Digital Marketing Therapy

Return to Full Podcast Archive

Ep 113 | I Hired a VA

What You'll Learn How can a virtual assistant help your business? There are reasons to hire them as your company and business are growing and you can find a VA to handle a variety of different types of tasks inside of your organization. In this episode you'll learn:...

read more

Ep 112 – Power of the Handwrytten Card with David Wachs

How do you thank you donors? And does it happen just after they've received their gift or do you thank them various times throughout the year? Sending a thank you card that is personalized and handwritten can make a major impact and set you apart from the other...

read more

Ep 111 | Where to Start With Tracking Data with Chris Mercer

Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...

read more

Ep 110 | Lessons Learned About Online Fundraising Events

What You'll Learn Creating a subscription model for your nonprofit can be a fun way to engage with your donors and keep them coming back for more. Paul Chambers joins me on this episode to talk about ways to create your donor experience and some examples of companies...

read more

Ep 109 | Subscription 101 with Paul Chambers

Yeah, and even if it is something where, you know, hey, here's where your money is going here is providing, you know, if I'm making a donation, and it's it's feeding 100 families that month, reminding me that you just fed another 100 families this month, that's really...

read more

Ep 108 | Lessons I’ve Learned From the Road

Traveling for months has its benefits for sure. It's also tricky when it comes to managing schedules and balancing time with friends and family and making sure I'm getting all the things done. I'm sharing with you what I've learned from my first few weeks on the road....

read more

Ep 105 | Embracing Change

Change isn't always easy but it's inevitable. Whether it's change happening in your personal or professional life it still affects what you get done and how. I personally love change. It challenges me and helps me grow and learn. Nothing can grow if it doesn't change....

read more

Ep 103 | How Pinterest can Grow your NonProfit with Cara Chace

Pinterest is an amazing tool and a great way for people to find you over and over again. Cara Chace is here to share some basics about Pinterest and how it can give you more visibility in your organization. In this episode you'll learn: → why Pinterest isn't a social...

read more

Ep 102 | Diversify Your Donations

The average millionare has seven different streams of income. This allows you to have more stability in your financials and feel more confident in your growth. Does your nonprift have multiple streams of income? I'm sharing some ideas for ways you can create more...

read more

Ep 101 | The Importance of Asking

Why do some organizations get people to share on social but you don't? Why do some organization have an easier time getting their donors to give again, or volunteer more often? The easiest answer is this....THEY ASK!! If you ask for what you ned then you're much more...

read more

Ep 100 | My Favorite 9 Episodes From the Last 100

WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead?  Here are some key takeaways:...

read more

Ep 98 | Don’t Do More Than You Have To

Managing your calendar can be stressful. And your to-do list might be growing forever long. I've mastered some organization skills with managing multiple programs, clients and marketing my business. I'm sharing with you what I do to help you get your calendar under...

read more

Ep 97 | What to Do Before and After an Online Conference

Are you tempted to sign up for every single conference or online event that pops up on your Facebook feed! Yes, learning is always good and I always recommend challenging yourself, but there is a time and place where these events can help you grow and where they can...

read more

Ep 96 | You’ve Created a Bunch of Content, Now What?

How often are you reusing your content? Becky and Jon are here to talk about all the ways you can think about the things you produce already as content and share them with the world, over and over again! In this episode you'll learn: → why a content strategy is...

read more

Ep 95 | Building Your Business from Scratch to Multi-Millions

I think what what causes failure for a lot of entrepreneurs, particularly new ones, younger ones, kind of millennial entrepreneurs, and Gen Z entrepreneurs is that they just give up too quickly. They don't realize that, look, it's gonna take you a year just to figure...

read more

Ep 94 | Starting Conversations with Patrick Kirby

One of my mentors, and I've used this, I've used this thing that he said, forever. For the longest period of time, one of my fundraising mentors said, Never ask for a major gift unless you know the name of your donors dog. And he said it now like it was in passing,...

read more

Ep 93 | Remembering to Care for Ourselves

So I want to want to say that, again, the things that people think you should be doing for self care aren't really resonating with you. And the the genius of that, is it those are things for other people that may resonate with them. And that's great. The thing about...

