they donor history increases with you. Alex Oliveria is here to share some ways to think about...
If you're putting in all the work to put up a new blog post then you want to make sure as many people as possible are seeing it. This isn't just getting traffic to the page, it's also how you set up the post. Its also important that people have a great next step to...
There are so many reasons why email marketing is a must have in your marketing arsenal. Kyle Stout is here to share some best practices when it comes to getting more conversions from your email marketing. What you'll learn: → ways to be more genuine with your emails.→...
Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you're doing and what would help them be more engaged. You can learn more about your...
When things are a little slower, like in the summer, we can go into panic mode. Instead, we can look at it as a way to get back to basics and clean up house. It helps to bring things back so that you can be more effective all the time. What you'll learn: → how to...
There are so many different marketing tactics out there, and with a smaller (or nonexistent team) its impossible to do them all. SEO is a great option but is also one that takes time to get rolling. Eli Swartz talks in this episode about if SEO is the right strategy...
Wouldn't it feel amazing to not have anxiety when you show up to a networking event or a conference? There are so many things that come into our heads when we show up but a few simple mind flips can really help with creating a better experience for you. Brendan has...
Coming up with ideas on what to title your content can be a roadblock when it comes to being consistent with your content. With these simple and quick tips you will no longer have an issue with coming up with ideas! This is a great episode especially if you have a...
When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...
A morning routine is nothing new, but since January our schedules have changed and with it my morning routine. It's been a while since I've shared what my mornings look like so I thought why not now! What you'll learn: → why a morning routine helps productivity.→ my...
Finding employees right now can be difficult. So how can we streamline what we're doing and make the most of the employees we have. It comes to thinking outside of the box when it comes to job roles and thinking about who does what. What you'll learn: → how to...
Hopefully you've done the work to determine who you're talking to and how to find where they are so you can reach them. Now it's time to make sure that everything you putting out there matches up with who you have determined as your ideal donor and customer. It starts...
I recently just celebrated my fifth year in business! I can't believe it's already been that long! There are a few lessons I learned the hard way as I've grown my business so I'm sharing them with you incase the resonate with where you're at in the growth of your...
I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...
Getting a website up and running for your business is no easy feat. You probably have more questions then answers and when you talk to potential developers they probably speak in a language you don't understand. I'm answering some of the most commonly asked questions...
We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...
Do you ever wonder what allows one person to be successful and the other not when they have seemingly the same recourses? It all comes down to mindset. How are we setting ourselves up for success and what do we do that is holding us back. What You'll Learn: → how to...
Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...
Who you surround yourself is so important. We all know that! You don't want to be the smartest person in the room right, that's not how you grow. But how do you go about finding the people to surround yourself with? That's the tricky part and what we are covering in...
You know you need to be sending regular emails to your list, but do you get stuck with what you should be putting in them? Don't let that hold you back rom nuturing your list and keeping them engaged. I'm giving you an easy formula for you to use when you sit down to...
Look, it's not easy to start an organization. It's a big leap of faith and it requires you to keep perservering. I have loved working with Denise and how she tackles things. Her story is so inspiring to me. And I thought it might be to you as well! What You'll Learn:...
How do you make decisions when it comes to your marketing? I hope that it stems from some sort of data. Its time to start paying attention to what the data tells you so you can keep doing things that are working well for your organization and driving revenue and let...
It's time to take back control of your calendar. You've made it through the holidays. We're a couple months into the new year. It's time to get back on a schedule and routine so you can get more of the important work done! I'm sharing some ways I control my calendar...
When you see commercials like the ASPCA, WWF, and St. Jude Children's Hospital have you ever realized how similar they are to each other? There is definitely a formula that they use to engage, convert and retain their donors that are viewing the commercial. This...
The big question is, how do you find more donors? That's what marketing is all about. Get in front of more audiences and get them to convert and become your customers. In this episode, I discuss ways to find donors within your existing audience. Tune in to learn more...
