Digital Marketing Therapy

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Ep 222 | What are you Famous For? with Craig Alexander

Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...

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Ep 221 | Creating a Language Guide

A language guide is a part of your branding materials that helps ensure your entire organization is speaking the same way and your copy is consistent. Putting together a word doc that allows you to keep the terms and phrases you us as well as your ideal customer makes...

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Ep 218 | Celebrating on Social Media

Celebrating is such a great way to have content on social media that isn't asking, educating or growing your audience. It's just about shouting out those surrounding you that are doing cool things that you want to call out. This could be people in your organization,...

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August Bonus Episodes

Bonus Episode 1Bonus Episode 2 Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about showing up confidently on video. Its about the environment you set up to make you feel confident and ready to go. Whether it's trainings, Zoom meetings,...

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Ep 216 | Marketing to Gen Z on Social Media with Emanuel Rose

How comfortable are you in marketing to Gen Z? Is it even on your radar? Gen Z is an incredible generation that is giving and thrives on community. They are also a fully tech generation and love video and social media. Learn ways you can target and connect with Gen Z...

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Ep 215 | Create Your Social Media Publishing Schedule

Do you get frustrated trying to figure out what to post each day? Putting together a quick and easy template can help you get more consistent and connect with your audience. Grab the quick and easy template to come up with what to post on social media whether you're...

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Ep 214 | Strategies for Growing Your Email List

Building your email list helps you stay top of mind, engaged and building trust with more potential donors. It also allows you to nurture and encourage your existing donors to give again! There are several ways to grow your email list and this podcast episode shares...

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Ep 213 | My New Newsletter Strategy

Recently, I made a big change when it comes to my email newsletter. A complete 180 to be fair. It's in its testing phase but I still wanted to share it with you. The reason being, things are fluid in the marketing space. If you truly know your audience then you can...

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July Bonus Episodes

Bonus Episode 1Bonus Episode 2 Bonus Episode #1 This episode was featured on Easy Style with Sami and is all about creating your dream personal and professional life. It's critical to build in time for yourself. As leaders in our organizations, that means setting the...

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Ep 211 | 5 Email Automations To Help you Raise More Money

Email automation can save you time and increase your revenue...how cool is that! There are so many different ways you can use automations at all stages of the donor journey. Here are five automations you can implement to help you grow your list, nurture your audience...

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Ep 210 | Keeping More of Your Donations with Jen Nielesky

Credit card processing is a cost of doing business, it's something we all accept. Did you know that you can negotiate rates and that not everyone pays the same rates for the processing? Understanding what your contract is is crucial. Working with consultant who can...

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Ep 207 | Donation Page Layout and Features

What does your donation page look like? Is it easy for people to navigate and find, or is it messy and unclear? Or worse, does it send you right to PayPal! Make the most of your donation page with these tips What you'll learn: → making it easy to get employer matching...

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Ep 205 | Using AI to Create Content with Scott Bywater

Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is...

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Ep 203 | Next Steps for Maximizing Content with Aaron Burnett

We can spend a lot of time creating content. In doing so, we hope to get results. These results include more traffic to your website, more conversions, more subscribers to your email list, etc. If you aren't sure if your content is working for you, this episode is for...

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EP 202 | Your Content Repurposing Roadmap

Creating content helps you with the rest of your marketing efforts. Make sure you're getting as many eyeballs on what you create by repurposing it and sharing it on a wide variety of places. What you'll learn: → where content can be repurposed.→ where to share your...

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Ep 201 | How to Market your Monthly Giving Program

How do you get monthly donors to join you? There are several ways you can marketing your monthly giving program and we're sharing a few here on this episode. Getting people to join is an ongoing job. With each new donor you're increasing your monthly gifts and that...

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Ep 198 | The Subscription Model and NonProfits

Monthly giving programs are a great way to support your fundraising efforts and manage cashflow. Plus, your monthly donors are your biggest fans, often giving extra gifts on top of their monthly contributions. There are so many different ways you can craft your...

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Ep 197 | Creative Ways to Feature Sponsors on Your Website

Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming...

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Ep 195 | Copy and Your Website with Kara Duncan

The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....

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Ep 194 | 7 Ways to Maximize Calls to Action on Your Website

Calls to action (CTAs) are critical to guiding people where to go for the next step with your organization. Are you utilizing them to the best of your ability? Here are seven ways to encourage your visitors to take the right action at the right time on your website....

