Blog
Google Ad Grant guide: how nonprofits can get $10,000 a month in free advertising
6 min readLet me tell you about one of the most underused resources in nonprofit digital marketing. Google gives qualifying nonprofits $10,000 every single month in free search advertising. Not a one-time grant. Every month, recurring, for as long as you maintain your...
How to redesign a nonprofit website: a realistic guide for busy organizations
7 min readI get a version of this question pretty regularly: "We know our website needs a total overhaul. Where do we even start?" And I understand why it feels overwhelming. A website redesign touches everything — your brand, your content, your technology, your donor...
Nonprofit Website Conversion Optimization: You Can’t Improve What you Don’t Measure
7 min readLet me ask you something: what's your nonprofit website's conversion rate? If you had to pause and think about that — or if you're not entirely sure what that number means — you're in good company. Most nonprofit leaders I talk to know their website exists,...
Donation Form Optimization: How to Keep Improving What You’ve Already Built
7 min readSo you've got a donation page. Maybe you've even cleaned it up recently — fewer form fields, mobile-friendly layout, a visible donate button. That's great. Seriously. Most organizations haven't done even that much. But here's the thing: building a good...
Year-End Fundraising Campaign Ideas: How to Finish the Year Strong
7 min readHere's a number worth sitting with: nearly one-third of all charitable giving in the United States happens in December. One. Third. Of the entire year. That's not a coincidence — it's a combination of year-end tax deadlines, holiday generosity, and the...
How to Retain Nonprofit Donors: The Practical Playbook
6 min readWe talked in an earlier post about why donor retention matters — the leaky bucket, the math, the case for investing in keeping the donors you already have. If you haven't read that one, go back and start there. But today I want to get practical. Because...
Calls to Action for Nonprofit Websites: The Psychology Behind Getting People to Click
7 min readHere's something that trips up almost every nonprofit I work with: they spend a lot of time thinking about what to say on their website, and almost no time thinking about what they want visitors to do. And those are two very different things. Your website...
I’m taking August off.
4 min readBy the time you read this, I'll be in Korea. My husband, my dad, my kids, and me — three generations on the other side of the world, eating food we can't pronounce, getting lost in markets, and doing the thing that I talk about constantly but don't always do...
Website Messaging Clarity: is your Nonprofit Homepage Confusing People?
6 min readI have a little exercise I do with almost every nonprofit I work with. I pull up their website, set a five-second timer, and then close the tab. Then I ask: "Okay — what does that organization do, and who do they help?" You'd be surprised how often the...
Donor Retention Strategies: Why Keeping Donors is Better Than Finding New Ones
7 min readHere's a number that should stop you in your tracks: the average nonprofit retains less than half of its donors from one year to the next. That means if 100 people gave to your organization last year, fewer than 45 of them will give again this year. The rest...
Online Fundraising Strategies for Nonprofits: How to Build a System that Works While you Sleep
6 min readCan I be honest with you for a second? Most of the nonprofits I work with are doing way too much manual fundraising work. They're sending every email by hand, personally following up with every donor, rebuilding their campaigns from scratch every year. And I...
How to Increase Online Donations: Strategies that Actually Move the Needle
6 min readI was on a call recently with a development director who was frustrated. She'd spent months rebuilding her organization's website, cleaned up the donation page, even switched to a new payment processor. And her online giving had barely budged. "I don't...
Mobile-First Design: Why your Nonprofit Website Needs to Work on a Phone First
6 min readHere's a question I ask every nonprofit I work with: when did you last fill out your own donation form on your phone? Not pull it up to check the layout. Actually fill it out. Type in your name, scroll through the fields, tap the submit button. If you're...
Donation Page Design: How to Stop Losing Donors Before they Give
6 min readLet me paint you a picture. Someone hears about your organization, gets inspired, clicks over to your website, finds the donate button — and then lands on a form that asks for their name, address, phone number, employer, how they heard about you, and whether...
Nonprofit Website Mistakes: Why your Mobile Donors are Leaving (and how to win them back)
6 min readSo the other day I was looking at a client's website on my phone, the way most of her donors actually see it. And I had to pinch and zoom just to read her mission statement. Her donate button? I found it eventually, tucked way down at the bottom of the page,...
Ep 269 | Content 101
Let's go on a journey through the essentials of blogging and content creation. If you're at the starting line or aiming to refine your current process, there's something valuable here for you. You'll learn why content is so important, why your whole team should be...
6 Reasons to Love Divi
There are so many different ways to build a website. Simply deciding on WordPress is a great choice, but then there are hundreds of thousands of themes to choose from. Where do you even begin? Our choice is Divi, by Elegant Themes, and we'll tell you why....
How To Get More Traffic to Your New Website
Do you have an amazing website? Did you spend thousands of dollars on it? Now you want people to know all about it! But where do you begin? Search Engine Optimization (SEO) feels overwhelming. We have you covered. In this post, we're going to give you some ideas...
Ways to Customize your Website
Have you had your website for a while and it's feeling blah? Not ready to completely rebuild, but you know you want something different? Or maybe you're looking to build a new site for you business, but want it to look different than everything else that's out there...
Batching Tasks to Save Time and Energy
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesWhen was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline...
Branding Elements You Shouldn’t Ignore
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesTake a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks andPatagonia. They are brands that are easily recognizable and...
Monthly Website Checklist
Content Creation Email Marketing Organization Social Media WebsiteCategoriesYour website is done and beautiful and you feel so good to have it up and running. But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement? We...
4 Simple Steps to Batch Content
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesDo you ever find yourself trying to come up with an idea for your blog or email campaign? All the of the sudden you realize that it's been days or even weeks since you've posted on social...
Intro to Social Media and Where Your Business Should Be Focusing
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesSocial media should be a part of your marketing strategy, but how big and what platform and why? Customer conversion is 129% higher when social media is part of the buyer's journey so why...
6 Steps to Creating an Email Marketing Campaign
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesCreating an email campaign for your business will go a long way to helping you grow your business, staying top of mind, and increasing revenue for your...
Building Partnerships to Grow your Business
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesBuilding a business is hard work. You not only have to develop your business products or services, manage your team, and finances, you also have to market them and get people to know they...
Creating Your Voice
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesBranding is a key element of your business. Having the same colors, fonts, and copy across all channels you use for marketing helps people recognize what you're doing and increase brand...
How a Membership Program can Scale your Business
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesGenerating an opportunity for your business to create recurring income can be a great way to help grow your business. Think about it, what if you knew you had your customers coming back...
Intro to Email Marketing
Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategoriesDo you use email marketing for your business? If you aren't then you really should be! Email marketing has the highest ROI of any digital marketing activity...
Why Does Your Website Need Ongoing Care
Content Creation Email Marketing Organization SEO Social Media WebsiteCategoriesYou just got your website completed and it’s looking wonderful. You’re thinking, “Now my website will just run itself.” That’s not entirely true. Or maybe you’re thinking, “Why are they...