In this episode, I talk about the five segments you can set up in your business. I share some insights o why I love email marketing, where your email becomes the most magical, how to organize your list, and the five areas you can segment within your email list. Tune...
So websites are much like brick and mortar, you build it, they don't necessarily come. And there are billions of websites out there, and 1000s of them offering the same services that many of the nonprofits that you work with have, right. And so you're competing for...
I think that having a vision that you keep at the front and center of your work is a wonderful thing to do from kind of an operational and making sure that you're headed in the right direction standpoint. But when you're actually doing the day to day work, those...
Are you someone who makes new year’s resolutions or not? In this episode, we discuss consistency, showing up, balanced work life, and how you can set your goals for the year. In addition, we look at professional and financial goals, how you can achieve them and focus...
In our last episode of 2021, I want to take a minute to reflect and take some time to walk you through some of the processes that I do at the end of the year and what I do when I’m planning for the next year. What you will learn: → What I love doing at the end of the...
Either way, you want to look at how quickly your site is loading. And you also want to make sure that you're understanding that the best way to do this, as silly as it sounds, is to give it to someone that, you know, give your URL to somebody that you know and ask...
Intrapreneurship from a pure definition perspective is just really a person that takes a entrepreneurial attitude and utilizes that within a company. So an example of that is I'm currently the CEO President for an equipment finance company based in Ann Arbor,...
I recently just finished the first three seasons of the Stranger Things series and now waiting for the fourth season in 2022. Whether you’re a fan or not, the series has some key marketing lessons I learned that I’m going to share with you. Here are the five things...
Fundraising is, its kind of like sales. You know what I mean? It really is the same thing. It's just that instead of selling a product or service, you're just raising funds to be able to offer it. But I think that you need a good process for qualifying quote, unquote,...
I think that we often overlook the value of really good messaging, like, ultimately messaging is part of what makes the campaign cohesive and consistent, especially if it's happening over many weeks, or many channels, like you want people to feel like they're getting...
Being an entrepreneur is difficult. All the things happen and it’s an emotional rollercoaster. In this episode, I share with you the five lessons I learned from my entrepreneurial family. What you will hear in this episode: → My backstory→ Networking→Think outside...
What would it take for you just to work a week ahead? And I know some people like, whoa, I can't work a week ahead, then work at least a couple of days ahead. Do baby steps because it will help you. You should be planning ahead in your business anyway. You shouldn't...
I once was feeling a lot of pressure to get things right. And to do things, right. And to you know, little perfectionism popping up. And I asked a mentor of mine, you know, what if I really mess this up? And he said, That's right, you'll do better tomorrow. We're...
In this episode, I will share with you the different ways we can get sponsorships and donations for our businesses. Building the support system and those amenities that those top-level executives would love, supporting the community, and how we can have the...
Please know that we say this with love. Repeat, repeat, repeat. Because it's the organizations that get really confusing when every five minutes they get tired of not waiting for something to hit or you don't get enough likes. Tne then they change the messaging. And...
Yeah, I mean, what a welcome sequence is, it's a series of emails that your organization writes one time, and puts them on automation, so that as soon as a new subscriber joins your list, they will automatically receive this welcome the sequence of emails. So it's...
Being a generation that appreciates instant gratitude, sometimes we tend to stop whatever we are doing when we see things not just going to our expectations. Today, I’m gonna tell you why showing up continues to matter and how it’s still going to continue to build...
A lot of times people feel, like saying like, you just have to do it yourself if you want it done right. But that actually backfires. A lot of times, there's only so many hours in a day. And so I always tell people, if you develop SOPs "standard operating procedures,"...
In my direct sales business, back in the day, I was selling children's books, and I was volunteering with a nonprofit to spread literacy in schools in our neighborhood. And after volunteering with them, I realized, gosh, I have this opportunity. I'm selling children's...