read more

Ep 92 | Storytelling with Kari Anderson

As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this.  In this...

read more

Ep 90 | Understanding your Payment Processing

When was the last time you took a look at your credit card fees. When it comes to making donations easy online, fees are often an expense that is hard to swallow. Jen is here to talk about things to think about and questions to ask your processing company to save...

read more

Ep 89 | How I End My Year

Congratulations on making it through 2020! I can't wait to see what 2021 brings to your organization. Pop some champagne! We did it! 2020 was a year for the record books and whatever it brought you and your organization, you made it. That's definitely worth...

read more

Ep 88 | Google Ad Grant and How to Maximize it

This is my favorite part of the whole conversation. So that's exactly the objection we hear, you know, this sounds great. But we do not have a budget for spending money on online advertising. And the cool thing is that Google has a program which many nonprofits, but...

read more

Ep 87 | Empathy and your Donors with Ali Cammelletti

And one of the nonprofit's that really speaks to me right now is Kids Center. And it just always has, and what is happening in homes and how it's even more, it's happening more intensely as everything is with all of our different giving options. And so I got a...

read more

Ep 85 | Your 2021 Content Plan

I've shared with you how I plan for my year, now I'm giving you tools for creating your content plan for the year. It's an easy step-by-step plan that you can implement easily to simplify your content strategy and keep things moving forward. In this episode you'll...

read more

Ep 84 | Podcasting for the Win

Podcasting is the thing we love to do. It's easy for us and helps to create weekly content. We're sharing why we have enjoyed podcasting and what it does for our content and social media strategy. In this episode you'll learn: → why creating consistent content is...

read more

Ep 83 | Why you Shouldn’t Use WordPress

WordPress is a great tool But it can be overwhelming if you don't understand what you're getting yourself into and how to maximize it. I'm sharing with you reasons why you may NOT want to use WordPress for your website. In this episode you'll learn: → the difference...

read more

Ep 82 | Prepping for Giving Tuesday

Giving Tuesday is just around the corner. Are you ready for it? Now is a great time to get prepped and ready to go so you can have an amazing Giving Tuesday for your organization AND enjoy your Thanksgiving holiday. In this episode you'll learn: → Strategy #1 - get...

read more

Ep 81 | How to Understand Website Contracts

Don't go into another contract around your website without listening to this episode. These questions will help you better understand what you're getting (and what you're not). In this episode you'll learn: → differences between designers and developers. → why...

read more

Ep 80 | Why Relationship Marketing is Important

Are you struggling to build relationships with current and potential donors online? Just because we have to do more online instead of in-person doesn't mean that relationships have to change. In this episode we talk about how to build relationships online. In this...

read more

Ep 79 | Time to Start Planning for Next Year

And this is really important if you have multiple departments to kind of come together and do this as a team. Because your development team might say, Okay, well, we have these five fundraisers that we're going to do in order to hit our financial fundraising goals....

read more

Ep 78 | Treating All Donors Like your Major Donors

We've done some stuff with next after we just actually launched a study in multi-channel fundraising, like how productive it is to get to donors on multiple channels. But in some of their research, they looked at what percentage of major donors come from small and...

read more

Ep 77 | Relieving Stress and Staying Organized

Are you struggling each day to figure out a routine that works for you, your family AND your remote team? We have you covered in this episode! Share your favorite organization techniques below! Organization is hard in normal times. Now you're dealing with more people...

read more

Ep 76 | Taking an In Person Event Online with United Way

When COVID ramped up United Way of Franklin & Benton County had to figure out how to get their "Festival of Trees" event and turn it into a virtual event. Staci West is a board member for the United way and is sharing what they are planning to do with their event...

read more

Ep 75 | Maximizing your Donation Page with GiveWP

A youth center might need new computers and so there's a specific amount of money that they need to reach by a specific time period, and that's separate from their general fund, for example. So if you want to engage that way, you can create a second form on your site...