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Ep 193 | Marketing Hasn’t Changed At All

Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...

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Ep 192 | How Listening Can Help You With Your Marketing

What can we learn when we listen? When we show up to conversations it is so tempting to talk all about ourselves and the incredible things we do. That might not get us the results we want because we aren't learning about how our organization could benefit the person...

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Ep 189 | Targeting Gen Z with your Fundraising Efforts

Targeting Gen Z might feel a little crazy. The oldest is only 25 years old after all. The sooner you create some conversations with your gen Z audience the better your long term success. Gen Z is creating new ways to earn money, build success and share causes that are...

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Ep 187 | Getting Started with LinkedIn with Jen Corcoran

Is LinkedIn a platform you're utilizing for your business? There are so many different ways you can take advantage of the platform. It's perfect for connecting and building relationships, even if you aren't creating original content. What you'll learn: → why being...

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Ep 186 | New Year Pep Talk

2023 is going to be the best year yet! No excuses! You're going to achieve everything you want for your organization, your life and your family, I just know it. Thank you for letting me walk alongside you on your journey. What you'll learn: → why January is all about...

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Ep 185 | Take Back Your time in 2023 with Chelsey Newmyer

It's a new year. You might be thinking about resolutions and changes you want to make in your personal and professional life. One thing I'm always working on improving is my productivity. I love my job and the work I do, but finding success doesn't mean spinning my...

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Ep 184 | Getting Back to Basics with My Marketing in 2023

2023 is all about getting back to basics. When the foundation of your business is strong, your business will grow. We tend to get sidetracked by all the pretty new things. I'm pushing them to the side and focusing on the things that I know will help me reach my goals....

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Ep 181 | How K-Pop Can Help You Build Community

Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have.  How does this relate to...

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Ep 180 | What Should You Do to Grow Your Organization?

So many people get stuck on what they should or shouldn't be doing when it comes to marketing in your business. The thing is, when you talk to different people they'll tell you something a little different, especially based on their specialty. So what do you do? I'm...

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Ep 177 | Creating your 2023 Big Picture Strategy

I love to start my strategic planning by planting my big rocks and non negotiables. This is both personal and professional, because I want to have that healthy balance. I'm walking you through the simple steps I do each year to help me set big goals and figure out my...

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Ep 176 | Staying in an Abundant Mindset with Gauri Manglik

When you're growing or just starting out it can be scary. Figuring out what to do first and how to keep your mind on growth and abundance feels like it might be impossible. Gauri is here to share ways that you and your team can stay postivie and come from an abundance...

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Ep 171 | Using Your Website to Maximize Giving Tuesday

Giving Tuesday isn't too far off. I'm sure you'r working on all the things you need to promote, but are you taking into consideration what their experience is when they land on your website? Keeping it clear and simple will help get more conversions from all the hard...

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Ep 169 | Increasing Email Open Rates with Liz Wilcox

You put so much effort into your email marketing that you want. asmany people to open them as possible. So how do you increase the open rates? Some if these things might not be what you think. What you'll learn: → what metrics are important to pay attention to.→ easy...

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Ep 168 | Crafting Engaging Website Headers

The header of your website grabs visitors attention and lets them know what's the most important action for them to take. It also shares the biggest pain point you are solving for them. What you'll learn: → how other larger nonprofits are maximizing their headers.→...

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Ep 165 | Creating Unique Donor Experiences

How can you build unique donor experiences into the mix to get donors to keep coming back? It may take a little extra time but much of it can be automated and streamlined to make it easy on an ongoing basis. This is a long term strategy but will really help with...

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Ep 162 | How To Craft a Perfect Blog Post

If you're putting in all the work to put up a new blog post then you want to make sure as many people as possible are seeing it. This isn't just getting traffic to the page, it's also how you set up the post. Its also important that people have a great next step to...

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Ep 159 | How to Use Downtime to Be More Productive Long-term

When things are a little slower, like in the summer, we can go into panic mode. Instead, we can look at it as a way to get back to basics and clean up house. It helps to bring things back so that you can be more effective all the time. What you'll learn: → how to...

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Ep 157 | Build Better Relationships with Networking

Wouldn't it feel amazing to not have anxiety when you show up to a networking event or a conference? There are so many things that come into our heads when we show up but a few simple mind flips can really help with creating a better experience for you. Brendan has...