In today’s episode, I share with you the tools we can’t live without. These are tools that our organization has been using for our project management, website management, legal stuff, graphic design, communication, and marketing. Tube in to find out more! What You'll...
I think that it was a really safe bet before to really rely on one to one in person relationship building, cultivation, solicitation and stewardship. I think that was a totally fine approach. And now, in part due to the pandemic, I don't think it's a fine approach...
The days of mainstream are over. There are no mainstream hit singles. I don't even know what a hit single is anymore. There are no mainstream television shows. All of the audience has been carved up. And Alvin and Heidi Toffler predicted this in the Third Wave in the...
We took a break during the Summer to regroup, refresh our systems, and put some things together. We’re now back! In this episode, I share what we have in store for you, and other exciting things coming up! What You'll Learn: how I'm celebrating my birthday month....
There are so many reasons why we have hit a pause button for our podcasts. Sometimes it’s the right thing to do. In this episode, I share with you all the reasons why we had to do this and when to expect us back! What you learn in this episode: How I’m making my...
What You'll Learn How can a virtual assistant help your business? There are reasons to hire them as your company and business are growing and you can find a VA to handle a variety of different types of tasks inside of your organization. In this episode you'll learn:...
How do you thank you donors? And does it happen just after they've received their gift or do you thank them various times throughout the year? Sending a thank you card that is personalized and handwritten can make a major impact and set you apart from the other...
Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...
In this episode you'll learn: → the power in storytelling.→ why it's important to really understand the goals of your event.→ how to leverage video you create for your event.→ why follow up is so important Resources Facebook CommunityGo from just listening to taking...
Yeah, and even if it is something where, you know, hey, here's where your money is going here is providing, you know, if I'm making a donation, and it's it's feeding 100 families that month, reminding me that you just fed another 100 families this month, that's really...
Traveling for months has its benefits for sure. It's also tricky when it comes to managing schedules and balancing time with friends and family and making sure I'm getting all the things done. I'm sharing with you what I've learned from my first few weeks on the road....
Yeah, so we took some of the presentations that we're going to be in this recent fundraising event we did. And we just pulled out 15 second snippets to encourage signups. And we did about five different videos for it. And that got a lot of engagement and interest. So...
Having conversations with your donors is so important when it comes to retention. But with more and more of them coming to you online it can be tricky to have the interaction you used to when it came to your inperson events and fundraisers. Daryl Hatton of Fundrazr is...
Change isn't always easy but it's inevitable. Whether it's change happening in your personal or professional life it still affects what you get done and how. I personally love change. It challenges me and helps me grow and learn. Nothing can grow if it doesn't change....
Last year we had Staci West join us to talk about how the United Way of Benton and Franklin Counties was taking their Festival of Trees event online. Now she's back to tell us what they learned, how it went and what they'll do this year with the event. In this episode...
Pinterest is an amazing tool and a great way for people to find you over and over again. Cara Chace is here to share some basics about Pinterest and how it can give you more visibility in your organization. In this episode you'll learn: → why Pinterest isn't a social...
The average millionare has seven different streams of income. This allows you to have more stability in your financials and feel more confident in your growth. Does your nonprift have multiple streams of income? I'm sharing some ideas for ways you can create more...
Why do some organizations get people to share on social but you don't? Why do some organization have an easier time getting their donors to give again, or volunteer more often? The easiest answer is this....THEY ASK!! If you ask for what you ned then you're much more...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
When it comes to your mindset around your organization do you feel like you're spinning your wheels trying to retain your donors? Creating a great customer experience and thinking about your organization like a for-profit business can make a big impact. In this...
Managing your calendar can be stressful. And your to-do list might be growing forever long. I've mastered some organization skills with managing multiple programs, clients and marketing my business. I'm sharing with you what I do to help you get your calendar under...
Are you tempted to sign up for every single conference or online event that pops up on your Facebook feed! Yes, learning is always good and I always recommend challenging yourself, but there is a time and place where these events can help you grow and where they can...