read more

Ep 74 | How to Promote your Events

Promoting your event online can be tricky. It's important to get your message out there multiple times and on the channels that your audience is hanging out on. Now that you have your event online and ready to go it's time to promote. In this episode I'm giving you...

read more

Ep 73 | Ways to Say Thank You to your Donors

What creative ways do you say thank you to your donors? Don't forget in this season to ensure you're saying thank you to your audience. And you can stand out with all the noise by thinking out of the box and doing some fun thank yous. Pull your team together, listen...

read more

Ep 72 | Taking your In Person Events Online

Just because you can't meet in person doesn't mean you cant have impactful and engaging events online! If you're struggling to figure out how to take your fundraising events, or the services you provide, online, then this is the episode for you! I'm sharing some ways...

read more

Ep 71 | Keep your Team Connected While Working Remote

Don't freak out about being a remote office. It might be going on longer than we expected but with some simple adjustments you can make it work! It can be tricky to navigate working and leading teams when everyone is working remotely. But with a few simple tools, you...

read more

Ep 70 | 4 Reasons NOT to use Email Marketing

Don't be scared to start email marketing. It's a powerful tool in your marketing toolbox and there is not better time than now to get started! Email marketing is one of my favorite things. But it's also something I get push back on quite a bit from all types of...

read more

Ep 69 | Reforecasting to Move Your Organization Forward

So you know, when you're fundraising if you really want to have integrity behind that, you have to know your numbers and you, you it's more than just a dream, you really have to be able to go into documents and be able to say, you know, here's how money is going to be...

read more

Ep 68 | Use your Existing Audience to Promote for You

I look at a promo kit is that there are sort of two tracks that you can go down, you can have one overarching promo kit that I recommend everybody has. And that's just about your organization. That's the bread and butter of what you do, how you do it, why you do it,...

read more

Ep 66 | Using Social Media Fundraising Tools

Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an...

read more

Ep 65 | 3 Ways to Jumpstart your Online Fundraising

Now I would love to see every single nonprofit have a blog on their website. Why?   Number one, it shares information with your audience that's relevant that might make that decision for is this the nonprofit that I want to be a donor at? Is this the after school...

read more

Ep 64 | Why We’re Pivoting our Business and Should You?

And as I started to sit with kind of what was happening in the world around us and my background, I realized that I really wanted to get back to serving nonprofits. And it just felt good to me. And because fundraisers were being canceled, and because and you know,...

read more

Ep 63 | Time to Jump Into LinkedIn

My favorite feature on LinkedIn has got to be their lead forms that they have. So a lot of our campaigns use the lead forms, they're very similar to the Facebook lead forms. But you know, the value of LinkedIn is that everyone has their company name and job title...

read more

Ep 62 | Staying In Front of Your Audience

How will you stay in front of your audience so that they're ready to buy when you're ready sell? If you're short on ideas, I'm giving you 3 in this quick episode. Staying in front of your audience is so important, even if you aren't selling right now. And these three...

read more

Ep 61 | Getting Started with Instagram Stories

Instagram stories are a great way to get to know your audience better and for them to get to know you. Don't be scared - just get started! And in this episode we're sharing how. Creating Instagram Stories doesn't need to be scary or complicated but you just need to...

read more

Ep 60 | Getting Your Schedule Organized

Don't let your calendar take hold of you. You're in charge. And here's how I do it. I haven't been that consistent with my content lately - and it's been driving me nuts. Going into week 5 of staying at home, with the whole family, has had its ups and downs. And now...

read more

Ep 59 | Getting Started with Facebook Ads

I think that if you have it in your budget, you should absolutely be running ads right now. Because one of the things that Facebook has said, one of the things that I've seen, like, Google and so many other people saying is that because so many of us are online right...

read more

Ep 58 | My Dad and Business Part II: Innovation

The one challenge you have with trying to protect the planet, not use plastic, all of those things, is that at the end of the day, the consumer has to decide if that's important. And, whether it adds cost or it adds inconvenience or whatever change it makes, in...

read more

Ep 57 | My Dad and Business Part I : Entrepreneurship

The one thing that remains a contstant for most of us is our values.  So even though we didn't know how to respond to the things that are outside of our control, the one thing we can do is stay true to our own character, who we are as an individual, who we are as a...