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Ep 156 | How To Come Up with Content Ideas

Coming up with ideas on what to title your content can be a roadblock when it comes to being consistent with your content. With these simple and quick tips you will no longer have an issue with coming up with ideas! This is a great episode especially if you have a...

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Ep 155 | Tasks You Can Batch For More Efficiency

When you put similar tasks together you get more done in less time. This is because you're not wasting brain energy on thinking about different tasks and switching between the resources to get them done. You might be wondering what that means as far as types of tasks...

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Ep 154 | My Updated Morning Routine

A morning routine is nothing new, but since January our schedules have changed and with it my morning routine. It's been a while since I've shared what my mornings look like so I thought why not now! What you'll learn: → why a morning routine helps productivity.→ my...

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Ep 153 | Streamlining Your Team and Getting More Done

Finding employees right now can be difficult. So how can we streamline what we're doing and make the most of the employees we have. It comes to thinking outside of the box when it comes to job roles and thinking about who does what.  What you'll learn: → how to...

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Ep 152 | Building Your Brand Message with Ashlee Sang

Hopefully you've done the work to determine who you're talking to and how to find where they are so you can reach them. Now it's time to make sure that everything you putting out there matches up with who you have determined as your ideal donor and customer. It starts...

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Ep 151 | What I’ve Learned in 5 Years In Business

I recently just celebrated my fifth year in business! I can't believe it's already been that long! There are a few lessons I learned the hard way as I've grown my business so I'm sharing them with you incase the resonate with where you're at in the growth of your...

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Ep 150 | Importance of Your Donor Persona with Stormie Andrews

I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...

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Ep 149 | Website FAQ

Getting a website up and running for your business is no easy feat. You probably have more questions then answers and when you talk to potential developers they probably speak in a language you don't understand. I'm answering some of the most commonly asked questions...

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Ep 148 | How to Reach Your Target Market with Tim Fitzpatrick

We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...

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Ep 147 | Removing Limiting Beliefs with Michelle Duarte

Do you ever wonder what allows one person to be successful and the other not when they have seemingly the same recourses? It all comes down to mindset. How are we setting ourselves up for success and what do we do that is holding us back. What You'll Learn: → how to...

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Ep 146 | Where to Start with Marketing

Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...

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Ep 145 | Creating a Givers Community with EA Csolkovits

Who you surround yourself is so important. We all know that! You don't want to be the smartest person in the room right, that's not how you grow. But how do you go about finding the people to surround yourself with? That's the tricky part and what we are covering in...

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Ep 144 | The Formula for Your Regular Newsletter

You know you need to be sending regular emails to your list, but do you get stuck with what you should be putting in them? Don't let that hold you back rom nuturing your list and keeping them engaged. I'm giving you an easy formula for you to use when you sit down to...

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Ep 143 | Pep Talk with Denise Morrison

Look, it's not easy to start an organization. It's a big leap of faith and it requires you to keep perservering. I have loved working with Denise and how she tackles things. Her story is so inspiring to me. And I thought it might be to you as well! What You'll Learn:...

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Ep 141 | Taking Control of Your Calendar

It's time to take back control of your calendar. You've made it through the holidays. We're a couple months into the new year. It's time to get back on a schedule and routine so you can get more of the important work done! I'm sharing some ways I control my calendar...

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Ep 140 | Breaking Down the ASPCA Commercial Strategy

When you see commercials like the ASPCA, WWF, and St. Jude Children's Hospital have you ever realized how similar they are to each other? There is definitely a formula that they use to engage, convert and retain their donors that are viewing the commercial. This...

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Ep 139 | Where to Find New Donors (not what you think)

The big question is, how do you find more donors? That's what marketing is all about. Get in front of more audiences and get them to convert and become your customers. In this episode, I discuss ways to find donors within your existing audience. Tune in to learn more...

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Ep 138 | 5 Ways to Segment your List for Better Messaging

In this episode, I talk about the five segments you can set up in your business. I share some insights o why I love email marketing, where your email becomes the most magical, how to organize your list, and the five areas you can segment within your email list. Tune...

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Ep 134 | Setting Goals for 2022

Are you someone who makes new year’s resolutions or not? In this episode, we discuss consistency, showing up, balanced work life, and how you can set your goals for the year. In addition, we look at professional and financial goals, how you can achieve them and focus...

