Ep 222 | What are you Famous For? with Craig Alexander

Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...

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Ep 221 | Creating a Language Guide

A language guide is a part of your branding materials that helps ensure your entire organization is speaking the same way and your copy is consistent. Putting together a word doc that allows you to keep the terms and phrases you us as well as your ideal customer makes...

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Ep 205 | Using AI to Create Content with Scott Bywater

Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is...

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Ep 203 | Next Steps for Maximizing Content with Aaron Burnett

We can spend a lot of time creating content. In doing so, we hope to get results. These results include more traffic to your website, more conversions, more subscribers to your email list, etc. If you aren't sure if your content is working for you, this episode is for...

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EP 202 | Your Content Repurposing Roadmap

Creating content helps you with the rest of your marketing efforts. Make sure you're getting as many eyeballs on what you create by repurposing it and sharing it on a wide variety of places. What you'll learn: → where content can be repurposed.→ where to share your...

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Ep 195 | Copy and Your Website with Kara Duncan

The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....

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Ep 193 | Marketing Hasn’t Changed At All

Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...

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Ep 181 | How K-Pop Can Help You Build Community

Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have.  How does this relate to...

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Ep 162 | How To Craft a Perfect Blog Post

If you're putting in all the work to put up a new blog post then you want to make sure as many people as possible are seeing it. This isn't just getting traffic to the page, it's also how you set up the post. Its also important that people have a great next step to...

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Ep 156 | How To Come Up with Content Ideas

Coming up with ideas on what to title your content can be a roadblock when it comes to being consistent with your content. With these simple and quick tips you will no longer have an issue with coming up with ideas! This is a great episode especially if you have a...

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Ep 152 | Building Your Brand Message with Ashlee Sang

Hopefully you've done the work to determine who you're talking to and how to find where they are so you can reach them. Now it's time to make sure that everything you putting out there matches up with who you have determined as your ideal donor and customer. It starts...

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Ep 150 | Importance of Your Donor Persona with Stormie Andrews

I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...

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Ep 148 | How to Reach Your Target Market with Tim Fitzpatrick

We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...

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Ep 146 | Where to Start with Marketing

Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...

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Ep 140 | Breaking Down the ASPCA Commercial Strategy

When you see commercials like the ASPCA, WWF, and St. Jude Children's Hospital have you ever realized how similar they are to each other? There is definitely a formula that they use to engage, convert and retain their donors that are viewing the commercial. This...

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Ep 111 | Where to Start With Tracking Data with Chris Mercer

Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...

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Ep 100 | My Favorite 9 Episodes From the Last 100

WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead?  Here are some key takeaways:...

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Ep 96 | You’ve Created a Bunch of Content, Now What?

How often are you reusing your content? Becky and Jon are here to talk about all the ways you can think about the things you produce already as content and share them with the world, over and over again! In this episode you'll learn: → why a content strategy is...

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Ep 92 | Storytelling with Kari Anderson

As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this.  In this...

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Ep 62 | Staying In Front of Your Audience

How will you stay in front of your audience so that they're ready to buy when you're ready sell? If you're short on ideas, I'm giving you 3 in this quick episode. Staying in front of your audience is so important, even if you aren't selling right now. And these three...

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Ep 56 | 3 Rules When Creating Blog Posts

Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO.  So in this episode, I'm sharing these quick tips you'll want to think about when putting...

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Ep 47 | Repurposing Content with Darcy Sullivan

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time.  Repurpose the content you have!  We'll share how. Content, content, content!!!  Yes, it's important,...

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Ep 43 | How to use Analytics to Make Decisions

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it?  You're not alone!  We're breaking it down in this episode. How often do...

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Ep 42 | Repurposing Content

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you struggle with how to maximize your content?  Time to repurpose it! Repurposing content can look like a few different things.  In this episode we're...

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Ep 39 | Crafting your Key Messages with Christy Lawrence

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesWhat are you currently doing with your digital marketing strategy?  Let us know in the comments below! Sales and Marketing belong together.  You can't have...

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Ep 32 | Why Content is Important in 2020

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating content is important.  But remember, it's all about quality, NOT quantity. Welcome to the first Fact Fact Friday podcast. Why is content important...

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Ep 14 | How to Create Sales Funnels

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels - ick!  They can be so overwhelming.  Hilary Sutton had lots of questions and I'm sure they'll resonate with you!  Check it out. Time for...

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Batching Tasks to Save Time and Energy

Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesWhen was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline...

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Branding Elements You Shouldn’t Ignore

Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesTake a minute and think about the brands that just come to mind.  Some that I always go back to are Target, Nike, Starbucks andPatagonia.  They are brands that are easily recognizable and...

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Monthly Website Checklist

Content Creation Email Marketing Organization Social Media WebsiteCategoriesYour website is done and beautiful and you feel so good to have it up and running.  But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement? We...

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4 Simple Steps to Batch Content

Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesDo you ever find yourself trying to come up with an idea for your blog or email campaign?  All the of the sudden you realize that it's been days or even weeks since you've posted on social...

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Building Partnerships to Grow your Business

Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesBuilding a business is hard work.  You not only have to develop your business products or services, manage your team, and finances, you also have to market them and get people to know they...

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Creating Your Voice

Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesBranding is a key element of your business.  Having the same colors, fonts, and copy across all channels you use for marketing helps people recognize what you're doing and increase brand...

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Content is King

Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesYou have heard the buzz word, "content." Everyone says you need to have it, but what does that mean? Content comes in a variety of forms; blog posts, video, social media graphics,...

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