read more

Ep 56 | 3 Rules When Creating Blog Posts

Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO.  So in this episode, I'm sharing these quick tips you'll want to think about when putting...

read more

Ep 55 | My Tips When Working From Home

My kids eat all day long. So I like to again, like I said, number one, communicate with them on here's where the snacks are. I don't need you coming in and talking to me all day. So having healthy snacks that are available, having fruit that's already washed and ready...

read more

Ep 52 | A Week in the Life

I'm sharing my "typical" week with you in hopes it'll help you out, and maybe you'll even be able to give me some ideas about how to be more efficient! Hitting you up with what my week looks like.  I did say that I'd go through Saturday - but it looks like you get me...

read more

Ep 51 | Online Courses with Debbie Hodge

Have you ever thought about creating an online course? Don't do a thing till you listen to this episode!!! Starting an online course is no easy task.  So before you go down that road, learn what you need to consider before you start the process. What You'll Learn...

read more

Ep 50 | Celebrating your Wins

I'm celebrating 50 episodes, what are you celebrating? What You'll Learn When you're running a business, it's hard not to remember to celebrate your wins.  Since I just hit 50 episodes, I thought I'd take this opportunity to celebrate with you.  And encourage you to...

read more

Ep 49 | Balancing Work and Home Life

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you work from home and struggle to keep work and home separate?  I brought my daughter in (for a bit) to chat about this. What You'll Learn Working from...

read more

Ep 48 | ADA Compliance – Down and Dirty

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Time for the down and dirty of ADA compliance. What You'll Learn ADA stands for the Americans with Disabilities Act.  Portions of this relate to websites as...

read more

Ep 47 | Repurposing Content with Darcy Sullivan

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time.  Repurpose the content you have!  We'll share how. Content, content, content!!!  Yes, it's important,...

read more

Ep 46 | Affiliate Marketing Introduction

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Ready to make some extra income? What You'll Learn Affiliate marketing is a great way to make a little extra money recommending products you already share. ...

read more

Ep 45 | Guest Podcasting with Kelly Glover

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you always wanted to be a guest on other people's podcasts?  Then this is the episode for you! Thinking about starting a podcast but maybe want more...

read more

Ep 44 | Monthly Website Maintenance

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done.   Maintaining your website is like maintaining your car.  It should be done on a regular...

read more

Ep 43 | How to use Analytics to Make Decisions

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it?  You're not alone!  We're breaking it down in this episode. How often do...

read more

Ep 42 | Repurposing Content

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you struggle with how to maximize your content?  Time to repurpose it! Repurposing content can look like a few different things.  In this episode we're...

read more

Ep 41 | Grow your Email List with Quizzes

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Having a robust email list helps you grow your business...but how do you get people on your list?  I'm chatting with Linda and Wendy about how quizzes can...

read more

Ep 40 | Why use SquareSpace?

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories While we love WordPress we know it's not the only viable option out there.  So in this quick episode we talk about another option - SquareSpace. SquareSpace...

read more

Ep 39 | Crafting your Key Messages with Christy Lawrence

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesWhat are you currently doing with your digital marketing strategy?  Let us know in the comments below! Sales and Marketing belong together.  You can't have...

read more

Ep 38 | New Years Resolutions

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories What are your thoughts on resolutions?  Do you like them or hate them? Kick off your business goals and resolutions with the Business Accelerator Workshop in...

read more

Ep 37 | Meet my Business Besties

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Meet the people in my life that help me with my business on a regular basis. They are local here with me and we support each other and keep each other...

read more

Ep 36 | Why use WordPress?