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Ep 133 | End of Year Reflections

In our last episode of 2021, I want to take a minute to reflect and take some time to walk you through some of the processes that I do at the end of the year and what I do when I’m planning for the next year. What you will learn: → What I love doing at the end of the...

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Ep 132 | Mastering Local SEO with Wendall Jordan

Either way, you want to look at how quickly your site is loading. And you also want to make sure that you're understanding that the best way to do this, as silly as it sounds, is to give it to someone that, you know, give your URL to somebody that you know and ask...

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Ep 131 | Embracing the Intrapreneur with RJ Grimshaw

Intrapreneurship from a pure definition perspective is just really a person that takes a entrepreneurial attitude and utilizes that within a company. So an example of that is I'm currently the CEO President for an equipment finance company based in Ann Arbor,...

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Ep 130 | Marketing Lessons from Stranger Things

I recently just finished the first three seasons of the Stranger Things series and now waiting for the fourth season in 2022. Whether you’re a fan or not, the series has some key marketing lessons I learned that I’m going to share with you. Here are the five things...

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Ep 129 | Avoiding Burnout with Katie Matusky

Fundraising is, its kind of like sales. You know what I mean? It really is the same thing. It's just that instead of selling a product or service, you're just raising funds to be able to offer it. But I think that you need a good process for qualifying quote, unquote,...

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Ep 127 | 5 Lessons I Learned from my Entrepreneurial Family

Being an entrepreneur is difficult. All the things happen and it’s an emotional rollercoaster. In this episode, I share with you the five lessons I learned from my entrepreneurial family.  What you will hear in this episode: → My backstory→ Networking→Think outside...

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Ep 126 | Taking Control of Your Time with Lindsay Maloney

What would it take for you just to work a week ahead? And I know some people like, whoa, I can't work a week ahead, then work at least a couple of days ahead. Do baby steps because it will help you. You should be planning ahead in your business anyway. You shouldn't...

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Ep 125 | The Power of Implementing with Amber McCue

I once was feeling a lot of pressure to get things right. And to do things, right. And to you know, little perfectionism popping up. And I asked a mentor of mine, you know, what if I really mess this up? And he said, That's right, you'll do better tomorrow. We're...

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Ep 124 | What Motivates Your Donors

In this episode, I will share with you the different ways we can get sponsorships and donations for our businesses. Building the support system and those amenities that those top-level executives would love, supporting the community, and how we can have the...

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Ep 123 | Giving Tuesday with Patrick Kirby

Please know that we say this with love. Repeat, repeat, repeat. Because it's the organizations that get really confusing when every five minutes they get tired of not waiting for something to hit or you don't get enough likes. Tne then they change the messaging. And...

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Ep 122 | Building a Welcome Sequence with Sarah Cook

Yeah, I mean, what a welcome sequence is, it's a series of emails that your organization writes one time, and puts them on automation, so that as soon as a new subscriber joins your list, they will automatically receive this welcome the sequence of emails. So it's...

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Ep 121 | Show Up – Even When You Think No One is Watching

Being a generation that appreciates instant gratitude, sometimes we tend to stop whatever we are doing when we see things not just going to our expectations. Today, I’m gonna tell you why showing up continues to matter and how it’s still going to continue to build...

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Ep 118 | Tools We Can’t Live Without

In today’s episode, I share with you the tools we can’t live without. These are tools that our organization has been using for our project management, website management, legal stuff, graphic design, communication, and marketing. Tube in to find out more! What You'll...

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Ep 116 | Branding and Messaging with Lee Wochner

The days of mainstream are over. There are no mainstream hit singles. I don't even know what a hit single is anymore. There are no mainstream television shows. All of the audience has been carved up. And Alvin and Heidi Toffler predicted this in the Third Wave in the...

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Ep 115 | We’re Back!

We took a break during the Summer to regroup, refresh our systems, and put some things together. We’re now back! In this episode, I share what we have in store for you, and other exciting things coming up! What You'll Learn: how I'm celebrating my birthday month....

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Ep 114 | Taking July Off

There are so many reasons why we have hit a pause button for our podcasts. Sometimes it’s the right thing to do. In this episode, I share with you all the reasons why we had to do this and when to expect us back! What you learn in this episode: How I’m making my...

