Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your...
A language guide is a part of your branding materials that helps ensure your entire organization is speaking the same way and your copy is consistent. Putting together a word doc that allows you to keep the terms and phrases you us as well as your ideal customer makes...
Short form video content isn't going away. If it isn't a part of your strategy, what are you waiting for? Short form video is a great way for you to connect more with your audience and build trust. It is also the preferred way more and more people want to engage with...
Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is...
Do you know how to craft content that speaks to your potential donors where they are? Not everyone reads your stuff and is ready to give you their money. It's a matter of having a combination of pieces that reach them where they are. This helps with engagement and...
We can spend a lot of time creating content. In doing so, we hope to get results. These results include more traffic to your website, more conversions, more subscribers to your email list, etc. If you aren't sure if your content is working for you, this episode is for...
Creating content helps you with the rest of your marketing efforts. Make sure you're getting as many eyeballs on what you create by repurposing it and sharing it on a wide variety of places. What you'll learn: → where content can be repurposed.→ where to share your...
The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions....
Marketing hasn't really changed that much, just HOW we market. It's time to take a step back and think about the actions we're taking. Do they make sense for what we're trying to accomplish, or are we doing them because we think we need to. This episode walks you...
Yes there are always new and different ways to reach and talk to our ideal audience. But at the core, it's about what you say that matters. We want to feel connected to the brands we purchase and donate to. To keep coming back, we want to feel taken care of and that...
Kpop is all over my household. I'm constantly amazed at how they keep their fans engaged and extremely loyal. I have witnessed so many different Kpop groups come into our household and am really impressed with the marketing engine they have. How does this relate to...
Keeping your content organized can help you with knowing how to share the resources with your donors and community, but also help you with how you repurpose your content! Learn how to use this amazing template, then grab it and start organizing and reusing your...
SEO (search engine optimization) is all about getting organic (free) traffic to your website. You're probably doing some basic things but if you're ready for more this episode is for you. Erin Ollilia is here to share 5 steps to take what you're currently doing to the...
When you utilize your digital marketing to bring in new leads regularly it can help you with your long term fundraising strategies. You'll have a bigger pool to talk to as they donor history increases with you. Alex Oliveria is here to share some ways to think about...
If you're putting in all the work to put up a new blog post then you want to make sure as many people as possible are seeing it. This isn't just getting traffic to the page, it's also how you set up the post. Its also important that people have a great next step to...
Coming up with ideas on what to title your content can be a roadblock when it comes to being consistent with your content. With these simple and quick tips you will no longer have an issue with coming up with ideas! This is a great episode especially if you have a...
Hopefully you've done the work to determine who you're talking to and how to find where they are so you can reach them. Now it's time to make sure that everything you putting out there matches up with who you have determined as your ideal donor and customer. It starts...
I'm sure the term 'buyer persona' isn't new to you. Have you done the work to actually figure it out? It might take some work on the front end, but once you do it makes the rest of your communication so much easier. What You'll Learn: → tips for building your buyer...
We all know we need to market to our target market, but so many conversations stop at figuring out who they are. How do you go about then marketing to them and testing what's working and what's not. That's what we discuss in this episode of the podcast. It's time to...
Building your marketing plan can feel overwhelming. Everyone has a different idea of what needs to be done and there are always trends that come about. But what do you really need to be doing and what maybe can wait for later? That's what we talk about in this episode...
When you see commercials like the ASPCA, WWF, and St. Jude Children's Hospital have you ever realized how similar they are to each other? There is definitely a formula that they use to engage, convert and retain their donors that are viewing the commercial. This...
Data can be powerful but it can also be overwhelming. Chris Mercer joins me on this episode to talk about how to get started with collecting your data and some amazing free tools to help make it easier. In this episode you'll learn: → why you shouldn't be scared or...
Yeah, so we took some of the presentations that we're going to be in this recent fundraising event we did. And we just pulled out 15 second snippets to encourage signups. And we did about five different videos for it. And that got a lot of engagement and interest. So...
WOW! 100 episodes!! I can't believe it and am so thankful for all of you that listen each week. We've had some amazing episodes over the years so I'm sharing a few that have been the most popular and stood out to me. Want to skip ahead? Here are some key takeaways:...
How often are you reusing your content? Becky and Jon are here to talk about all the ways you can think about the things you produce already as content and share them with the world, over and over again! In this episode you'll learn: → why a content strategy is...
As a nonprofit you have a lot of stories you can share with potential donors to share your impact. How you share these stories can make a big impact. Kari Anderson is here to share ways to be more intentional with your stories and the ways you approach this. Â In this...
How will you stay in front of your audience so that they're ready to buy when you're ready sell? If you're short on ideas, I'm giving you 3 in this quick episode. Staying in front of your audience is so important, even if you aren't selling right now. And these three...
Get my 3 things to consider when creating blog content for your website. Content is a crucial part of your website from a customer experience point of view as well as for SEO. So in this episode, I'm sharing these quick tips you'll want to think about when putting...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time. Repurpose the content you have! We'll share how. Content, content, content!!! Yes, it's important,...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it? You're not alone! We're breaking it down in this episode. How often do...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you struggle with how to maximize your content? Time to repurpose it! Repurposing content can look like a few different things. In this episode we're...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesWhat are you currently doing with your digital marketing strategy? Let us know in the comments below! Sales and Marketing belong together. You can't have...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Creating content is important. But remember, it's all about quality, NOT quantity. Welcome to the first Fact Fact Friday podcast. Why is content important...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Sales funnels - ick! They can be so overwhelming. Hilary Sutton had lots of questions and I'm sure they'll resonate with you! Check it out. Time for...
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Which of the 4 essentials that Sarah lines out are you going to take advantage of first? Make sure to share it in the comments below. Today's guest expert is...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesWhen was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesTake a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks andPatagonia. They are brands that are easily recognizable and...
Content Creation Email Marketing Organization Social Media WebsiteCategoriesYour website is done and beautiful and you feel so good to have it up and running. But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement? We...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesDo you ever find yourself trying to come up with an idea for your blog or email campaign? All the of the sudden you realize that it's been days or even weeks since you've posted on social...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesBuilding a business is hard work. You not only have to develop your business products or services, manage your team, and finances, you also have to market them and get people to know they...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesBranding is a key element of your business. Having the same colors, fonts, and copy across all channels you use for marketing helps people recognize what you're doing and increase brand...
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesYou have heard the buzz word, "content." Everyone says you need to have it, but what does that mean? Content comes in a variety of forms; blog posts, video, social media graphics,...