How often are you reusing your content? Becky and Jon are here to talk about all the ways you can think about the things you produce already as content and share them with the world, over and over again! In this episode you'll learn: → why a content strategy is...
I think what what causes failure for a lot of entrepreneurs, particularly new ones, younger ones, kind of millennial entrepreneurs, and Gen Z entrepreneurs is that they just give up too quickly. They don't realize that, look, it's gonna take you a year just to figure...
One of my mentors, and I've used this, I've used this thing that he said, forever. For the longest period of time, one of my fundraising mentors said, Never ask for a major gift unless you know the name of your donors dog. And he said it now like it was in passing,...
So I want to want to say that, again, the things that people think you should be doing for self care aren't really resonating with you. And the the genius of that, is it those are things for other people that may resonate with them. And that's great. The thing about...
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. Â In this...
 We call our monthly donors, our Guardians, and, and we do things that were like specific to them. So they're the only people that get a monthly update on as far as like, what our offensive side is doing, as well as our training, they get access to everything first....
When was the last time you took a look at your credit card fees. When it comes to making donations easy online, fees are often an expense that is hard to swallow. Jen is here to talk about things to think about and questions to ask your processing company to save...
Congratulations on making it through 2020! I can't wait to see what 2021 brings to your organization. Pop some champagne! We did it! 2020 was a year for the record books and whatever it brought you and your organization, you made it. That's definitely worth...
This is my favorite part of the whole conversation. So that's exactly the objection we hear, you know, this sounds great. But we do not have a budget for spending money on online advertising. And the cool thing is that Google has a program which many nonprofits, but...
And one of the nonprofit's that really speaks to me right now is Kids Center. And it just always has, and what is happening in homes and how it's even more, it's happening more intensely as everything is with all of our different giving options. And so I got a...
Visibility is so important in the overall growth of your organization. But how do you go about doing that in the online space? I'm giving you five ways to think about getting visibility that is long term and authentic to your audience and donors. In this episode...
I've shared with you how I plan for my year, now I'm giving you tools for creating your content plan for the year. It's an easy step-by-step plan that you can implement easily to simplify your content strategy and keep things moving forward. In this episode you'll...
Podcasting is the thing we love to do. It's easy for us and helps to create weekly content. We're sharing why we have enjoyed podcasting and what it does for our content and social media strategy. In this episode you'll learn: → why creating consistent content is...
WordPress is a great tool But it can be overwhelming if you don't understand what you're getting yourself into and how to maximize it. I'm sharing with you reasons why you may NOT want to use WordPress for your website. In this episode you'll learn: → the difference...
Giving Tuesday is just around the corner. Are you ready for it? Now is a great time to get prepped and ready to go so you can have an amazing Giving Tuesday for your organization AND enjoy your Thanksgiving holiday. In this episode you'll learn: → Strategy #1 - get...
Don't go into another contract around your website without listening to this episode. These questions will help you better understand what you're getting (and what you're not). In this episode you'll learn: → differences between designers and developers. → why...
Are you struggling to build relationships with current and potential donors online? Just because we have to do more online instead of in-person doesn't mean that relationships have to change. In this episode we talk about how to build relationships online. In this...
And this is really important if you have multiple departments to kind of come together and do this as a team. Because your development team might say, Okay, well, we have these five fundraisers that we're going to do in order to hit our financial fundraising goals....
We've done some stuff with next after we just actually launched a study in multi-channel fundraising, like how productive it is to get to donors on multiple channels. But in some of their research, they looked at what percentage of major donors come from small and...
Are you struggling each day to figure out a routine that works for you, your family AND your remote team? We have you covered in this episode! Share your favorite organization techniques below! Organization is hard in normal times. Now you're dealing with more people...
When COVID ramped up United Way of Franklin & Benton County had to figure out how to get their "Festival of Trees" event and turn it into a virtual event. Staci West is a board member for the United way and is sharing what they are planning to do with their event...