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Ep 113 | I Hired a VA

What You'll Learn How can a virtual assistant help your business? There are reasons to hire them as your company and business are growing and you can find a VA to handle a variety of different types of tasks inside of your organization. In this episode you'll learn:...

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Ep 112 – Power of the Handwrytten Card with David Wachs

How do you thank you donors? And does it happen just after they've received their gift or do you thank them various times throughout the year? Sending a thank you card that is personalized and handwritten can make a major impact and set you apart from the other...

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Ep 111 | Where to Start With Tracking Data with Chris Mercer

Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...

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Ep 110 | Lessons Learned About Online Fundraising Events

In this episode you'll learn: → the power in storytelling.→ why it's important to really understand the goals of your event.→ how to leverage video you create for your event.→ why follow up is so important Resources Facebook CommunityGo from just listening to taking...

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Ep 109 | Subscription 101 with Paul Chambers

Yeah, and even if it is something where, you know, hey, here's where your money is going here is providing, you know, if I'm making a donation, and it's it's feeding 100 families that month, reminding me that you just fed another 100 families this month, that's really...

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Ep 108 | Lessons I’ve Learned From the Road

Traveling for months has its benefits for sure. It's also tricky when it comes to managing schedules and balancing time with friends and family and making sure I'm getting all the things done. I'm sharing with you what I've learned from my first few weeks on the road....

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Ep 105 | Embracing Change

Change isn't always easy but it's inevitable. Whether it's change happening in your personal or professional life it still affects what you get done and how. I personally love change. It challenges me and helps me grow and learn. Nothing can grow if it doesn't change....

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Ep 103 | How Pinterest can Grow your NonProfit with Cara Chace

Pinterest is an amazing tool and a great way for people to find you over and over again. Cara Chace is here to share some basics about Pinterest and how it can give you more visibility in your organization. In this episode you'll learn: → why Pinterest isn't a social...

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Ep 102 | Diversify Your Donations

The average millionare has seven different streams of income. This allows you to have more stability in your financials and feel more confident in your growth. Does your nonprift have multiple streams of income? I'm sharing some ideas for ways you can create more...

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Ep 101 | The Importance of Asking

Why do some organizations get people to share on social but you don't? Why do some organization have an easier time getting their donors to give again, or volunteer more often? The easiest answer is this....THEY ASK!! If you ask for what you ned then you're much more...

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Ep 100 | My Favorite 9 Episodes From the Last 100

WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead?  Here are some key takeaways:...

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Ep 98 | Don’t Do More Than You Have To

Managing your calendar can be stressful. And your to-do list might be growing forever long. I've mastered some organization skills with managing multiple programs, clients and marketing my business. I'm sharing with you what I do to help you get your calendar under...

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Ep 97 | What to Do Before and After an Online Conference

Are you tempted to sign up for every single conference or online event that pops up on your Facebook feed! Yes, learning is always good and I always recommend challenging yourself, but there is a time and place where these events can help you grow and where they can...

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Ep 96 | You’ve Created a Bunch of Content, Now What?

How often are you reusing your content? Becky and Jon are here to talk about all the ways you can think about the things you produce already as content and share them with the world, over and over again! In this episode you'll learn: → why a content strategy is...

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Ep 95 | Building Your Business from Scratch to Multi-Millions

I think what what causes failure for a lot of entrepreneurs, particularly new ones, younger ones, kind of millennial entrepreneurs, and Gen Z entrepreneurs is that they just give up too quickly. They don't realize that, look, it's gonna take you a year just to figure...

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Ep 94 | Starting Conversations with Patrick Kirby

One of my mentors, and I've used this, I've used this thing that he said, forever. For the longest period of time, one of my fundraising mentors said, Never ask for a major gift unless you know the name of your donors dog. And he said it now like it was in passing,...

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Ep 93 | Remembering to Care for Ourselves

So I want to want to say that, again, the things that people think you should be doing for self care aren't really resonating with you. And the the genius of that, is it those are things for other people that may resonate with them. And that's great. The thing about...

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Ep 92 | Storytelling with Kari Anderson

As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this.  In this...

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Ep 90 | Understanding your Payment Processing

When was the last time you took a look at your credit card fees. When it comes to making donations easy online, fees are often an expense that is hard to swallow. Jen is here to talk about things to think about and questions to ask your processing company to save...

