There are so many different ways to build a website.  Simply deciding on WordPress is a great choice, but then there are hundreds of thousands of themes to choose from.  Where do you even begin?  Our choice is Divi, by Elegant Themes, and we'll tell you why.

Please note that we are affiliates for Divi and may receive a commission if you purchase through our links.

Reason #1 – Visual Builder

Being able to see what you doing in real time is such a time saver, and a great feature if you aren't a designer.  You can see the changes you make right inside the browser.  No more going back and forth editing on the back end and guessing what your changes look like.

We also love how easy it is to drag and drop sections of the website to different areas of the page.  Just like editing a blog post or a story you've written, you often want to move parts around in your piece. You can do the same thing on each page.

Reason #2 – Additional Free Plugins

Creating an opportunity for visitors to opt-in to your email list, or share your content on social, are great ways to grow your visibility.  Divi comes with two great tools for this (at no additional cost).

Bloom

Bloom has several different pre-made templates for creating opportunities for people to sign up for your email list or download your freebies. And it syncs with all the major email service providers.

The plugin also allows you to create pop-ups, fly-ins, inline and widget versions.

This plug-in eliminates the reason for any additional 3rd party plugins.

Monarch

Giving your website visitors an easy way to share content will help get more eyeballs on the posts you work so hard to create.  Monarch creates an easy way to have social and email share buttons on individual web pages.  You also have lots of different options for how the buttons show up.  It can be upon scrolling, after they've purchased on your website, when they hit the bottom of your post, all the time, etc.

The plugin also helps to give you analytics about your most popular content.

Reason #3 – Time Saving Features

When building your website, you often come across similar areas that need to be replicated on different pages of your site.  These often include:

• opt-ins for your email address.
• testimonials.
• staff bios.

You can easily create the module once, and save it to your library.  Then, all you have to do is pull it up on the pages you want it replicated and away you go.

There are to different ways you can save elements to your library.  Global and standard.

Standard means that once saved you can change copy or other elements and it won't affect where it shows up on other parts of your website.  Global means that anytime you change that section on any page, it'll automatically change it on every other page on the website. 

Reason #4 – Each Website Looks Unique

Often times you'll look at different websites within the same industry and you can tell that they all are built off the same theme.  Divi has so many different options that you can't tell.

With Divi, you can make your website as unique as your business is.  Not to mention, Divi comes up with new features and ways to customize your site every week.  Our sister company use Divi for all their client sites, and they all look different.

Reason #5 – Value for the Money

At the time of this blog post, Divi costs $89/year or $249 for a lifetime membership.  Now, that might seem expensive at first, but then you have to think about all the benefits that come along with it.

We already mentioned the social sharing and email opt-in plugins you get automatically – but we didn't touch on some of the features of the modules that exist that you often have to purchase additional plugins for.  Some of our favorites include:

• Forms: The forms module lets you create simple forms for your contact page, or robust forms for lead generation and customer inquiries.
• Countdown Timers: creating urgency and a sense of FOMO (fear of missing out) is a great way to get people to take action.  Easily create countdown timers to give people deadlines.
• Staff bios: showcasing your companies values and team is a great way to aid in recruiting, or just to allow potential customers to build that know, like and trust with you.
• Pricing Tables: have you gone to a website that has pricing options with benefits on it and wondered how they did it?  With Divi, it's so easy to create the vaule propositions – and allow people to purchase.  You do have to have an additional eCommerce option if you're going to take money on your website.
• Testimonials: easily create testimonials to showcase your business and help people in their buying decision.

There are so many more – but these are some commonly used ones.

Reason #6 – Works Well with Several Other Features

As your business grows so will the need for functionality of your website.  Divi works well with several eCommerce and membership/course programs.

Our preference for eCommerce is WooCommerce.  We like the functionality of the platform and the diversity of their options.  From physical to digital to subscription products, they have you covered!

If building out an online course is next on your list, then we recommend LifterLMS.  It offers both membership and course options that are great for generating income in your business.

Conclusion

Don't go down the rabbit hole of themes and options to start your website.  Your time is precious and we want you to spend it creating amazing content and getting out in front of your audience.  And whatever theme you choose, make sure it has the flexibility to grow with your business.  That's really the main reason why we love Divi!