A youth center might need new computers and so there's a specific amount of money that they need to reach by a specific time period, and that's separate from their general fund, for example. So if you want to engage that way, you can create a second form on your site...
Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...
What creative ways do you say thank you to your donors? Don't forget in this season to ensure you're saying thank you to your audience. And you can stand out with all the noise by thinking out of the box and doing some fun thank yous. Pull your team together, listen...
Just because you can't meet in person doesn't mean you cant have impactful and engaging events online! If you're struggling to figure out how to take your fundraising events, or the services you provide, online, then this is the episode for you! I'm sharing some ways...
Don't freak out about being a remote office. It might be going on longer than we expected but with some simple adjustments you can make it work! It can be tricky to navigate working and leading teams when everyone is working remotely. But with a few simple tools, you...
Don't be scared to start email marketing. It's a powerful tool in your marketing toolbox and there is not better time than now to get started! Email marketing is one of my favorite things. But it's also something I get push back on quite a bit from all types of...
So you know, when you're fundraising if you really want to have integrity behind that, you have to know your numbers and you, you it's more than just a dream, you really have to be able to go into documents and be able to say, you know, here's how money is going to be...
I look at a promo kit is that there are sort of two tracks that you can go down, you can have one overarching promo kit that I recommend everybody has. And that's just about your organization. That's the bread and butter of what you do, how you do it, why you do it,...
If we stay focused, it just really aligns that if we stay focused on the mission and vision of a business. We can stay focused on what's important and prioritize it and then it all becomes a part of the business works. flow in a part of standard business operations...
Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an...
Now I would love to see every single nonprofit have a blog on their website. Why? Number one, it shares information with your audience that's relevant that might make that decision for is this the nonprofit that I want to be a donor at? Is this the after school...
And as I started to sit with kind of what was happening in the world around us and my background, I realized that I really wanted to get back to serving nonprofits. And it just felt good to me. And because fundraisers were being canceled, and because and you know,...
My favorite feature on LinkedIn has got to be their lead forms that they have. So a lot of our campaigns use the lead forms, they're very similar to the Facebook lead forms. But you know, the value of LinkedIn is that everyone has their company name and job title...
How will you stay in front of your audience so that they're ready to buy when you're ready sell? If you're short on ideas, I'm giving you 3 in this quick episode. Staying in front of your audience is so important, even if you aren't selling right now. And these three...
Instagram stories are a great way to get to know your audience better and for them to get to know you. Don't be scared - just get started! And in this episode we're sharing how. Creating Instagram Stories doesn't need to be scary or complicated but you just need to...
Don't let your calendar take hold of you. You're in charge. And here's how I do it. I haven't been that consistent with my content lately - and it's been driving me nuts. Going into week 5 of staying at home, with the whole family, has had its ups and downs. And now...
I think that if you have it in your budget, you should absolutely be running ads right now. Because one of the things that Facebook has said, one of the things that I've seen, like, Google and so many other people saying is that because so many of us are online right...
The one challenge you have with trying to protect the planet, not use plastic, all of those things, is that at the end of the day, the consumer has to decide if that's important. And, whether it adds cost or it adds inconvenience or whatever change it makes, in...
The one thing that remains a contstant for most of us is our values. So even though we didn't know how to respond to the things that are outside of our control, the one thing we can do is stay true to our own character, who we are as an individual, who we are as a...
Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO. So in this episode, I'm sharing these quick tips you'll want to think about when putting...
My kids eat all day long. So I like to again, like I said, number one, communicate with them on here's where the snacks are. I don't need you coming in and talking to me all day. So having healthy snacks that are available, having fruit that's already washed and ready...
Don't forget to include self-care into your work day! Self-care is something we talk about a lot. I do have a previous neck injury that makes me more susceptible to throwing my neck and back out. However, a lot of it based on posture. Sitting at a desk all (or most...