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Ep 89 | How I End My Year

Congratulations on making it through 2020! I can't wait to see what 2021 brings to your organization. Pop some champagne! We did it! 2020 was a year for the record books and whatever it brought you and your organization, you made it. That's definitely worth...

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Ep 88 | Google Ad Grant and How to Maximize it

This is my favorite part of the whole conversation. So that's exactly the objection we hear, you know, this sounds great. But we do not have a budget for spending money on online advertising. And the cool thing is that Google has a program which many nonprofits, but...

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Ep 87 | Empathy and your Donors with Ali Cammelletti

And one of the nonprofit's that really speaks to me right now is Kids Center. And it just always has, and what is happening in homes and how it's even more, it's happening more intensely as everything is with all of our different giving options. And so I got a...

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Ep 85 | Your 2021 Content Plan

I've shared with you how I plan for my year, now I'm giving you tools for creating your content plan for the year. It's an easy step-by-step plan that you can implement easily to simplify your content strategy and keep things moving forward. In this episode you'll...

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Ep 84 | Podcasting for the Win

Podcasting is the thing we love to do. It's easy for us and helps to create weekly content. We're sharing why we have enjoyed podcasting and what it does for our content and social media strategy. In this episode you'll learn: → why creating consistent content is...

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Ep 83 | Why you Shouldn’t Use WordPress

WordPress is a great tool But it can be overwhelming if you don't understand what you're getting yourself into and how to maximize it. I'm sharing with you reasons why you may NOT want to use WordPress for your website. In this episode you'll learn: → the difference...

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Ep 82 | Prepping for Giving Tuesday

Giving Tuesday is just around the corner. Are you ready for it? Now is a great time to get prepped and ready to go so you can have an amazing Giving Tuesday for your organization AND enjoy your Thanksgiving holiday. In this episode you'll learn: → Strategy #1 - get...

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Ep 81 | How to Understand Website Contracts

Don't go into another contract around your website without listening to this episode. These questions will help you better understand what you're getting (and what you're not). In this episode you'll learn: → differences between designers and developers. → why...

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Ep 80 | Why Relationship Marketing is Important

Are you struggling to build relationships with current and potential donors online? Just because we have to do more online instead of in-person doesn't mean that relationships have to change. In this episode we talk about how to build relationships online. In this...

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Ep 79 | Time to Start Planning for Next Year

And this is really important if you have multiple departments to kind of come together and do this as a team. Because your development team might say, Okay, well, we have these five fundraisers that we're going to do in order to hit our financial fundraising goals....

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Ep 78 | Treating All Donors Like your Major Donors

We've done some stuff with next after we just actually launched a study in multi-channel fundraising, like how productive it is to get to donors on multiple channels. But in some of their research, they looked at what percentage of major donors come from small and...

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Ep 77 | Relieving Stress and Staying Organized

Are you struggling each day to figure out a routine that works for you, your family AND your remote team? We have you covered in this episode! Share your favorite organization techniques below! Organization is hard in normal times. Now you're dealing with more people...

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Ep 76 | Taking an In Person Event Online with United Way

When COVID ramped up United Way of Franklin & Benton County had to figure out how to get their "Festival of Trees" event and turn it into a virtual event. Staci West is a board member for the United way and is sharing what they are planning to do with their event...

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Ep 75 | Maximizing your Donation Page with GiveWP

A youth center might need new computers and so there's a specific amount of money that they need to reach by a specific time period, and that's separate from their general fund, for example. So if you want to engage that way, you can create a second form on your site...

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Ep 74 | How to Promote your Events

Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...

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Ep 73 | Ways to Say Thank You to your Donors

What creative ways do you say thank you to your donors? Don't forget in this season to ensure you're saying thank you to your audience. And you can stand out with all the noise by thinking out of the box and doing some fun thank yous. Pull your team together, listen...

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Ep 72 | Taking your In Person Events Online

Just because you can't meet in person doesn't mean you cant have impactful and engaging events online! If you're struggling to figure out how to take your fundraising events, or the services you provide, online, then this is the episode for you! I'm sharing some ways...

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Ep 71 | Keep your Team Connected While Working Remote

Don't freak out about being a remote office. It might be going on longer than we expected but with some simple adjustments you can make it work! It can be tricky to navigate working and leading teams when everyone is working remotely. But with a few simple tools, you...