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Choosing the platform your build your website off of is super important. So in this Fast Fact Friday I'm sharing why we choose WordPress for our website...

read more

Ep 35 | Starting a Podcast with Katy Ipock

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Katy Ipock has thought about starting a podcast for a long time and she finally pulled the trigger!  We're chatting why now and how she can promote it to a...

read more

Ep 34 | 3 Core Elements your 1 Page Website Needs

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Your website doesn't have to be crazy!  It just needs to clearly define who you are.  So in this episode I'm giving you the core elements for building your 1...

read more

Ep 33 | Thinking Outside the Box with NonProfit Fundraising

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Non-profit fundraising can be difficult.  But coming up with a unique idea can really help excite your existing audience and bring in new ones.  Waldorf...

read more

Ep 32 | Why Content is Important in 2020

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating content is important.  But remember, it's all about quality, NOT quantity. Welcome to the first Fact Fact Friday podcast. Why is content important...

read more

Ep 30 | Revamping your Website with Eva Klein

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories In this episode I talk with Eva about the redesign of her website.  We talk about what to pay attention to, how to use Google Analytics to make informed...

read more

Ep 29 | Start Planning for 2020

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Are you planning for 2020 yet? I love planning things.  Some of my favorite things are strategizing clients. But you can come up with all the ideas and if...

read more

Ep 28 | Start Your Podcast with Krystal Proffit

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Always wanted to start a podcast, but don't know where to get started?  Krystal Proffitt is here to break it all down for you. Krystal teaches people how to...

read more

Ep 25 | Taking Advantage of the Holidays

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Q4 is full of holidays from Halloween to Thanksgiving to Christmas.  I'm giving you ideas to take advantage of the holidays even if you aren't an eCommerce...

read more

Ep 24 | Sales Funnels with Cody Burch

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels are a word you hear thrown around all the time.  And you probably have them in place, you just don't even realize it! If you've heard sales...

read more

Ep 23 | I’m in Launch Mode

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories I'm excited to share what it feels like in my world when I'm launching and when I'm not! As I'm recording this episode I'm right in the middle of launch...

read more

Ep 22 | How to Leverage Social Media with Kellye Dash

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating your social media strategy can be stressful.  My advice, don't overcomplicate and do too much.  I chat in today's episode with Kellye Dash about how...

read more

Ep 19 | Questions To Ask Before Signing a Website Contract

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't get stressed out when it comes to hiring someone to build out your website.  Ask a few simple questions and you'll be on your way! It makes me sad when...

read more

Ep 17 | My Top 11 Tools I Use to Run My Business

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories I'm sharing my favorite 11 tools, and maybe a bonus tool or 2.  I want to know what tools you can't live without.  Leave them in the comments below! I'm...

read more

Ep 16 | Fighting Perfection

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you battle with perfectionism?  Then this episode is for you!  I'd love to hear in the comments below what your biggest struggle with perfectionism is!...

read more

Ep 14 | How to Create Sales Funnels

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels - ick!  They can be so overwhelming.  Hilary Sutton had lots of questions and I'm sure they'll resonate with you!  Check it out. Time for...

read more

Ep 12 | Why We Use the Divi Theme

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories More than 30% of websites on the internet are built with WordPress.  We personally love to use Divi by Elegant Themes.  In this episode, we share why.  What...

read more

Ep 11 | What My Days Look Like

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you really want to hear about my daily routine?  There are so many ways to go about it and I have learned so much from various people and wanted to share...

read more

Ep 10 | Ways to Increase your Visibility in Search

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Special guest Blake Denman joins today's podcast to talk about SEO and how to maximize your visibility.    We want to know what your biggest aHa moment...

read more

Ep 09 | Is it Time for a New Website?

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Before you go down the road of building a new website there are some things you should know.  This episode goes through some of those items.   Share in...

read more

Ep 7 | Don’t let technology take you down

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Technology is always changing - that we know for certain.  But that doesn't mean it needs to be a source of stress for us.  I want to know - what platform to...

read more

Ep 5 | 4 Ways your Website can Help Your Business

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Are you struggling with your website?  Leave us a comment below and we'll help you troubleshoot it! Do you have the website of your dreams?  Probably not. ...

read more

Ep 03 | Make More Time in your Day

Time is money, at least that’s how the saying goes.  So how can you make more of it to get the job done and grow your business?  I’m sharing with you my best tips and ideas to help you organize your day, and not just for marketing!

read more
Podcasts
Spotify
Stitcher
Google Play

You're in! Check your email for more important information.