"There are many people that will offer what you do, you know. So I'm not the only event manager in the world. you know, I'm not the only one who's going to be teaching on how to create a successful and profitable event. How I do it and my personality and my...
I'm sharing my "typical" week with you in hopes it'll help you out, and maybe you'll even be able to give me some ideas about how to be more efficient! Hitting you up with what my week looks like. I did say that I'd go through Saturday - but it looks like you get me...
Have you ever thought about creating an online course? Don't do a thing till you listen to this episode!!! Starting an online course is no easy task. So before you go down that road, learn what you need to consider before you start the process.What You'll Learn...
I'm celebrating 50 episodes, what are you celebrating? What You'll Learn When you're running a business, it's hard not to remember to celebrate your wins. Since I just hit 50 episodes, I thought I'd take this opportunity to celebrate with you. And encourage you to...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you work from home and struggle to keep work and home separate? I brought my daughter in (for a bit) to chat about this. What You'll Learn Working from...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Time for the down and dirty of ADA compliance. What You'll Learn ADA stands for the Americans with Disabilities Act. Portions of this relate to websites as...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time. Repurpose the content you have! We'll share how. Content, content, content!!! Yes, it's important,...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Ready to make some extra income? What You'll Learn Affiliate marketing is a great way to make a little extra money recommending products you already share. ...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you always wanted to be a guest on other people's podcasts? Then this is the episode for you! Thinking about starting a podcast but maybe want more...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done.  Maintaining your website is like maintaining your car. It should be done on a regular...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it? You're not alone! We're breaking it down in this episode. How often do...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you struggle with how to maximize your content? Time to repurpose it! Repurposing content can look like a few different things. In this episode we're...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Having a robust email list helps you grow your business...but how do you get people on your list? I'm chatting with Linda and Wendy about how quizzes can...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories While we love WordPress we know it's not the only viable option out there. So in this quick episode we talk about another option - SquareSpace. SquareSpace...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesWhat are you currently doing with your digital marketing strategy? Let us know in the comments below! Sales and Marketing belong together. You can't have...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories What are your thoughts on resolutions? Do you like them or hate them? Kick off your business goals and resolutions with the Business Accelerator Workshop in...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Meet the people in my life that help me with my business on a regular basis. They are local here with me and we support each other and keep each other...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Choosing the platform your build your website off of is super important. So in this Fast Fact Friday I'm sharing why we choose WordPress for our website...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Katy Ipock has thought about starting a podcast for a long time and she finally pulled the trigger! We're chatting why now and how she can promote it to a...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Your website doesn't have to be crazy! It just needs to clearly define who you are. So in this episode I'm giving you the core elements for building your 1...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Non-profit fundraising can be difficult. But coming up with a unique idea can really help excite your existing audience and bring in new ones. Waldorf...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating content is important. But remember, it's all about quality, NOT quantity. Welcome to the first Fact Fact Friday podcast. Why is content important...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Marketing is one thing - but you can't be successful at it if you don't have the financials to support it. Let's chat about this. 2020 planning is in full...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories In this episode I talk with Eva about the redesign of her website. We talk about what to pay attention to, how to use Google Analytics to make informed...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Are you planning for 2020 yet? I love planning things. Some of my favorite things are strategizing clients. But you can come up with all the ideas and if...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Always wanted to start a podcast, but don't know where to get started? Krystal Proffitt is here to break it all down for you. Krystal teaches people how to...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories We all have struggles in our business - but it's what we do to keep moving forward that makes all the difference in the world. Kelsey went through a LOT...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Today I'm helping Jennifer with her lead magnet and knowing if it's effective or not! What You'll Learn (4:09) What is a lead magnet? (7:13) How to title...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Q4 is full of holidays from Halloween to Thanksgiving to Christmas. I'm giving you ideas to take advantage of the holidays even if you aren't an eCommerce...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels are a word you hear thrown around all the time. And you probably have them in place, you just don't even realize it! If you've heard sales...