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Ep 70 | 4 Reasons NOT to use Email Marketing

Don't be scared to start email marketing. It's a powerful tool in your marketing toolbox and there is not better time than now to get started! Email marketing is one of my favorite things. But it's also something I get push back on quite a bit from all types of...

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Ep 69 | Reforecasting to Move Your Organization Forward

So you know, when you're fundraising if you really want to have integrity behind that, you have to know your numbers and you, you it's more than just a dream, you really have to be able to go into documents and be able to say, you know, here's how money is going to be...

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Ep 68 | Use your Existing Audience to Promote for You

I look at a promo kit is that there are sort of two tracks that you can go down, you can have one overarching promo kit that I recommend everybody has. And that's just about your organization. That's the bread and butter of what you do, how you do it, why you do it,...

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Ep 66 | Using Social Media Fundraising Tools

Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an...

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Ep 65 | 3 Ways to Jumpstart your Online Fundraising

Now I would love to see every single nonprofit have a blog on their website. Why?   Number one, it shares information with your audience that's relevant that might make that decision for is this the nonprofit that I want to be a donor at? Is this the after school...

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Ep 64 | Why We’re Pivoting our Business and Should You?

And as I started to sit with kind of what was happening in the world around us and my background, I realized that I really wanted to get back to serving nonprofits. And it just felt good to me. And because fundraisers were being canceled, and because and you know,...

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Ep 63 | Time to Jump Into LinkedIn

My favorite feature on LinkedIn has got to be their lead forms that they have. So a lot of our campaigns use the lead forms, they're very similar to the Facebook lead forms. But you know, the value of LinkedIn is that everyone has their company name and job title...

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Ep 62 | Staying In Front of Your Audience

How will you stay in front of your audience so that they're ready to buy when you're ready sell? If you're short on ideas, I'm giving you 3 in this quick episode. Staying in front of your audience is so important, even if you aren't selling right now. And these three...

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Ep 61 | Getting Started with Instagram Stories

Instagram stories are a great way to get to know your audience better and for them to get to know you. Don't be scared - just get started! And in this episode we're sharing how. Creating Instagram Stories doesn't need to be scary or complicated but you just need to...

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Ep 60 | Getting Your Schedule Organized

Don't let your calendar take hold of you. You're in charge. And here's how I do it. I haven't been that consistent with my content lately - and it's been driving me nuts. Going into week 5 of staying at home, with the whole family, has had its ups and downs. And now...

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Ep 59 | Getting Started with Facebook Ads

I think that if you have it in your budget, you should absolutely be running ads right now. Because one of the things that Facebook has said, one of the things that I've seen, like, Google and so many other people saying is that because so many of us are online right...

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Ep 58 | My Dad and Business Part II: Innovation

The one challenge you have with trying to protect the planet, not use plastic, all of those things, is that at the end of the day, the consumer has to decide if that's important. And, whether it adds cost or it adds inconvenience or whatever change it makes, in...

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Ep 57 | My Dad and Business Part I : Entrepreneurship

The one thing that remains a contstant for most of us is our values.  So even though we didn't know how to respond to the things that are outside of our control, the one thing we can do is stay true to our own character, who we are as an individual, who we are as a...

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Ep 56 | 3 Rules When Creating Blog Posts

Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO.  So in this episode, I'm sharing these quick tips you'll want to think about when putting...

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Ep 55 | My Tips When Working From Home

My kids eat all day long. So I like to again, like I said, number one, communicate with them on here's where the snacks are. I don't need you coming in and talking to me all day. So having healthy snacks that are available, having fruit that's already washed and ready...

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Ep 52 | A Week in the Life

I'm sharing my "typical" week with you in hopes it'll help you out, and maybe you'll even be able to give me some ideas about how to be more efficient! Hitting you up with what my week looks like.  I did say that I'd go through Saturday - but it looks like you get me...

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Ep 51 | Online Courses with Debbie Hodge

Have you ever thought about creating an online course? Don't do a thing till you listen to this episode!!! Starting an online course is no easy task.  So before you go down that road, learn what you need to consider before you start the process.What You'll Learn...

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Ep 50 | Celebrating your Wins

I'm celebrating 50 episodes, what are you celebrating? What You'll Learn When you're running a business, it's hard not to remember to celebrate your wins.  Since I just hit 50 episodes, I thought I'd take this opportunity to celebrate with you.  And encourage you to...

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Ep 49 | Balancing Work and Home Life

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you work from home and struggle to keep work and home separate?  I brought my daughter in (for a bit) to chat about this. What You'll Learn Working from...

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Ep 48 | ADA Compliance – Down and Dirty

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Time for the down and dirty of ADA compliance. What You'll Learn ADA stands for the Americans with Disabilities Act.  Portions of this relate to websites as...

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Ep 47 | Repurposing Content with Darcy Sullivan

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time.  Repurpose the content you have!  We'll share how. Content, content, content!!!  Yes, it's important,...

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Ep 46 | Affiliate Marketing Introduction

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Ready to make some extra income? What You'll Learn Affiliate marketing is a great way to make a little extra money recommending products you already share. ...

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Ep 45 | Guest Podcasting with Kelly Glover

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you always wanted to be a guest on other people's podcasts?  Then this is the episode for you! Thinking about starting a podcast but maybe want more...

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Ep 44 | Monthly Website Maintenance

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done.   Maintaining your website is like maintaining your car.  It should be done on a regular...

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Ep 43 | How to use Analytics to Make Decisions

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it?  You're not alone!  We're breaking it down in this episode. How often do...

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Ep 42 | Repurposing Content

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you struggle with how to maximize your content?  Time to repurpose it! Repurposing content can look like a few different things.  In this episode we're...

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Ep 41 | Grow your Email List with Quizzes

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Having a robust email list helps you grow your business...but how do you get people on your list?  I'm chatting with Linda and Wendy about how quizzes can...

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Ep 40 | Why use SquareSpace?

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories While we love WordPress we know it's not the only viable option out there.  So in this quick episode we talk about another option - SquareSpace. SquareSpace...

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Ep 39 | Crafting your Key Messages with Christy Lawrence

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesWhat are you currently doing with your digital marketing strategy?  Let us know in the comments below! Sales and Marketing belong together.  You can't have...

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Ep 38 | New Years Resolutions

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories What are your thoughts on resolutions?  Do you like them or hate them? Kick off your business goals and resolutions with the Business Accelerator Workshop in...

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Ep 37 | Meet my Business Besties

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Meet the people in my life that help me with my business on a regular basis. They are local here with me and we support each other and keep each other...

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Ep 36 | Why use WordPress?

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Choosing the platform your build your website off of is super important. So in this Fast Fact Friday I'm sharing why we choose WordPress for our website...

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Ep 35 | Starting a Podcast with Katy Ipock

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Katy Ipock has thought about starting a podcast for a long time and she finally pulled the trigger!  We're chatting why now and how she can promote it to a...

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Ep 34 | 3 Core Elements your 1 Page Website Needs

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Your website doesn't have to be crazy!  It just needs to clearly define who you are.  So in this episode I'm giving you the core elements for building your 1...

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Ep 33 | Thinking Outside the Box with NonProfit Fundraising

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Non-profit fundraising can be difficult.  But coming up with a unique idea can really help excite your existing audience and bring in new ones.  Waldorf...

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Ep 32 | Why Content is Important in 2020

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating content is important.  But remember, it's all about quality, NOT quantity. Welcome to the first Fact Fact Friday podcast. Why is content important...

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Ep 30 | Revamping your Website with Eva Klein

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories In this episode I talk with Eva about the redesign of her website.  We talk about what to pay attention to, how to use Google Analytics to make informed...

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Ep 29 | Start Planning for 2020

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Are you planning for 2020 yet? I love planning things.  Some of my favorite things are strategizing clients. But you can come up with all the ideas and if...

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Ep 28 | Start Your Podcast with Krystal Proffit

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Always wanted to start a podcast, but don't know where to get started?  Krystal Proffitt is here to break it all down for you. Krystal teaches people how to...

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Ep 25 | Taking Advantage of the Holidays

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Q4 is full of holidays from Halloween to Thanksgiving to Christmas.  I'm giving you ideas to take advantage of the holidays even if you aren't an eCommerce...

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Ep 24 | Sales Funnels with Cody Burch

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels are a word you hear thrown around all the time.  And you probably have them in place, you just don't even realize it! If you've heard sales...

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